Flavored Salt Market

Global Market Study on Flavored Salt: B2B to Account for Large Portion of Demand

Flavored Salt Market Segmented By Spices, Herbs and Specialty Flavor with Distribution Channel such as Business to Business Sales of Flavored Salt and Business to Consumer Sales of Flavored Salt

Market Snapshot

As per the latest industry study on flavored salt by Persistence Market Research, Europe currently dominates the global market accounting for over 35% value share. The foodservice industry accounts for the largest market value share of around 45%, due to immense interest of consumers and industries in utilizing enriching ingredients in their final products.

Overall, the market for flavored salt is worth around US$ 2.9 Bn at present, and is projected to close in on a valuation of US$ 5.5 Bn by 2031.

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Companies

  • SaltWorks Overview
  • Amagansett sea salt co.Overview
  • The Spice Lab
  • HimalaSalt
  • Maine Sea Salt Company
  • Morton Salt, Inc.
  • Hawaiian Island Salt Company
  • Jacobsen Salt Co.
  • Vancouver Island Salt Co.
  • Bitterman Salt Co.
  • Cornish Sea Salt Company Ltd
  • Twang Partners Ltd
  • United Salt Corporation
  • J&D's Foods
  • Suprasel
  • Himalayan Chef
  • San Francisco Salt Co.
  • Windsor Salt Ltd.
  • El Nasr Salines Co.
  • McCormick & Company
  • Others (On Demand)

Valuable Insights Offered in Flavored Salt Industry Survey:

  • Market estimates and forecast 2016-2031
  • Key drivers and restraints impacting market growth
  • Segment-wise, country-wise, and region-wise analysis
  • Competition mapping and benchmarking
  • Brand share and market share analysis
  • Key product innovations and regulatory climate
  • Covid-19 impact on flavored salt sales and how to navigate
  • Recommendation on key winning strategies

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Sales Analysis of Flavored Salt from 2016-2020 Vs. Market Outlook for 2021-2031

From 2016-2020, the global market for flavored salt expanded at the rate of 4.7%. The market is driven by increased demand from the food & beverage, retail & households, and foodservice end-use industries. This is because flavored salt is increasingly being used to add a finishing touch in various.

Flavored salt helps in minimizing sodium intake, cutting down calories thereby supporting weight reduction, and is additive- and preservative-free. Moreover, consumer inclination toward flavoring agents has been a major reason for the versatile utilization of flavored salt in various applications.

Major demanding regions of flavored salt are Europe followed by North America. This is because these regions have dominance over the food industry, and are expected to be a demand accelerator for the market. In these geographies, Europe has a market share of 35.7%, and the U.K., Italy, and Russia have a combined share of more than 29.6%.

The East Asia and South Asia markets are forecasted to reach US$ 865.4 Mn and US$ 715.8 Mn by 2031. Overall, due to increasing applications in various end-use industries, the global flavored salt market is expected to expand at a CAGR of 6.6%.

flavored-salt-market

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How is Low Sodium Intake Facilitated by Flavored Salt Benefiting Market Growth?

Consumers nowadays are using flavored salt to make tastier dishes, and are utilizing less amount of regular salt. Flavored salts offer a good finishing touch in a variety of cuisines. Consumer preference for minimizing sodium intake by minimizing consumption of regular salt is benefiting flavored salt manufacturers.

Moreover, rising health problems due to excess sodium consumption are also contributing to market growth. Another reason for using less salt is the addition of natural flavors, and thus, consumers get more varieties of flavors and use fewer salts. Consumers also use mortars or grinders and pestles to make flavored salt even finer. This finer flavored salt helps in releasing more amount of flavor to dishes.

Due to the increased usage of flavored salt, consumers prefer to buy low sodium broths and unsalted butter. Less consumption of sodium helps in lowering blood pressure, reduces the risk of heart attack, and lowers cholesterol levels, besides many more health benefits.

  • In 2021, the World Health Organization (WHO) released a new set of global benchmarks for sodium levels in more than 60 food categories that will help countries in minimizing sodium content in food to improve diets and save lives.

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Will Rising Preference for Natural & Additive-free Food Products Drive Demand for Flavored Salt?

Due to increasing consumer awareness about the harmful effects of preservatives and additives in food on human health, there has been a push toward the trend of natural and chemical-free foods. Conventional salt used by consumers contains preservatives and additives, but flavored salts are additive-free natural preservatives, due to which, they are used as an alternative to normal salts.

Increased concerns regarding the environment is another factor influencing consumers to opt for premium natural and organic food products. Usage of chemicals not only makes food products unfit for consumption but also degrades the environment.

Consumers today are taking keen interest in maintaining a healthy life and fit body, and to achieve this, they are shelling out more money on natural food products. This is expected to have a positive effect on the market, thus acting as an opportunity for market participants.

How Will Globalization and Influence of Western Culture in Developing Countries Benefit Market Growth?

Use of flavored salt is increasing in emerging countries such as India, China, Brazil, and others due to the influence of Western culture. Flavored salts are used in many food items such as bread and cheese, meat and potatoes, vegetables, and many more, and most of these foods are influenced by international cuisines.

As demand for foreign dishes such as Italian pasta or French foods increases in these emerging countries, usage of flavored salts will also rise. Increased globalization also facilitates the availability of flavored salts across the world.

Which Factors are Restraining the Growth of Flavored Salt Manufacturers?

Major factor that is responsible for hindering the market growth of flavored salt is the presence of conventional salt in the market. The overall salt market is mainly dominated by normal salt due to its wide availability and cheap cost. Moreover, flavored salt is a growing market and has low penetration as compared to normal salt.

As flavored salts enhance the taste of dishes, consumers tend to use the product and end up having more salt than the required quantity. Thus, excess consumption of flavored salt also increases the risk of health issues such as stomach cancer, kidney problems, and others.

The cost price of flavored salt is also more than normal salt, which makes way for other salts in the market giving almost the same health benefits to customers at a low cost. Thus, other cheaper alternative salts pose a threat to market expansion.

Country-wise insights

Why is Demand for Flavored Salt Increasing in Germany?

The market for flavored salt is witnessing significant growth in Germany. The country’s market is valued at US$ 16.65 Mn, and is expected to reach US$ 23.76 Mn by the end of 2031. This is because Germany is a major foodservice hub, and hence, utilization of flavored salt as a food ingredient is more.

Which Country Holds the Largest Share in the North American Market?

The share of the U.S. is more as compared to other North American countries. Popularity of flavored salt food products is high in the country since they are utilized for making various locally famous dishes.

Moreover, increasing awareness of flavored salt in the country is expected to impact the market optimistically. The share of the U.S. in the North American marketplace is& 67.9%.

Category-wise insights

Which Flavor of Salt is Amongst the Most Utilized across End-use Industries?

The salt majorly utilized in the different end-use industries is spiced flavor salt, which accounts for more than 40% of the market based on flavor. This is because this flavor does not offer any operational difficulties when utilized as a food ingredient.

How is Bolstering Foodservice Industry Bringing New Opportunities for Market Development?

Increasing use of flavored salt in everyday life is evident from the rising health consciousness among modern consumers. Wide acceptability of flavored salt as a healthier alternative to normal salt is also a cogent factor that is driving these industries to opt for flavored salt.

Market value of flavored salt in the foodservice industry is anticipated to reach close to US$ 2.5 Bn by the end of 2031.

What is the Impact of COVID-19 on Sales of Flavored Salt?

The COVID-19 pandemic has slowed down industrial and economic activities around the globe, which has led to a significant drop in the demand for food products. Several restrictions on travel, transportation, and closure of retail outlets have impacted the industry.

The global market of flavored salt has been impacted because of interruptions in the supply chain and inclined economic conditions of countries. The e-Commerce sector was the one that facilitated the buying of flavored salt and helped the industry stay afloat during the pandemic.

However, usage of flavored salt will increase due to the need for nutritious and healthy food, and hence, the market will expand in parallel.

Competitive Landscape 

Major manufacturers of flavored salt are inclined toward various marketing and advertising strategies to increase awareness of the product among consumers and also uncover various other applications. Companies are also focusing on cost-effective production technologies to increase their product portfolio and global presence.

  • Amagansett Sea Salt Co. follows the advertising strategy, and it has been featured in various national and local newspapers, magazines, and blogs, on television shows in the US and abroad, and uses word of mouth marketing with some of the most influential and respected chefs in the country. This widespread recognition will help the company to grow its market share in the long run.
  • Bitterman Salt Co. focuses on creating the most cost-effective salt-based products. Since salt is the ingredient that completes most of the meals and helps to increase the taste of the food. The company is focusing on providing its customers with high-quality flavored at an affordable rate.
  • SaltWorks follows the competitive pricing strategy. The company has made huge investments in technology and state-of-the-art facility, where the company uses advanced technology in producing innovative products and provide its customers with enhanced flavor.

Flavored Sales Market Report Scope

Attribute

Details

Forecast period

2021-2031

Historical data available for

2016-2020

Market analysis

USD million for value

Key regions covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Key countries covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • Turkey,
  • Northern Africa
  • South Africa

Key market segments covered

  • Flavour
  • End Use
  • Distribution Channel
  • Region

Key companies profiled

  • SaltWorks
  • Amagansett sea salt co.
  • The Spice Lab
  • HimalaSalt
  • Maine Sea Salt Company
  • Morton Salt, Inc.
  • Hawaiian Island Salt Company
  • Jacobsen Salt Co.
  • Vancouver Island Salt Co.
  • Bitterman Salt Co.
  • Cornish Sea Salt Company Ltd
  • Twang Partners Ltd
  • United Salt Corporation
  • J&D's Foods
  • Suprasel
  • Himalayan Chef
  • San Francisco Salt Co.
  • Windsor Salt Ltd.
  • El Nasr Salines Co.
  • McCormick & Company
  • Vancouver Island Salt Co.
  • Others

Report coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & pricing

Available upon request

Categorization as per Flavored Salt Industry Research

Flavor:

  • Spices
    • Chili
    • Pepper
    • Ginger
    • Garlic
    • Others
  • Herbs
    • Thyme
    • Fennel
    • Rosemary
    • Others
  • Specialty

End Use:

  • Flavored Salt for Food & Beverages
  • Flavored Salt for Retail/Household
  • Flavored Salt for Foodservice Industry

Distribution Channel:

  • Business to Business Sales of Flavored Salt
  • Business to Consumer Sales of Flavored Salt
    • Hypermarket/Supermarkets
    • Specialty Stores
    • Convenience Stores
    • Online Retail

Enquiry before buying

  • Is this research conducted by Persistence Market Research?

    Yes, the research has been conducted by expert analysts of Persistence Market Research, through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

  • What research methodology is followed by Persistence Market Research?

    Persistence Market Research follows a methodology that encompasses the demand-side assessment of the market and triangulates the same through supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions. Request a detailed methodology.

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  • What are the sources of secondary research?

    Persistence Market Research conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

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Media Release

- FAQs -

The global flavored salt market is currently valued at close to US$ 2.9 Bn.
Increasing preference for natural and additive-free food products, minimization of sodium intake, rising demand for food products providing multiple health benefits, and growing marketing efforts by companies are driving market expansion.
From 2016 to 2020, demand for flavored salt increased at a CAGR of 4.7%.
Sales of flavored salt are projected to increase at 6.6% CAGR and be valued at close to US$ 5.5 Bn by 2031.
Germany, followed by France, are majorly driving growth of the European market.
Top manufacturers of flavored salt account for 15% to 20% of the global market share.
The U.S., Brazil, Russia, Germany, and Italy and are major demand centers for flavored salt.
The U.S., Brazil, Russia, Germany, Italy, and India are key producers of flavored salt.
The flavored salt market in China is valued at US$ 219 Mn, and is anticipated to reach US$ 392 Mn by 2031, while India has a value of US$ 395 Mn, and is set to reach US$ 667 Mn by 2031.
The global flavored salt market is currently valued at close to US$ 2.9 Bn.
Increasing preference for natural and additive-free food products, minimization of sodium intake, rising demand for food products providing multiple health benefits, and growing marketing efforts by companies are driving market expansion.
From 2016 to 2020, demand for flavored salt increased at a CAGR of 4.7%.
Sales of flavored salt are projected to increase at 6.6% CAGR and be valued at close to US$ 5.5 Bn by 2031.
Germany, followed by France, are majorly driving growth of the European market.
Top manufacturers of flavored salt account for 15% to 20% of the global market share.
The U.S., Brazil, Russia, Germany, and Italy and are major demand centers for flavored salt.
The U.S., Brazil, Russia, Germany, Italy, and India are key producers of flavored salt.
The flavored salt market in China is valued at US$ 219 Mn, and is anticipated to reach US$ 392 Mn by 2031, while India has a value of US$ 395 Mn, and is set to reach US$ 667 Mn by 2031.

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