Medicated Wipes Market

Medicated Wipes Market Outlook (2022 to 2032)

The global medicated wipes market recorded a valuation of US$ 7.34 billion in 2021 and is expected to reach US$ 15.89 billion by the end of 2032, expanding at a CAGR of 7.4% from 2022 to 2032. According to this new market study by Persistence Market Research, North America is leading the global market with a share of 25.4%.

Medicated wipes are also known as witch hazel pads, which originate from the plant of the same name. The leaves and bark of this plant are used in medicines and help in reducing swelling and repairing broken skin. Medicated wipes are used to get relief from irritation, itching, swelling of veins, discomfort caused due to cuts, etc. These wipes/pads are also used to get relief from problems such as hemorrhoids and minor bleeding.

Sales of medicated wipes accounted for 10.4% share of the global disposable medical supply market in 2021.

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Sales Analysis of Medicated Wipes (2017 to 2021) Vs. Market Outlook (2022 to 2032)

The market for medicated wipes expanded at a CAGR of 6.2% from 2017 to 2021 due to a rise in the number of accidents, chronic wounds, sports injuries, and burns. The high prevalence of skin diseases is another major factor driving the demand growth for medicated wipes. Medicated wipes are widely used in the treatment of skin diseases.

• According to a report published by WHO in 2018, skin diseases can affect around 900 million people in the world at any time. Medical wipes have properties such as antifungal, antiseptic, and antimicrobial, which are useful in treating various skin diseases.

Diabetic patients are prone to wound conditions, and wound care treatments, in cases of foot ulcers, leg ulcers, etc., utilize medicated wipes.

• According to a report published by the World Health Organization (WHO) in November 2021, approximately 8.5% of diabetic individuals above 18 years of age died in 2014, across the globe, and 1.5 million deaths were caused due to diabetes in 2019.

Medicated wipes are useful in the wound-healing process as they retain moisture and prevent infections.

Wet wipes are also responsible for a spike in sales of medicated wipes. Depending on the needs of customers, wet wipes are utilized under various circumstances such as for cleaning the face while applying cosmetics, cleaning wounds before dressing, etc. These wipes have antiseptic properties and are therefore widely used in the medical/healthcare sector for various purposes. These wipes are also used to remove dirt, bacteria, and germs from surfaces in factories and warehouses.

Owing to the factors mentioned above, the global market for medicated wipes is expected to progress at a CAGR of 7.4% during the forecast period (2022 to 2032).

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How are Manufacturers of Medicated Wipes Strategizing to Stay Ahead of the Competition?

Online sales provide a good opportunity for market growth because they broaden the scope of the market. There are around 5 billion Internet users present globally, in 2022. Consumers are shifting more toward online shopping as it is time-saving and allows them to choose from a wide range of products, discounts, and high payback offers. In addition, free delivery, free shipping, and the easy availability of competitive products are factors complementing product sales growth.

In particular, consumers are seeking more benefits and convenience in disinfection wipes around the globe and this fact is generating an increasing demand for medicated wipes in the market. Medicated wipes are more convenient than sprays and gels for single use as they avoid contamination. Demand for wipes is further expected to be propelled by growing concerns regarding sustainability and biodegradability to combat environmental challenges.

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What’s Restraining Market Growth to Some Extent?

Medicated wipes play an important role in providing relief from pain and reduction of swelling. However, there are some adverse effects of using medicated wipes on the body, such as rashes, itching, and allergies. The availability of substitute products such as sprays and gels also acts as an obstacle to the demand growth for medicated wipes.

Additionally, escalating concerns about deforestation, catastrophic fires, rains, and extremes of temperature make it difficult for businesses to secure enough raw materials to produce pulp and paper-based products, which disrupts the supply chain in this market. The disposal of wipes is also an issue and has an adverse effect on the growth of the market.

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Country-wise Insights

Why is the United States a Large Market for Medicated Wipes?

The United States held 15.8% share of the global market in 2021. Because of the growing pharmaceutical industry and favorable government laws, North America is likely to dominate the global market over the forecast period.

Awareness about health and an increase in healthcare spending are responsible for the growing demand for medicated wipes. Market dominance is being driven by an increasing focus on the healthcare system and the development of e-Commerce sales channels in the country.

• According to a report by The Commonwealth Fund released in 2018, the U.S. had the highest maternal mortality rate, and during pregnancy, most women suffered from hemorrhoids, which increased the demand for medicated wipes.

How is the Medicated Wipes Market Evolving in China?

The market in China is set to exhibit a CAGR of 13% during the forecast period.

• As per data published in the article Burn and Trauma in 2020, nearly 100 million people require wound care every year, and out of these, 30 million had severe skin wounds in the country.

For the efficient management of wounds, medicated wipes prove to be very effective.

• As per data provided by WHO in 2022, China has one of the world's fastest-growing aging populations. Due to rising life expectancy and falling birth rates, 28% of China's population is expected to be over 60 years of age by 2040.

Rise in the aging population is leading to an increasing number of chronic diseases, thereby leading to more surgeries being carried out. Medical wipes are extensively used in surgeries and various medical treatments. As such, there is rising demand for medicated wipes in China.

Category-wise Insights

Why are Feminine Care Medicated Wipes Highly Sought-after?

Sales of feminine care medicated wipes are expected to increase at a CAGR of 8.7% over the forecast period. This segment held a revenue share of 24.3% of the global market in 2021.

There are various government initiatives facilitating awareness among women about health and cleanliness.

For example, to deliver free quality antenatal care to women, the Pradhan Mantri Surakshit Matritva Abhiyan was launched by the Ministry of Health and Family Welfare in India.

Such initiatives are driving the demand for feminine care medicated wipes across the world.

Will Dry Wipes Continue Exhibiting High Demand?

Dry wipes from natural sources held a market share of 55.7% in 2021 and are expected to increase a CAGR of 8.3% from 2022 to 2032.

There are various side effects of wet-medicated wipes such as skin itching and rashes due to added preservatives. Therefore, many people are preferring dry wipes over wet wipes, which is expected to increase the demand for dry wipes over the coming years.

Which Distribution Channel Accounts for High Sales of Medicated Wipes?

Retail pharmacies led the market with a value share of 29.8% in 2021, expanding a CAGR of 8.4% through 2021. Easy accessibility, instant service, and the presence of a wide range of products at reasonable prices are attributed to the channel’s dominance. Additionally, consumers are able to compare several medicated wipes at retail pharmacies before making a purchase, which is boosting the sales of wipes through these outlets.

Competitive Landscape

The market is moderately fragmented due to the presence of several producers of medicated wipes. Key manufacturers are focusing on mergers and acquisitions, partnerships and collaborations, and new product releases to match product demand and increase their client base across the world.

• In December 2021, Essity, one of the leading hygiene and health companies, acquired Hydrofera, a manufacturer of antimicrobial wound dressings.
• In March 2022, one of the global leaders in infection prevention products, PDI Healthcare, launched Novel Disinfectants, which prevents infections. It includes germicidal sprays and germicidal disposable wipes.

Medicated Wipes Industry Report Scope

Medicated Wipes Market Research Segmentation

By Product:

• Wound Care
• Hemorrhoid Care
• Dermatological Care
• Feminine Care
• Others

By Source:

• Dry Wipes
• Wet Wipes

By Distribution Channel:

• Retail Pharmacies
• Hospital pharmacies
• Online Platforms
• Hypermarkets/Supermarkets

By Region:

• North America
• Latin America
• Europe
• South Asia
• East Asia
• Oceania
• Middle East and Africa (MEA)