Rock Candy Market

Global Market Study on Rock Candy: Growing Demand for Flavored Candy Products Shoring Up Sales

Introduction

Customized rock candy has emerged as a new trend, providing a better personalized experience to consumers, who are keen to add more sweetness to their special occasions. This has led to an increase in the demand for personalized candy products.

Adding a name or logo on candies and creating different shapes are among the most common methods of customized candies. Additionally, kids are more influenced by custom candies, which is surging the demand for rock candies in the shape of their favorite superhero characters and sports players. Customized rock candies for weddings and other social events is also adding to new customizable experiences for consumers.

  • For instance, Designer Candy Pty Ltd. from Australia is majorly focusing on offering personalized candy solutions to consumers. In the confectionery industry, consumers are taking more interest in personalized confectionery products. This has led candy manufacturers such as Designer Candy Pty Ltd. to provide candy in different shapes, pinstripe types, colors, and flavors.

Customized candies and the experiences they offer are majorly contributing to the expansion of the rock candy market size.

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Companies

  • Richardson Brands Company
  • Candy UK Manufacturing Limited
  • Australian Sweet Co.
  • The Sugar Crystal Company
  • Promotional Candy Company Ltd,
  • Espeez Candy
  • Rock Candy Kings of Rock
  • Designer Candy Pty Ltd
  • Zubi Candy 
  • Candy Envy
  • Hammond's Candies
  • Walkers Candy Co.
  • Boone's Mill
  • Sticky
  • Hey Candy

Rock Candy Market Trends

Innovative Rock Candy Products Offering Advantageous Opportunity: Candy manufacturers are utilizing innovative methods for manufacturing rock candy, which is offering beneficial opportunities to the market. Major companies are using vibrant flavors and colors to enhance the taste and texture of rock candies.

Additionally, increasing craving for flavorful confectionery products is also creating a favorable market platform for manufacturers in the rock candy market across the world. Growing demand in emerging countries is also increasing the production of innovative rock candies.

  • For instance, Swizzle, an innovative confectionery producer from Norway, has invented love hearts, drumsticks, and parma violates sweets, and has launched fruit-flavored chewy sweets that are vegan-friendly and contain a diverse flavor profile.

Low Calorie or Sugar-free Candies Opening New Growth Avenues: As consumers are becoming more aware regarding healthy eating habits, low calorie or sugar-free confectionery products are gaining with this trend.

The growing health-conscious population is avoiding sugar and related products, and utilizing sugar substitutes in their food products. This has also led to the manufacturing of sugar-free candy products, and manufacturers are increasingly expanding their sugar-free candy product range.

Additionally, the low-calorie or sugar-free candies trend is creating new, beneficial market opportunities for players in the global rock candy market.

  • For instance, Australian Sweet Co., an Australian confectionery company, is using isomalt (derived from beet sugar) to make sugar-free candies. These sugar-free candies are full of delicious flavors, gluten-free, low glycemic, and reduced calories.

rock candy market

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Regional Outlook of Rock Candy Market

South Asia and East Asia are anticipated to exhibit significant growth rates in the global rock candy market during the forecast period. A key factor for this growth is increasing per capita expenditure on food & beverage products. South Asia is witnessing high growth of the food & beverage industry, as consumer are willingly spending more on food & beverage products.

Spending on sugar confectionery products is also increasing, which has led to increased consumption of candy products, including rock candy. As per the East Asian territories, China is increasingly becoming a prime market destination for rock candy manufacturers.

With a rapidly growing urban population, the country’s per capita food expenditure is rising, which has led to higher consumption of Western confectionery products such as rock candy. Additionally, other developing regions such as Latin America and Africa are also growing markets for rock candy.

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COVID-19 Impact on Rock Candy Market

The rock candy market has been moderately impacted by the COVID-19 pandemic. Production of rock candy has not been terribly hampered as manufacturers keep high stocks of candy products in reserve to fulfill the demand.

However, the coronavirus is increasingly spreading across the world, and subsequently, key industries are also facing an adverse impact, including the food & beverage industry. The confectionery industry has been affected due to low demand for sugar and chocolate confectionery during these lockdown periods, which has further affected the consumption of rock candy.

Supply chain disruptions and distribution network issues are some other factors that are negatively affecting the market. However, after the easing of restrictions in some regions, manufacturing has picked up pace in the food & beverage industry, and in the foreseeable future, the growth of the rock candy market is projected to get back to normal pace.

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Analysts’ Viewpoint

The global rock candy market is anticipated to exhibit significant growth, with South Asia and East Asia projected to offer beneficial opportunities during the forecast period of 2020-2030. Increasing consumption of customized and flavorful rock candy is a considerable factor for the growth of the global rock candy market in the foreseeable future.

Leading market players such as Richardson Brands Company, Candy UK Manufacturing Limited, Australian Sweet Co., and others are focusing on product diversification and global expansion to strengthen their positions in the global rock candy market. Increasing production capacity and improvement in quality are other strategies adopted by key players to gain a competitive edge and increase their global rock candy market share.

Key Segments of Global Rock Candy Market

PMR’s report on the global rock candy market offers information divided into four segments - type, flavor, distribution channel, and region.

Type

  • Rock Candy on Sticks
  • Rock Candy as Free Crystals
  • Others

Flavor

  • Regular
  • Flavor
    • Citrus
    • Berries
    • Tropical Fruits

Distribution Channel

  • Business to Business
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Convenience Stores
    • Online Retail
    • Other Retail Formats

Region

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Key Questions Answered in PMR’s Global Rock Candy Market

  • Which region will hold the highest market share in the global rock candy market during the forecast period?
  • Which region is experiencing the highest growth (CAGR)?
  • Which factors are impacting the global rock candy market?
  • What are the global trends impacting the rock candy market?
  • What strategies must emerging players adopt to capture opportunities in various regions in the rock candy market?
  • What is the market structure of the global rock candy market?

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