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Fortified Sugars Market

Global Market Study on Fortified Sugars Market: Drying to Represent Predominant Sugar Fortification Technology

Fortified Sugars Market Segmented By Vitamins, Minerals, Fortifying Nutrients as Micronutrients with Drying, Extrusion, Coating and Encapsulation Technology

Fortified Sugars Market Outlook (2023-2033)

The market for fortified sugars can be expected to expand at a value based CAGR of 5.3% and show an increase in revenue from US$ 8,286.8 Mn to around US$ 13,889.0 Mn by 2032.

Fortified Sugars Market Size (2023E)

US$ 8,286.8 Mn

Projected Sales of Fortified Sugars (2033F)

US$ 13,889.0 Mn

Value CAGR (2023-2033)


Value Share of Top 4 Countries (2022E)


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Fortified sugars Consumption Analysis (2018-2022) Vs. Market Estimations (2023-2033)

The global fortified sugars market has witnessed significant growth in the historical period registering a CAGR of 5.0% in the historical period and was valued at US$ 8,286.8 Mn in 2023. The market is expected to grow steadily due to increasing demand for convenience foods, which will lead to individuals adopting healthier lifestyles. Companies partaking in the expansion of global fortified sugar market are focusing on adopting cost-effective fortification procedures and capitalizing on growing popularity of wellness trends among consumers.

Food technology has significantly advanced in leaps and bounds, accelerating the fortification of critical elements such as minerals and vitamins into crucial food ingredients such as sugars. Fortification of sugars has been more popular worldwide since it began in the mid-1970s. Companies are using effective production techniques to boost profit margins associated with sugar fortification. Governments are establishing regulations and boosting market exposure of such sugars by launching sugar-fortification programs among food industry leaders. Furthermore, the growing malnutrition of populations is driving regional governments to increase the fortification of sugars with vitamins, minerals, and other micronutrients.

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What are the Key Trends in the Market for Fortified sugars?

Increasing Prevalence of Micronutrient Deficiencies Create Needs for Fortified Sugar

Rising incidences of vitamin and mineral deficiencies among consumers across the globe have given rise to different nutritional disorders. An increasing number of children and women being affected by nutritional deficiencies has become a cause of concern throughout the world. As per the World Health Organization (WHO), vitamin A insufficiency affects 127 million preschool children, with 250,000-500,000 youths becoming blind every year. Furthermore, the WHO also states that almost half for these children, who lose their sight due to Vitamin A deficiency, succumb to death within 12 months of becoming blind. Dire consequences of micronutrient deficiencies can certainly have deleterious effects on health. To address the critical problems like increasing prevalence of micronutrient deficiencies, most governments and social organizations are promoting fortification of staple foods such as sugar, which is expected to boost the demand for fortified sugar in coming future.

“Widespread Adoption Due to Great Health Benefits of Consuming Fortified Foods”

While leading the fast-paced and busy lifestyle, dietary habits of consumers have changed drastically. Increasing consumption of processed and junk food has led most of the consumers getting affected by serious nutritional disorders. Taking into account the nutritional intake of consumers getting lower day by day, most governments recommend consuming fortified foods in their dietary guidelines for consumers. Many healthful benefits of fortified foods help consumers to maintain the sufficient nutritional intake including calcium, vitamins, dietary fibers, and magnesium. Many children as well as adults fail to consume enough vegetables and fruits, which ultimately results in failing to get most of the necessary nutrients. As consuming fortified foods can support the consumers with sufficient nutrients and keep away the hazardous nutritional deficiency, demand for fortified foods such as fortified sugar is expected to rise during the forecast period.

“Manufacturers Encouraging Developments in the Drying Technology of Sugar Fortification to Boost the Market Growth”

With the increasing demand for fortified sugar owing to its health benefits in preventing consumers from nutritional disorders, manufacturers are making efforts to improve the efficiency of the production processes. Global leaders are investing in R&D activities to develop advanced technologies to manufacture fortified sugar with even better quality and nutritional values. The drying fortification technique is frequently used to produce fortified sugar to prevent thermal degradation losses. The drying method reduces nutritional losses and enhances product quality by utilizing various combinations of time and temperature. The top players use several fortification methods for drying, including oven, drum, and spray drying, with advanced manufacturing technologies to raise the quality of their products.

“Growing Consumer Awareness towards Ways to Follow Healthy Lifestyle Will Augment the Demand“

Micronutrient deficiency affects both developing and developed countries worldwide, and malnutrition remains one of the most important health issues affecting the worldwide population. Both rural and urban populations suffer from nutritional deficits and related health concerns yearly. The WHO is focusing the majority of its efforts on increasing health awareness among consumers worldwide. Various nutritional problems are caused by shifts in consumer lifestyle and dietary patterns, and increasing attempts are being undertaken to induce healthy lifestyle modifications among consumers. Rising consumer health consciousness may lead to an increase in demand for nutritious food supplements in the upcoming years. The global market for fortified sugar may experience significant growth as more people become aware of how to live a healthy, disease-free lifestyle with the aid of fortified foods.

“Discretionary Fortification of Sugar May Carry the Risk of Nutrient Toxicity”

Discretionary fortification is a method of adding necessary nutrients such as minerals and vitamins to various food products. Despite the FDA's enrichment regulations, several producers use discretionary fortification of unenriched food products. Manufacturers modify the nutritional and dietary qualities of products with a high-energy content by using discretionary fortification methods, which may lead to customers consuming less healthy food products. Discretionary fortification of sugar can also lead to the addition of more vitamins and minerals than prescribed safety limits, making the product unsafe for consumption. Many regulatory bodies and governments have imposed strict rules and regulations on fortified foods due to the risk of nutritional poisoning posed by implementing discretionary sugar fortification.

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Country-wise Insights

What is the value share for the U.S. fortified sugars market?

Consumers with strong purchasing power, an ageing population, and increased demand for vitamins and minerals will fuel U.S. growth. The region is currently experiencing demand of mass fortified sugars in both retail and processed food industry. The U.S. currently holds a value share of 12.4% in the global market and a valuation of US$ 1,023.7 Mn.

Minerals segment is expected to form a high growth segment in the region. Increasing self-care and the adoption of a more protective approach to well-being are boosting the minerals market growth in the North America.

How the European Fortified Sugars Market is Faring?

The European region holds 16% of the current market share and is valued at US$ 488.0 Mn in 2023.

A significant market for processed on-the-go fortified sugars offers is the region's large working population, which is concentrated mostly in the EU region. Over the forecast period, this is anticipated to boost food industry demand.

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Category-wise Insights

Which micronutrients of fortified sugars accounts for high revenue generation?

The vitamins micronutrients holds the maximum value share of 45.0% of the value share during the forecast period.

Among the different types of fortifying micronutrients added to fortified sugar such as vitamins and minerals, vitamins are expected to account for the largest market share during the forecast period. Sugar fortification leads to increasing the nutrients in sugar such as vitamin A and enhances the nutritional quality of sugar.

Which sales channel of fortified sugars seen globally?

In 2021, nearly one-third of fortified sugar sales registered in the global market were accounted by modern trade outlets. The report projects that modern trade outlets will represent the largest sales channel for fortified sugars. However, through 2033, the sales of fortified sugars through online stores, convenience stores and departmental stores will register fastest traction, reflecting a value CAGRs of more than 4.1% correspondingly.

Competitive Dashboard

Leading producers of fortified sugars have been profiled in the report, which include General Mills, Inc., Buhler AG, Bunge Limited, Cargill Incorporated, BASF SE, Koninklijke DSM, Wilmar International Ltd., Tereos SA, Associated British Foods, Nordzucker AG, and Wilmar International. Majority of these players are pegged to expand their production facilities in the South Asia & Pacific and East Asia region.

South Asia & Pacific and East Asia countries such as China and India are prominently observed as lucrative marketplaces for fortification of sugars. Easy procurement of raw materials, vast consumer base and favorable industrial regulations will continue to draw these players towards the South Asia & Pacific fortified sugar market in the upcoming years.

  • Wilmar International Ltd. has been emphasizing on improving its distribution base in North America due to rise in demand for the fortified sugars that is being produced.
  • Cargill, Incorporated has invested around US$7 million to modernize Cargill Protein’s Harrisonburg, Va., turkey hatchery, with a focus on improving turkey health, biosecurity and worker safety.
  • The NDPE Sugar Initiative is an initiative of Wilmar International Ltd. that aims to develop sustainable sugar. For Bonsucro-certified volumes, the company's Singapore trade office is committed to executing and maintaining the Bonsucro Chain of Custody requirements to ensure demand for certified sugar is fulfilled wherever possible.

Fortified sugars Industry Report Scope



Forecast period


Historical data available for


Market analysis

USD million for value

Key regions covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

Key countries covered

  • U.S.
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC countries
  • Turkey
  • South Africa

Key market segments covered

  • Micronutrients
  • Technology
  • End Users
  • Sales Channel
  • Region

Key companies profiled

  • Cargill Inc.
  • Bunge Limited
  • Buhler AG
  • General Mills
  • Koninklijke D.S.M.
  • Wilmar International Limited
  • Tereos SA
  • Associated British Foods PLC
  • Nordzucker AG
  • Others

Report coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth initiatives

Customization & pricing

Available upon request

Fortified sugars Industry Research by Category

By Micronutrients:

  • Vitamins
  • Minerals
  • Other Fortifying Nutrients

By Technology:

  • Drying
  • Extrusion
  • Coating & Encapsulation
  • Others

By End Users:

  • Commercial
  • Residential

By Sales Channel:

  • Modern Trade
  • Convenience Stores
  • Departmental Stores
  • Drug Stores
  • Online Stores
  • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • Middle East & Africa

- Companies Covered in This Report -

  • Cargill Inc.
  • Bunge Limited.
  • Bühler AG
  • General Mills, Inc
  • Koninklijke D.S.M.
  • Wilmar International Limited
  • Tereos SA
  • Nordzucker AG
  • Associated British Foods Plc.
  • Others

- Frequently Asked Questions -

The global market for fortified sugars has a value of US$ 8,286.8 Mn in 2023.

The global market for fortified sugars has a value CAGR of 5.0% from 2017-2022.

The global market for fortified sugars has a value of US$ 13,889.0 Mn in 2033.

The global market for fortified sugars has a value CAGR of 5.3% from 2023-2033.

The top players in the global fortified sugars market includes Cargill Inc., Wilmar International Limited, Bunge Limited, Buhler AG, BASF SE, and General Mills.

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