Most of the deodorants manufactured contain a combination of fragrances and antimicrobials that effectively nullify unpleasant body odor and add an appealing one instead. The deodorant mainly does the former by destroying the odor-producing germs on the skin that are present in human sweat. On the other hand, antiperspirants directly act on the pores near the sweat-producing glands of the body and reduce the body’s ability to sweat. Antiperspirants commonly use pore-blocking agents such as aluminum or modern equivalents.
The global deodorant and antiperspirant ingredients market will exhibit a CAGR of 6.7% between 2015 and 2021. The market was valued at US$1.6 bn in 2015. By 2021, the global deodorant and antiperspirant ingredients market is expected to be worth US$2.4 bn. The key players who are likely to benefit the most from this market’s growth are Godrej Consumer Products Ltd., Beiersdorf AG, Henkel AG & Company KGaA, CavinKare Pvt. Ltd., Shiseido, Avon Product Inc., L’Oreal Company, Procter & Gamble, and Unilever Company.
Selection of Natural Ingredients Boosts Global Deodorant and Antiperspirant Ingredients Market
The market for antiperspirants and deodorants is currently one of the fastest-growing ones in terms of volume of demand within the personal care products industry. Both products have increased by more than 5% per year from 2010 and 2015. The two products utilize more than 20 different ingredients to be manufactured. The most commonly used ingredients in deodorants and antiperspirants are alcohol, multiple fragrances, antimicrobials, carrier and base substances, propellants, parabens, and aluminum in the case of antiperspirants. The currently growing awareness of environmental hard caused by the release of some of these products into the environment, the negative effects of some chemicals such as parabens on the human skin, and the growing demand for a larger variety of scents will fuel demand from the global deodorant and antiperspirant ingredients market. More companies are now beginning to utilize naturally-occurring ingredients in their products in order to increase their product range as well as cater to a growing consumer base that is health and environment conscious.
Controversial use of Aluminum Hinders Global Deodorant and Antiperspirant Ingredients Market
One of the major restraints on the global deodorant and antiperspirant ingredients market currently is the use of aluminum in antiperspirants. These products commonly use aluminum salts that block pores and prevent them from sweating and consequently prevent body odor. However, the increasing use of antiperspirants could lead to the deposition of aluminum salts on the skin, which can have negative effects on the consumer’s health. This has hindered the global deodorant and antiperspirant ingredients market to an extent. This market is also restrained by the growing awareness and concern over the use of alcohol in deodorants. Companies in the global deodorant and antiperspirant ingredients market are currently shifting from using alcohol to other alternatives, such as aluminum potassium sulfate, sodium bicarbonate, and caffeine, primarily in antiperspirants.
Nearly 28% of the global deodorant and antiperspirant ingredients market in 2015 was accounted for by alcohol, in terms of ingredients. At the same time, a 10.0% CAGR was demonstrated by fragrances within 2015 and 2021, thus displaying the growing trend of preferring deodorants and antiperspirants due to their scents.
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