Household composters are used to turn organic waste generated domestically in kitchens, gardens, farms, etc. into manure. They hence allow for not only effective disposal of organic waste but also help turn it into a product that can cut down on gardening and farming costs. Several positive drivers have led to robust growth in the household composters market in recent years.
The household composters market is highly fragmented since the ease of manufacturing products has led to several local players, including from small and medium scale industries, in key markets segments. Local manufacturers, especially in developing countries, enjoy various benefits over global players including easy access to raw materials, lower tariffs, cheaper labour costs, government subsidies, easy access to loans, etc.
Some of the key players in the global household composters market include Natures Footprint, Algreen Products, Good Ideas, Enviro World, The Scotts Miracle-Gro, Exaco Trading, Presto Products, Schiller Grounds Care, Envirocycle Systems, and Forest City Models and Patterns.
Global players often leverage the variety they can offer with respect to range of products. Simultaneously, they also look at tie-ups with local manufacturers and vendors to enter local markets in distant regions. Tumbler-type household composters have been dominating the market and most manufacturing is hence geared towards these products.
Some product ranges offered by major players include Exaco Trading’s Eco Master 300 Composter, Thermo King 900 Composter and Compost Accelerator Spray; Algreen Products’ terra composter, solar digester, soil saver and tumbler ranges; and Enviro World’s FreeGarden EARTH, FreeGarden RAIN and FreeGarden KITCHEN ranges.
Apart from competition from local players, major manufacturers are also faced with the challenge of people developing their own composters. They have hence focussed on marketing strategies that promote the hygienic value of their products in terms of germ-control, odour and other parameters. Making products compact is another focus area.
Drivers of the Household Composters Market
Increasing awareness about the hazards of the large quantity of household waste being generated has been the primary driver for the household composters market. Government regulations in various countries regarding segregation of household waste and encouragement given to self-composting has also had a strong impact on the market.
In addition to this, there has also been a steady growth in the number of gardening and small scale-farming enthusiasts. Most such enthusiasts have preferred organic manure over chemical products, leading to a trend of household composting. This has further driven the household compost market.
Impact of Covid-19
The Covid-19 pandemic is expected to cause several unforeseen push-and-pull factors on the household composter market. The economic slowdown is likely to reduce disposable incomes and cause reduced spending on luxury products like those used for gardening, but increase small-scale subsistence farming.
Trending hashtags during the pandemic like ‘natureishealing’ are likely to cause increased environmental awareness and hence boost the household composter market. Increasing health concerns may lead to people choosing branded products that can guarantee hygiene, but income drops may lead to people opting for easy-to-make alternatives. These factors have increased the market’s unpredictability.
The North American and European regional segments, the latter led by Western and Northern Europe, have dominated the household composters market in terms of value owing to their high standards of living, better awareness about composting and governmental regulations.
The East Asian segment has seen the fastest growth in recent years, led by China and the developed economies of Japan and Taiwan. The South Asian segment has also seen rapid growth as India, Indonesia and other emerging economies have adopted composting. However, local players, who enjoy government backing, have added to the fragmentation in these markets. High prevalence of home-built composting pits and bins have also limited market growth.
Latin America, Middle East and Africa and Oceania are the other significant regional segments.
The household composters market can be segmented based on the following:
By Distribution Channel
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The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.