The success of a retailer today is measured by its ability to connect with the omnichannel customer. Thanks to the prolific use of smartphones and the nearly omnipresent Internet, customers have been shopping on the go. Retailers who operate in-store as well as e-commerce channels have benefited the most from the digital revolution. The key here, is to understand and anticipate shopping behavior, provide the shoppers with relevant information pertaining to local retail stores and chains, and to establish an organizational structure that supports omnichannel marketing and offers a seamless shopping experience.
Omnichannel or multichannel shopping has dramatically changed the way we view retail and comes with massive opportunity. Understanding the traits of the omnichannel shoppers and the retailers offering this feature is vital to the success of the business and Persistence Market Research directs clients by offering them the appropriate tools and methodologies that will help them drive sales across the organization.