Meal replacement bars may outgrow global market demand for protein-rich bars in the years ahead

As the global food and beverages industry continues to progress, the functional bars market is expected to flourish significantly. This report is based on an in-depth examination of the global functional bars market and throws light on the different segments of the market such as by function, packaging, nature, product type, sales channel and region. In terms of product type, the functional bars market is segmented into energy bars, protein-rich bars, meal replacement bars and low carbohydrate bars. A growing health conscious population across the globe has shown increasing preference towards the consumption of different types of functional bars available in the market. This detailed market research study indicates higher growth prospects for meal-replacement bars.

The segment in expected to register a CAGR of 4.1% during the forecast period. This growth is mainly driven by the burgeoning obese population and also an increasing inclination of people towards weight loss. This study reveals the current domination of protein-rich bars in the global market, expected to hold a market value of over US$ 470 Mn by the end of 2026.

functional bars market

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Manufacturers to focus on innovative packaging to gain traction; composition of functional bars to acquire a large consumer base in the near future

Functional food bars hit retail shelves during the time period 1999 – 2001 gaining traction among the target consumers. Since then, the market is growing at a steady rate, mostly due to the increased efforts by key manufacturers like improvement in sensory quality. Manufacturers have bettered their products to such an extent that taste is no more a negative factor for functional bars. Improved ingredient quality and the introduction of newer process technology has made functional bars available in attractive flavors and compositions, some of which are only unique to bar offerings.

This is expected to drive the functional bars market over the forecast period, as more number of people are expected to consume functional bars regularly, owing to the attractive product offerings with added health benefits, thus increasing the demand for functional bars. Some key confectionery manufacturers have converted their lines of products into functional by introducing high protein ingredients to increase per unit protein servings to attract newer consumers while retaining the older ones.

Along with the introduction of new and attractive flavors and tastes, manufacturers operating in the global functional bars market are now also focusing on smart labeling. These labels mention added or fortified functional ingredients present in confectionery bar products, to mask the presence of high sugar levels or calories.

To eliminate the general perception of the different health risks related to the consumption of confectionery, it is expected that manufacturers will likely add functional ingredients into their final products to gain back their customer base, as well as target new consumers in the growing functional bars market.

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Tall claims of functional bars often accompanied by misleading composition related information, thereby restricting consumer adoption

A large part of the functional bars market is dominated by the protein segment, which is generally consumed to increase endurance and energy. However, the other analog ingredient present in the product is not always healthy. To enhance the taste and texture of their products, several functional bars manufacturers use ingredients that are known to be dangerous (if consumed in substantial amounts) for humans.

Some of these ingredients are sugar alcohols, synthetic texture enhancers, flavor inhibitors, and isolated hormones as protein source. Such information about the composition of functional bars and manufacturing techniques is expected to hinder revenue growth of the global market and deteriorate demand mainly among extra health conscious people.

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Market Taxonomy

Attribute	Details
By Region	North America Latin America Europe Asia Pacific Middle East and Africa
By Product Type	Energy Bars Protein-rich Bars Meal Replacement Bars Low Carbohydrate Bars
By Format	Extruded Co-Extruded Double Layer Multilayer
By Function	Weight Management

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