Professionals 234 Users Online

Green Building Materials Market

Market Study on Green Building Materials: PMR Foresees a Wealth of Opportunities Emerging in this Space, Analysing the Soaring Eco-consciousness, and Growing Stringency of Regulation

Market Outlook

The global green building materials market is forecast to expand at a CAGR of 8% and thereby increase from a value of US$265.8 Bn in 2024, to US$455.6 Bn by the end of 2031.


Key Insights

Market Size (2024E)

US$265.8 Bn

Projected Market Value (2031F)

US$455.6 Bn

Global Market Growth Rate (CAGR 2024 to 2031)


Historical Market Growth Rate (CAGR 2019 to 2023)


Sample Report

FREE Report Sample is Available

In-depth report coverage is now just a few seconds away

Download PDF Get FREE Report Sample

Market Introduction and Definition

The green building materials market is poised for substantial growth. Increasing awareness of environmental sustainability and stringent regulations will drive the demand for eco-friendly construction materials. Energy-efficient solutions, recycled materials, and low-carbon footprint products are gaining prominence in green building practices. Advancements in technology, coupled with a growing emphasis on green certifications, propel innovation in the sector. The residential and commercial construction sectors are pivotal contributors, with a rising preference for sustainable and energy-efficient structures.

As governments worldwide prioritize green initiatives, the market is expected to witness robust expansion, providing economic value while addressing environmental concerns in the global construction industry. The green building materials anticipates robust growth, driven by advancements in cutting-edge technologies. Innovations include smart building systems, energy-efficient materials, and sustainable construction techniques. The integration of Internet of Things (IoT), automation, and data analytics in building design and operations enhances energy performance and occupant comfort.

Additionally, the emergence of bio-based materials and 3D printing technologies further revolutionizes the sector. As the construction industry embraces the latest technologies to achieve sustainability goals, the green building materials is poised for expansion, offering eco-friendly solutions that align with modern construction practices and environmental consciousness.

Custom Report Cover

Make This Report Your Own

Take Advantage of Intelligence Tailored to your Business Objective

> Get a Customized Version

Market Growth Drivers

Aggravating Concerns About Climate Change, and Environmental Sustainability

Growing concerns about climate change and environmental sustainability are driving a substantial surge in demand for green building materials. Stakeholders in the construction industry are prioritizing eco-friendly solutions to mitigate environmental impact. Green building materials, designed for energy efficiency, reduced carbon footprints, and sustainable sourcing, address these concerns.

The emphasis on constructing environmentally responsible structures aligns with global efforts to combat climate change. Regulatory support and the increased awareness of the environmental impact of construction practices further accelerate the adoption of green building materials market making them a crucial component in meeting sustainable construction goals.

The demand for green building materials is intensifying due to the dual drivers of low maintenance and operational costs coupled with stringent environmental regulations. Building owners recognize the economic advantages of materials requiring minimal upkeep, leading to long-term cost savings.

Simultaneously, regulatory mandates emphasizing environmental sustainability propel the adoption of green materials. These regulations incentivize the construction industry to choose eco-friendly alternatives, reducing environmental impact. As the industry seeks both economic efficiency and compliance with environmental standards, the demand for green building materials continues to rise, making them a preferred choice in contemporary construction projects.

Market Research Methodology

Market Research Methodology

-Perfect through Years of Diligence

Check Research Methodology

Market Restraints

High Costs of Green Building Materials

High-cost concerns can significantly impact the performance of the green building materials. While these materials offer long-term benefits, the initial investment can be perceived as a barrier. Market adoption may be hindered as stakeholders weigh upfront costs against sustainability advantages.

However, as technology advances and economies of scale come into play, addressing these concerns becomes crucial. Strategies such as government incentives, cost-effective manufacturing processes, and improved awareness about long-term savings can mitigate perceived high costs, fostering a more favorable environment for the widespread adoption of green building materials in construction projects.

High Initial Costs, and Limited Awareness

The growth of the green building materials market may be restrained by two primary factors: high initial costs and limited awareness. The perceived higher upfront expenses for green materials can discourage adoption, especially when compared to conventional alternatives. Additionally, limited awareness among builders, architects, and consumers about the benefits and availability of green materials may hinder market expansion.

Overcoming these challenges requires strategic efforts to communicate the long-term cost savings and environmental benefits of green materials, coupled with targeted awareness campaigns to educate stakeholders and promote the value proposition of sustainable construction practices.

Market Research Methodology

Market Research Methodology

-Perfect through Years of Diligence

Check Research Methodology


New Product Developments, and Government Initiatives

Innovative product development stands as a prime avenue for active opportunities in the green building materials market to augment revenue. Introducing novel materials that excel in both sustainability and performance addresses evolving construction needs. Products engineered for specific applications, such as energy-efficient insulation or recyclable structural components, capture market attention.

Moreover, tailoring materials to integrate seamlessly with modern construction practices, offering unique features like smart technologies or modular designs, enhances their appeal. Collaborating with research institutions and leveraging emerging technologies ensures a steady stream of innovative solutions. This approach not only expands the market's product portfolio but also positions it as a leader in providing cutting-edge, sustainable materials, attracting a broader clientele, and contributing to the ongoing evolution of environmentally conscious construction practices.

Government incentives can provide substantial revenue growth in the green building materials. By advocating for and leveraging incentives, the market can attract a broader range of clients, including builders, developers, and individuals, who benefit from reduced costs associated with sustainable construction. Incentives may include tax credits, grants, or subsidies for projects employing green materials, making them financially appealing.

Collaborating with policymakers to introduce and expand such incentives not only encourages the adoption of eco-friendly materials but also stimulates market demand. This strategy aligns with government sustainability goals, fostering a symbiotic relationship where the market contributes to environmental objectives, while governments promote sustainable practices through financial support, resulting in a win-win scenario for all stakeholders involved.

Sales Team

Sales Team
Client Partner

Let's Connect

Connect me to identify winning opportunities

Ask An Expert
I'm Available

Analyst’s Viewpoint

Analysts foresee a promising future for the green building materials market with several key trends. The global shift towards sustainable and environmentally responsible construction practices is anticipated to drive the demand for green building materials. Heightened environmental awareness and regulatory support contribute to this trend. Analysts expect continuous innovations in green building materials, including advancements in recycled content, bio-based materials, and novel sustainable technologies. These innovations aim to enhance performance, durability, and energy efficiency. Increasing environmental concerns are likely to lead to more stringent regulations and building codes favoring the use of eco-friendly materials.

Governments globally are expected to implement policies promoting sustainable construction. The growing emphasis on energy-efficient buildings is driven by the need for reduced carbon emissions, positions green building materials as integral to achieving energy performance goals. Energy-efficient insulation, cool roofing, and smart building technologies are anticipated to gain traction. Analysts predict a surge in demand for materials complying with green certifications and standards. Certification programs such as Leadership in Energy and Environmental Design (LEED), and the Building Research Establishment Environmental Assessment Method (BREEAM) are likely to play a crucial role in market dynamics.

The Asia Pacific region is especially expected to witness substantial market growth due to rapid urbanization, government initiatives, and increasing awareness of sustainable construction practices. Efforts to achieve sustainability goals are pushing the adoption of eco-friendly materials, emphasizing energy efficiency, and promoting reduced carbon emissions.

Stringent regulations and certifications incentivize the use of materials with lower environmental impact. As the construction industry increasingly prioritizes carbon neutrality, innovations in green building materials, from energy-efficient insulation to recycled construction components, are expected to flourish, contributing to a more sustainable and environmentally responsible future in the global construction sector.

Supply-side Dynamics

The supply side dynamics of the global green building materials market are characterized by a robust competition among leading players to meet the escalating demand for sustainable construction solutions. Key players such as Owens Corning, CertainTeed Corporation, and BASF SE are actively investing in research and development to introduce innovative materials with enhanced environmental performance. These companies strategically focus on mergers, acquisitions, and partnerships to strengthen their market presence and expand their product portfolios.

Key manufacturing countries include the US, Germany, China, and India, where these players leverage advanced technologies and sustainable practices. The market's supply chain is increasingly emphasizing local sourcing, eco-friendly production processes, and adherence to stringent environmental standards, reflecting a commitment to sustainable and responsible sourcing practices on a global scale.

Investments made by leading key players are expected to introduce innovative and sustainable materials. Technological breakthroughs encompass recycled content, bio-based solutions, and energy-efficient technologies. Companies strategically leverage cutting-edge manufacturing processes, such as smart building technologies, to enhance the performance and environmental credentials of their products, reflecting a commitment to staying at the forefront of sustainable construction practices.

Market Segmentation

Which is the Primary Segment by Product Type?

Roofing Products to Lead the Market, Demand Expected from Residential and Community Construction Initiatives

Roofing emerges as the dominant product type in the global green building materials market due to its pivotal role in energy efficiency and sustainability. Moreover, the emphasis on sustainable construction practices, coupled with government incentives for energy-efficient roofing solutions, fuels the demand. The segment's growth is attributed to its crucial role in various residential and community construction endeavours. Roofs provide essential protection against harsh weather conditions, including sunlight, snow, and wind. They contribute to creating more energy-efficient homes, helping regulate consumption patterns.

In the contemporary context, green building materials also facilitate thermal insulation, enhancing reliability in construction. As the construction industry increasingly prioritizes environmentally conscious choices, roofing materials that contribute to energy conservation and sustainability become integral, driving the dominance of roofing products in the global market.

Solar products are poised for the fastest growth in the market due to increasing emphasis on renewable energy sources. As sustainability becomes a priority, solar technologies integrate seamlessly into building designs, providing eco-friendly energy solutions. Government incentives and growing environmental awareness further drive the adoption of solar products, making them a key contributor to the industry's future expansion.

Which of the End-use Sectors?

Residential Sector Reflects Strong Growth in Preference for Green Buildings

The residential sector is poised to exhibit a robust inclination towards green building materials, driven by a growing environmental consciousness among homeowners. The preference for sustainable and eco-friendly construction materials aligns with the rising awareness of the long-term benefits, energy efficiency, and reduced environmental impact. As homeowners increasingly prioritize a greener lifestyle, the demand for residential structures incorporating green building materials is set to surge, marking a significant shift towards more sustainable and environmentally responsible housing solutions.

The commercial sector is anticipated to experience the fastest growth in the green building materials. Increasing corporate emphasis on sustainable practices, coupled with government regulations promoting eco-friendly construction, fuels demand. Commercial entities recognize the long-term cost savings and positive environmental impact, driving a surge in green building initiatives. This trend aligns with the growing awareness of corporate social responsibility, making the commercial sector a key driver for future market expansion.

Top Regional Markets

North America Holds the Lion’s Share, Upheld by Regulatory Support, Heightened Environmental Awareness, and Government Incentives

North America spearheads the green building materials market due to a heightened focus on sustainable construction practices. The region's stringent environmental regulations, coupled with increased awareness among builders and consumers, drive the demand for eco-friendly materials. Government incentives, green building certifications, and a commitment to reducing carbon footprints contribute to North America's leadership.

Additionally, the region's technologically advanced construction industry and a strong emphasis on energy-efficient buildings position North America at the forefront of the global movement towards sustainable and environmentally responsible construction.

Increased Urbanization, and Growing Focus on Sustainable Construction Practices to Foster Prospects of Asia Pacific

In the Asia Pacific region, green building materials manufacturers have vast opportunities driven by escalating urbanization, heightened environmental awareness, and supportive government initiatives. The demand for sustainable construction solutions is propelled by a growing middle class, infrastructure development, and a focus on renewable energy.

Collaborations with local players, technological advancements, and the adoption of green certifications offer manufacturers avenues for market expansion. As the region emphasizes environmentally conscious practices, manufacturers can leverage these opportunities to contribute significantly to the flourishing green building materials in Asia Pacific.

Competitive Intelligence and Business Strategy

Leading players in the global green building materials market, such as Owens Corning and BASF SE, demonstrate competitive intelligence through strategic business approaches. These companies prioritize sustainability and innovation, investing heavily in research and development to introduce eco-friendly materials. Their business strategies include mergers, acquisitions, and collaborations to strengthen market presence and expand product portfolios. Emphasis on green certifications like LEED, and BREEAM aligns with evolving environmental standards, enhancing consumer trust.

Furthermore, these players focus on technological advancements, incorporating smart building solutions and energy-efficient technologies into their products. The adoption of circular economy principles and eco-friendly production processes underscores a commitment to holistic sustainability, positioning these companies as leaders in the global green building materials landscape.

Key Recent Developments

New Product Launch

Holcim has successfully acquired Wiltshire Heavy Building Materials, a prominent company specializing in building solutions and material circularity in the UK. This strategic acquisition is set to enhance Holcim's market position in the green building materials sector in the United Kingdom.

Market Impact: Holcim's acquisition of Wiltshire Heavy Building Materials fortifies Holcim's position in the UK's green building materials market. This strategic move enhances Holcim's market influence and underscores its commitment to sustainability. The acquisition is poised to contribute to the advancement of Holcim's portfolio, consolidating its presence in the environmentally conscious construction sector in the UK.

(Source: Holcim)

Saint-Gobain acquired Kaycan, a manufacturer and distributor of exterior building materials in Canada, and the US. This move bolsters Saint-Gobain's global leadership in lightweight and sustainable construction. The acquisition positions Saint-Gobain as the foremost player in sidings in Canada and broadens its vinyl offerings in the United States. The addition of complementary solutions in aluminum and engineered wood further strengthens Saint-Gobain's presence and product portfolio in North America

Market Impact: Saint-Gobain's acquisition of Kaycan significantly solidifies its global leadership in light and sustainable construction. This strategic move positions Saint-Gobain as the foremost player in sidings in Canada and expands its vinyl offerings in the United States. The addition of complementary solutions in aluminum and engineered wood further strengthens Saint-Gobain's market presence and product portfolio in the North American building materials sector.

(Source: Saint-Gobain)

Binderholz GmbH has completed the acquisition of the UK-based sawmill group, BSW Timber Ltd, a subsidiary of the Austrian Binderholz Group. BSW Timber Ltd, with an annual production exceeding 1.2 million cubic meters of sawn timber, now falls under the umbrella of Binderholz GmbH. This strategic move propels Binderholz GmbH to the position of the largest sawmill and solid wood processing company in Europe.

Market Impact: Binderholz GmbH's acquisition of BSW Timber Ltd positions it as Europe's largest sawmill and solid wood processing company. This strategic move enhances Binderholz's market dominance and strengthens its capacity for sawn timber production. The combined expertise and resources of both entities are likely to drive innovation and efficiency in the European timber industry, contributing to a more robust and competitive landscape in the region.

(Source: binderholz)

Green Building Materials Market Report Scope



Forecast Period

2024 to 2031

Historical Data Available for

2019 to 2023

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Product Type
  • End-use Sector
  • Region

Key Companies Profiled

  • PPG Industries
  • Dupont de Nemours
  • Sika AG
  • Forbo International SA
  • Owens Corning
  • Kingspan Group

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Green Building Materials Market Research Segmentation

By Product Type:

  • Exterior Products
    • Windows
    • Roofing
    • Doors
    • Siding
  • Interior Products
    • Floorings
    • Insulation
  • Building Systems
  • Solar Products
  • Others

By End-use Sector:

  • Residential
  • Commercial
  • Industrial

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

- Companies Covered in This Report -

  • PPG Industries
  • Dupont de Nemours
  • Sika AG
  • Forbo International SA
  • Owens Corning
  • Kingspan Group

- Frequently Asked Questions -


The market is anticipated to grow at a CAGR of 8.0% during the projected period.


The green building materials market was valued at US$265.8 billion in 2023.

China held the largest market share in 2023.


Some of the prominent players in the market are PPG Industries, BASF SE, Dupont de Nemours, Sika AG, Forbo International SA, Owens Corning, REDBUILT, HOLCIM, CERTAINTEED, and Kingspan Group.


The commercial sector is expected to grow at the fastest CAGR during the forecast period.

This site uses cookies, including third-party cookies, that help us to provide and improve our services. Privacy Policy
Google translate