Shoe Care Market

Global Market Study on Shoe Care: Medical Footwear Sector to Provide Added Impetus to Market Expansion

Shoe Care Market Segmented By Shoe Care, Shoe Clean, Shoe Care Accessories Product in Exclusive, Hypermarket, Online

About the Report

Formal, casual, and sports shoes have always been an integral part of man’s attire, with the design and style varying from culture to culture. Also, concerns regarding protection of the feet from elements on the ground such as sharp rocks, thorns, and parts of broken glass have augmented the use of shoes in daily life over flip flops and other casual footwear.

With this, the need to keep them properly maintained, clean, and in shape has also grown, thus augmenting the need for shoe care products.

Shoe care includes products such as polish, sprays, creams, wax, and brushes that are used for maintenance of the footwear. The desire to keep them in appropriate shape, color, and quality is a must factor for regular users, and has augmented the demand for shoe care products across the globe.

Additionally, shoe care products come in variety of categories - shoe clean, shoe care, and other maintenance accessories that are useful in keeping the shoes looking as near as new and shining.

Many more unique growth factors have been analyzed in detail, while a comprehensive assessment of some of the key challenges for shoe care providers have also been discussed in detail in the revised report by Persistence Market Research.

The report also has a detailed regional analysis, which points toward North America holding a significant share in this highly competitive market space. This edition (2021-2031) brings readers up-to-date with key market developments, providing analysis on how manufacturers and other stakeholders are reacting to change.

A detailed COVID-19 impact has also been included in the report, to aid readers in making well-informed business decisions for the present and future. The study also expands on the previous competitive landscape section, and readers will get to know the key strategies of established players as well as new entrants.

Find Out More about the Report Coverage


  • Fiebing Company, Inc.
  • Caleres Inc.
  • C.A. Zoes Mfg Co.
  • Woodland Worldwide
  • Collonil Company
  • RSPL Limited
  • New Balance Athletics, Inc.
  • C&J Clark International Limited
  • Salamander France SAS
  • Lincoln Shoe Polish c/o Maxton & Company
  • Others

Historical Trends Vs. Future Market Outlook

Augmented Internet retailing, continuous innovations in product design, and high focus on marketing strategies by manufacturers are shaping the global shoe care market. Continuous product innovation is expected to lead to higher market growth across the globe over the coming years. Partnerships among key players and rising customer preference for eco-friendly products are expected to augment sales in this space.

Increasing preference toward using exclusive and premium shoes and shoe care products coupled with high disposable income for sustainable approach and continuous technology developments are factors expected to propel market growth at a significant CAGR of close to 5% through the forecast period.

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How will Technological Developments Continue Driving Sales of Shoe Care Products?

Footwear manufacturers are continuously focused on the development of technology and product innovation. For instance, in 2018, Adidas announced the use of 3D-printing technology, which is better in terms of costs and efficiency than conventional production methods.

To overcome the tough competition, market players are continuously striding their product innovation through R&D. When new shoes are introduced, the obligation for maintenance solutions for the problems concerning the shoes also increases.

With the introduction of new technologically developed shoes, the need for their maintenance products is also positively impacting the shoe care industry. Key players in the industry are increasingly focused on offering high quality material with features such as waterproof, dust-proof, etc.

Besides, important features such as accelerometers, gyroscopes, and magnetometers, product design such as ergonomics and layout are other aspects where players are aiming to stimulate the evolution of unique products.

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A key factor for our unrivaled market research accuracy is our expert- and data-driven research methodologies. We combine an eclectic mix of experience, analytics, machine learning, and data science to develop research methodologies that result in a multi-dimensional, yet realistic analysis of a market.

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Will Increasing Adoption of Leather Shoes Play a Key Role in Revolutionizing the Industry?

The trending style of high-ankle leather shoes has caught the attention of a large number of customers across the globe. Since the past few years, increasing endorsements and television commercials featuring famous celebrities is on a high.

With this, adoption of leather shoes among customers is surging across the globe, in turn, progressively impacting demand for related shoe care products. Being sensitive to fluctuations in temperature, leather needs regular maintenance, which, in turn, increases demand for leather shoe care products.

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How Will Introduction of Medical Footwear Offer More Opportunities for Key Players?

Amplified innovation and R&D in the medical sector with the introduction of orthopedic and medical shoes can be a factor for augmented demand of shoe care products. Awareness among people about physical health is growing with every passing day.

Patients suffering from diabetes and having other orthopedic concerns have opted for medically approved orthopedic shoes. With this, demand for shoe care products that are used in the maintenance of these medical shoes is expected to grow during the forecast period.

How Will Rapidly Changing Consumer Preferences Impact Demand for Shoe Care?

Availability of products at economical prices is likely to impact demand for shoe care. The option of choosing shoes from a vast sea of similar products is changing consumer preferences. Customers are shifting to shoes that are easy to buy and can be replaced in a short span of time, hindering the sales of shoe care accessories.

Increasing adoption of use-and-throw shoes due to their low prices and low maintenance factor is having a downward impact on the sales of shoe care products.

Apart from this, players in the industry facing tough competition and are introducing products that have less maintenance and alternative costs. Hence, customer preference toward such products is impacting the sales of shoe care products adversely.


Country-wise Insights

How Will Increasing Adoption of Formal Shoes in the U.S. Influence the Market?

The U.S. has well-established corporate offices, which is expected to promote the use of formal shoes, in turn, increasing the sales for polish and other shoe care products. Furthermore, the trend of wearing formal shoes at wedding ceremonies and corporate parties high, and is expected to augment demand for shoe care products.

Growth in adoption of mobile phones among the working class is providing access to users with enormous volumes of shoes that are flooding online retail shelves, and is expected to propel demand for various shoe care products.

Will Personalization Through 3D-Printing Services in Shoes Help Adoption of Shoe Care Products in India?

Personalization trend is reshaping the shoe care industry. India, being an evolving economy, is prone to numerous technological advancements and product innovation. Adoption of the digital ecosystem in on a high among the Indian population, and with it, access to different products available at online retailing platforms. The option of personalization in shoes might have greater potential in the country, and, in turn, for shoe care products.

Correspondingly, millennials in the country are opting for Western trends and adopting it with great enthusiasm. The option of personalized shoes through 3D-printing will cater to the demand of every individual and offer vast opportunities for shoe care players in the country.

Will Aggressive Business Expansion Strategy by Players in China Impact Sales?

Vivid expansion of business competencies in China and rising consumer goods consumption have reformed China's economy. The country is one of the world's significant producers of consumer goods, far surpassing the rest of the economies in the world.

China’s market upholds a significant growth that has been encouraged by successive surge of industrial imports and exports, output, and monetary investments, for over a decade. Frequent consolidation between emerging players is predicted to propel sales of shoe care products in the country.

Will East Asia Remain a Prominent Region in the Market?

Rapid changing lifestyles and per capita spending on fashionable products are major factors projected to drive adoption of shoe care products. However, in terms of region, North America is likely to hold a notable value share. Adoption of shoe care in the East Asia region is expected to register significant growth during the forecast years.

The same can be said for the South Asia region as well. Increasing adoption of formal and casual shoes is expected to fuel the sales of shoe care accessories across these regions over the coming years.

Category-wise Insights

Will Formal Shoes Remain a Prominent Category for Shoe Care?

As per analysis, formal shoes account for a notable revenue share as compared to other segments. Increasing adoption and high price of shoe care products have facilitated the product category to hold a significant share as compared to shoe cleaning products. Further, the shoe care accessories segment is expected to register high growth during the forecast period.

Will Online Sales of Shoe Care Products Register Significant Growth?

In terms of sales channel, hypermarkets/supermarkets account for a noteworthy market share. Multi-brand stores and wholesalers/distributors are other prominent sales channels. However, with enhanced digital penetration, online sales are expected to register high growth during the forecast period.

Rapidly increasing online penetration of consumers and payment systems is likely to play a significant role in driving the sales of shoe care products through online channels over the coming time frame.

How has COVID-19 Affected Demand for Shoe Care and Related Products?

COVID-19 affected the global economy in various ways. Production and demand were adversely affected due to the closure of manufacturing plants. Restrictions imposed by governments to curb the spread of the virus drastically impacted retail businesses. Thus, a downswing in retailing business drastically impacted the sales of shoe care products in commercial sectors.

Besides, the outbreak of COVID-19 further resulted a drastic change in consumer buying behavior. Shift in consumer spending from non-essential to essential products further impacted sales in the initial period of the outbreak, as such, posing numerous challenges on the sales front.

Competitive Landscape

Players operating in the market are finding new ways to minimize operating costs and enhance output. These measures and efforts are being undertaken due to rising input costs and retailer power. Well-established firms are relooking at their operational chains and examining them from both, output and input perspectives.

In light of this, building new strategic relations with essential players or suppliers to achieve new levels of efficiency is likely to help players cut down on operating costs.

Persistence Market Research has profiled the following prominent manufacturers in its report:

  • Fiebing Company, Inc.
  • Caleres Inc.
  • C.A. Zoes Mfg Co.
  • Woodland Worldwide
  • Collonil Company
  • RSPL Limited
  • New Balance Athletics, Inc.
  • C&J Clark International Limited
  • Salamander France SAS
  • Lincoln Shoe Polish c/o Maxton & Company
  • Griffin Shoe Care
  • Others

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

  • USD Million for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Key Countries Covered

  • US
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Brazil
  • Mexico
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • Northern Africa
  • South Africa

Key Segments Covered

  • Product
  • End User
  • Sales Channel
  • Region

Key Companies Profiled

  • Fiebing Company, Inc.
  • Caleres Inc.
  • C.A. Zoes Mfg Co.
  • Woodland Worldwide
  • Collonil Company
  • RSPL Limited
  • New Balance Athletics, Inc.
  • C&J Clark International Limited
  • Salamander France SAS
  • Lincoln Shoe Polish c/o Maxton & Company
  • Griffin Shoe Care
  • Others

Report Coverage

  • Market Forecasts
  • Brand Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Market Segmentation by Category

  • Product
    • Shoe Care
      • Shoe Polish
      • Others
    • Shoe Clean
    • Shoe Care Accessories
  • Application
    • Formal Shoe Care
    • Casual Shoe Care
    • Sports Shoe Care
    • Others
  • Sales Channel
    • Hypermarkets/ Supermarkets
    • Specialty Stores
    • Multi-brand Stores
    • Online Retailers
    • Wholesalers & Distributors
    • Other Sales Channels
  • Region
    • North America
    • Latin America
    • Europe
    • East Asia
    • South Asia
    • Oceania
    • Middle East and Africa (MEA)

Key Questions Answered in Report

  • What is the market size of shoe care?

    The global shoe care market is expected to witness a CAGR of close to 5% during the forecast period of 2021-2031. As per Persistence Market Research, global market valuation was around US$ 5 Bn in 2020.

  • Which is the most lucrative market for shoe care?

    North America currently leads the global market. In terms of value sales, the region accounts for a notable share.

  • Which are some of the leading companies offering shoe care?

    Some of the leading companies providing shoe care are S.C. JOHNSON & SON, Fiebing Company, Inc., Caleres Inc., C.A. Zoes Mfg Co., Woodland Worldwide, Collonil Company, RSPL Limited, New Balance Athletics, Inc., C&J Clark International Limited, Salamander France SAS, Lincoln Shoe Polish c/o Maxton & Company, Griffin Shoe Care, TARRAGO BRANDS INTERNATIONIAL, S.L., and OTTER WAX LLC.

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  • What research methodology is followed by Persistence Market Research?

    The company follows a methodology that encompasses demand-side assessment of the market, and triangulates the same through supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions. Request a detailed methodology.

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