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Decorative Exterior Materials Market

Market Study on Decorative Exterior Materials: Facade Materials Gaining High Traction across Geographies

Global Decorative Exterior Materials Market By Application (Window Frame, Exterior Door, Façade (Cladding/Siding), Outdoor Flooring, Outdoor Furniture, and Automotive Exterior)

Market Snapshot

Newly-released report on decorative exterior materials market shows that global demand has reached an estimated value of US$ 268.7 Bn by 2022 end. Consumption of these materials is expected to witness a growth of CAGR 5.3% in between 2023 and 2033 and is projected to reach a valuation of US$ 475.6 Bn by 2033.

Considerable growth in the demand is owing to increase in net disposable income, enhancement in standard of living and urbanization. Further growth in preference of decoration and comfort in gardens, and in balconies and in other outdoor areas, demand for outdoor furniture is anticipated to benefit the market of decorative exterior materials.

Attributes Key Insights

Base Year Value (2022A)

US$ 268.7 Bn

Projected Year Value (2033F)

US$ 475.6 Bn

Value CAGR (2023-2033)

5.3%

Collective Value Share: Top 3 Countries (2023E)

50.3%

East Asia to remain the prominent market owing to strong development in the construction sector and significant rise in residential building construction in the past years. Demand for decorative exterior materials to witness a lucrative growth in South Asia Pacific region as the region is witnessing a higher growth in construction and infrastructure sector with increase in foreign direct investment in this sector. Consumption of decorative exterior materials is estimated to account for 18% of the global construction materials market.

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Consumption Analysis of Decorative Exterior Materials from 2018 to 2022 Vs Market Outlook for 2023 to 2033

The market of decorative exterior materials witness a growth outlook of 2.6% over the period of 2018 and 2022. As per the current estimates demand is expected to witness a growth outlook of 5.3% over the forecast period. Major difference between historical growth and forecast CAGR is owing to impact of the pandemic crisis in the construction and infrastructure sector resulting in sudden decrease in consumption in 2020.

Year over year growth in the forecast period is estimated to be higher as compare with historical rear over year growth, since construction sector investment in India, ASEAN, and Brazil and in other countries is increasing significantly. Further, recovery from the current economic slowdown all over the globe will also boost the market growth. Rise in investment by private as well as from the regional government is also expected to augment the demand in the foreseeable future.

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Which factors are creating opportunities for the market?

Consistently growing interest of consumers and manufacturers towards development of smart and more efficient exterior materials is expected to open new application areas during the upcoming assessment period of 2023-2033. For instance, development of sage glass by Saint Gobain has been proved as a successful campaign.

Various applications for the glass has been emerged which contributes in elevating the sales of tinted glass over some recent years. Development of such products through consistent involvement in research and development activities is expected to create robust opportunities during the upcoming assessment period of 2023-2033.

Furthermore, significant investment in the emerging countries like India, Brazil, ASEAN, etc. in the infrastructure and construction sector is anticipated to create ample opportunities for the market. Further, economic recovery and real estate business recovery in China to augment the growth.

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How is characteristic features of Decorative exterior Materials contributing to the growing demand?

Decorative exterior materials owing to their excellent physical properties are further used in addition to the design and aesthetic appeal they provide. Decorative materials commonly protect the substrate on which they are applied from physical damage, such as scratches, damage from spillage of water or other liquids, protection from stains, wear and tear and so on. For instance, laminates protects furniture, doors, windows, etc. from scratches and moisture. Façade protects outer surface of a building from exterior heat, corrosion, rain and dust.

All of these features helps to increase the durability and working life of the products, in which decorative exterior materials are applied. The substrate for these decorative films includes furniture, windows & door glasses, automotive interior and exterior parts and others. Window films and facade also protect the interior spaces from the harmful ultraviolet (UV) rays and exterior heat, thereby providing comfort as well as a healthy environment for homes and offices or other commercial and industrial spaces where they have been applied.

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How is volatility in raw material pricing impacting the market?

Volatility in the price of raw material can lead to fluctuation in the end products. This get severe in the case of decorative exterior materials market as it is highly dependent on raw material and its price. Change in the inflation rate, government policies, interest rate could be one the reason for the change in the price of raw material.

Fluctuating prices of raw material, labour charges, energy and fuel related cost owning to varying market condition could have a material adverse effect on the company’s business which can severely impact the final price of the product acting as a restrain for the decorative exterior materials market. Prominent suppliers in the market use their negotiating power to extract higher prices from the firms hampering the profitability of the company. Volatility in raw material quantity and price affects the normal functioning of the carpet and flooring market and leads to fluctuation in the end products.

Country-wise Analysis

What’s Captivating Decorative Exterior Materials Manufactures to Expand in India?

Demand for decorative exterior materials is predominantly influenced by certain demographic, macro-economic as well as industrial factors including population, urbanization, investments across several verticals, economic growth, per capita disposable income, investment in building construction and others. Consumption of decorative exterior materials in India is estimated to account for more than 39% of South Asia Pacific market.

Rise in high rise building construction in the tier-1 cities are consuming a significant volume of decorative laminates, façade, flooring materials, etc. and is fuelling the market growth. Increase in outdoor furniture sells, substantial volume production of vehicles are further bolstering the demand for decorative exterior materials in the country.

Why Does the GCC Countries account for Substantial Demand for Decorative Exterior Materials?

Several factors are influencing the demand for decorative exterior materials in the GCC countries like substantial investment in residential and non-residential building construction, various project initiatives by the government have resulted in significant market growth. With urbanization and diversification of economy from oil and gas towards travel and tourism, hospitality and strong focus on the development of the construction and infrastructure sector in Saudi Arabia, UAE, and Qatar are propelling the market growth.

Demand for decorative exterior materials is estimated to growth with a growth rate of 6% in the GCC countries over the period 2023 and 2033. With various construction projects announcement in the GCC countries like Neom, Red Sea Project, Amaala, Al Widyan, etc. are expected to create immense growth opportunities for the market in the coming years.

Category-wise Insights

How is façade dominating in the market on the basis of product type?

In comparison to other decorative materials, significant consumption volume of cladding materials on building outside surfaces has resulted in higher demand for the product type. Demand for cladding and siding has increased owing to rise in the construction of malls, offices, hotels and restaurants, high rise buildings and other structures all over the globe.

Façade is estimated to account for more than 60% of the global value share of exterior materials used in building and construction. With bolstering in the real estate business and adaptation of façade and cladding in residential buildings to boost the consumption volume in the coming years.

Where Decorative Exterior Materials are significantly consumed?

Commercial, residential, institutional, and industrial buildings are the ones which utilize decorative exterior materials, in their construction parts. These materials includes, doors, windows, vehicle interiors, outdoor furniture, outdoor flooring, and house siding and cladding. Commercial segment is expected to account for around 49% of the consumption of decorative exterior materials all over the globe.

Demand for decorative materials like external wall finishing materials will remain considerable in this end-use category due to the robust development rate of commercial buildings around the world, including offices, shops, hotels & restaurants, airports, shopping malls, super markets and others.

Competitive Landscape

Key market participants are investing to expand their market presence in the emerging countries to enhance their sales volume and to boost their annual turnover. Key players are strengthening their supply chain network to enhance the market penetration and to bolster their client base. Owing to vast coverage of the product type several market players are present in the global business and the market of decorative exterior materials is estimated to a fragmented market.

Some of the key developments are:

  • In 2021, DuPontTM Tedlar® polyvinyl fluoride (PVF) film has been introduced for laminating metal roofing and constructing wall panels.
  • In 2018, LG Hausys Ltd. successfully launched a brand new type of PVC film which was scratch resistant, stain resistant, and offered 3D lamination.

Similarly, other key developments related to companies manufacturing decorative exterior materials have been tracked by the team at Persistence Market Research, which are available in the full report.

Decorative Exterior Materials Industry Report Scope

Attribute Details

Forecast Period

2023-2033

Historical Data Available for

2018-2022

Market Analysis

  • US$ Mn for Value
  • Mn Sq.m. for volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East and Africa
  • China

Key Countries Covered

  • U.S.
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • ASEAN
  • Australia and New Zealand
  • GCC Countries
  • Turkey
  • Northern Africa
  • South Africa

Key Market Segments Covered

  • Application
  • End Use
  • Region

Key Companies Profiled

  • LX Hausys Ltd.
  • OMNOVA Solutions, Inc.
  • ERGIS S.A.
  • AVERY DENNISON CORPORATION
  • JINDAL POLY FILMS Ltd.
  • Klöckner Pentaplast Group
  • Folienwerk Wolfen GmbH
  • Mondoplastico S.p.A.
  • RENOLIT
  • AVI Global Plast Pvt. Ltd.
  • MACRO PLASTIC SDN. BHD.
  • Peiyu Plastics Corporation
  • Hanwha L&C
  • Konrad Hornschuch AG
  • Fine Decor GmbH
  • Alfatherm s.p.a.
  • C.I. TAKIRON Corporation
  • RTP Company, Inc.
  • Schweitzer-Mauduit International, Inc. (SWM)
  • Covestro AG
  • LyondellBasell Industries Holdings N.V.
  • Nihon Matai Co., Ltd.
  • PROTECHNIC SA
  • Victrex plc.
  • Mitsubishi Chemical Corporation
  • E.I. du Pont de Nemours and Company
  • Schuco International KG
  • Saint Gobain
  • Alcoa Corporation
  • Rieder Smart Elements GmbH
  • Asahi Building Wall Co., Ltd.
  • Trelleborg
  • Ulma Architectural Solutions
  • Armacell
  • Kalwall
  • Lixil Group Corporation
  • Lindner Group
  • Yuanda China Holdings Limited
  • Toro Aluminium Group of Companies

Pricing

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Key Segments Covered in Decorative Exterior Materials Industry Research

By Application:

  • Window Frame
    • Decorative Films/Laminates
    • Wood
    • Metal
    • Others
  • Exterior Door
    • Decorative Films/Laminates
    • Wood
    • Metal
    • Others
  • Façade(Cladding/Siding)
    • Decorative Films/Laminates
    • Wood
    • Glass
    • Bricks, Stone/ Terracotta
    • Ceramic/ Porcelain
    • Others
  • Outdoor Flooring
    • Decorative Films/Laminates
    • Tiles
    • Wood
    • Wood-plastic composite (WPC)
  • Outdoor Furniture
    • Decorative Films/Laminates
    • Wood
    • Metal
    • Others
  • Automotive Exterior
    • Decorative Films
    • Paints & Coatings

By End Use:

  • Residential
  • Commercial
  • Institutional
  • Transportation

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

- Companies Covered in This Report -

  • LX Hausys Ltd
  • OMNOVA Solutions, Inc.
  • ERGIS S.A.
  • AVERY DENNISON CORPORATION
  • JINDAL POLY FILMS Ltd.
  • Klöckner Pentaplast Group
  • Folienwerk Wolfen GmbH
  • Mondoplastico S.p.A.
  • RENOLIT
  • AVI Global Plast Pvt. Ltd.
  • MACRO PLASTIC SDN. BHD.
  • Peiyu Plastics Corporation
  • Hanwha L&C
  • Konrad Hornschuch AG
  • Fine Decor GmbH
  • Alfatherm s.p.a.
  • C.I. TAKIRON Corporation
  • RTP Company, Inc.
  • Schweitzer-Mauduit International, Inc. (SWM)
  • Covestro AG
  • LyondellBasell Industries Holdings N.V.
  • Nihon Matai Co., Ltd.
  • PROTECHNIC SA
  • Victrex plc.
  • Mitsubishi Chemical Corporation
  • E.I. du Pont de Nemours and Company
  • Sch?co International KG
  • Saint Gobain
  • Alcoa Corporation
  • Rieder Smart Elements GmbH
  • Asahi Building Wall Co., Ltd.
  • Trelleborg
  • Ulma Architectural Solutions
  • Armacell
  • Kalwall
  • Lixil Group Corporation
  • Lindner Group
  • Yuanda China Holdings Limited
  • Toro Aluminium Group of Companies

- Frequently Asked Questions -

The global decorative exterior materials market is estimated to reach a valuation of US$ 283.8 Bn in the year 2023.

Urbanization, significant investment in the construction and infrastructure sector, increase in net disposable income, etc. are the key factors influencing the growing demand for decorative exterior materials.

Consumption of decorative exterior materials has been projected to increase at magnitude of 5.3% CAGR and is estimated to be valued at US$ 475.6 Bn by the end of 2033.

China, U.S., India, GCC Countries and Japan are driving most of the demand for decorative exterior materials across the globe.

The market in Germany is set to expand at a growth rate of 4.4% CAGR and during the coming assessment period.

China, the U.S., and India are anticipated to be the key producers and exporters of decorative exterior materials.

Together, Japan and S. Korea are slated to hold around 5.4% share in the global market in 2022.

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