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Flavored Salt Market

Global Market Study on Flavored Salt: B2B to Account for Large Portion of Demand

Flavored Salt Market Segmented By Spices, Herbs and Specialty Flavor with Distribution Channel such as Business to Business Sales of Flavored Salt and Business to Consumer Sales of Flavored Salt

Flavored Salt Market Outlook (2023-2033)

The market for flavored salt can be expected to expand at a value based CAGR of 6.1%and show an increase in revenue from US$ 3,339.7 Mn to around US$ 6,036.4 Mn by 2033.

Attributes Key Insights

Flavored Salt Market Size (2023E)

US$ 3,339.7 Mn

Projected Sales of Flavored Salt (2033F)

US$ 6,036.4 Mn

Value CAGR (2023-2033)

6.1%

Value Share of Top 4 Countries (2022E)

58%

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Flavored Salt Consumption Analysis (2018-2022) Vs. Market Estimations (2023-2033)

The global flavored salt market has witnessed significant growth in the historical period registering a CAGR of 5.6% in the historical period and was valued at US$ 3,339.7 Mn in 2023. The market is expected to grow steadily with increasing awareness and benefits about applications of flavored salt.

Flavored salt helps in minimizing sodium intake, cutting down calories thereby supporting weight reduction, and is additive- and preservative-free. Moreover, consumer inclination toward flavoring agents has been a major reason for the versatile utilization of flavored salt in various applications.

Major demanding regions of flavored salt are Europe followed by North America. This is because these regions have dominance over the food industry, and are expected to be a demand accelerator for the market. In these geographies, Europe has a market share of 35.7%, and the U.K., Italy, and Russia have a combined share of more than 29.6%.

The global market for flavored salt is estimated to reach an approximate valuation of US$ 6,036.4 Mn in the forecast period.

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What are the Key Trends in the Market for Flavored Salt?

Low Sodium Intake Facilitated by Flavored Salt”

Consumers nowadays are using flavored salt to make tastier dishes, and are utilizing less amount of regular salt. Flavored salts offer a good finishing touch in a variety of cuisines. Consumer preference for minimizing sodium intake by minimizing consumption of regular salt is benefiting flavored salt manufacturers. Moreover, rising health problems due to excess sodium consumption are also contributing to market growth. Another reason for using less salt is the addition of natural flavors, and thus, consumers get more varieties of flavors and use fewer salts. Consumers also use mortars or grinders and pestles to make flavored salt even finer. This finer flavored salt helps in releasing more amount of flavor to dishes.

Due to the increased usage of flavored salt, consumers prefer to buy low sodium broths and unsalted butter. Less consumption of sodium helps in lowering blood pressure, reduces the risk of heart attack, and lowers cholesterol levels, besides many more health benefits.

  • In 2021, the World Health Organization (WHO) released a new set of global benchmarks for sodium levels in more than 60 food categories that will help countries in minimizing sodium content in food to improve diets and save lives.

“Rising Preference for Natural & Additive-free Food Products”

Due to increasing consumer awareness about the harmful effects of preservatives and additives in food on human health, there has been a push toward the trend of natural and chemical-free foods. Conventional salt used by consumers contains preservatives and additives, but flavored salts are additive-free natural preservatives, due to which, they are used as an alternative to normal salts. Increased concerns regarding the environment is another factor influencing consumers to opt for premium natural and organic food products. Usage of chemicals not only makes food products unfit for consumption but also degrades the environment.

Consumers today are taking keen interest in maintaining a healthy life and fit body, and to achieve this, they are shelling out more money on natural food products. This is expected to have a positive effect on the market, thus acting as an opportunity for market participants.

“Globalization and Influence of Western Culture in Developing Countries”

Use of flavored salt is increasing in emerging countries such as India, China, Brazil, and others due to the influence of Western culture. Flavored salts are used in many food items such as bread and cheese, meat and potatoes, vegetables, and many more, and most of these foods are influenced by international cuisines. As demand for foreign dishes such as Italian pasta or French foods increases in these emerging countries, usage of flavored salts will also rise. Increased globalization also facilitates the availability of flavored salts across the world.

“Factors Restraining the Growth of Flavored Salt”

Major factor that is responsible for hindering the market growth of flavored salt is the presence of conventional salt in the market. The overall salt market is mainly dominated by normal salt due to its wide availability and cheap cost. Moreover, flavored salt is a growing market and has low penetration as compared to normal salt. As flavored salts enhance the taste of dishes, consumers tend to use the product and end up having more salt than the required quantity. Thus, excess consumption of flavored salt also increases the risk of health issues such as stomach cancer, kidney problems, and others.

The cost price of flavored salt is also more than normal salt, which makes way for other salts in the market giving almost the same health benefits to customers at a low cost. Thus, other cheaper alternative salts pose a threat to market expansion.

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Country-wise Insights

Why is Demand for Flavored Salt Increasing in Germany?

The market for flavored salt is witnessing significant growth in Germany. The country’s market is valued at US$ 19.65 Mn, and is expected to reach US$ 26.76 Mn by the end of 2033. This is because Germany is a major foodservice hub, and hence, utilization of flavored salt as a food ingredient is more.

Which Country Holds the Largest Share in the North American Market?

The share of the U.S. is more as compared to other North American countries. Popularity of flavored salt food products is high in the country since they are utilized for making various locally famous dishes. Moreover, increasing awareness of flavored salt in the country is expected to impact the market optimistically. The share of the U.S. in the North American marketplace is 67.9%.

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Category-wise Insights

Which Flavor of Salt is Amongst the Most Utilized across End-use Industries?

The salt majorly utilized in the different end-use industries is spiced flavor salt, which accounts for more than 40% of the market based on flavor. This is because this flavor does not offer any operational difficulties when utilized as a food ingredient.

How is Bolstering Foodservice Industry Bringing New Opportunities for Market Development?

Increasing use of flavored salt in everyday life is evident from the rising health consciousness among modern consumers. Wide acceptability of flavored salt as a healthier alternative to normal salt is also a cogent factor that is driving these industries to opt for flavored salt. Market value of flavored salt in the foodservice industry is anticipated to reach close to US$ 2.9 Bn by the end of 2033.

Competitive Dashboard

Major manufacturers of flavored salt are inclined toward various marketing and advertising strategies to increase awareness of the product among consumers and also uncover various other applications. Companies are also focusing on cost-effective production technologies to increase their product portfolio and global presence.

  • Amagansett Sea Salt Co. follows the advertising strategy, and it has been featured in various national and local newspapers, magazines, and blogs, on television shows in the US and abroad, and uses word of mouth marketing with some of the most influential and respected chefs in the country. This widespread recognition will help the company to grow its market share in the long run.
  • Bitterman Salt Co. focuses on creating the most cost-effective salt-based products. Since salt is the ingredient that completes most of the meals and helps to increase the taste of the food. The company is focusing on providing its customers with high-quality flavored at an affordable rate.
  • SaltWorks follows the competitive pricing strategy. The company has made huge investments in technology and state-of-the-art facility, where the company uses advanced technology in producing innovative products and provide its customers with enhanced flavor.
  • In 2019, Morton Salt has added a colourful new product to its product line-up with the launch of all-natural Himalayan pink salt which is available in both fine and coarse grain sizes in stores nationwide.

Flavored Salt Industry Report Scope

Attribute Details

Forecast period

2023-2033

Historical data available for

2018-2022

Market analysis

USD million for value

Key regions covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

Key countries covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC countries
  • Turkey
  • Northern Africa
  • South Africa

Key market segments covered

  • Flavor
  • End Use
  • Distribution Channel
  • Region

Key companies profiled

  • Amagansett sea salt co.
  • Bitterman Salt Co.
  • Cornish Sea Salt Company Ltd
  • El Nasr Salines Co.
  • Hawaiian Island Salt Company
  • HimalaSalt
  • Himalayan Chef
  • J&D's Foods
  • Jacobsen Salt Co.
  • Maine Sea Salt Company
  • McCormick & Company
  • Morton Salt, Inc.
  • SaltWorks
  • San Francisco Salt Co.
  • Suprasel
  • The Spice Lab
  • Twang Partners Ltd
  • United Salt Corporation
  • Vancouver Island Salt Co.
  • Windsor Salt Ltd.

Report coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & pricing

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Flavored Salt Industry Research by Category

By Flavor:

  • Spices
    • Chili
    • Pepper
    • Ginger
    • Garlic
    • Others
  • Herbs
    • Thyme
    • Fennel
    • Rosemary
    • Others
  • Specialty

By End Use:

  • Food & Beverage
  • Retail/Household
  • Foodservice

By Distribution Channel:

  • Business to Business
  • Business to Consumer
    • Hypermarkets/Supermarkets
    • Specialty Stores
    • Convenience Stores
    • Online Retail

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

- Companies Covered in This Report -

  • Amagansett sea salt co.
  • Bitterman Salt Co.
  • Cornish Sea Salt Company Ltd
  • El Nasr Salines Co.
  • Hawaiian Island Salt Company
  • HimalaSalt
  • Himalayan Chef
  • J&D's Foods
  • Jacobsen Salt Co.
  • Maine Sea Salt Company
  • McCormick & Company
  • Morton Salt, Inc.
  • SaltWorks
  • San Francisco Salt Co.
  • Suprasel
  • The Spice Lab
  • Twang Partners Ltd
  • United Salt Corporation
  • Vancouver Island Salt Co.
  • Windsor Salt Ltd.

- Frequently Asked Questions -

The global market for flavored salt has a value of US$ 3,339.7 Mn in 2023.

The global market for flavored salt has a value CAGR of 5.6% from 2018-2022.

The global market for flavored salt has a value of US$ 6,036.4 Mn in 2033.

The global market for flavored salt has a value CAGR of 6.1% from 2023-2033.

The top players hold more than 40-45% of the market share. They include Amagansett sea salt co., McCormick & Company, Morton Salt, Inc., San Francisco Salt Co., United Salt Corporation.

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