Underwear Market Size, Share, and Growth Forecast, 2025 - 2032

Table of Content

1. Executive Summary
   1. Global Underwear Market Snapshot, 2025 and 2032
   2. Market Opportunity Assessment, 2025 - 2032, US$ Bn
   3. Key Market Trends
   4. Future Market Projections
   5. Premium Market Insights
   6. Distribution Channel Developments and Key Market Events
   7. PMR Analysis and Recommendations
2. Market Overview
   1. Market Scope and Definition
   2. Market Dynamics
      1. Drivers
      2. Restraints
      3. Opportunity
      4. Key Trends
   3. Macro-economic Factors
      1. Raw Material Availability and Cotton Prices
      2. Trade Policies and Tariff Regulations
   4. COVID-19 Impact Analysis
   5. Forecast Factors - Relevance and Impact
3. Value Added Insights
   1. Product Type Demand Analysis
   2. Regulatory Landscape
   3. Value Chain Analysis
   4. PESTLE Analysis
   5. Porter’s Five Force Analysis
4. Global Underwear Market Outlook
   1. Key Highlights
      1. Market Volume (Units) Projections
      2. Market Size (US$ Bn) and Y-o-Y Growth
      3. Absolute $ Opportunity
   2. Market Size (US$ Bn) and Volume (Units) Analysis and Forecast
      1. Historical Market Size (US$ Bn) Analysis, 2019-2024
      2. Market Size (US$ Bn) Analysis and Forecast, 2025 - 2032
   3. Global Underwear Market Outlook: Product Type
      1. Introduction / Key Findings
      2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Product Type, 2019 - 2024
      3. Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product Type, 2025 - 2032
         1. Briefs
         2. Boxers
         3. Panties and Thongs
      4. Market Attractiveness Analysis: Product Type
   4. Global Underwear Market Outlook: Fabric Material
      1. Introduction / Key Findings
      2. Historical Market Size (US$ Bn) Analysis, By Fabric Material, 2019 - 2024
      3. Market Size (US$ Bn) Analysis and Forecast, By Fabric Material, 2025 - 2032
         1. Cotton
         2. Synthetic
         3. Others
      4. Market Attractiveness Analysis: Fabric Material
   5. Global Underwear Market Outlook: End-user
      1. Introduction / Key Findings
      2. Historical Market Size (US$ Bn) Analysis, By End-user, 2019 - 2024
      3. Market Size (US$ Bn) Analysis and Forecast, By End-user, 2025 - 2032
         1. Men
         2. Women
         3. Children
      4. Market Attractiveness Analysis: End-user
   6. Global Underwear Market Outlook: Distribution Channel
      1. Introduction / Key Findings
      2. Historical Market Size (US$ Bn) Analysis, By Distribution Channel, 2019 - 2024
      3. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025 - 2032
         1. Supermarkets/Hypermarkets
         2. Online Retail Stores
         3. Specialty Stores
         4. Others
      4. Market Attractiveness Analysis: Distribution Channel
5. Global Underwear Market Outlook: Region
   1. Key Highlights
   2. Historical Market Size (US$ Bn) and Volume (Units) Analysis, By Region, 2019 - 2024
   3. Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Region, 2025 - 2032
      1. North America
      2. Europe
      3. East Asia
      4. South Asia and Oceania
      5. Latin America
      6. Middle East & Africa
   4. Market Attractiveness Analysis: Region
6. North America Underwear Market Outlook
   1. Key Highlights
   2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2024
      1. By Country
      2. By Product Type
      3. By Fabric Material
      4. By End-user
      5. By Distribution Channel
   3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025 - 2032
      1. U.S.
      2. Canada
   4. Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product Type, 2025 - 2032
      1. Briefs
      2. Boxers
      3. Panties and Thongs
   5. Market Size (US$ Bn) Analysis and Forecast, By Fabric Material, 2025 - 2032
      1. Cotton
      2. Synthetic
      3. Others
   6. Market Size (US$ Bn) Analysis and Forecast, By End-user, 2025 - 2032
      1. Men
      2. Women
      3. Children
   7. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025 - 2032
      1. Supermarkets/Hypermarkets
      2. Online Retail Stores
      3. Specialty Stores
      4. Others
   8. Market Attractiveness Analysis
7. Europe Underwear Market Outlook
   1. Key Highlights
   2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2024
      1. By Country
      2. By Product Type
      3. By Fabric Material
      4. By End-user
      5. By Distribution Channel
   3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025 - 2032
      1. Germany
      2. France
      3. U.K.
      4. Italy
      5. Spain
      6. Russia
      7. Türkiye
      8. Rest of Europe
   4. Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product Type, 2025 - 2032
      1. Briefs
      2. Boxers
      3. Panties and Thongs
   5. Market Size (US$ Bn) Analysis and Forecast, By Fabric Material, 2025 - 2032
      1. Cotton
      2. Synthetic
      3. Others
   6. Market Size (US$ Bn) Analysis and Forecast, By End-user, 2025 - 2032
      1. Men
      2. Women
      3. Children
   7. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025 - 2032
      1. Supermarkets/Hypermarkets
      2. Online Retail Stores
      3. Specialty Stores
      4. Others
   8. Market Attractiveness Analysis
8. East Asia Underwear Market Outlook
   1. Key Highlights
   2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2024
      1. By Country
      2. By Product Type
      3. By Fabric Material
      4. By End-user
      5. By Distribution Channel
   3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025 - 2032
      1. China
      2. Japan
      3. South Korea
   4. Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product Type, 2025 - 2032
      1. Briefs
      2. Boxers
      3. Panties and Thongs
   5. Market Size (US$ Bn) Analysis and Forecast, By Fabric Material, 2025 - 2032
      1. Cotton
      2. Synthetic
      3. Others
   6. Market Size (US$ Bn) Analysis and Forecast, By End-user, 2025 - 2032
      1. Men
      2. Women
      3. Children
   7. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025 - 2032
      1. Supermarkets/Hypermarkets
      2. Online Retail Stores
      3. Specialty Stores
      4. Others
   8. Market Attractiveness Analysis
9. South Asia & Oceania Underwear Market Outlook
   1. Key Highlights
   2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2024
      1. By Country
      2. By Product Type
      3. By Fabric Material
      4. By End-user
      5. By Distribution Channel
   3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025 - 2032
      1. India
      2. Southeast Asia
      3. ANZ
      4. Rest of South Asia & Oceania
   4. Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product Type, 2025 - 2032
      1. Briefs
      2. Boxers
      3. Panties and Thongs
   5. Market Size (US$ Bn) Analysis and Forecast, By Fabric Material, 2025 - 2032
      1. Cotton
      2. Synthetic
      3. Others
   6. Market Size (US$ Bn) Analysis and Forecast, By End-user, 2025 - 2032
      1. Men
      2. Women
      3. Children
   7. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025 - 2032
      1. Supermarkets/Hypermarkets
      2. Online Retail Stores
      3. Specialty Stores
      4. Others
   8. Market Attractiveness Analysis
10. Latin America Underwear Market Outlook
    1. Key Highlights
    2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2024
       1. By Country
       2. By Product Type
       3. By Fabric Material
       4. By End-user
       5. By Distribution Channel
    3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025 - 2032
       1. Brazil
       2. Mexico
       3. Rest of Latin America
    4. Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product Type, 2025 - 2032
       1. Briefs
       2. Boxers
       3. Panties and Thongs
    5. Market Size (US$ Bn) Analysis and Forecast, By Fabric Material, 2025 - 2032
       1. Cotton
       2. Synthetic
       3. Others
    6. Market Size (US$ Bn) Analysis and Forecast, By End-user, 2025 - 2032
       1. Men
       2. Women
       3. Children
    7. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025 - 2032
       1. Supermarkets/Hypermarkets
       2. Online Retail Stores
       3. Specialty Stores
       4. Others
    8. Market Attractiveness Analysis
11. Middle East & Africa Underwear Market Outlook
    1. Key Highlights
    2. Historical Market Size (US$ Bn) Analysis, By Market, 2019 - 2024
       1. By Country
       2. By Product Type
       3. By Fabric Material
       4. By End-user
       5. By Distribution Channel
    3. Market Size (US$ Bn) Analysis and Forecast, By Country, 2025 - 2032
       1. GCC Countries
       2. Egypt
       3. South Africa
       4. Northern Africa
       5. Rest of Middle East & Africa
    4. Market Size (US$ Bn) and Volume (Units) Analysis and Forecast, By Product Type, 2025 - 2032
       1. Briefs
       2. Boxers
       3. Panties and Thongs
    5. Market Size (US$ Bn) Analysis and Forecast, By Fabric Material, 2025 - 2032
       1. Cotton
       2. Synthetic
       3. Others
    6. Market Size (US$ Bn) Analysis and Forecast, By End-user, 2025 - 2032
       1. Men
       2. Women
       3. Children
    7. Market Size (US$ Bn) Analysis and Forecast, By Distribution Channel, 2025 - 2032
       1. Supermarkets/Hypermarkets
       2. Online Retail Stores
       3. Specialty Stores
       4. Others
    8. Market Attractiveness Analysis
12. Competition Landscape
    1. Market Share Analysis, 2024
    2. Market Structure
       1. Competition Intensity Mapping By Market
       2. Competition Dashboard
    3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
       1. PVH Corp.
          1. Overview
          2. Segments and Product Type
          3. Key Financials
          4. Market Developments
          5. Market Strategy
       2. Victoria’s Secret & Co.
       3. Hanesbrands Inc.
       4. Triumph Intertrade AG (Triumph Group)
       5. Jockey International Inc.
       6. Jockey International Inc.
       7. Lululemon Athletica
       8. Spanx, LLC
       9. Wacoal Holdings Corp.
       10. American Eagle Outfitters, Inc.
       11. Groupe Chantelle
       12. Tommy John, Inc.
       13. SAXX Underwear Co.
       14. Nike Inc.
       15. Adidas AG
       16. Rupa & Company Ltd.
       17. Fast Retailing Co., Ltd.
       18. Marks & Spencer Group plc
       19. H&M Group
       20. Others
13. Appendix
    1. Research Methodology
    2. Research Assumptions
    3. Acronyms and Abbreviations