There is rise health-related concerns due to the fast-paced life and unhealthy eating habits. This has caused to rise in awareness among the people about having a healthy diet and meet the daily nutritional requirements of the body and lead a healthy life. There is thus high demand for functional food and dietary supplements which are rich in protein and other nutritive values. Functional Protein is a group of protein which has a particular biological function in the animal body except for the structural functions. Functional proteins are important for body as they have a role in development, growth, and maintenance of body. Functional Animal Proteins are known as complete proteins as they contain almost all of the essential amino acids required by the human body. A large number of health-conscious people are thus attracted towards functional animal protein and get the health benefits. Functional Animal Proteins can be used in almost every food and beverage categories like beverage, cereals, snacks, baked products as well as in dairy and meat alternatives, etc. in order to add value to these products. Thus with large number applications in food and beverage industry, the functional animal protein market is expected to grow during the forecast period.
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Growing Demand for Functional Animal Proteins due to Increased Demand for Functional Food and Beverages.
The demand for functional animal proteins is increasing for its application in various functional food and beverages as well as in dietary supplements. The rise in health concern among the people with the increasing number of health issues due to changing lifestyle and busy as well as hectic scheduled life and unhealthy eating are the primary drivers of the functional animal protein market. Functional Animal proteins have a good concentration of all the essential amino acids hence are used in dietary supplements as well as to fortify various food and beverage products. Functional animal proteins help to build and maintain the body muscle and bone density. The rising trend of maintaining a well-built body, especially among the young generation is increased the demand for functional animal protein supplements. With the busy and hectic work life, the consumers look for a refreshing as well healthy beverage or snack to cover up the hungry as well as the nutrient requirement of body, thus raising the demand for functional food and beverages fortified with efficient ingredients like functional animal protein. Functional Animal proteins have shown a great application in animal feed improving the quality and yield of the product. Functional Animal proteins like plasma proteins improve water binding capacity as well as nutrient content of food products like hams and sausages. Other functional animal proteins like hemoglobin are used emulsifiers and coloring agents in various food products. The rising health concern and increasing demand for functional food and beverages is driving the functional animal protein market in a positive way.
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Global Functional Animal Protein Market Segmentation
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Global Functional Animal Protein Market: Key Players
The global functional animal protein market is competitive. Some of the key players of global functional animal protein market include Herbalife International, Amway, Cargill, Nature’s Bounty, APC Inc., ScanFlavor A/S, Sonac, FoodChem International Corporation, Nutra Food Ingredients, Optimum Nutrition Inc. More companies are to invest in Functional Animal Protein Market.
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Opportunities for Key Market Players
The Functional Animal Protein have a great demand from various food and beverages sector. There is an increasing demand for functional beverages due to its convenience and nutritive value. Developing and promoting innovative beverages fortified with functional animal proteins can help to increase the sales of the company. There is increasing popularity of protein supplements among the youngsters. Innovative Advertisement along with promotion of dietary supplement with functional animal proteins using e-commerce can boost the sales. The pet food industry is growing rapidly and use of functional animal proteins in pet food is known to be good for pet health.
North America currently leads the functional animal protein market and is expected to dominate the market during the forecast period. Europe follows North America in growth of functional animal protein market. With the rising health concern and changing lifestyle, the APAC region is expected to be the fastest growing market for functional animal protein during forecast period. Thus global functional animal protein market is expected to grow positively during the forecast period.