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Dental Floss Market

Market Study on Dental Floss: Reusable Variants Lead with Around Two-thirds Market Share

Dental Floss Market Segmentation By Product Type - Multifilament Floss | Monofilament Floss | Dental Tape | Super Floss | Floss Picks

Dental Floss Market Outlook (2022 to 2032)

The global dental floss market was valued at US$ 1.19 billion in 2021 and is expected to reach US$ 1.72 billion by the end of 2032, expanding at a CAGR of 3.4% over the next ten years. According to this new study by Persistence Market Research, multifilament floss was leading the market with a share of 26.8% in the year 2021.

Flossing helps in the reduction of plaque accumulation, which contributes to oral diseases such as gingivitis and tooth decay. Increased demand for interdental cleaning solutions and dental floss will be fuelled by an increase in dental problems such as tooth decay, bad breath, and gum disease. Interdental brushes, duct tape, and dental floss are all used to remove plaque and clean the interdental area.

Dental floss is used to remove plaque, food particles, and bacteria film that gets stuck between the teeth and is impossible to remove with a toothbrush; hence, it is available in waxed and unwaxed forms. Dental floss is in high demand among people who want to avoid interdental problems, and dentists are recommending it more often nowadays.

Revenue from the sales of dental floss accounted for around 5.6% share of the global oral hygiene products market in 2021.

Dental Floss Market Size (2021)

US$ 1.19 Billion

Estimated Market Value (2022)

US$ 1.22 Billion

Forecasted Market Value (2032)

US$ 1.72 Billion

CAGR (2022 to 2032)


Market Share of Top 5 Countries


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Sales Analysis of Dental Floss (2017 to 2021) Vs. Market Outlook (2022 to 2032)

Sales of dental floss products increased at a CAGR of 2.1% from 2017 to 2021, mainly due to the advent of an increase in oral diseases and oral hygiene awareness.

Oral health awareness has increased around the world. This is supported by initiatives by various governments and non-governmental organizations, all of which have had a positive impact on market growth.

  • For example, the American Dental Association, which organized the National Children's Dental Health Month in February 2020, brings together hundreds of healthcare professionals, caregivers, and educators to promote the benefits of good oral health in children and their caregivers.

Additionally, aggressive advertising efforts and the launch of oral care products under well-known brands are likely to provide lucrative prospects for the development of the global market. The floss industry as a whole is expected to grow rapidly by 2032. Companies are resorting to a variety of strategies to increase their market share in this space, including product launches, research & development, collaborations, partnerships, and joint ventures.

Similarly, the rise in oral problems and the growing demand for oral hygiene products are the major drivers for the growth of the market.

According to the Platform for Better Oral Health in Europe, more than half of the European population suffered from periodontitis in 2018 and more than 10% of the population suffered from serious dental diseases, with the prevalence of periodontitis reaching 70% to 85% in people aged 60 to 65 years.

Thus, owing to the above-mentioned factors, the global dental floss market is expected to evolve at a CAGR of 3.4% during the forecast period from 2022 to 2032.

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What are the Key Opportunities for Dental Floss Manufacturers?

The market is set to present an opportunistic outlook owing to the large number of dental patients who are untreated. Market growth will further be propelled by growing concerns regarding the prevalence of oral diseases.

Rising healthcare spending is expected to lead to the growing demand for minimally invasive dental care procedures, which, in turn, will create high growth opportunities for market players over the coming years.

Similarly, rapid economic and demographic growth and the increase in disposable income are other main factors responsible for the growth of the total healthcare sector. Poor product differentiation and diversification, especially with low-end dental hygiene devices, represent another market opportunity.

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How is Demand Growth for Dental Floss Being Adversely Affected?

The coronavirus outbreak disrupted the global supply chain as strict government regulations forced most companies to shut down manufacturing facilities or drastically reduce operations. This included limiting the number of workers in factories to maintain social distancing. Moreover, it disrupted the import and export of goods as governments of different countries restricted or limited the number of goods entering and leaving their countries. This, in turn, had an adverse impact on several brands.

  • For example, in May 2020, Colgate-Palmolive sales fell by 7.4% and 8% by volume, according to Times of India data.

Social conditions such as poverty, race, and social groups have hugely diverse rates of dental disease. Therefore, social inequalities combined with the large population living in poverty constitute a major obstacle to market expansion.

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Country-wise Insights

What Makes the United States a Highly Lucrative Market for Dental Floss Producers?

The United States accounted for 81.6% share of the North American market in 2021 and is projected to display growth at a CAGR of 3.7% during the forecast period.

The market is progressing due to increased awareness among people about the use of dental floss. Additionally, some programs were conducted to make more people aware of the problems and issues relating to not flossing.

  • According to the Centres for Disease Control and Prevention (CDC), more than 90 percent of adults in the U.S. have tooth decay problems, with one in four having untreated tooth decay.

Cavities are preventable but they are the most common chronic health problem in the country. Around 50% of all adults aged 30 and over in the U.S. have signs of gum disease. This growing prevalence of dental problems and increased oral health awareness are expected to contribute to market growth in the country.

Why is China a Huge Market for Dental Floss?

China dominates the East Asian region with a market share of 37.2% in 2021 and is expected to continue to experience the same growth throughout the forecast period.

The market for oral care products is expanding as a result of rising knowledge of dental hygiene, oral cleanliness, and dental caries occurrences. The market is also expanding due to technological developments and the creation of fresh manufacturing methods for oral care products.

Furthermore, high spending on oral care products to prevent and avoid dental surgery and reduce healthcare costs, as well as increased awareness of preventive health measures and growth in disposable income, will increase the volume of dental floss purchases, thus driving market growth in the country.

Additionally, consumers' purchasing power has increased as a result of the population's constant growth and rising levels of family income. As a result, China's demand for oral care products is increasing significantly.

Category-wise Insights

Which Dental Floss Product Accounts for High Market Growth?

Multifilament floss is expected to experience growth at a CAGR of 2.6% over the decade after having accounted for a market revenue share of 26.8% in 2021. Multifilament floss has several filaments and strands that are entangled with one another or woven. Due to this the filament becomes strong and does not break easily.

Why is Waxed Dental Floss Preferred across Regions?

Waxed dental floss accounted for a market share of 62.3% in 2021 and is expected to display growth at a CAGR of 3.6% through 2033. This type of dental floss has additional benefits because it contains essential oils and enzymes that can help remove plaque effectively.

Which Type of Dental Floss Has Gained Immense Popularity?

Reusable floss is expected to exhibit growth at a CAGR of 3% over the next ten years after accounting for a market share of 66.8% in 2021. Disposable floss sticks are the preferred choice of dental floss stick consumers due to the easy availability of disposable floss sticks in all types of shops.

Competitive Landscape

With several competitors in the dental floss production sphere, the market is highly fragmented. The presence of numerous top firms with global operations has helped intensify the level of competition among well-known international corporations.

The expert team of research analysts provides information on a variety of aspects, including worldwide market competition, market share, new industry breakthroughs, introduction of novel products, partnerships, mergers, and acquisitions by top dental floss manufacturers. Additionally, to gain an understanding of global competitiveness, major market participants have been examined using unique research approaches.

Instances of key developmental strategies by industry players are:

  • In June 2020, Colgate-Palmolive Limited launches, the first teledentistry platform offering to give free access to dentists.
  • In October 2020, Oral-B announced a new oral health awareness initiative and a committed US$ 1 million investment to expand its portfolio of effective products for better oral health outcomes.

Dental Floss Industry Report Scope



Forecast Period

2017 to 2021

Historical Data Available for

2022 to 2032

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • The Middle East & Africa

Key Countries Covered

  • U.S.
  • Canada
  • Brazil
  • Mexico
  • Argentina
  • U.K.
  • Germany
  • Italy
  • Russia
  • Spain
  • France
  • India
  • Thailand
  • Indonesia
  • Malaysia
  • Japan
  • China
  • South Korea
  • Australia
  • New Zealand
  • Türkiye
  • GCC
  • South Africa

Key Market Segments Covered

  • Product Type
  • Form
  • Usage
  • Distribution Channel
  • Region

Key Companies Profiled

  • Procter & Gamble
  • Colgate-Palmolive Company
  • Johnson & Johnson
  • Prestige Consumer Healthcare Inc.
  • Dr Fresh LLC
  • Church & Dwight Co. Inc.
  • Lion Corporation
  • Alfred Becht GmbH
  • ALSCO Industries, Inc.
  • Shantou Oral Health Co. Ltd
  • Water Pik, Inc.
  • The Humble Co.


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Dental Floss Industry Research Segmentation

By Product Type:

  • Multifilament Floss
  • Monofilament Floss
  • Dental Tape
  • Super Floss
  • Floss Picks
  • Others

By Form:

  • Waxed Dental Floss
  • Unwaxed Dental Floss
  • Others

By Usage:

  • Re-Usable
  • Disposable

By Distribution Channel:

  • Hospital Pharmacies
  • Supermarket/Hypermarket
  • Drug Stores
  • Retail Pharmacies
  • e-Commerce

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA)

- Companies Covered in This Report -

  • Procter & Gamble
  • Colgate-Palmolive Company
  • Johnson & Johnson
  • Prestige Consumer Healthcare Inc.
  • Dr Fresh LLC
  • Church & Dwight Co. Inc.
  • Lion Corporation
  • Alfred Becht GmbH
  • ALSCO Industries, Inc.
  • Shantou Oral Health Co. Ltd
  • Water Pik, Inc.
  • The Humble Co.

- Frequently Asked Questions -

The global dental floss market reached US$ 1.19 billion in 2021 and is set to expand 1.4X over the next ten years.

The market for dental floss is expected to reach US$ 1.71 billion by the end of 2032, with sales revenue expected to register 3.4% CAGR.

High spending on oral care products to prevent and avoid dental surgery and reduced healthcare costs are key trends in this market.

The U.S., Germany, U.K., China, and India account for high demand for dental floss.

The U.S. accounted for 28.1% share of the North American dental floss market in 2021.

Demand for dental floss in Europe is expected to increase at a CAGR of 3.5% over the next ten years.

The U.S., Germany, and U.K. are key producers of dental floss.

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