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Direct View Light Emitting Diode (LED) Display Market

Market Study on Direct View Light Emitting Diode (LED) Displays: A Cost-Effective Alternative to Traditional Video Walls

Direct View Light Emitting Diode (LED) Display Market by Pixel Pitch (Less Than 1 mm, 1 to 2.5 mm, Greater Than 2.5 mm)

Direct View Light Emitting Diode (LED) Display Market Outlook (2023 to 2033)

The Global Direct View Light Emitting Diode (LED) Display Market is set to reach US$ 13.0 billion in 2023. Over the next decade, global direct view light emitting diode (DVLED) display sales will rise at 15.8% CAGR. At the end of 2033, the worldwide market valuation will cross US$ 56.0 billion.

In 2022, the global direct view light emitting diode (LED) display industry totaled US$ 10.9 billion. Indoor application segment is likely to generate most revenue for the market. As per Persistence Market Research (PMR), the target segment will exhibit a CAGR of 15.6% through 2033.

Key Factors Facilitating Direct View LED Display Sales:

  • Rising usage of direct view light emitting diode displays in public facilities is driving the global market
  • Growing demand for high-resolution displays will boost sales through 2033
  • Increasing focus on saving energy will elevate direct view LED display demand
  • Escalating popularity of digital signage to create growth avenues within direct view LED display industry
  • Multi-utility purpose of direct view LED displays will encourage their adoption
  • Rising government support will create opportunities for direct view LED display manufacturers
  • Surging popularity of video walls worldwide will support market expansion
  • Growing awareness about the benefits of using direct view LED displays will spur market growth

Direct view light emitting displays use a surface array of LEDs as the actual display pixels. they do not need edge lights, backlights, and a shutter. These displays are generally lighter. They emit less heat than LCD panels and usually last longer. In DVLED displays, light emitting diodes are mounted directly on a printed circuit.

Direct view light-emitting diode displays have become an ideal choice for indoor and outdoor spaces. This is because they can be made virtually any size.

These displays offer several advantages over LCDs. For instance, they provide brighter and high contrast images. They are also energy efficient as they generate less amount of heat.

Growing usage of direct view light-emitting diode displays in indoor and outdoor applications will boost the market. Direct view LED displays provide unbelievable levels of brightness. Hence, they have become popular for outdoor applications.

Rising preference for video walls across the globe will bolster direct view light-emitting diode display sales. DVLED displays are being increasingly used in video walls. Several companies are launching new display solutions for video wall applications.

For instance, in June 2022, Sharp NEC Display Solutions announced the availability of their DVLED display portfolio by providing products such as essential LED prepared bundles and fine pitch enterprise eco solutions. These solutions are expected to be used for LED video walls. These solutions are ideal for applications such as indoor video walls.

Growing usage of direct view LED displays for marketing purposes will act as a catalyst triggering sales. Direct view light-emitting displays have become standard for outdoor digital signage. Thanks to their high performance in different environments, they have emerged as top solutions for marketing purposes.

Asia Pacific is likely to remain at the epicenter of direct view light emitting diode (LED) display market. In 2023, Asia Pacific direct view LED display market size is set to reach US$ 6.5 billion. By the end of 2033, Asia Pacific market valuation will exceed US$ 28.3 billion.

Growth in the market is driven by increasing usage of DVLED displays in public places and strong presence of leading manufacturers. Asia Pacific is home to various leading direct view LED display manufacturers. These manufacturers are committed to introducing novel products in the market.

For instance, recently, Sharp Corporation launched Fc series of DV LED displays. These DV LED displays are likely to be used in high-end solutions for high traffic and public space such as malls and roadside displays on buildings.

Also, displays manufactured by China-based Absen Optoelectronic Co Ltd were used in stadiums during the FIFA World Cup 2022 to show live games and replays on the stadiums. There were a total of 2000 sqm of Absen LEDs used across the stadiums.

Attributes Key Insights
Direct View Light Emitting Diode (LED) Display Market Estimated Value (2023) US$ 13.0 billion
Projected Market Size (2033) US$ 56.0 billion
Value-based CAGR (2023 to 2033) 15.8%
USA Market CAGR (2023 to 2033) 15.1%
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2018 to 2022 Direct View Light Emitting Diode (LED) Display Sales Outlook Compared to Demand Forecast from 2023 to 2033

As per Persistence Market Research, global direct view LED display sales grew at 19.3% CAGR from 2018 to 2022. At the end of 2022, the worldwide market valuation reached US$ 10.9 billion. Over the next ten years, direct view LED display demand is forecast to surge at 15.8% CAGR. This will create an absolute $ opportunity of US$ 43.1 billion at the end of 2033.

Direct view light emitting diode (LED) displays are being widely used in indoor and outdoor applications. They are used in stadiums, cinemas, airports, hospitality, workplaces, control rooms and briefing centers.

Similarly, they also find applications in commercial real estate to show video visuals of real estate constructions and state of the art infrastructure of buildings.

Direct view LED displays are better than conventional LCDs because they are flexible and have greater longevity, custom aspect ratios and large scale displays with zero bezels. Thus, 81.6% of integrators are expecting direct view light emitting diode (LED) displays to have longer lifespan than LCDs.

Among its types such as less than 1mm, 1 to 2.5 mm, and 2.5 mm above pitch, the pitch having dimensions below 2.5mm dominates the market. It constitutes 50% of the overall direct view light emitting diode (LED) displays across the globe.

Manufacturers consider pixel density as the main technical component responsible for the growth of direct view displays. It is because about 40.5% of the technical decision makers use this feature primarily.

Advancements in the 4K technology have immensely helped the growth of the target market as the displays are capable of 3840*2160 resolutions. The 4K technology displays have 8.3 million pixels.

Thus, such high-resolution technologies being used in the display technology and growing demand from consumers for higher-resolution displays will stimulate growth in the direct view light emitting diode (LED) displays across the globe.

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Country-wise Analysis:

Why is the United States Considered a Dominant Market for Direct View Light Emitting Diode (LED) Displays?

The United States of America direct view light emitting diode (LED) display market is set to surpass a valuation of US$ 9.4 billion by 2033. Direct view LED display sales in the United States are likely to surge at 15.1% CAGR through 2033.

Between 2023 and 2033, the United States of America market will create an absolute $ opportunity of US$ 7.1 billion. The USA market exhibited at a CAGR of 15.9% from 2018 to 2022. Rising usage of direct view light emitting diode displays in indoor and outdoor applications is driving the United States of America market.

Further, continuous launch of new products in the market will boost direct view LED display sales in the United States of America. Leading United States of America-based companies are introducing novel displays in the market to expand their customer base.

For instance, in April 2021, ViewSonic Corp launched a pre-assembled solution kit for all-in-one direct view LED displays of 108” and 135”. The display is primarily built to be used in lobbies, auditoriums, ad-hoc conference rooms, and boardrooms. Such products have numerous applications.

What is the Demand Outlook for China Direct View Light Emitting Diode (LED) Display Market?

China direct view LED display market is likely to record a CAGR of 17.3% between 2023 and 2033. By the end of 2033, China market size will reach around US$ 14.7 billion.

From 2018 to 2022, China direct view light emitting diode (LED) display industry expanded at 21.7% CAGR. Total direct view light emitting diode (LED) display sales in China are set to create an absolute $ opportunity of US$ 11.8 billion through 2033.

Rising preference for direct view LED displays over other LED types will boost China market. Further, heavy presence of leading direct view light emitting diode (LED) display companies will bode well for the market.

China is also a prominent export of DVLED displays. China-based companies have become ideal destinations for end users of direct view LED displays. For instance, HikVision Digital Technology Co Ltd produced 102 m² indoor rental displays that are being used in stage lighting in Sao Paulo, Brazil for numerous shows and events. Thus, such products bring popularity to the companies and boost market development.

How is Japan Direct View Light Emitting Diode (LED) Display Market Shaping?

Japan direct view light emitting diode (LED) displays industry is forecast to reach US$ 9.1 billion in 2033. It is likely to create an absolute $ opportunity of US$ 7.0 billion by 2033.

Direct view light emitting diode (LED) display demand in Japan grew at 19.6% CAGR from 2018 to 2022. For the next decade, direct view LED display demand is set to increase at 16.0% CAGR. Growth in the market is driven by rapid digitalization and growing popularity of video walls.

Subsequently, introduction of new unique displays is fostering market development in China. In January 2021, Sony Electronics Ltd, a Japan-based electronics manufacturer launched two new crystal direct view LEDs display systems. They are designed to be used in applications such as lobbies, showrooms, and productions. They are equipped with high-performance image quality processors.

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Category-wise Insights:

Which is the Top Application of Direct View Light Emitting Diode (LED) Displays?

Based on application, the global market is segmented into indoor and outdoor. Among these, the indoor application will generate maximum revenues for the market. Application of direct view LED displays in indoor segment is set to increase at 15.6% CAGR through 2033. The target segment witnessed a CAGR of 18.7% from 2018 to 2022.

Rising adoption of direct view LED displays in indoor installations is driving the target segment. Direct view light-emitting diode displays are being installed in corporate offices, education institutes, and other structures.

Besides this, development of new indoor direct view LED displays will boost growth of the target segment. Companies are continuously launching application-specific direct view LED displays to meet end user demand.

For instance, in May 2022, LG Business Solutions United States of America launched a new series of indoor DVLED displays. These displays are designed to be used for retail, transportation, corporations, and education & sports events. Such displays remain center of attraction for indoor applications.

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Competitive Landscape:

Key manufacturers of direct view light emitting diode (LED) displays include ViewSonic, LG, Sony, Mitsubishi Electric, Planar, Leyard, SAMSUNG, Barco, Unilumin Group, Philips, LIGHTVU, INFiLED, Hikvision, and Absen.

Continuous product launches remain the key strategy of companies to increase their sales. Besides this, partnerships, acquisitions, collaborations, and mergers are being adopted by companies to expand their footprint.

Recent Developments:

  • In June 2022, Sharp NEC Display Solutions announced the availability of E Series to its dvLED portfolios. The E Series made by this Japan-based display manufacturer is ideal for indoor installations.
  • In June 2022, LG Business Solutions USA launched a new video wall solution using 54-inch DVLED. The company has used bezel free direct view LED display that simplifies installation and brings new innovative design patterns. LSAC series direct view LED cabinets that are used enable integrators to use VEGA hardware from LCD installations. The display is four times larger than the most commonly used DVLED cabinets.

Scope of the Report:

Attribute Details
Estimated Market Size (2023) US$ 13.0 billion
Projected Market Size (2033) US$ 56.0 billion
Anticipated Growth Rate (2023 to 2033) 15.8% CAGR
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis
  • US$ Million for Value
  • MT for Volume
Key Regions Covered
  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • The Middle East & Africa
Key Countries Covered
  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Nordic
  • Russia
  • Poland
  • China
  • India
  • Thailand
  • Indonesia
  • Australia
  • New Zealand
  • Japan
  • GCC countries
  • North Africa
  • South Africa
  • Others
Key Segments Covered
  • Pixel Pitch
  • Application
  • Region
Key Companies Profiled
  • Sharp
  • LG
  • SAMSUNG
  • Barco
  • Mitsubishi Electric
  • ViewSonic
  • Philips
  • Planar
  • LIGHTVU
  • HikVision
  • Unilumin Group
  • Absen
  • INFiLED
  • Sony
  • Leyard
Report Coverage
  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • Drivers Restraints Opportunity Trends Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Global Direct View Light Emitting Diode (LED) Display Market Segmentation:

By Pixel Pitch:

  • Less than 1mm
  • 1-2.5 mm
  • Greater than 2.5 mm

By Application:

  • Indoor
  • Outdoor

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

- Companies Covered in This Report -

  • Sharp
  • LG
  • SAMSUNG
  • Barco
  • Mitsubishi Electric
  • ViewSonic
  • Philips
  • Planar
  • LIGHTVU
  • Hikvision
  • Unilumin Group
  • Absen
  • INFiLED
  • Sony
  • Leyard

- Frequently Asked Questions -

The global direct view light emitting diode (LED) display market size is set to reach US$ 13.0 billion in 2023.

The global direct view light emitting diode (LED) display industry will reach US$ 56.0 billion in 2033.

The worldwide direct view light emitting diode displays industry expanded at 19.3% CAGR from 2018 to 2022.

Between 2023 and 2033, global direct view light emitting diode (LED) display demand will rise at 15.8% CAGR.

Growing at a CAGR of 15.7%, 1 to 2.5 mm pixel pitch segment will continue to dominate the market.

With a CAGR of 15.6%, indoor segment will generate most opportunities for manufacturers.

The United States market is forecast to reach US$ 9.4 billion by 2033.

Sharp, LG, SAMSUNG, Barco, Mitsubishi Electric, ViewSonic, Philips, Planar, LIGHTVU, Hikvision, Unilumin Group, Absen, INFiLED, Sony, and Leyard are key direct view light emitting diode (LED) display manufacturers.

With a projected valuation of US$ 28.33 billion in 2033, Asia Pacific will continue to lead the global market.

South Korea direct view LED displays market is forecast to expand at 16.2% CAGR through 2033.

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