Decorative Films Foils Market

Global Market Study on Decorative Films and Foils: Increasing Demand for Use in Furniture Driving Market Growth

Decorative Films and Foils Market Segmented By Polyvinyl Chloride, Polyester, Polypropylene, Vinyl Material in Furniture, Doors & Windows, Flooring, Automotive Interior & Exterior

About the Report

Over the course of the past few years, growing construction activities have provided lucrative growth for the decorative films and foils market. The market has witnessed substantial growth owing to increase on spending in the home interior and commercial furniture sectors, and this growth is expected to persist over the coming years. Decorative films and foils find a wide range of application in the construction industry, and are more widely used across commercial, industrial, and residential construction. Consequently, increasing demand for furniture, door, and window films is creating worthwhile growth in demand for decorative films and foils.

Persistence Market Research provides insights on key factors driving demand for decorative films and foils in its recent analysis. In addition to examining the influence that COVID-19 has had on this highly competitive industry in general, the study monitors global sales of decorative films and foils in 20+ high-growth markets, which points toward North America, Europe, and Asia Pacific as lucrative regional markets.

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Companies

  • LG Hausys Ltd
  • OMNOVA Solutions, Inc.
  • ERGIS S.A.
  • AVERY DENNISON CORPORATION
  • JINDAL POLY FILMS Ltd.
  • Klöckner Pentaplast Group
  • Folienwerk Wolfen GmbH
  • Mondoplastico S.p.A.
  • RENOLIT
  • AVI Global Plast Pvt. Ltd.
  • MACRO PLASTIC SDN. BHD.
  • Peiyu Plastics Corporation

How Do Historical and Future Trends Match Up for Decorative Films and Foils?

Furniture has traditionally been the most significant application for decorative films and foils. However, new applications with focus on sustainability and energy savings are driving demand. Space heating and cooling are by far the largest applications in buildings that consume electricity, accounting for 35% -50% of total consumption. The application of decorative films on windows helps greatly reduce the need for temperature control. In re-directing sunlight and filtering UV rays, window films play an efficient function.

Decorative films and foils have been seen to reduce electrical lighting needs by up to 52% or more, thus translating into significant energy cost savings, which will help driving demand over the coming years. Leading manufacturers of decorative films and foils are focused on developing new production technology. For instance, UV/EB curing are new production technologies being developed to produce high quality decorative foils possessing the same performance features with lower environmental impact and reduced production time.

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According to our analysis, sales of decorative films and foils are to increase at around over 5% CAGR from 2021 to 2031.

Decorative films and foils have been consistently used for preventing temperature rise in buildings, maintaining thermal balance, and reducing the need for cooling. Manufacturing and supply chain activities have seen a slight downfall due to the ongoing impact of the COVID-19 pandemic, but consumption will increase with economic recovery after the pandemic subsides. At various stages, the COVID-19 pandemic has had a significant effect on the global economy, and the impact is also seen on the decorative films and foils industry. With a number of end users affected across regions such as North America, Europe, and Asia Pacific, supply and demand shortages are expected to result in a significant decline in Y-O-Y growth. Yet the global decorative films and foils market size is expected to expand at over 5% CAGR through 2031.

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What is the Commercial Potential of Decorative Films and Foils?

Decorative films and foils are used in the different applications, including furniture, flooring, doors & windows, and automotive interiors & exteriors. Space heating and cooling are largest energy consuming applications in buildings, and decorative window films with ceramic technology can reject up to 55% of solar heat, thus preventing temperature rise in buildings, maintaining thermal balance and reducing the need for cooling. Thus, decorative films and foils can potentially offer annual savings of total energy bills and energy cost savings. Increasing demand from customers to impart unique aesthetic look and feel to their home & office interiors is also driving significant demand for decorative films and foils.

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Why is R&D Key to Consolidation in the Decorative Films and Foils Market?

To achieve a competitive edge in this space, some of the market leaders are investing in research & development activities. Suppliers are implementing product marketing strategies and product positioning to gain a business presence in the market for decorative films and foils. To provide ideal film and foil solutions, manufacturers are collaborating with key end users. With businesses across the globe increasingly concentrating on research projects, new product development is on the agenda. There is much scope for robust new product types, particularly with value-added features such as anti-microbial protection, stain resistance, etc.

Furthermore, together with long-term agreements with regional distributors, the establishment of sales and service facilities in developing countries is also paving the way for expansion of channel scope.

What is the Regulatory Impact on Global Sales of Decorative Films and Foils?

Materials used for the manufacture of decorative films and foils must adhere to industry requirements. Numerous standards for the design, installation, and use of decorative films and foils have been prescribed by a large number of regulatory bodies, such as the International Organization for Standardization (ISO), ASTM International, and International Window Film Association, etc.

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Country-wise Insights

How Large is the Opportunity in U.S. Decorative Films and Foils Market?

Persistence Market Research has projected North America to be one of the most lucrative markets over the course of the forecast period. One of the key factors supporting market expansion is growth in the construction industry, which has had a positive impact on the furniture sector, with a rise in spending recorded across the region.

There has been steady recovery in the U.S. economy, which has stimulated private construction growth. As such, growth in the construction industry and a consequent increase in furniture and related accessories spending is a key driver of the U.S. decorative films and foils market. Due to these reasons, the U.S. remains one of the world's largest markets for decorative films and foils, which ultimately makes it a lucrative pocket for all stakeholders in this space.

What are the Projections for Sales of Decorative Films and Foils in Europe?

In Western Europe, housing markets have been recovering since 2016, predominantly driven by favorable lending situations. Consequently, there has been steady growth in residential & commercial developments, which, in turn, has led to a rise in demand for decorative films and foils. Germany, the Netherlands, and the U.K. are expected to contribute significantly in terms of demand over the next few years, while markets such as Turkey and Italy have witnessed slowdowns due to stalled construction projects.

In Eastern Europe, Russia is anticipated to generate high demand over the coming years. Other countries will also invest larger sums in construction activities, which is estimated to enhance their market share. Therefore, the regional decorative films and foils market outlook looks strong and healthy, at close to 20% share through 2031.

Category-wise Insights

What’s the Market Share of Polyvinyl Chloride Decorative Films and Foils?

Over the forecast period, the polyvinyl chloride segment will continue to account for more than one-third of the global share by material. According to Persistence Market Research, by the end of 2031, the segment is projected to hold almost 43% of the market share. High degree of versatility offered by polyvinyl chloride is a key factor in this type of decorative films and foils, finding wide application across various end-use cases, including furniture, glass windows/doors, and automotive, which drives its dominant market share.

Why Do Furniture Applications Hold Higher % Share for Decorative Films and Foils?

Furniture application continue to hold a majority of the market for decorative films and foils, accounting for more than 42% of the total share over the projected period. Segment growth is mainly due to rapid growth of residential and commercial construction activities. Decorative films and foils offer cost-effective alternatives to costlier décor options such as the use of actual wood patterns or stone/marble patterns. Changing tastes of consumers in terms of design and aesthetics are driving demand for decorative films and foils for this segment.

Opportunities in Decorative Films and Foils Market

According to Persistence Market Research, demand for decorative films and foils in residential and commercial sectors offers lucrative growth opportunities. In addition, demand for window films with special effects offer lucrative prospects too, and the automotive sector offers pointed growth opportunities, particularly given the increasing prevalence of in-mold design technology that uses decorative films in key automotive interior components.

Competitive Landscape

The market for decorative films and foils is a highly competitive space, dominated by global players offering a variety of products, and regional and local players offering products that are cost-competitive. Some players are focused on building a market for a particular application sector. The market is a highly fragmented in nature, where key players hold 10%-15 of the market value share. Companies operating in the market for decorative films and foils plan to collaborate strategically with end consumers and regional distributors to meet the needs of an expanding consumer base. Suppliers are adopting acquisition and regional expansion strategies to establish a foothold in new and fast-growing markets. High fragmentation and aggressive completion makes it challenging for new participants to enter this market space. Furthermore, advent of online sales channels is also expected to create positive growth prospects for decorative films and foils.

Some of the leading companies operating in the decorative films and foils market are:

  • LG Hausys, Ltd
  • Avery Dennison Corporation
  • Jindal Poly Films Ltd
  • Klöckner Pentaplast. 
  • RENOLIT
  • OMNOVA Solutions
  • ERGIS Group
  • ERGIS S.A.
  • Folienwerk Wolfen GmbH
  • AVI Global Plast Pvt. Ltd.
  • MACRO PLASTIC SDN. BHD.
  • Peiyu Plastics Corporation
  • Mondoplastico S.p.A 

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.

Scope of the Report

Attribute

Details

Forecast Period

2021-2031

Historical Data Available for

2016-2020

Market Analysis

USD Million for Value and  Mn Sq. Meter for Volume

Key Regions Covered

  • North America, Latin America, Europe, South Asia & Pacific, Middle East & Africa, China, Japan, and South Korea

Key Countries Covered

  • US
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Vietnam
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • Turkey
  • Northern Africa
  • South Africa

Key Segments Covered

  • Material
  • Application
  • End Use
  • Region

Key Companies Profiled

  • LG Hausys, Ltd
  • OMNOVA Solutions, Inc
  • ERGIS S.A.
  • AVERY DENNISON CORPORATION
  • JINDAL POLY FILMS Ltd.
  • Klöckner Pentaplast Group
  • Folienwerk Wolfen GmbH
  • Mondoplastico S.p.A. 
  • RENOLIT
  • AVI Global Plast Pvt. Ltd.
  • MACRO PLASTIC SDN. BHD.
  • Peiyu Plastics Corporation

Report Coverage

  • Market Forecasts
  • Band Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Decorative Films and Foils Market by Category

Material

  • Polyvinyl Chloride
  • Polyester
  • Polypropylene
  • Vinyl

Application

  • Furniture
  • Doors & Windows
  • Flooring
  • Automotive Interior & Exterior

End Use

  • Residential
  • Commercial
  • Institutional

Region

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • Middle East and Africa (MEA)
  • China
  • Japan
  • South Korea

Key Questions Answered in Report

Q1. Which is the most lucrative market for decorative films and foils?

China currently leads the global market for decorative films and foils. Share of China will be over 30% of all regions during the forecast period.

Q2. Which are the top materials in decorative films and foils?

Polyvinyl chloride is highly preferred for many applications. Demand for polyvinyl chloride is expected to remain high in the near future, especially due to its proliferated usage across different applications in residential and commercial sectors.       .

Q3. Which end-use application is demanding the highest requirement for decorative films and foils?

Decorative films and foils are widely used in commercial applications. Their usage in furniture, doors, and windows is rising day-by-day.

Q4. Which are some of the leading companies providing decorative films and foils?

Some of the leading companies manufacturing decorative films and foils are LG Hausys, Ltd, OMNOVA Solutions, Inc, ERGIS S.A., AVERY DENNISON CORPORATION, JINDAL POLY FILMS Ltd, etc.

Q5. Which material is driving sales of decorative films and foils?

Polyvinyl chloride is driving sales of decorative films and foils, because it is comparatively economical and durable, and has application in wide areas for films and foils.

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