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Underwear Market

Global Market Study on Men's Underwear: U.S. and Germany to Remain Leading Manufacturing Countries

Men's Underwear Market Segmented By Underwear Market, Inner-wear, Functional Underwear, Premium Underwear, Men's Clothing

Men’s Underwear Market Snapshot

According to Persistence Market Research, the men’s underwear market generated a revenue of US$ 13,546.0 Mn in 2022. The demand for men’s underwear will accelerate, with the profound footprint of players in the global market. The global market for men’s underwear is expected to reach US$ 23,590.9 Mn by 2033, growing at a ~5.1% CAGR from 2023 to 2033.

Global Men’s Underwear Market Size (2022A)

US$ 13,546.0 Mn

Global Men’s Underwear Market Size (2023E)

US$ 14,291.0 Mn

Projected Men’s Underwear Market Value (2033F)

US$ 23,590.9 Mn

Value CAGR (2023-2033)


Collective Value Share: Top 3 Countries (2022)


With a variety of new product categories being made available, the market for men's underwear is growing steadily. In order to meet the fragmented demand across various customer demographics, the active manufacturers in the market are gradually strategizing on the development of target items.

Fashion has had a significant impact on the garment industry, and the innerwear market is no exception. However, there have not been any significant advancements in the innerwear market in a while. The market for men's underwear is expanding because of factors such as rising disposable income and a preference for branded underwear that provides better fit and comfort.

Many more unique growth factors have been analyzed in detail; while a comprehensive assessment of some of the key challenges for men’s underwear market have also been discussed in the report by Persistence Market Research.

The report also has a detailed regional analysis, which points toward Europe holding a majority share in this moderately competitive Men’s underwear market space. A detailed COVID-19 impact has also been included in the report, so as to aid readers in taking well-informed business decisions for the present and future.

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Men’s underwear Market Analysis from 2017 to 2022 Vs Market Outlook for 2023 to 2033

The rise in availability of a diverse variety of goods based on designs and functions, such as normal wear and sporty men's underwear, is expected to contribute to the men's underwear market's projected CAGR of over 4% during the forecast period. Additionally, the sales are being driven by people's rising concerns about cleanliness and personal hygiene.

Men are being persuaded to wear fresh, clean sets of underpants by rising levels of knowledge among them about personal cleanliness, fitness, and health. In addition, rising disposable income, an active lifestyle, higher living standards, and shifting customer preferences are driving the market for men's underwear to increase in terms of sales.

The visibility of products is also growing as modern retail forms like supermarkets, malls, and drugstores proliferate. The popularity of internet shopping for men's underwear is also being fueled by the wide array of discounted products linked to intimate apparel for people.

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What are the Driving Factors in the Global Market?

The growing demand for branded men's underwear that offers superior fit and flexibility, allowing a person to feel relaxed throughout the length of usage, is a result of consumers' rising preferences for branded products due to their increased disposable money.

Numerous market participants are also spending in marketing their product lines through a variety of social media channels and celebrity endorsements, which helps customers, establish a fresh and better perception of the brand, increasing sales.

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How will Evolving Customer Lifestyle and Growing Fashion Trends Augment Sales?

Due to changing consumer lifestyles and increased engagement in outdoor recreational activities, the demand for men's sports underwear that is supportive and flexible is expected to rise. This will help individuals perform better, which will likely boost the worldwide men's underwear market.

Additionally, as more people engage in physical activities and spend more money on higher-quality equipment to perform better and produce better results, there will certainly be an increase in demand for men's underwear that is more comfortable and offers high mobility.

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Country-wise Insights

How is Fashionable and Trendy Men’s Underwear Aiding Market Growth in the U.S.?

The men's underwear market is projected to be dominated by North American nations including the United States and Canada. The U.S. men's underwear industry, which has a CAGR of over 2.6%, is extremely competitive due to the existence of a sizable number of domestic and international intimate apparel brands.

Customers look forward to fashionable and trendy men's underwear, which contributes to the market's high intensity of brand loyalty. Customers are also often hesitant to move to fresh brands that are entering the market.

How is Rising Awareness Regarding Health & Fitness Affecting the Sales in the U.K.?

In the United Kingdom, the market for men's underwear is anticipated to expand at a CAGR of more than 3.8%. The desire for opulent and comfortable innerwear among men that allows them to perform at their best while engaging in any physical activity is further driven by individuals' growing knowledge of health and fitness, which is contributing to issues like obesity, fluctuating blood pressure, and others.

Additionally, the nation has started focusing on HEPA (Health-Enhancing Physical Activity) throughout sectors, which is promoting personal fitness growth and thus boosting sales of men's underwear.

What is the Men’s Underwear Market Outlook in Thailand?

During the forecast period, the Thai market for men's underwear is expected to grow at a CAGR of over 5%. Additionally, the expansion of the men's underwear product range and increased usage of superior and novel fabrics that help control temperature and minimize moisture while exploring the areas are contributing to the growth in demand in the nation.

What are Creative Strategies used by Players in UAE?

Men's underwear manufacturers find the UAE to be a highly lucrative market, due to the presence of numerous world-renowned companies that have adopted growth methods to increase their presence there.

Additionally, the availability of high-quality retail spaces and the growing popularity of online shopping among consumers are giving players a additional opportunity to expand their businesses significantly.

Category-wise Insights

Which Fabric is expected to dominate the Men’s Underwear Market?

Among all the fabric options for men's underwear, cotton is anticipated to have the biggest value share, at roughly 18.9%.

The basic characteristics of cotton fabric, such as being extremely comfortable, lightweight, soft, and high absorbency against moisture that improves the overall feel, are attributed to the reason behind people's interest in cotton underwear. This has led to an increase in the adoption of cotton underwear in the men's underwear market.

Which Category of Men’s Underwear holds the Maximum Share in the Market?

The analysis predicts that the boxer briefs category will grow at a CAGR of more than 3.8% throughout the evaluation period. Additionally, it is projected that during the projection period, consumers' changing lifestyles and increased purchasing power will drive up demand for boxer briefs.

What Size of Men’s Underwear is likely to Augment the Sales?

According to the size, XXL category is anticipated to increase at a CAGR of more than 5.5% and be the fastest-growing category throughout the projection period. This is due to an increase in obesity rates among people, who are more likely to engage in indoor activities and have access to a variety of culinary cultures through doorstep delivery, both of which have an impact on a person's health and fitness.

Competitive Landscape

Leading companies in the global men's underwear market are strongly influenced by the changing fashion industry, which has brought about significant changes in the garment sector and led to innovations in the men's underwear market.

For instance:

  • In 2021, the Shark Tank-affiliated menswear company Buttercloth debuted its new range of first underwear made of a cooling, chilly cotton fabric. Along with producing the most comfortable shirt in the world, the brand is expanding its line of apparel by reinventing what it means to be comfortable and stylish.

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

  • US$ Mn for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand

Key Segments Covered

  • Fabric
  • Category
  • Size
  • Age Group
  • Price Range
  • Sales Channel
  • Region

Key Companies Profiled

  • Hanesbrands Inc.
  • Philips-Van Heusen Corporation
  • Ralph Lauren Corporation
  • Jockey International Inc.
  • American Eagle Outfitter Inc.
  • Iconix Brand Group Inc.
  • J.C. Penny Corporation, Inc.
  • Berkshire Hathaway Inc.
  • Others

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

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Key Segments Covered in Men’s Underwear Industry Research

By Fabric

  • Cotton
  • Wool
  • Silk
  • Polyester
  • Rayon
  • Linen
  • Nylon
  • Others

By Category

  • Regular Brief
  • Boxer Brief
  • Boxer Shorts
  • Trunks
  • Thongs

By Size

  • XS
  • S
  • M
  • L
  • XL
  • XXL
  • XXXL

By Age Group

  • 15-25
  • 26-35
  • 46-55
  • 56-65
  • 65+

By Price Range

  • Below US$ 10
  • US$ 10 -­ US$ 20
  • US$ 20 – US$ 30
  • US$ 30 & Above

By Sales Channel

  • Wholesalers/ Distributors
  • Hypermarkets/ Supermarkets
  • Specialty Stores
  • Multi-brand Stores
  • Online Retailers
  • Others (Department Stores)


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa (MEA)

- Companies Covered in This Report -

  • Hanesbrands Inc.
  • Philips-Van Heusen Corporation
  • Ralph Lauren Corporation
  • Jockey International Inc.
  • American Eagle Outfitter Inc.
  • Iconix Brand Group Inc.
  • J.C. Penny Corporation, Inc.
  • Berkshire Hathaway Inc.
  • Others (As Per Request)

- Frequently Asked Questions -

The global men’s underwear market is valued at US$ 13,546.0 Mn as of 2022.

Men’s underwear market is projected to increase at 5.1% CAGR and is expected to be valued at around US$ 23,590.9 Mn by 2033 end.

Hanesbrands Inc., Philips-Van Heusen Corporation, Ralph Lauren Corporation, Jockey International Inc., and American Eagle Outfitter Inc. among others.

China, U.S., and India are driving most of the demand for men’s underwear.

China, U.S., and India are major producers and exporters of men’s underwear.

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