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Agricultural Mowers Market

Market Study on Agricultural Mowers Market: PMR Foresees a Host of Growth Opportunities Ahead for the Market Participants, Analyzing the Increasing Demand from Marine Industry, Environmental Regulations, and Innovations in Coating Technologies

A Detailed Analysis of the Agricultural Mowers Market: highlighting technological advancements, market trends, and competitive landscape to provide insights into the global demand, key players, and future growth prospects in the agriculture equipment sector

Agricultural Mowers Market Outlook

The global agricultural mowers market is forecast to expand at a CAGR of 4.5% and thereby increase from a projected value of US$2.11 Bn in 2024, to US$2.87 Bn by the end of 2031.


Key Insights

Agricultural Mowers Market Size (2024E)

US$2.11 Bn

Projected Market Value (2031F)

US$2.87 Bn 

Global Market Growth Rate (CAGR 2024 to 2031)


Historical Market Growth Rate (CAGR 2018 to 2023)


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Market Introduction and Definition

The agricultural mowers market stands as a vital component within the broader agricultural equipment sector, representing a critical segment in modern farming practices worldwide. Characterized by an array of machinery designed for cutting and maintaining vegetation in agricultural fields, this market plays a pivotal role in enhancing agricultural productivity and efficiency.

Key features of the agricultural mowers market include a diverse range of mower types such as rotary mowers, flail mowers, sickle bar mowers, and disc mowers, each tailored to specific farming needs and terrain. These mowers are utilized for tasks ranging from grass cutting and weed control to hay harvesting and crop residue management. Moreover, technological advancements have revolutionized this sector, with innovations like precision guidance systems, automated operation, and energy-efficient designs driving market growth.

The significance of the agricultural mowers market lies in its ability to streamline farming operations, reduce labor costs, and optimize crop yield. By efficiently managing vegetation and enhancing field maintenance, agricultural mowers contribute to sustainable farming practices while addressing the evolving needs of modern agriculture. As global food demand continues to rise, the agricultural mowers market remains indispensable in supporting agricultural productivity and ensuring food security for growing populations.

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Market Growth Drivers

Technological Advancements Revolutionizing Efficiency

Innovations in agricultural mower technology have emerged as a primary catalyst for market expansion. Advancements such as precision guidance systems, automated operation, and integration with smart farming technologies are revolutionizing efficiency and productivity in the agricultural sector. Precision guidance systems, leveraging GPS and GIS technologies, enable precise navigation and operation, minimizing overlap and optimizing coverage. Automated features streamline operation, reducing labor requirements and enhancing overall efficiency. Integration with smart farming technologies facilitates data-driven decision-making, allowing farmers to optimize mower performance based on real-time field conditions. These technological advancements not only improve productivity but also contribute to resource conservation and sustainability, driving the adoption of advanced agricultural mowers globally.

Rising Demand for Sustainable Agriculture Solutions

Increasing awareness of environmental sustainability and the need for efficient land management practices is driving the demand for agricultural mowers. As farmers seek to minimize environmental impact and adhere to stringent regulations, there is a growing preference for sustainable farming solutions. Agricultural mowers play a crucial role in promoting sustainability by facilitating precise vegetation management, reducing chemical usage, and promoting soil health. Additionally, the rise of organic farming practices further fuels the demand for mowers capable of managing weeds and crop residues effectively without the use of synthetic chemicals. The growing emphasis on sustainable agriculture is expected to propel the adoption of advanced agricultural mowers equipped with eco-friendly features, driving market growth in the coming years.

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Market Restraints

High Initial Investment Costs

One of the significant constraints hindering the progress of the agricultural mowers market is the high initial investment costs associated with purchasing advanced agricultural mowers. Technologically advanced mowers equipped with features such as precision guidance systems, automated operation, and smart farming integration often come with a hefty price tag, posing a barrier to adoption for small and medium-sized farmers with limited capital resources. Additionally, the need for ongoing maintenance, repair, and software updates further adds to the total cost of ownership, making it challenging for farmers to justify the investment, especially in regions with constrained financial resources.

Limited Adoption in Developing Regions

Another key growth restraint for the agricultural mowers market is the limited adoption of advanced mowers in developing regions, primarily due to factors such as low awareness, inadequate infrastructure, and traditional farming practices. In many developing countries, smallholder farmers predominantly rely on manual labor or basic, conventional machinery for agricultural tasks, overlooking the potential benefits of advanced mower technologies. Limited access to financing options and technical support further impedes the adoption of modern agricultural mowers in these regions. As a result, the market penetration remains low, hindering overall market growth and expansion opportunities in developing economies. Addressing these barriers and promoting awareness about the benefits of advanced agricultural mowers are crucial for overcoming this growth restraint and unlocking the market's full potential globally.

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Adoption of Robotic and Autonomous Mowers

The emergence of robotic and autonomous mowers presents a significant opportunity in the global agricultural mowers market. These advanced machines offer the potential to revolutionize farming practices by automating tedious and labor-intensive tasks such as mowing, weeding, and vegetation management. Robotic mowers equipped with artificial intelligence (AI) and machine learning algorithms can autonomously navigate fields, identify weeds, and execute precise cutting operations without human intervention. This technology not only enhances operational efficiency but also reduces labor costs and minimizes the use of herbicides, promoting sustainable farming practices. The adoption of robotic and autonomous mowers presents a promising opportunity for farmers to streamline operations, increase productivity, and optimize resource utilization in the agricultural sector.

Integration of IoT and Precision Farming Technologies

The integration of Internet of Things (IoT) and precision farming technologies represents another prominent opportunity in the agricultural mowers market. IoT-enabled mowers equipped with sensors, connectivity features, and data analytics capabilities offer real-time monitoring and management of field conditions, crop health, and machinery performance. By leveraging IoT solutions, farmers can access actionable insights and optimize mower operations based on weather forecasts, soil moisture levels, and crop growth patterns. Moreover, the integration of precision farming technologies such as GPS guidance systems and variable rate technology enables precise application of mowing operations, minimizing waste and maximizing efficiency. This integration enhances productivity, reduces environmental impact, and enables data-driven decision-making, driving the adoption of advanced agricultural mowers equipped with IoT and precision farming capabilities.

Analyst's Overview

In the short term, the agricultural mowers market is poised for steady growth, driven by factors such as increasing mechanization of farming practices, rising demand for efficient vegetation management solutions, and technological advancements in mower design. Farmers' growing focus on optimizing productivity and reducing operational costs is expected to spur the adoption of advanced mowers equipped with features like precision guidance systems and automated operation.

The market's growth trajectory is anticipated to remain positive, propelled by trends such as the adoption of robotic and autonomous mowers, integration of IoT and precision farming technologies, and rising emphasis on sustainable agriculture practices. As environmental concerns mount and regulations governing chemical usage become more stringent, there will be a heightened demand for eco-friendly mower solutions that promote soil health and minimize chemical inputs. Additionally, as the global population continues to expand, the need to enhance agricultural productivity and ensure food security will drive ongoing innovation and investment in the agricultural mowers market.

Supply-side Dynamics

The agricultural mowers market is significantly influenced by dynamic demand-supply factors that shape its landscape. On the demand side, the market is driven by the growing need for efficient vegetation management solutions to support modern farming practices. Factors such as increasing agricultural mechanization, expanding farm sizes, and rising awareness about the benefits of advanced mower technologies contribute to the demand for agricultural mowers. Additionally, the adoption of precision farming techniques and sustainable agriculture practices further drives market demand.

On the supply side, manufacturers and suppliers play a crucial role in meeting the evolving needs of farmers by innovating and introducing advanced mower models equipped with features like precision guidance systems, automated operation, and IoT integration. Moreover, the availability of financing options, distribution networks, and after-sales support services also influences market dynamics. The interplay between demand for efficient farming solutions and the supply of innovative mower technologies shapes the growth trajectory of the agricultural mowers market.

Market Segmentation

Which Technology Segment is Expected to Lead the Market Growth?

Advanced technology mowers gaining traction for precision farming the technology segment is segmented into conventional mowers and advanced technology mowers. Advanced Technology Mowers, incorporating features like precision guidance systems, automated operation, and IoT integration, are increasingly favored for their ability to enhance farming efficiency and productivity. Their precision in vegetation management, reduced labor requirements, and data-driven decision-making capabilities make them the leading segment in the market. The established usage and proven benefits of Advanced Technology Mowers contribute to their sustained dominance.

Which End User Segment Holds Significant Growth Potential?

Large-scale farming operations to drive demand for agricultural mowers the end-user segment is categorized into small-scale farms and large-scale farms. Large-scale farms, with their extensive land holdings and mechanized farming practices, represent a significant growth opportunity for the agricultural mowers market. The need for efficient and high-capacity mowers to manage vast agricultural landscapes drives demand in this segment. Moreover, the adoption of precision farming techniques and the trend towards mechanization further bolster the demand for mowers among large-scale farming operations.

Top Regional Markets

What are the Top Regional Markets for Agricultural Mowers?

North America Dominates the agricultural mowers market The North America region stands out as the leading market for agricultural mowers, boasting the largest market share globally. The region's dominance is attributed to factors such as extensive mechanization of farming practices, adoption of precision farming technologies, and the presence of well-established agricultural machinery manufacturers. Moreover, the strong focus on agricultural productivity and efficiency drives demand for advanced mowers in North America.

Which Regional Market is Likely to Witness Rapid Expansion?

Asia Pacific emerges as the fastest-growing regional market for agricultural mowers. Rapid industrialization, increasing farm mechanization, and government initiatives to modernize agriculture infrastructure are driving market growth in this region. Moreover, the presence of a large agricultural sector and growing adoption of advanced farming technologies contribute to the expanding market opportunities in Asia Pacific.

Which Region Offers Promising Growth Opportunities?

The Asia Pacific region emerges as a promising growth market for agricultural mowers, fueled by factors such as rapid industrialization, increasing farm mechanization, and government initiatives to modernize agriculture. Countries like China, India, and Japan witness a surge in demand for mowers due to the expansion of commercial farming operations and the adoption of advanced farming practices. Additionally, the presence of a large agricultural workforce and rising disposable incomes further contribute to the growth of the agricultural mowers market in Asia Pacific.

What Makes Europe a Hub for Future Developments?

Europe remains a key region to watch for future developments in the agricultural mowers market. The region benefits from a strong agricultural sector, technological advancements, and supportive government policies promoting sustainable farming practices. With increasing emphasis on environmental conservation and precision agriculture, Europe offers significant opportunities for the adoption of advanced mowers equipped with IoT integration and precision farming technologies. Additionally, the presence of leading agricultural machinery manufacturers and a growing trend towards farm automation further contribute to the growth prospects of the agricultural mowers market in Europe.

Competitive Intelligence and Business Strategy

The agricultural mowers market is primarily led by several prominent companies that have established themselves as key players in the industry. Some of the significant companies dominating this market include John Deere, Kubota Corporation, AGCO Corporation, Mahindra & Mahindra Ltd., and CNH Industrial N.V. These companies leverage various unique competitive strategies to maintain their market positions and drive growth. One common strategy is continuous innovation in mower technology, such as the development of advanced features like precision guidance systems, automated operation, and IoT integration. Additionally, strategic partnerships and collaborations with other industry players, suppliers, and distributors help expand market reach and enhance product offerings.

Market leaders in the agricultural mowers market possess key competitive advantages, including strong brand reputation, extensive distribution networks, and a wide range of product offerings catering to diverse customer needs. Moreover, investments in research and development allow these companies to stay ahead of market trends and anticipate customer preferences, further solidifying their competitive edge.

In the long term, the competitive landscape of the agricultural mowers market is expected to remain dynamic, with ongoing technological advancements, evolving customer demands, and market consolidation shaping the industry. Companies will continue to focus on innovation, sustainability, and customer-centric strategies to maintain their competitive positions and capitalize on emerging opportunities in the global agricultural machinery market.

Key Recent Developments

John Deere Unveils New Line of Self-Driving Mowers

Impact on Market: John Deere's introduction of self-driving mowers represents a significant advancement in agricultural technology. By automating mowing operations, farmers can improve efficiency and reduce labor costs. This innovation also enhances precision in field management, leading to higher crop yields and better resource utilization. Additionally, it positions John Deere as a leader in the agricultural machinery market, attracting customers seeking cutting-edge solutions for modern farming practices.

Kubota Expands Product Line with Zero-Emission Electric Mowers

Impact on Market: Kubota's expansion into zero-emission electric mowers aligns with the growing demand for sustainable agricultural practices. These electric mowers offer environmental benefits by reducing greenhouse gas emissions and noise pollution. Additionally, they provide cost savings on fuel and maintenance, appealing to environmentally conscious farmers. Kubota's move reflects a strategic response to market trnds and positions the company as an innovative leader in the agricultural machinery sector, attracting eco-conscious customers seeking efficient and eco-friendly equipment.

AGCO Corporation Partners with Precision Farming Solutions Provider for Integrated Mower Solutions

Impact on Market: AGCO Corporation's partnership with a precision farming solutions provider enhances its mower offerings with advanced technology integration. By incorporating precision guidance systems and IoT capabilities, AGCO's mowers enable data-driven decision-making and improved operational efficiency for farmers. This collaboration strengthens AGCO's competitive position in the agricultural machinery market, offering customers integrated solutions for optimized field management. It also underscores the company's commitment to innovation and customer-centric solutions, driving customer loyalty and market growth.

Agricultural Mowers Market - Report Scope



Forecast Period

2024 to 2031

Historical Data Available for

2018 to 2023

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Types
  • Product
  • Region

Key Companies Profiled

  • John Deere
  • AGCO
  • Husqvarna
  • Stiga SPA
  • MTD Products
  • Craftsman
  • CNH Industrial
  • KUHN
  • Honda
  • Kubota

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

Available upon request

Agricultural Mowers Market Segmentation

By Type

  • Gas
  • Electric

By Product

  • Disc
  • Sickel bar
  • Drum
  • Flail

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

- Companies Covered in This Report -

- Frequently Asked Questions -

Common types include disc mowers, drum mowers, flail mowers, and sickle bar mowers, each catering to specific agricultural needs and terrain.

The growing trend towards mechanization in agriculture, driven by the need for efficiency and labor savings, is fueling demand for advanced agricultural mowers that can optimize crop harvesting and maintenance processes.

Technological advancements such as GPS guidance systems, automation features, and precision cutting capabilities are transforming agricultural mowers, enabling farmers to achieve higher productivity, reduce fuel consumption, and minimize crop damage.

Increasing environmental awareness and regulations are driving the development of eco-friendly mowers with lower emissions, reduced noise levels, and improved fuel efficiency, aligning with sustainable farming practices.

Challenges include intense competition, pricing pressures, evolving regulatory standards, and the need to constantly innovate and adapt to changing agricultural practices and customer preferences.

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