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Sugar-free Confectionery Market

Global Market Study on Sugar-Free Confectionery: Increasing Number of Consumers Suffering from Obesity and Diabetes will drive the Market

Sugar-free Confectionery Market Segmented By Sugar-free Conventional Confections and Sugar-free Chocolate Confections Type

Sugar-Free Confectionery Market Outlook (2023-2033)

The sales generated from the sugar free confectionery market across the globe is estimated at US$ 2,334 Mn in 2023, and is expected to expand at rate of 5.4% value CAGR over the forecast period (2023-2033). The projected sales for year 2023 is approximately valued at US$ 3,908 Mn, owing to growing concerns for health issues be it obesity, cardiovascular problems and others, has moved consumers towards sugar-free products in daily diet.

Sugar-Free Confectionery Market Size (2023E)

US$ 2,334 Mn

Projected Sales of Sugar-Free Confectionery (2033F)

US$ 3,908 Mn

Value CAGR (2023-2033)

5.4%

Value Share of Top 4 Countries (2022E)

36.4%

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Sugar-Free Confectionery Consumption Analysis (2018-2022) Vs. Market Estimations (2023-2033)

The global sugar-free confectionery market observed strong growth in the historical period assessment and incurred the sales of around US$ 1,808 Mn in 2018. The global sugar-free confectionery market witnessed strong demand for sugar-free chocolate confections for period between 2018-2022., it possess several nutritional benefits, making it an excellent compounding food ingredient.

In terms forecast market, global sugar free confectionery market would witness a projecting growth in the upcoming years due to increasing consumption of sugar free confectionery and growing product demand for the multifunctional health benefits which serves as the major factors driving the sugar free confectionery market in many countries across the globe. Furthermore, factors such as growing health consciousness among consumers and awareness about the health benefits of sugar free confectionery along with a rise in the incidence of chronic diseases have fuelled the demand for sugar free confectionery.

The global sales from sugar-free confectionery is projected to reach valuation of US$ 3,908 Mn in the forecast period. The market is estimated to grow at 5.4% value based CAGR from 2023-2033.

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What are the Key Trends in the Market for Sugar-Free Confectionery?

Increasing Demand for Natural Sweeteners in Confectionery Products

Stevia is a natural sweetener that has zero or low calories, but it is sweeter than table sugar. It is used as a flavoring ingredient and a natural sugar substitute. Stevia is mainly consumed by people looking to reduce their body weight or sugar intake because it has potential health benefits such as a cholesterol and blood sugar level lowering effect.

Stevia is used as added sugar in confectionery products. However, unlike table sugar, it is said to be effective in managing blood sugar levels of type 2 diabetes patients. It also lowers the consumption of added sugar, which could be beneficial for children.

According to the American Heart Association (AHA), consumption of added sugar can increase the risk of heart disease among children by altering triglyceride and cholesterol levels that contribute to weight gain.

“No Added Sugar" Claims Influencing Consumer Purchasing Pattern”

The outbreak of Covid-19 has heightened the need for indulgence, influencing consumer food and beverage preferences. The pandemic has also led individuals to prioritize their health, focus on their dietary intake, and reduce sugar intake. Although though there is a deviation in consumer interest for confectioneries, manufacturers’ claims like “no added sugar” are pulling customers to consume confectionery products guilt-free.

Rising number of shoppers looking for zero sugar products is leading manufacturers across the world to launch products carrying “no added sugar” claims. The new product launches are aimed at gym-goers, fitness enthusiasts, and health-conscious people suffering from chronic diseases.

Russell Stover Chocolates, LLC, a chocolate manufacturer based out of the U.S., launched sugar-free chocolate named Joy Bites in June 2021. The product also claims to be free of artificial flavors, preservatives, or added colors and has received a positive response from consumers.

“Multiple New Entrants in the Sugar-free Confectionery Business Positively Influencing Market Growth”

A large section of the population is suffering from obesity and diabetes, leading to increasing demand for a variety of sugar-free products. New market players are viewing this demand as a business opportunity and are producing sugar-free confectionery products with nutritional benefits.

These new players are positioning their products to offer unique benefits that encourage consumers to view them as healthy alternatives. Major players are also acquiring new players to strengthen their position in the global market. In this competitive market, manufacturers are focusing on innovating their products lines.

“Manufacturers Focusing on Product Innovation Profiting Sugar-free Confectionery Market”

Growing demand among consumers for less sugar consumption should ensure stable growth in the future for both artificial and natural sweeteners. Manufacturers are using different approaches to sugar reduction depending on the product category and customer requirement. Producers are launching products that are inherently less sweet and innovating products with artificial sweeteners.

Consumers are increasingly maintaining sustainable and healthy habits, which could be an opportunity for confectionery manufacturers. Developing products with no-added-sugar claims will bring better opportunities to manufacturers and drive the market growth for sugar-free confectionery.

Lily's Sweets offers no-added-sugar confectionery and utilizes stevia to add sweetness to its products.

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Country-wise insights

What is the demand outlook of sugar-free confectionery in the U.K. market?

The market for sugar-free confectionery is expected to see significant growth in the U.K. with a value share of around 13.3% for year 2023. Demand for no-added sugar products in the European region is positively influencing market growth here. Increasing consumer preference for sugar-free confections, emphasising tooth-friendliness and calorie-reduction, is aiding market growth.

Which country is dominating the highest value share in South Asia Market?

India accounts for a major share in the South Asian market for sugar-free confectionery. This is due to growing health and nutritional benefits of no-added sugar products. Market share of India in South Asia is around 46.9% and is anticipated to grow by end of 2023.

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Prerna Shiv
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Category-wise insights

What type of sugar-free confectionery is gaining high demand in the global market?

Based on type such as sugar-free conventional confection and sugar-free chocolate confection, sugar-free chocolate confection is a highly demanded and consumed type of sugar-free confectionery item. Market value share of sugar free chocolate confections is 62.9%. Demand for sugar-free chocolate confection is high due to growing popularity of healthy diets among consumers.

What is value share of hypermarkets/supermarkets for Sugar-Free Confectionery in the global market?

Sugar-free confectionery items are offered by various channels such as hypermarkets/supermarkets, speciality stores, convenience stores, and online stores. The hypermarkets/supermarkets segment is valued at over US$ 1 Bn in 2023, with speciality stores showing a significant growth at a CAGR of 5.9%.

Competitive Dashboard

Increasing research & development activities and product innovation to fulfill the demand for consumers seeking sugar free confectionery across the global markets. With the utilization of state-of-the-art manufacturing techniques, the players are providing holistic solution in regards with sugar free confectionery. The manufacturers of the sugar free confectionery are further investing in expansion of production facilities and processing technologies in order to increase their operational efficiency.

  • La Nouba focuses on research and development activities to gain innovation in its products and processes. The company strives to develop high-quality products through innovation and research by finding special quality natural ingredients.
  • The sweetener of Artinci is lab-tested as low glycemic index. All the ingredients of the products are carefully curated separately for their low-carb testing and low glycemic index. The company avoids using any higher glycemic index sweeteners such as maltodextrin or maltitol.Using low glycemic index and low-carb ingredients will attract diabetic and health-conscious consumers.
  • La Nouba focuses on research and development activities to gain innovation in its products and processes. The company strives to develop high-quality products through innovation and research by finding special quality natural ingredients.
  • The Hershey Company has established a global supply chain through its retail chain and online distribution system to strengthen its business. The company strives to establish modern tools and techniques in stores to collect data about consumers’ buying behaviour, which will help to increase sales performance of sugar-free confectionery.
  • In July 2019, Nestlé S.A. added sugar-free products to its product portfolio. The company first launched its sugar-free KitKat chocolate bars in the Japanese market in 2019 and started offering its sugar-free products globally in 2020.

Sugar-Free Confectionery Industry Report Scope

Attribute

Details

Forecast period

2023-2033

Historical data available for

2018-2022

Market analysis

USD million for value

Key regions covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

Key countries covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC countries
  • Turkey
  • Northern Africa
  • South Africa

Key market segments covered

  • Type
  • Sales Channel

Key companies profiled

  • Sugarless Confectionery
  • The Hershey Company
  • Abdallah Candies Inc.
  • Nestle S.A
  • Lily’s Sweets LLC
  • Asher’s Chocolate Company
  • Nova Chocolate
  • Dr. John’s Healthy Sweets
  • See’s Candy Shop, Inc.
  • Continental Candy Industries B.V.
  • August Storck KG
  • The Margaret River Chocolate Company
  • Atkinson’s Candy Co.
  • ChocZero Inc.
  • La Nouba
  • Albanese Candy
  • Artinci
  • Perfetti Van Melle Group B.V.
  • Chocoladefabriken Lindt & Sprungli AG
  • Sugarless Confectionery

Report coverage

  • Market forecast
  • Company share analysis
  • Competition intelligence
  • DROT analysis
  • Market dynamics and challenges
  • Strategic growth initiatives

Customization & pricing

Available upon request

Sugar-Free Confectionery Industry Research by Category

By Type:

  • Sugar free conventional confections
    • Chews & jellies
    • Gummies
    • Sweets
    • Boiled hard candy
    • Others (peppermint patties, Marshmallows)
  • Sugar free chocolate confections
    • Chocolate bars
    • Chocolate crunch balls
    • Chocolate candy
    • Caramel filled chocolate
    • Others

By Sales Channel:

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retails

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

- Companies Covered in This Report -

  • Sugarless Confectionery
  • The Hershey Company
  • Abdallah Candies Inc.
  • Nestle S.A
  • Lily’s Sweets LLC
  • Asher’s Chocolate Company
  • Nova Chocolate
  • Dr. John’s Healthy Sweets
  • See’s Candy Shop, Inc.
  • Continental Candy Industries B.V.
  • August Storck KG
  • The Margaret River Chocolate Company
  • Atkinson’s Candy Co.
  • ChocZero Inc.
  • La Nouba
  • Albanese Candy
  • Artinci
  • Perfetti Van Melle Group B.V.
  • Chocoladefabriken Lindt & Sprungli AG
  • Sugarless Confectionery

- Frequently Asked Questions -

The global market for Sugar-Free Confectionery has a value of US$ 2,334 Mn in 2023.

The global market for Sugar-Free Confectionery has a value CAGR of 4.0% from 2018-2022.

The global market for Sugar-Free Confectionery has a value of US$ 3,908 Mn in 2033.

The global market for Sugar-Free Confectionery has a value CAGR of 5.4% from 2023-2033.

Companies such as August Storck KG, Perfetti Van Melle Group B.V., Chocoladefabriken Lindt & Sprüngli AG, The Hershey Company, Nestlé S.A. are some of the major players operating in the North America sugar free confectionery  market.

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