Global Market Study on Olive Oil: Positive Perception of Extra Virgin Olive Oil to Boost Sales

Olive Oil  Market
  • Published On : Jan-2020 |
  • Pages : 304 Pages |
  • Format : Olive Oil  Market Olive Oil  Market Olive Oil  Market Olive Oil  Market

Extra virgin olive oil is the least processed, unrefined, and high-quality olive oil that contains no chemicals, and is rich in nutrients. It retains the original taste of olives and has lower levels of oleic acid, thus regarded as one of the healthiest oils. Its nutritional composition includes vitamins D and K, monosaturated fats, and high levels of antioxidants. Extra virgin olive oil is also perceived to reduce the risk of cardiovascular disease, inflammation, and bad cholesterol. The ongoing health consciousness trend promotes the use of extra virgin olive oil, significantly boosting the sales of products containing this super healthy oil. This is one of the main factors catalyzing the growth of the olive oil market.

Growing Application of Olive Oil in Cosmetics Industry to Boost Market Growth

Olive oil is a versatile oil used in the foodservice industry for marinades, ranch, & dressing, baking, shallow frying, and other purposes. It is also widely used in households for cooking, attributable to its health beneficial properties. Manufacturers of olive oil are also offering olive oil for different applications, such as olive oil spray for dressing. However, new growth prospects are emerging as manufacturers of cosmetics are increasingly adopting olive oil for its antioxidant and anti-inflammatory properties, and as a replacement for chemical-added commercial cosmetic ingredients. When used on the skin, olive oil removes dead skin cells and other impurities, and cleanses, hydrates, and nourishes hair.

In June 2019, ORS olive oil, an olive oil-based cosmetic manufacturer, launched olive oil grip gel ‘Fix It’ for wig and weave wearers. This product is sweat and humidity-resistant and formulated especially for applying and styling wigs.

Innovative Packaging for Olive Oil Offerings to Improve Sales

Increasing competition in the olive oil business poses challenges for manufacturers to sustain their market positions. Creative and innovative packaging plays a vital role, ensuring product differentiation, and improving brand awareness and sales in this intensely competitive market. Thus, manufacturers of olive oil are using smart and attractive packaging. Additionally, innovative packaging mainly impacting the sales of high quality and premium olive oil products as high quality packaging represents the quality of the product.

 In April 2018, Deoleo launched new packaging for its Bertolli brand. This updated packaging is expected to boost brand awareness globally.

Regional Landscape of Global Olive Oil Market

Olives are mostly cultivated in the Mediterranean region in countries such as Spain, Greece, Italy, Turkey, Morocco, and Egypt. These countries are among the leading producers of olives and olive farming is one of the important business in these countries. Europe accounts for more than 60% of market share in the global olive oil production whereas, the Middle East & Africa accounts for more than 30% of the market share in the global olive oil production. Thus, the majority of leading producers of olive oil are from Europe and the Middle East and Africa region. Also, these regions are the most attractive regions for new entrants in the global olive oil market.

China and India are projected to show the highest growth rate in East Asia and South Asia, respectively. Increasing popularity and high rate of adoption of healthy extra virgin olive oil in a wide range of applications are the important factors, on the back of which these economies are expected to witness exponential growth rates in the global olive oil market. However, the presence of fraudulent products and adulteration of olive oil is hindering growth of the global olive oil market.

Olive Oil Market: Analysts’ Viewpoint

The global olive oil market has witnessed substantial growth in the past few years, and this growth rate is expected to increase by a significant rate over the forecast period of 2019-2029. South Asia is projected to show the highest growth rate, followed by East Asia, owing to the high rate of adoption of olive oil and demand for premium olive oil from the foodservice industry.

Market participants are adopting various strategies to increase and expand their production capacities and improve their market share in the global olive oil market. Leading manufacturers focus on frequent product launches of varieties of olive oil and its products. They are also partnering with olive farmers for uninterrupted supply of high-quality olives for the production of premium olive oil. However, limited supply of olives is impacting the production of olive oil and inflating its prices, which is somewhat restricting the market from reaching its full potential.

Olive Oil Market: Scope of the Study

The latest market report by Persistence Market Research on the global olive oil market evaluates opportunities and current market scenario, providing insights and updates about the corresponding segments in the global olive oil market during the forecast period of 2019-2029. The report provides a detailed assessment of key market dynamics and comprehensive information about the structure of the global olive oil market. This report contains exclusive insights into how the global olive oil market is anticipated to grow during the forecast period of 2019-2029.

The primary objective of the global olive oil market report is to provide insights regarding opportunities in the market that are supporting the transformation of global businesses associated with olive oil. It is very important to consider that in an ever-wavering economy, we provide estimated (Y-o-Y) year-on-year growth rate in addition to the compound annual growth rate (CAGR) for the overall forecast, enabling readers to better understand the analysis and evaluation of the global olive oil market, and to discover lucrative opportunities in the market.

This report on the global olive oil market also provides an estimate of the global olive oil market size and corresponding revenue forecast carried out in terms of absolute $ opportunity. It offers actionable insights based on future trends in the olive oil market. Furthermore, new and emerging players in the global olive oil market can use the information presented in the study to make effective business decisions, which will provide momentum to their businesses as well as the olive oil market.

The study is relevant for manufacturers, suppliers, distributors, and investors in the global olive oil market. All stakeholders in the global olive oil market, as well as industry experts, researchers, journalists, and business researchers, can leverage the information and data presented in PMR’s study.

Key Segments of Global Olive Oil Market

PMR’s report on the global olive oil market offers information divided into six segments- product type, nature, end use, packaging, distribution channel, and region.

Product Type


End Use


Distribution Channel


Extra Virgin Olive Oil




Business to Business

North America

Virgin Olive Oil


Food Industry

  • Marinades
  • Ranch & Dressing
  • Baking
  • Shallow Frying
  • Others


  • Plastic Bottles
  • Glass Bottles
  • Pouches
  • Tin Cans

Business to Consumer

  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Independent Small Grocery Stores
  • Food & Drink Specialty Stores
  • e-Retail

Latin America

Olive Pomace Oil



  • Skin Care
  • Hair Care
  • Toiletries




Refined Olive Oil





South Asia






East Asia












Middle East & Africa

Key Questions Answered in PMR’s Global Olive Oil Market

  • Which region will hold the highest market share in the global olive oil market during the forecast period?
  • Which regional market is experiencing the highest growth (CAGR)?
  • Which factors are impacting the global olive oil market?
  • Which are the global trends impacting the olive oil market?
  • What strategies must emerging players adopt to capture opportunities in various regions in the olive oil market?
  • What is the market structure of the global olive oil market?

Global Olive Oil Market: Research Methodology

PMR is committed to providing unbiased market research solutions to its clients. PMR follows a robust methodology for the deduction of data included in its reports. A unique research methodology is utilized to conduct extensive research on the global olive oil market and reach conclusions about the future growth factors of the olive oil market. The research methodology uses primary research methods coupled with secondary research methods, which ensures the accuracy and reliability of the conclusions in this report.

A demand-side approach is followed to estimate the sales of target products, followed by an in-depth supply-side assessment of value generated, key trends, and events over a predefined period. This methodology is based on the use of standard market structures, methods, and definitions that are based on inputs from local sources in over seven regions, i.e. North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East & Africa, which PMR considers for segmenting the global market. Statistics, characteristics, and variances are collected at a regional level, aggregated at the same level, and then synthesized at a global level to create global market measurements. Our main sources of research include:

  • Primary Research
  • Secondary Research
  • Trade Research

Companies covered in Olive Oil Market Report

  • GALLO Worldwide, Lda
  • Cargill, Incorporated. 
  • Broges SA
  • Deoleo, S.A.
  • California Olive Ranch
  • Fieldfresh Foods Private Limited
  • Almazaras de la Subbetica
  • Paolo Bonomelli Boutique Olive Farm 
  • Conagra Brands
  • Oro del desierto
  • Sucesores de Hermanos López SA
  • frantoio romano
  • Colavita USA, LLC
  • Azienda Agricola Leone Sabino
  • Knolive Oils
  • Hispasur Aceites S.L.
  • LIÁ Olive Oil
  • Nicola Pantaleo S.p.A..
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