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Direct-to-Customer Pet Food Market

The growth in the adoption rate of pets globally lead the way for Direct-to-Customer pet food Demand: Opportunities Ahead

Global Direct-to-Customer Pet Food Market Segmentation by Product type - Meal ( Standard Meal, Customized Meal), Treats (Standard Treats, Dental Chews, Standard Chews), Supplements.

Direct-to-Customer Pet Food Market Snapshot

Newly-released Direct-to-Customer Pet Food Market analysis report by Persistence Market Research reveals that global sales the of Direct-to-Customer Pet Food Market in 2022 were held at US$ 2.2 Billion. With 20.5% projected growth from 2023 to 2033, the market is expected to reach a valuation of US$ 2.8 Billion by the end of the forecast period.

The market through direct-to-customer pet Meals is expected to generate significant revenues and is projected to grow at a CAGR of over 20.4% from 2023 to 2033. The subscription for Dogs is expected to be a prominent revenue stream, which is projected to grow at a CAGR of over 20.3% from 2023 to 2033.

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Details

Global Direct-to-Customer Pet Food Market Size (2023)

US$ 2.8 Billion

Global Direct-to-Customer Pet Food Market Size (2033)

US$ 18 Billion

Global Direct-to-Customer Pet Food Market CAGR (2023-2033)

20.5%

U.S. Direct-to-Customer Pet Food Market CAGR (2023- 2033)

19.2%

Key Companies Covered

  • Nestle
  • General Mills
  • Mars Incorporated
  • Hill's Pet Nutrition
  • The J.M. Smucker Company
  • Diamond Pet Foods
  • Heristo Aktiengesellschaft
  • Simmons Pet Food
  • WellPet LLC
  • The Farmer's Dog, Inc.
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Revenue of the Direct-to-Customer Pet Food Market from 2018 to 2022 Compared to Demand Outlook from 2023 to 2033

As per the Direct-to-Customer Pet Food Market research by Persistence Market Research - a market research and competitive intelligence provider, historically, from 2018 to 2022, the value of the Direct-to-Customer Pet Food Market increased at around 25% CAGR. With an absolute dollar opportunity of US$ 15.2 Billion, the market is projected to reach a valuation of US$ 18 Billion by 2033.

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What key factors are influencing the Direct-to-Customer Pet Food Market's expansion?

The key drivers influencing Direct-to-Customer Pet Food Market are customer preferences toward Direct-to-Customer brands, the growing number of pet adoption globally, and customer awareness of their pet’s nutritional needs.

The Direct-to-Customer pet food market is growing over a period of time. In 2022, sales showed significant growth and were worth US$ 2.2 Billion in 2022. Growing with an absolute dollar opportunity of US$ 15.2 Billion from 2023 to 2033, the market is expected to reach a valuation of US$ 18 Billion by 2033.

A Direct-to-Customer model is favorable for brands as well as customers alike. When products are sold through a direct-to-Customer channel, the profit margins of brands swell coupled with an assurance of customer retention. While customers are shifting from e-commerce to the Direct-to-Customer model, brands are able to track primary customer data, provide subscription plans to retain their customers, and provide customized solutions for customer needs.

Nowadays, pet owners are more concerned about their pet health, owing to which pet foods with organic and healthier properties are gaining traction. Another reason for the organic pet food demand is customers’ awareness of the environmental impact that can influence plant-based food for their pets. Considering this trend, the providers of pet food through the direct-to-customer model are gradually transforming their product portfolio to include healthier versions, even with a higher price tag.

For instance, companies like Omni, manufacture plant-based dog food products which helped almost 77% of the pet dogs suffering from alopecia and dandruff. Such initiatives from companies towards healthier pet food products help the Direct-to-customer pet food market to grow at a rapid pace.

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Which Region is projected to offer the Largest Direct-to-Customer Pet Food Opportunity?

The North American Direct-to-Customer Pet Food Market size was held at US$ 884.4 Million in 2022 and is estimated to reach US$ 1.1 Billion by 2023. It is projected that North America will have a market worth US$ 7.2 Billion by 2033.

In 2020, 654 thousand of pet cats were adopted in the United States. This number increased by 30 thousand reaching a value of up to 684 thousand adoptions in 2021. This increase in the number of cat adoptions is expected to gain regional demand.

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Country-wise Analysis:

United States Direct-to-Customer Pet Food Market Analysis:

The market in the United States is expected to grow to be worth US$ 5.6 Billion by 2033, with an absolute dollar growth of US$ 4.7 Billion from 2023 to 2033. The market in the United States has grown at a CAGR of 23.3% from 2018 to 2022 and is expected to grow at a CAGR of 19.2% from 2023 to 2033.

According to the survey, it was found that from 2021 to 2022 about 69 million homes owned at least one dog in the United States. This led to the evident growth of expenditure on the pet industry, which generated revenues of around US$ 126 Billion in 2021. As people are willing to spend on the pet industry, it is likely to fuel the growth of the Direct-to-Customer pet food market in the country.

United Kingdom Direct-to-Customer Pet Food Market Analysis:

In the United Kingdom, the market is expected to grow to be worth US$ 835.8 Million by 2033, with an absolute dollar growth of US$ 695.3 Million. The market in the country grew at a CAGR of 23.7% from 2018 to 2022 and is expected to grow at a CAGR of 19.5% from 2023 to 2033.

As per the Pet Food Manufacturers’ Association (PFMA), UK citizens are more likely to own pets such as dogs and cats. Therefore, the Direct-to-Customer pet food industry is showing its rise in the UK. With US$ 1.85 billion in revenue, dog food is the predominant sales generator among pet foods in the country.

China Direct-to-Customer Pet Food Market Analysis:

The Chinese market is expected to grow to be worth US$ 1.5 Billion by 2033, with an absolute dollar growth of US$ 1.3 Billion. The market in the country has grown at a CAGR of 26.8% from 2018 to 2022 and is expected to grow at a CAGR of 21.6% from 2023 to 2033.

Around 23% of the population in China are having pets with sales. In China, pet owners have increased by 57.1% approximately in the recent past. Thus, the rate of increase in owning pets leads to the growth of the Direct-to-Customer pet food market in China.

Japan Direct-to-Customer Pet Food Market Analysis:

The market in Japan is expected to grow to be worth US$ 1.3 Billion by 2033, with an absolute dollar growth of US$ 1.1 Billion between 2023 and 2033. The market in the country has grown at a CAGR of 24.2% from 2018 to 2022 and is expected to grow at a CAGR of 19.8% from 2023 to 2033.

According to Japan Pet Food Association, people are more likely to have pets such as dogs and cats than children. In 2022, there were only 17 million children under the age of 16 living in the country, and about 20 million cats and dogs. Thus, as people in Japan are more likely to have pets they are more likely to buy pet food and this can significantly increase the demand for Direct-to-Customer pet food in Japan.

Category-wise Insights

Why Direct-to-Customer Dog Food is projected to Witness Significant Growth?

Direct-to-Customer Dog Food is projected to witness significant growth with a CAGR of 20.3% from 2023 to 2033. The number of dogs has been increasing at an abrupt pace as compared to other pets. There were near about 470 million pet dogs and over 370 million pet cats all globally in 2018.

Why dry pet food is preferred in the direct-to-customer model?

Dry pet food is the most preferable type in the Direct-to-Customer pet food market. For instance, in India in the overall pet food industry including retail sales, dry dog food accounts for about 88% of the pet food sales. On the other hand, in the United States, almost all dog owners prefer to purchase dry dog food which is making impressive growth in the evolving varieties of dry pet food, eventually impacting the Direct-to-Customer dry pet food market.

Competitive Analysis:

Key players in the Direct-to-Customer Pet Food Market are Nestle, General Mills, Mars Incorporated, Hill's Pet Nutrition, The J.M. Smucker Company, Diamond Pet Foods, Heristo Aktiengesellschaft, Simmons Pet Food, WellPet, LLC, and The Farmer's Dog, Inc. The companies in the industry are active in engaging customers on social media including pet-related blogs and other social media portals.

A few of the recent developments in the Direct-to-Customer Pet Food Market are:

  • In January 2023, Hills Pet Nutrition announced its plans to expand its presence in Kansas.
  • In October 2022, Nestle announced that they will invest US$ 110 million towards the expansion of their pet foods. To meet this expansion, the company acquires around 170.5 acres of land.
  • In July 2022, Simmons Pet Food Company announced their plans they will only focus on wet pet food. The company was producing pet treats and dry pet food in early 2022, however, they decided to shut their production.
  • In May 2021, General Mills declared their acquisition of Tyson Foods for the expansion of the business in pet treats. The company acquired Tyson’s business for US$ 1.2 billion. General Mills included 300 team players of Tyson Foods after completing this acquisition.

Segmentation of the Global Direct-to-Customer Pet Food Market:

By Type:

  • Meal
    • Standard Meal
    • Customized Meal
  • Treats
    • Standard Treats
    • Dental Chews
    • Standard Chews
  • Supplements

By Form:

  • Dry Pet Food
  • Wet Pet Food

By Pet Type:

  • Dogs
  • Cats
  • Other Pets

By Health Condition:

By Distribution Channel:

  • Online
  • Offline

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East
  • Africa

- Companies Covered in This Report -

  • Nestle
  • General Mills
  • Mars Incorporated
  • Hill's Pet Nutrition
  • The J.M. Smucker Company
  • Diamond Pet Foods
  • Heristo Aktiengesellschaft
  • Simmons Pet Food
  • WellPet, LLCThe Farmer's Dog, Inc.
  • The Farmer's Dog, Inc.

- Frequently Asked Questions -

The market was reported at US$ 2.2 billion in 2022.

The market is estimated to be valued at US$ 2.8 billion in 2023.

The market is expected to reach a valuation of US$ 18 Billion by 2033.

The market registered a CAGR of 25% over the last 4 years.

The market is projected to witness a CAGR of 20.5% from 2023 to 2033.

Direct-to-Customer Pet Food Meals is expected to garner a significant value share by 2033.  The market through this segment is expected to grow at a CAGR of 20.4% by 2033.

The market for direct-to-customer dog food is projected to witness garner a significant value share by 2033 and is expected to grow at a CAGR of 20.3% by 2033.

The market in the United States is projected to witness a size of US$ 5.6 Billion and is expected to grow at a 19.2% CAGR by 2033.

The key companies in the market include Nestle, General Mills, Mars Incorporated, Hill's Pet Nutrition, The J.M. Smucker Company, Diamond Pet Foods, Heristo Aktiengesellschaft, Simmons Pet Food, WellPet, LLC, and The Farmer's Dog, Inc.

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