Global Market Study on Athletic & Sports Socks: Growing Popularity of Waterproof Socks to Open New Avenues


Sports And Athletic Socks  Market
  • Published On : Jan-2020 |
  • Pages : 350 Pages |
  • Format : Sports And Athletic Socks  Market Sports And Athletic Socks  Market Sports And Athletic Socks  Market Sports And Athletic Socks  Market

With advancements in technology, manufacturers are coming up with new innovations, and are offering socks with additional features. Waterproof socks are gaining noteworthy traction in the athletic & sports socks market. Waterproof socks comprise 3 elements - a knit interior sock, a waterproof membrane, and a knit exterior sock. The waterproof membrane and dual layers protect the feet from water. These special athletic & sports socks are gaining immense popularity, especially for use in outdoor activities such as hiking, kayaking, and skiing.

In 2017, ArcticDry, a Europe-based manufacturer, launched a new variant of socks with waterproof features. These new ArcticDry Xtreme waterproof socks for men are produced from spandex, coolmax, and nylon material, making these socks breathable as well as waterproof.

Casual Sports Socks Gaining Impetus as Demand Heightens in Europe

Running & casual sports socks are the most used and preferred types in the athletic & sports socks market, owing to their multi-purpose usage. Rising interest for sports and growing awareness of benefits of regular exercise are propelling the growth of the Europe athletic & sports socks market. Improved sports infrastructure in Europe, especially in the U.K, Germany, and France, offers a better platform for sports. Moreover, sport is a top priority in schools and colleges in these countries, and hence, they are equipped with better infrastructure as compared to other nations. Various strategies are implemented by governments in Europe to promote sports and health-enhancing physical activities, such as ‘Global Strategy on Diet, Physical Activity and Health’, and ‘European Charter on Counteracting Obesity’. Advanced technology, better infrastructure, government initiatives towards sports, and most importantly, people’s willingness to participate in sports create greater demand for sports products and accessories, which eventually results in the higher sales of athletic & sports socks in European countries.

Athletic & Sports Socks Market: Competition and Regional Overview

  • The global athletic & sports socks market represents a fairly consolidated competition landscape, where, a majority of key players maintain their strategic focus on product development, speed up product distribution, and engage in partnerships & joint ventures and mergers & acquisitions. Manufacturers of athletic & sports socks are also focusing on contract manufacturing. For instance, Skechers U.S.A., Inc. and Under Armour®, Inc have outsourced their production to third-party manufacturers as a part of their cost reduction strategy.
  • Nike, Inc., Adidas AG, Puma SE, Under Armour®, Inc., and ASICS America Corporation are considered as major market players in the athletic & sports socks market.
  • Athletic & sports socks companies are principally engaged in acquisitions and partnerships for the expansion of their businesses across the world. Continuous product innovation pertaining to athletic & sports socks is boosting the growth of companies in terms of value and volume. In August 2019, Nike acquired Celect, a Boston-based retail predictive analytics and demand sensing firm, to expand its market capabilities and provide proprietary insights on hyper-local demand predictions
  • PMR identifies Europe as the largest market for athletic & sports socks, followed by North America, attributable to the higher demand for sports socks and increasing daily sports participants in the region. As per an independent study, 24.8% of the population in Italy participates in daily sports activities.

Analyst’s Viewpoint

Big players in the athletic & sports socks market space, such as Nike and Adidas, are currently focusing on the U.S. and China. Basketball is found to be their top focus for players in the North American market, whereas, China remains the top priority for offering casual and running socks. Small- and mid-size athletic & sports socks manufacturers mostly opt for contract manufacturing services. A high concentration of socks manufacturers are present in China, Turkey, and Italy, whereas, athletic & sports socks manufacturers are mostly found in North America and European countries such as Germany.

Athletic & Sports Socks Market - Scope of the Report

Persistence Market Research (PMR) recently published a new report on the athletic & sports socks market for the assessment period of 2019-2029. The report offers a close look at the evolving aspects of the athletic & sports socks market and insights into the dynamics impacting market growth. It also focuses on key developments in the athletic & sports socks market. The report includes various macro- and micro-economic factors responsible for significant impact on the growth of the athletic & sports socks market.

The report on the athletic & sports socks market extensively focuses on the key trends shaping its growth. Additionally, the included opportunity analysis on athletic & sports socks underlines untapped corners for aspiring players. The report on athletic & sports socks also offers a holistic view of the incremental opportunity, which can further help readers to make effective decisions for the growth of their businesses.

All stakeholders in the athletic & sports socks market can rely on the data offered in this report to make critical decisions. Moreover, the information offered in this report also can help new market entrants expand their bases in the athletic & sports socks market.

The report elaborates on both, the historical and current trends shaping the market. The performance journey of the athletic & sports socks market been drawn and analyzed to make lucrative opportunities in the market evident to readers. The competitive landscape presented in the athletic & sports socks report gives a detailed outlook of profiles of key companies operating in the market, along with their differential strategies and key focus areas.

Athletic & Sports Socks Market: Segmentation

PMR’s research study on the global athletic & sports socks market offers a detailed market taxonomy, wherein, key segments have been discussed in detail. The athletic & sports socks market is segmented on the basis of product, consumer group, material, sales channel, and region. Every segment is analyzed in detail, and data pertaining to the growth of each segment has been included in the study.

      Product

   Consumer Group

Material

Sales Channel Region
  • Running Socks
  • Snow Sports Socks
  • Soccer Socks
  • Basketball Socks
  • Cycling Socks
  • Fitness Socks
  • Casual Sports Socks
  • Golf Socks
  • Hockey Socks
  • Men
  • Women
  • Unisex
  • Kids
  • Cotton Blend
  • Synthetic Blend
  • Wool Blend
  • Online
    • Direct to Customer Sales
    • Third Party Sales
  • Offline
    • Franchised Stores
    • Independent Stores
    • Mono-Brand Stores
    • Specialty Stores
    • Hypermarkets/ Supermarkets
    • Convenience Stores
    • Departmental Stores
    • Other Sales Channels
  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

The athletic & sports socks market research report includes a competitive landscape that provides a dashboard view of the key competitors operating in the market. Some of the market players included in this section are Adidas AG, Wolverine Worldwide, Inc., Puma SE, Skechers U.S.A., Inc., Under Armour®, Inc., Nike Inc., ASICS America Corporation, Jockey International, Inc., VF Corporation, and New Balance Athletics, Inc., and others.

Athletic & Sports Socks Market: Key Questions Answered in Report

The research study on the athletic & sports socks market offers inclusive insights about the growth of the market in the most comprehensible manner. The key insights offered in the athletic & sports socks market answer some of the most salient questions that assist stakeholders in gauging all the emerging possibilities.

  • How is the rapidly changing business environment impacting the growth of the athletic & sports socks market?
  • What are the key trends that are constantly shaping the growth of the athletic & sports socks market?
  • Which are the prominent regions that offer plentiful opportunities for players in the athletic & sports socks market?
  • What are the differential strategies adopted by key players to command a significant share in the global market?

Athletic & Sports Socks Market: Research Methodology

A unique and promising research methodology forms the base of the athletic & sports socks market report. This report has been prepared after comprehensive analysis of market happenings, and riveting insights have been compiled meticulously. The research methodology for the athletic & sports socks market is a two-step process, comprising primary and secondary research. Key stakeholders, including suppliers, service providers, and experts of several designations, including executive vice presidents, directors, technical advisors, GM marketing professionals, and sales professionals have been interviewed. Secondary sources referred to obtain information include investor presentations of manufacturers, World Bank, IMF, and other credible sources.

Companies covered in Sports And Athletic Socks Market Report

  • Nike, Inc.
  • Adidas AG
  • PUMA SE 
  • Skechers U.S.A., Inc. 
  • Under Armour, Inc. 
  • ASICS Corporation 
  • Wolverine World Wide, Inc. 
  • V.F. Corporation 
  • New Balance, Inc. 
  • Hanesbrands Inc. 
  • THORLO, Inc. 
  • Jockey International Inc. 
  • Drymax Technologies Inc 

Sports And Athletic Socks Market

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