Rising health consciousness among consumers worldwide is uplifting the popularity of healthy alternatives to ordinary food and beverages that they usually consume. Flavored and functional water is one of such healthy alternatives; while flavored water is bottled mineral, purified, or spring water, functional water is its derivative with added functional value in form of oxygen, minerals, vitamins, and botanicals. The global flavored and functional water market has gained momentum within the recent past and is expected to expand at an impressive CAGR of 11.5% over the forecast period, 2013-2019. The market revenues will reach US$ 36.7 Bn by 2019 end, up from US$ 17.2 Bn attained in 2012.
Key Market Dynamics
Rising prevalence of obesity and growing awareness about healthy lifestyle among urban population are expected to remain the key drivers governing the growth of the global flavored and functional water market. As health concerns of consumers are detaining them from consuming artificial flavored beverages and carbonated drinks, the popularity of flavored water is growing. Functional water is especially attractive because of its health benefits and reduced switching costs, as the price nearly equals that of the flavored water. Availability of a range of flavors and options in flavored and functional water will also boost the market growth, as consumers usually prefer to try new tastes and follow the best of them. Although flavored and functional water is a bit expensive, increasing income levels nowadays allow people to consume premium products like this water, especially in developing nations. This is anticipated to be a major factor holding a positive impact on the market growth. Manufacturing companies have been grasping the right market by linking water to health and beauty regimes. This will continue to hit developing markets over the forecast period. Exploding industrialization in China has led to polluted water supply, eventually pushing the demand for packaged drinking water. This is currently providing an uptick to flavored and functional water as well, and is foreseen to continue in the near future.
There have been several protest campaigns against packaging bottles, which may hamper the market to a great extent. Threat of substitutes is a longstanding challenge that will continue to hold a negative impact on the market growth through to 2019.
The global flavored and functional water market is bifurcated into two key segments, flavored water and functional water. Owing to rising consumer inclination toward healthier refreshment compared to ordinary water or beverages, functional water will gain a higher sprint in sales, registering a strong CAGR over the forecast period.
The global flavored and functional water is regionally segmented into four key markets viz. North America, Europe, Asia Pacific, and rest of the world. While the U.S., Germany, France, Italy, and Japan represented the highest penetration of flavored and functional water in 2012, Asia Pacific witnessed the fastest growing market. Emerging economies in Asia are rapidly urbanizing, eventually adopting sophisticated lifestyle. In addition, Latin American and Middle East countries are also likely to represent significantly growing markets. APAC is expected to expand at a high double digit CAGR during the forecast period.
Key Market Players
Some of the leading players operating in the global flavored and functional water market are Hint Water, Nestle Water, Herbal Water, PepsiCo, The Coca-Cola Company and Groupe Danone, New York Spring Water, Kraft Foods, Balance Water Company, and Sunny Delight Beverage Company. These companies offer multiple brands, including Aquafina Flavor Splash, Ayala’s Herbal Water, Dasani Drops, Nestle Pure Life, and Mizone.
Persistence Market Research recently published a global market research report on flavored and functional water market, considering a six-year forecast period – 2013 to 2019. While 2012 is taken as the base year for the report data, it extensively analyzes the growth prospects of the market over the mentioned forecast period. The report begins with an overview of the global flavored and functional water market, market size, revenues, growth rates, and forecast period. This part of the report offers a brief idea about what has been covered in the entire report. The report covers in-depth analysis of the global flavored and functional water market, by product segment (flavored water and functional water) for a six-year forecast period from 2013 to 2019.
In the first section, the report throws light on the current market dynamics including the key drivers favoring the market growth, restraints that may pose challenges to the market growth, recent trends that are likely to impact the market, and latest developments in the world of flavored and functional water, have been captured throughout the report in industry overview section. While this section helps to understand the supporting and impeding factors associated with the market for flavored and functional water, it also illustrates the biggest trends and opportunities that can potentially offer lucrative growth prospects.
The global flavored and functional water market report includes historical and forecasted market sizes (2013-2019) of the major countries in each of the four geographical regions - North America, Europe, Asia Pacific, and RoW, in terms of value. North America covers the scenario in the U.S., whereas Europe region covers the scenario in the U.K., Germany, Italy and France. Asia Pacific region highlights the flavored and functional water market in Japan, India, and China. The regional analysis provides valuable insights into the key regional markets and the opportunities and challenges they present, along with the expected individual revenue shares.
The next section of the report includes the competitive scenario of the global flavored and functional water market. It profiles all the key players competing in the market on the basis of their geographical presence and number of brands they offer in the flavored and functional water market. It also includes the positioning of major markets (countries) on the basis of their per capita expenditure on flavored and functional water and expected growth rates.
To deduce the global flavored and functional water market size, the report considers various aspects based on secondary research. Furthermore, key data points such as region-wise split and market split by product type, vehicle type, and distribution channel; and qualitative inputs from primary respondents have been incorporated to arrive at appropriate market estimates. The forecast presented in the report assesses the total revenue generated and expected revenue contribution in the global flavored and functional water market.
The report begins with sizing the market in terms of value and volume for the base year, which forms the basis for forecasting how the market is anticipated to take shape in the near future. Given the characteristics of the market, gathered data is triangulated via different analysis based on supply side and demand side drivers and other key dynamics of the global flavored and functional water market. To develop the market forecast, Persistence Market Research has also conducted a factor analysis to understand the impact of various forces/factors on the target market. The report provides forecasts not only in terms of CAGR but also presents a detailed analysis based on key parameters such as Year-on-Year (Y-o-Y) growth to understand market predictability and to identify the right opportunities.
Another key feature of this report is an analysis of the global flavored and functional water market and the corresponding revenue forecast in terms of absolute dollar opportunity, usually overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales perspective in the global flavored and functional water market. Further, to understand key segments in terms of their growth and overall global flavored and functional water market performance, Persistence Market Research has developed a market attractiveness index to help providers identify existing market opportunities in the global flavored and functional water market.
Some of the major companies operating in Flavored and Functional water market:
These companies offer multiple brands in the market such as Aquafina FlavorSplash, Ayala’s Herbal Water, Dasani Drops, Nestle Pure Life and Mizone.