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Foil Shavers Market

Global Market Study on Foil Shavers: Potential of Online Retailing to Increase Over the Coming Years

Foil Shavers Market Segmented By Sales Channel Wholesalers & Distributors Modern Trade Convenience Stores Specialty Stores Multi-brand Stores Online Retailing in the different Price range Below US$ 45 to Above US$ 85

Foil Shavers Market Snapshot

According to Persistence Market Research, the foil shavers market generated a revenue of US$ 4,131.5 Mn in 2022. The demand for foil shavers will accelerate, with the top market players holding a prominent share of the foil shavers market in 2022. The global market for foil shavers is expected to reach US$ 5,969.6 Mn by 2033, growing at a ~3.4% CAGR from 2023 to 2033.

Global Foil Shavers Market Size (2022A)

US$ 4,131.5 Mn

Global Foil Shavers Market Size (2023E)

US$ 4,273.0 Mn

Projected Foil Shavers Market Value (2033F)

US$ 5,969.6 Mn

Value CAGR (2023-2033)


Collective Value Share: Top 3 Countries (2022)


Globally, foil shavers are gaining prominence. Traditional razor shaving has taken a back seat, reason being its cumbersome procedure and other minor side effects on the skin. The penetration of advanced techniques and products in barbering has left men full of facial hair styling and grooming options. Foil shaver has become an integral part of barbering in the present day.

Beauty and grooming category of electronics have witnessed an unexpected level of interest during the Covid-19 pandemic. Closed salons had amplified the sales of electric shavers, in general. Within electric shaver industry, between foil shaver and rotary shaver, foil shavers bring along a set of perks over its counterpart, rotary shavers. To list a few of the benefits, foil shavers provide a very precise and quick shave. Foil shavers are ideal for smooth shaves and achieving the super clean look, everyday shaving, fine hair and straight line trimming.

Many more unique growth factors have been analyzed in detail, while a comprehensive assessment of some of the key challenges for foil shavers have also been discussed in the report by Persistence Market Research.

The report also has a detailed regional analysis, which points toward North America holding a majority share in this moderately competitive foil shaver’s market space. A detailed COVID-19 impact has also been included in the report, so as to aid readers in taking well-informed business decisions for the present and future.

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Foil Shavers Market Analysis from 2017 to 2022 Vs Market Outlook for 2023 to 2033

Between 2017 and 2022, demand for foil shavers recorded a 2.7% rise. Changing beauty standards and increased technological advancements contributed to high demand for easy solutions in developed as well as emerging economies. Increased need for self-grooming, coupled with increasing economic solutions propelled the market growth during the historic period.

Increased disposable income and the surge in consumer spending over personal grooming products has resulted in consumers seeking for solutions to improve the procedure’s efficiency, priming this related-sector for growth.

Regular grooming, skin sensitivity, and social pressure, among other factors, has influenced the hair removal trend in women populace worldwide. Though women have a plethora of options for hair removal, the preference is towards painless and effortless options. Manual razors are facing the downturn owing to the issue of ingrown hairs, itchy re-growth, shaving rashes, and dry skin problem. In fact, women have shown an inclination towards electric shavers.

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Why is Increasing Popularity of Online Retailing Good for Market Growth?

Massive online marketing campaigns and promotions mirror the restructured retail space, wherein, e-Commerce and technological giants have redefined the consumer purchase pattern and the retailing arena. The online retailing segment is on a rise and has resulted in a growth trajectory with respect to consumer electronics. Online retailing is more convenient for consumers and sellers.

Online channel is a platform where all the brands house their products with segregation easily available for customers to choose the optimum product. Online portals also allow comparison among the specifications customized by the customers. Besides, customer reviews are available for the potential consumers to understand the product feedback.

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What is the Potential of Product Innovation in Developing New Products?

With technological advancements picking pace, manufacturers are incorporating state-of-the-art production approaches to enhance workflow and increase output, also inculcating good manufacturing practices along with product innovation. Product positioning and tailored customer-specific category specification had been a concern from the manufacturer’s perspective. However, now the mere inclusion of special functions within the product is increasing its demand from the consumers’ end.

Design innovation is trending in the retail space. Technology is set to shape the beauty, grooming and personal care industry via innovations. Be it product innovations, design innovations, addition of features or smart features add-on, consumer show interest for products adding ease, convenience and speed in the regular regimen.

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How are Manual Razors Challenging the Growth Trajectory of Foil Shavers Market?

The number of people who still favor manual razors poses a significant hurdle to the expanding trend of foil shavers. When compared to other razors, manual razors offer the closest shave for the longest time. Manual razors are frequently the most affordable and economical choice available to men, despite the fact that their cost might build up over time. The number of possibilities from which consumers can select the best product has increased due to increased product availability.

Straight razors, cartridges, disposables, and safety razors are just a few examples of manual razors. All of the variations provide users a closer shave, making them ideal for certain body areas, such as the area beneath the chin. However, technological breakthroughs and advancements geared toward closing the gap between manual and other products; electric shavers are projected to lower the demand for manual shavers and, as a result, the level of market restraint.

Country-wise Analysis

Why are the Factors that are Leading to Increased Sales in the U.S. Market?

The U.S. is expected to register a market value share of ~23.7% in global market. Electric shavers have great leverage over conventional ones. Consumer trends and behaviors are changing rapidly with advances in technology. Technology has completely taken over all aspects of business. The beauty industry has come as a surprise element in consumer electronics.

Currently, consumers interested in beauty care want to check the power of technology in providing a better personal experience. Since everything is available online, consumers highly prefer to do preliminary research about the choice of beauty products in-detail and then experience the product live in store. This is how the buying and decision making process has transformed.

How is the U.K. Market Proliferating?

The U.K. is expected to grow at a CAGR of 1.9% during 2023 to 2033. Foil shavers are gaining popularity among men globally; as much as becoming an essential even for those men who do not sport a clean shave or style their beard on a regular basis. The ease and styling options offered by foil shavers has attracted a wider consumer base, so much so that seldom styling is also being preferred to be done by foil shavers.

Companies are bracketing the foil shavers in accordance with the features and specifications and corresponding price range so as to cater to a larger section of the population. Travelling enthusiasts have a proclivity towards the cordless foil shavers. A vast majority of foil shavers operate cordless, turning out to be very practical for carrying around and ideal choice when travelling.

Are Women Propelling the Demand for Foil Shavers in Japan?

Japan is expected to register a market value share of 5.8% in global market. For both men and women around the world, looks and appearance have evolved into a "no-compromise" area. Because of social media influence and the embrace of western culture, people are becoming increasingly mindful about how they look and present themselves.

Even while Japanese women shave their faces, arms, and legs, waxing the bikini line is not as frequent. This is an interesting facet of Japanese beauty standards. Foil shavers have dominated the market due to changes in aesthetic procedures brought about by celebrity influence, social media sway, and television impact.

How is India Foil Shavers Market Faring in Current Scenario?

India is expected to grow at a CAGR of 6.4% during 2023 to 2033. With the hairstyling and grooming salons shut due to the Covid-19 pandemic lockdown, there had been a massive surge in the demand for personal grooming products.

Online channel has witnessed a steady increase in the number of female shoppers from smaller towns and some of the most popular items for grooming products for women include epilators, facial trimmers, callus removers, hair straighteners, stylers, shavers, and facial cleansers, among other products.

Category-wise Insights

Why is Women Category the Most Prominent Category in the End User?

Based on end user, the foil shavers market is categorized into men and women. Painless hair removal is trending across the globe. Post-lockdown the frequency of using foil shavers has spiked, however, a section of women shifted to the use of shavers ditching waxing as the hair removal technique. Previously men were the sole target of customizing defining product innovations and development within the foil shaver category.

Women category is expected to register a market value share of 21.2%. Since women are taking up electric shavers as an easy and quick option, manufacturers are targeting women and aligning the product development accordingly. Foil shavers subjected towards bikini line shaving are gaining dominance and garnering the attention of the women.

How is Sales Channel Vital in Driving Demand?

Efficient distribution channel and marketing strategies hold the capability of catalyzing the fortunes of any product segment or even market. It is thus crucial that foil shavers are positioned within the appropriate distribution channel. While some companies have benefitted from partnering with companies where targeted distribution already exists, it is imperative to take into consideration the sophistication of the product and club it accordingly with a supportive market.

In fact, before launching the product, partnership within that particular sales channel or even professional consultation might be profitable. Specific products might not be a mutual fit or may require additional development, marketing, or promotional investment to stimulate brand loyalty.

As a result, the consumer-purchasing pattern has changed due to which the online retailers are focusing on providing innovative foil shavers at discounted prices. Online retailers segment is expected to grow at a CAGR of 5.5%.

Competition Landscape

On a global level, the market for foil shavers is moderately competitive, with many producers competing for market supremacy. Foil shavers have experienced a number of expansion strategies used by market rivals during the past few years, including acquisitions, mergers, and partnerships.

Manufacturers are also using sustainability as a strategy to expand their market share. As more consumers choose businesses with a green label and charitable undertakings, marketing strategies and brand habits are anticipated to change in favor of eco-friendly goods, boosting product sales.

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

  • US$ Mn for Value
  • ‘000 Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand

Key Segments Covered

  • Price Range
  • End User
  • Sales Channel
  • Region

Key Companies Profiled

  • Wahl Clipper Corporation
  • Panasonic Corporation
  • Koninklijke Philips N.V.
  • Braun GmbH
  • Havells India Limited
  • Carrera (Safilo Group S.p.A)
  • Conair Corporation (Jarden)
  • Gamma+ LLC
  • Bevel (Walker and Company)
  • Mangroomer
  • Remington
  • Andis Company, Inc.

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Segments Covered in Foil Shavers Industry Research

Price Range

  • Below US$ 45
  • US$ 45- US$ 85
  • US$ 85 & Above

End User

  • Men
  • Women

Sales Channel

  • Wholesalers & Distributors
  • Modern Trade
  • Convenience Stores
  • Specialty Stores
  • Multi-brand Stores
  • Online Retailing
  • Independent Small Stores
  • Others


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa (MEA)

- Companies Covered in This Report -

  • Panasonic Corporation
  • Wahl Clipper Corporation
  • Koninklijke Philips N.V.
  • Braun GmbH
  • Havells India Limited
  • Carrera (Safilo Group S.p.A)
  • Conair Corporation (Jarden)
  • Gamma+ LLC
  • Bevel (Walker and Company)
  • Mangroomer
  • Remington
  • Andis Company, Inc.
  • Other Players (As Requested)

- Frequently Asked Questions -

The global foil shavers market is valued at US$ 4,131.5 Mn as of 2022.

Foil shavers are projected to increase at 3.4% CAGR and is expected to be valued at around US$ 5,969.5 Mn by 2033 end.

Wahl Clipper Corporation, Panasonic Corporation, Koninklijke Philips N.V., Braun GmbH, Havells India Limited, Carrera (Safilo Group S.p.A), Conair Corporation (Jarden), Gamma+ LLC, Bevel (Walker and Company), Mangroomer, Remington, and Andis Company, Inc. among others.

Germany, China, U.S., India, and Japan are driving most of the demand for foil shavers.

China, U.S., and Germany are major producers and exporters of foil shavers.

In recent years, product innovation has taken the lead in generating a demand for consumer goods, and consequently, manufacturers are investing in research and development, thereby widening growth prospects. Online retailing is boosting the demand for new product variants, as a consequence of which companies are investing towards technological innovations within the category.

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