Decorative Exterior Materials Market
Market Study on Decorative Exterior Materials: Facade Materials Gaining High Traction across Geographies
Decorative Exterior Materials Market Segmented By Window Frames, Exterior Doors, Façades (Cladding/Siding), Outdoor Flooring, Outdoor Furniture, Automotive Exteriors Application
Decorative Exterior Materials Industry Snapshot
Newly-released data on the global decorative exterior materials market shows that global sales are currently around 6,785.3 Mn Sq.m., registering Y-o-Y growth of approximately 5.2%. As of 2020, outdoor furniture comprises between 7% and 8% of the global decorative exterior materials industry value, and is projected to register a growth rate of around 5.7% during the projection period of 2021 to 2031.
As per the research, Persistence Market Research has anticipated that decorative exterior material consumption across the world is expected to witness a CAGR of 5.4% through 2031. As of 2020, decorative exterior materials held approximately 20% to 30% of the overall decorative industry. East Asia is anticipated to remain a prominent regional market for decorative exterior materials, and is is estimated to expand at a CAGR of 6.1% over the decade.
Decorative Exterior Materials Market Size (2020A)
US$ 240.9 Bn
Projected Year Value (2031F)
US$ 432 Bn
Value CAGR (2021-2031)
Collective Value Share: Top 3 Countries (2021E)
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- LX Hausys Ltd.
- OMNOVA Solutions, Inc.
- ERGIS S.A.
- AVERY DENNISON CORPORATION
- JINDAL POLY FILMS Ltd.
- Klöckner Pentaplast Group
- Folienwerk Wolfen GmbH
- Mondoplastico S.p.A.
- AVI Global Plast Pvt. Ltd.
- MACRO PLASTIC SDN. BHD.
- Peiyu Plastics Corporation
- Hanwha L&C
- Konrad Hornschuch AG
- Fine Decor GmbH
- Alfatherm s.p.a.
- C.I. TAKIRON Corporation
- RTP Company, Inc.
- Schweitzer-Mauduit International, Inc. (SWM)
- Covestro AG
- LyondellBasell Industries Holdings N.V.
- Nihon Matai Co., Ltd.
- PROTECHNIC SA
- Victrex plc.
- Mitsubishi Chemical Corporation
- E.I. du Pont de Nemours and Company
- Sch?co International KG
- Saint Gobain
- Alcoa Corporation
- Rieder Smart Elements GmbH
- Asahi Building Wall Co., Ltd.
- Ulma Architectural Solutions
- Lixil Group Corporation
- Lindner Group
- Yuanda China Holdings Limited
- Toro Aluminium Group of Companies
Consumption Analysis of Decorative Exterior Materials from 2016 to 2020 Vs Market Outlook for 2021 to 2031
Revenue from exterior decorative materials, including window frames, automotive exteriors, façades, outdoor flooring, exterior doors, and outdoor furniture, collectively totalled US$ 240.9 Bn in 2020. The market witnessed a growth rate of around 1.7% from 2016 to 2020.
Decrease in CAGR is owing to the COVID-19 pandemic crisis that impacted market growth in 2020. High population growth has fueled demand for living space, which has uplifted the construction of residential and commercial buildings. This growth in the construction sector has bolstered consumption of decorative materials all over the globe.
Increasing demand for cladding on building surfaces, especially in the commercial sector, has boosted industry growth. Growth in per capita income and urbanization are enhancing market growth across the globe. Increasing production of electric vehicles and IC engine cars are also boosting demand for exterior decorative coatings, laminates, and paints, alike.
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What are the Key Opportunities for Decorative Exterior Material Manufacturers across the World?
Robust growth of the construction sector across the globe is bolstering the consumption rate of decorative materials, including furniture. High population growth has fueled demand for residential buildings, which is parallelly driving the sales of furniture.
Growth in demand for furniture is expected to fuel demand for raw materials used in the production of furniture, such as metals, wood, laminates, and others. Rising demand for metals, wood, and other decorating materials used in furniture manufacturing is expected to create robust opportunities for decorative exterior material suppliers market during the assessment period of 2021-2031.
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What is Hindering Market Growth of Decorative Exterior Materials to a Certain Extent?
In developing countries such as India and others, although population is significant in numbers, there is deficiency of skilled manpower and professionals, especially in the field of project management, which, in turn, leads to unfavorable situations for the growth of the construction, infrastructure and real estate sectors, including renovation and exterior decoration parts.
Additionally, use of outdated construction methods and technology is also hampering the market growth of decorative materials as many local companies are not aware of new and better technologies.
However, it is estimated that demand for semi-skilled and support professionals and staff for the construction sector is expected to grow significantly over the coming years, as growth rate in the construction sector in developing economies is anticipated to remain significant.
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How is Increasing Urbanization Fueling Demand Growth of Decorative Exterior Materials?
Rising urbanization drives new construction activities, which boosts demand for decorative exterior materials in building construction. Decorative exterior materials find a wide range of applications, such as furniture, floorings, doors, and windows in the construction industry, and are used for commercial, residential, and institutional construction purposes.
More than 60% growth in the global urban population over the next three decades is been expected to occur in the Asia Pacific region, particularly in China and India, and also in ASEAN countries.
Mass migration of the population from rural to urban areas in search of jobs and opportunities is stimulating the construction industry as well as the economic development of urban areas. Increasing urbanization also increases the purchasing capacity and living standards of people, which boosts the construction of residential buildings with many facilities. Urbanization also enhances per capita expenditure, which drives consumption of decorative materials to a considerable extent.
The decorative exterior materials market is expected to witness growing demand as the construction industry and automotive sector expand to accommodate the increasing urban population, since these materials are used in various parts of residential, commercial, as well as institutional buildings, including tables, ceilings, furniture fronts, doors, windows, and exterior wall systems.
How are New Manufacturing Trends Impacting Decorative Exterior Material Demand?
Decorative films have traditionally been manufactured by the calendaring and extrusion process, in which, a polymeric material is formed into a sheet of uniform gauges by passing the material through a series of precision rolls. Further, for addition of a particular design, the film is passed through a process of embossing.
New production technologies such as digital printing are being synthesized to produce high-quality decorative materials and designs possessing quality performance features with lower carbon emissions and reduction in production time, and this is expected to benefit key market participants for sustainable development.
Development and adoption of new production technologies is expected to provide high margins for manufacturers of decorative exterior materials.
What’s Compelling Decorative Exterior Material Suppliers to Expand in China?
China is anticipated to remain a prominent market for decorative materials for exterior purposes, in terms of both, production and consumption. China is estimated to contribute around 82.6% to total revenue generated from the sales of decorative exterior materials across East Asia.
Strong growth in the manufacturing sector in the country has boosted the production volume of exterior decorative films, furniture, flooring materials, paints and coatings, cladding materials, and others. This has also attracted several overseas manufacturers to set up their facilities in China.
Why Does the U.S. Account for High Demand for Decorative Exterior Materials?
In 2021, decorative exterior material demand in the U.S. is anticipated to expand 4.6% year-on-year, bucking initial scepticism about how the market would perform during a global pandemic. Across the whole of North America, total sales of decorative exterior materials are expected to account for 23% of the global market share.
Significant growth in construction of residential, institutional, and commercial buildings boosted the consumption rate. Strong per capita income in the country maintained the living standards, which has uplifted the market.
Moreover, growth in the production of vehicles in U.S. has also benefited the sales volume. Strong development in the commercial industry in the country is estimated to consume significant volumes of cladding materials over the coming years.
Why are Facade Materials Gaining Higher Traction Than Other Decorative Exterior Materials?
Revenue from facade materials is expected to increase at a robust 5.6% year-over-year growth rate in 2021. Demand for outdoor flooring is anticipated to increase 5.1%, giving the combined decorative exterior materials market year-over-year growth of 5.6% in 2021.
Strong consumption volume of cladding materials over exterior surfaces of buildings has benefited revenue generation as compared to other decorative materials. Growth in the construction of malls, offices, restaurants & hotels, and other buildings has driven demand for cladding and siding systems.
Where Will Application of Decorative Exterior Materials Remain Significant?
Decorative exterior materials are most widely used in commercial buildings, residential buildings, institutional buildings, and in automotive. These materials are used for house siding and cladding, furniture and floorings for outdoor application, doors and windows, and in vehicles. The commercial segment is anticipated to account for around 50% of the demand in North America.
The commercial segment is estimated to remain a key end user of decorative exterior materials. Owing to strong construction rate of commercial buildings all over the globe including offices, shops, hotels, restaurants, shopping malls, and others, demand for decorative materials such as exterior wall finishing materials will remain significant in this end-use segment.
Did COVID-19 Dent the Sales Prospects of Decorative Materials for Exterior Application?
Decorative exterior materials market growth was affected by the COVID-19 pandemic crisis owing to decrease in the production of automotive, followed by decrease in the construction of residential and commercial buildings as well as institutional buildings. This reduces demand for façades, furniture, flooring materials, and doors and windows.
The global decorative exterior materials market witnessed a significant downfall in 2020, but is expected to recover sharply owing to growing demand from the end users such as residential and commercial building construction and automotive industries.
Key decorative exterior material producers are focusing on strategic expansions to enhance their geographical footprint through acquisitions, mergers, and collaborations. Moreover, some decorative exterior material providers are focused on the development of new and innovative products through R&D activities to decrease their carbon emissions for sustainable development.
Some of the key developments are:
- In 2020, Polymer Manufacturer Synthomer Plc acquired Omnova Solutions in a bid of US$ 824 Mn. Omnova manufactures specialty chemicals, emulsion polymers, and decorative products.
- In 2021, the Tedlar® TAP15BM3 transparent protective film was introduced by DuPont. This new film offers decades of long-lasting protection, making it excellent for building exteriors and graphic signage applications.
Similarly, other key developments related to companies manufacturing decorative exterior materials have been tracked by the team at Persistence Market Research, which are available in the full report.
Decorative Exterior Materials Industry Report Scope
Historical Data Available for
Key Regions Covered
Key Countries Covered
Key Market Segments Covered
Key Companies Profiled
Available upon Request
Key Segments Covered in Decorative Exterior Materials Industry Research
Decorative Exterior Materials Market by Application
- Window Frames
- Decorative Films/Laminates
- Exterior Doors
- Decorative Films/Laminates
- Façades (Cladding/Siding)
- Decorative Films/Laminates
- Bricks, Stone/ Terracotta
- Ceramic/ Porcelain
- Outdoor Flooring
- Decorative Films/Laminates
- Wood-Plastic Composites (WPC)
- Outdoor Furniture
- Decorative Films/Laminates
- Automotive Exteriors
- Decorative Films
- Paints & Coatings
Decorative Exterior Materials Market by End Use
- Residential Decorative Exterior Materials
- Commercial Decorative Exterior Materials
- Institutional Decorative Exterior Materials
- Transportation Decorative Exterior Materials
Decorative Exterior Materials Market by Region
- North America Decorative Exterior Materials Market
- Latin America Decorative Exterior Materials Market
- Europe Decorative Exterior Materials Market
- East Asia Decorative Exterior Materials Market
- South Asia & Pacific Decorative Exterior Materials Market
- Middle East & Africa Decorative Exterior Materials Market
- FAQs -
The global decorative exterior materials market is currently valued at around US$ 254.4 Bn.
Growing urbanization, significant growth in the construction industry, coupled with increase in per capita disposable income to remain key growth factors for the market.
Consumption of decorative exterior materials is projected to increase at 5.4% CAGR and be valued at around US$ 432 Bn by 2031-end.
Acquisitions and mergers, expansions, collaborations, and investments in R&D by key players are being witnessed in this industry.
China, the U.S., Russia, India, and Japan are driving most decorative exterior material demand.
The market in Germany is set to expand at 4.7% CAGR through 2031.
China, the U.S., and India are major producers and exporters of decorative exterior materials.
Together, Japan and S. Korea are slated to hold 5.4% share in the global market for decorative exterior materials.