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Sugar-free Confectionery Market Segmented By Sugar-free Conventional Confections and Sugar-free Chocolate Confections Type
The sales generated from the sugar free confectionery market across the globe is estimated at US$ 2,334 Mn in 2023, and is expected to expand at rate of 5.4% value CAGR over the forecast period (2023-2033). The projected sales for year 2023 is approximately valued at US$ 3,908 Mn, owing to growing concerns for health issues be it obesity, cardiovascular problems and others, has moved consumers towards sugar-free products in daily diet.
| Attributes | Key Insights |
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Sugar-Free Confectionery Market Size (2023E) |
US$ 2,334 Mn |
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Projected Sales of Sugar-Free Confectionery (2033F) |
US$ 3,908 Mn |
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Value CAGR (2023-2033) |
5.4% |
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Value Share of Top 4 Countries (2022E) |
36.4% |
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The global sugar-free confectionery market observed strong growth in the historical period assessment and incurred the sales of around US$ 1,808 Mn in 2018. The global sugar-free confectionery market witnessed strong demand for sugar-free chocolate confections for period between 2018-2022., it possess several nutritional benefits, making it an excellent compounding food ingredient.
In terms forecast market, global sugar free confectionery market would witness a projecting growth in the upcoming years due to increasing consumption of sugar free confectionery and growing product demand for the multifunctional health benefits which serves as the major factors driving the sugar free confectionery market in many countries across the globe. Furthermore, factors such as growing health consciousness among consumers and awareness about the health benefits of sugar free confectionery along with a rise in the incidence of chronic diseases have fuelled the demand for sugar free confectionery.
The global sales from sugar-free confectionery is projected to reach valuation of US$ 3,908 Mn in the forecast period. The market is estimated to grow at 5.4% value based CAGR from 2023-2033.
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Get a Customized Version“Increasing Demand for Natural Sweeteners in Confectionery Products”
Stevia is a natural sweetener that has zero or low calories, but it is sweeter than table sugar. It is used as a flavoring ingredient and a natural sugar substitute. Stevia is mainly consumed by people looking to reduce their body weight or sugar intake because it has potential health benefits such as a cholesterol and blood sugar level lowering effect.
Stevia is used as added sugar in confectionery products. However, unlike table sugar, it is said to be effective in managing blood sugar levels of type 2 diabetes patients. It also lowers the consumption of added sugar, which could be beneficial for children.
According to the American Heart Association (AHA), consumption of added sugar can increase the risk of heart disease among children by altering triglyceride and cholesterol levels that contribute to weight gain.
“No Added Sugar" Claims Influencing Consumer Purchasing Pattern”
The outbreak of Covid-19 has heightened the need for indulgence, influencing consumer food and beverage preferences. The pandemic has also led individuals to prioritize their health, focus on their dietary intake, and reduce sugar intake. Although though there is a deviation in consumer interest for confectioneries, manufacturers’ claims like “no added sugar” are pulling customers to consume confectionery products guilt-free.
Rising number of shoppers looking for zero sugar products is leading manufacturers across the world to launch products carrying “no added sugar” claims. The new product launches are aimed at gym-goers, fitness enthusiasts, and health-conscious people suffering from chronic diseases.
Russell Stover Chocolates, LLC, a chocolate manufacturer based out of the U.S., launched sugar-free chocolate named Joy Bites in June 2021. The product also claims to be free of artificial flavors, preservatives, or added colors and has received a positive response from consumers.
“Multiple New Entrants in the Sugar-free Confectionery Business Positively Influencing Market Growth”
A large section of the population is suffering from obesity and diabetes, leading to increasing demand for a variety of sugar-free products. New market players are viewing this demand as a business opportunity and are producing sugar-free confectionery products with nutritional benefits.
These new players are positioning their products to offer unique benefits that encourage consumers to view them as healthy alternatives. Major players are also acquiring new players to strengthen their position in the global market. In this competitive market, manufacturers are focusing on innovating their products lines.
“Manufacturers Focusing on Product Innovation Profiting Sugar-free Confectionery Market”
Growing demand among consumers for less sugar consumption should ensure stable growth in the future for both artificial and natural sweeteners. Manufacturers are using different approaches to sugar reduction depending on the product category and customer requirement. Producers are launching products that are inherently less sweet and innovating products with artificial sweeteners.
Consumers are increasingly maintaining sustainable and healthy habits, which could be an opportunity for confectionery manufacturers. Developing products with no-added-sugar claims will bring better opportunities to manufacturers and drive the market growth for sugar-free confectionery.
Lily's Sweets offers no-added-sugar confectionery and utilizes stevia to add sweetness to its products.
What is the demand outlook of sugar-free confectionery in the U.K. market?
The market for sugar-free confectionery is expected to see significant growth in the U.K. with a value share of around 13.3% for year 2023. Demand for no-added sugar products in the European region is positively influencing market growth here. Increasing consumer preference for sugar-free confections, emphasising tooth-friendliness and calorie-reduction, is aiding market growth.
Which country is dominating the highest value share in South Asia Market?
India accounts for a major share in the South Asian market for sugar-free confectionery. This is due to growing health and nutritional benefits of no-added sugar products. Market share of India in South Asia is around 46.9% and is anticipated to grow by end of 2023.
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What type of sugar-free confectionery is gaining high demand in the global market?
Based on type such as sugar-free conventional confection and sugar-free chocolate confection, sugar-free chocolate confection is a highly demanded and consumed type of sugar-free confectionery item. Market value share of sugar free chocolate confections is 62.9%. Demand for sugar-free chocolate confection is high due to growing popularity of healthy diets among consumers.
What is value share of hypermarkets/supermarkets for Sugar-Free Confectionery in the global market?
Sugar-free confectionery items are offered by various channels such as hypermarkets/supermarkets, speciality stores, convenience stores, and online stores. The hypermarkets/supermarkets segment is valued at over US$ 1 Bn in 2023, with speciality stores showing a significant growth at a CAGR of 5.9%.
Increasing research & development activities and product innovation to fulfill the demand for consumers seeking sugar free confectionery across the global markets. With the utilization of state-of-the-art manufacturing techniques, the players are providing holistic solution in regards with sugar free confectionery. The manufacturers of the sugar free confectionery are further investing in expansion of production facilities and processing technologies in order to increase their operational efficiency.
| Attribute | Details |
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Forecast period |
2023-2033 |
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Historical data available for |
2018-2022 |
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Market analysis |
USD million for value |
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Key regions covered |
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Key countries covered |
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Key market segments covered |
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Key companies profiled |
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Report coverage |
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Customization & pricing |
Available upon request |
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The global market for Sugar-Free Confectionery has a value of US$ 2,334 Mn in 2023.
The global market for Sugar-Free Confectionery has a value CAGR of 4.0% from 2018-2022.
The global market for Sugar-Free Confectionery has a value of US$ 3,908 Mn in 2033.
The global market for Sugar-Free Confectionery has a value CAGR of 5.4% from 2023-2033.
Companies such as August Storck KG, Perfetti Van Melle Group B.V., Chocoladefabriken Lindt & Sprüngli AG, The Hershey Company, Nestlé S.A. are some of the major players operating in the North America sugar free confectionery market.
