Internet of Behaviors (IoB) Market

Internet of Behaviors (IoB) Market - Global Assessment 2021 - 2031, Industry Analysis and Opportunity

Internet of Behaviors (IoB) Market Segmented By Advertising Campaign, Digital Marketing, Content Delivery, Brand Promotion, Others application in Small & Medium Enterprises (SMEs), Large Enterprises

Internet of Behaviors (IoB) Market to grow at a CAGR of nearly 22%

Internet of Behaviors market is expected to grow at a CAGR of nearly 22% during the forecast period 2021-2031. The Internet of Behavior (IoB) is a concept which utilizes technology through the Internet of Things (IoT) and behavioral science to understand and influence people’s mindset towards products and services.

The Internet of Behaviors offers businesses cutting-edge methods for marketing products and services as well as influencing user and employee behavior. In other words, it is a concept of new technology through data mining of user’s online activity from behavioral psychology perspective. This technology is highly useful to organizations since it allows them to optimize their customer relationships depending on the data acquired.

Find Out More about the Report Coverage

What is Driving Demand for Internet of Behaviors?

Today there are around 17.1 billion IoT devices in operation. This coupled with rapid progress in machine learning abilities, has paved the way for a new technology IoB (Internet of Behavior).

Existing technologies like facial recognition, location tracking, and big data are used in combination and mapped to behavioral events. Behavioral data is also helping businesses to make more informed decisions and improve their service quality and value chain in the best possible way.

Customize this Report

Explore Intelligence Tailored to Your Business Goals.

Digital Marketing is expected to Contribute Largest Market Share

The digital marketing segment is anticipated to hold the largest share in 2021. Having an internet connection is the prerequisite of the internet of behavior (IoB), hence digital marketing services will be among the biggest gainers of IoB technology.

Digital marketing is the field that uses data as its basic commodity to market products and services to people around the world. With access to tools of behavioral analysis and interpretations, they will be in a stronger position to better reach the people who are at the endpoint of the purchase process.

There is projected to be a significant boom in digital marketing around the world. Digital marketing will be used for brand advertising, lead generation, and sales generation.

For instance, social media such as Facebook and Instagram advertisement features. Through IoB, both platforms have the capability to target users based on their behavior towards that advertisement through “click rates”. As a result, the brands will be able to connect with their ideal audience more easily.

The same applies to Youtube that recommends channels or videos based on the preferences by behavioral analytics to improve the viewer’s experiences.

Market Research Methodology - Perfected through Years of Diligence

A key factor for our unrivaled market research accuracy is our expert- and data-driven research methodologies. We combine an eclectic mix of experience, analytics, machine learning, and data science to develop research methodologies that result in a multi-dimensional, yet realistic analysis of a market.

Get actionable insights on Ship Repair And Maintenance Services Market

North America Internet of Behaviors Industry Outlook

The adoption of internet of behaviors in North America is estimated to expand with a tremendous growth rate. The early acceptance of emerging technologies, strong investments in R&D, increasing adoption of smart connected devices, and the start-up culture in North America have amplified the growth of IoT in this region.

Moreover, North America has made considerable progress in the adoption of IoT, especially in the industrial & automotive sectors. Cloud platforms are experiencing string adoption due to the demand for IoT, thereby enhancing the growth of internet of behaviors market over the forecast period.

Explore Persistence Market Research’s expertise in promulgation of the business !

South Asia & Pacific Demand Outlook for Internet of Behaviors

South Asia & Pacific is estimated to emerge as the most opportunistic market for internet of behaviors owing to presence of huge consumer crowd, creating growth avenues for organizations engaged in behavioral analytics, to understand the consumer behavior and strategizing their sales/ marketing campaigns accordingly.

Moreover, increasing smart city initiatives by government and cloud spending in the region is estimated to further fuel the market growth in the near future.

Furthermore, introduction of high speed networking technologies, increasing interest of multinational players in the region along with rising demand from developing economies such as India, Indonesia, and Australia are also estimated to drive the growth of the market.

Who are the Key Internet of Behaviors Providers?

Some of the leading providers of behavioral analytics include

  • Aware Inc.
  • Traceable
  • Guardian Analytics
  • Vertica Systems
  • Trifacta
  • NuData Security
  • Mazu Networks Inc.
  • Qubit Digital
  • Cognitive Scale
  • Capillary Technologies
  • Among others.

The above-mentioned players are making substantial investments in advanced technologies such as IoT, AI, cloud computing, and others, to expand their business into various end-use industries and gain a competitive edge.

Key Segments

By Application

  • Advertising Campaign
  • Digital Marketing
  • Content Delivery
  • Brand Promotion
  • Others

By Enterprise size

  • Small & Medium Enterprises (SMEs)
  • Large Enterprises

By Industry

  • BFSI
  • Telecom and IT
  • Media and Entertainment
  • Tourism & Travel
  • Retail and e-Commerce
  • Healthcare
  • Manufacturing
  • Other

By Region

  • North America
    • US
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Rest of Latin America
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Benelux
    • Russia
    • Rest of Europe
  • East Asia
    • China
    • Japan
    • South Korea
  • South Asia & Pacific
    • India
    • Malaysia
    • Indonesia
    • Singapore
    • Australia & New Zealand
    • Rest of South Asia & Pacific
  • Middle East & Africa
    • GCC Countries
    • Turkey
    • South Africa
    • Northern Africa
    • Rest of Middle East & Africa

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Internet of Behaviors Market Report Highlights:

  • Detailed overview of parent market
  • Changing market dynamics in the industry
  • In-depth market segmentation
  • Historical, current and projected market size in terms of value
  • Recent industry trends and developments
  • Competitive landscape
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on market performance
  • Must-have information for market players to sustain and enhance their market footprint

NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company.


In-Flight Wi-Fi Services Market

Global in-flight Wi-Fi market was valued at US$ 2,114.3 million in 2014 and is expected to witness a healthy CAGR of 14.9% from 2015 to 2021 with good revenue.

Asset Performance Management Market

The Asset Performance Management Solutions is expected to procure USD 7 Bn by 2032, exhibiting a healthy CAGR of 9.8% during the timeframe of 2022-2032.

Mobile Value Added Services Market

Global Mobile Value Added Services (MVAS) market is forecasted to reach a figure of about US$ 698,900 Mn in 2022, and is to rise with a robust CAGR in the period of assessment.

System Integration Market

Global Market Study on System Integration - check how its Advancements in 5G, Big Data, Virtualization, and Machine-to-Machine to Propel Adoption, regional outlook, revenue & forecast.

Our Clients

Our Clients