Global Market Study on Spirulina: Powder Product Form Segment Anticipated to Dominate the Global Market in Terms of both Value and Volume During 2016 - 2026
Spirulina Market Segmented By Powder, Tablet and Capsule, Liquid, Gelling agent and granules form for Nutraceutical Food and beverage, Animal feed, Cosmetics and Spa treatment, Bio-fuel
Spirulina represents a biomass of cyanobacteria that can be consumed by humans and other animals. Mainly there are two species of spirulina which are being further processed for various applications. These include Arthrospira plantensis and Anthrospira maxima. Arthrospira is cultivated worldwide and is used in dietary supplements and also as whole food. It is available in tablet and capsule, flakes, powder, and liquid form. Further, spirulina is also used as a feed supplement in aquarium, aquaculture, and poultry industries widely.
The global spirulina market is expected to register a CAGR of 10% during the forecast period, and is estimated to be valued at nearly US$ 2,000 Mn by 2026, from more than US$ 700 Mn in 2016 owing to factors such as increased application of spirulina in cosmetics. Moreover, the EU government regulations have become stringent and have banned the usage of synthetic food colors in the food industry, which is expected to boost the sales of spirulina based natural food colors in the region during the forecast period.
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- Chr. Hansen A/S
- Cyanotech Corp.
- DDW Inc.
- DIC Corporation
- Dongtai City Spirulina Bio-Engineering Co., Ltd.
- Fuqing King Dnarmsa Spirulina Co., Ltd.
- GNC Holdings, Inc.
- GNT Holding B.V.
- Now Health Group Inc.
- Sensient Technologies Corp.
New applications of Spirulina will create a robust demand for Spirulina in the coming years
Factors such as launch of new varieties of natural food colors produced from spirulina, natural health benefits of spirulina super food, and various government initiatives pertaining to the production of spirulina are expected to spur the growth of the global spirulina market during the forecast period.
The governments of various countries have started promoting the production of spirulina to strengthen the market and create a decent income source for the rural population. The governments of many countries such as India, Angola and Ghana are actively supporting the local spirulina market and building a strong gateway for the development of this superfood which can change the course of food for the entire race.
EFSA, the regulatory agency of EU countries for food safety has banned the use of synthetic colors in the products consumed in EU countries which is boosting the growth of the natural color market. The Blue Spirulina color has become the most attractive color globally due to its features and texture and is primarily used in the food and beverage industry. Spirulina holds anti-oxidants, hypolipidemic and anti-inflammatory properties due to which it is witnessing a high growth in demand among the food and beverage and cosmetics industries. Antioxidants protect the body from damage caused by harmful molecules (free radicals) which improves the health of a person.
Spirulina consists of Vitamin A, C and E and beta-carotene in large quantities with a minimal quantity of Lutein Zeaxanthin – all these are antioxidants that help in curing various diseases and medical conditions. Changing consumer preferences toward nutritious and healthy products is the new trend for which companies are launching innovative products to supplement the demands of the modern society.
For example, Naked Juice launched their 100% juice range that consists of spirulina as a primary ingredient. Key trends identified in the global spirulina market are an increased production of ready-to-drink smoothies prepared from spirulina and the surging demand for spirulina in the bio-fuel industry, which is expected to boost the demand for spirulina during the forecast period.
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Global Spirulina Market, by Product Form
Powder Form segment is expected to account for a major market share in terms of both value and volume over the forecast period
Among the Product Form segments, the powder segment is expected to register the highest value CAGR of 10.4% during the forecast period. This is attributed to increasing usage of the powder form of spirulina in food. The powder segment was estimated to account for the highest value share of 73.5% in 2016 and the segment is expected to gain significant market share by 2026 end.
The tablet and capsule form segment is anticipated to register the second highest CAGR of 8.8% in terms of value over the forecast period. In terms of volume consumption, the powder segment is projected to register the highest CAGR of 10.2% over the forecast period.
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Natural color produced from Spirulina has a great potential in the global market
Various natural colors have been invented using Spirulina, and many more are yet to come. Spirulina Blue, a natural color produced from green-blue Spirulina received approval from the FDA in 2013, which opened a whole new segment for Spirulina products. Natural blue and green color produced from Spirulina is in high demand and has witnessed a strong market growth in the last two years.
Many companies such as GNT Holdings B.V., DIC Corporation, DDW Inc., Chr. Hansen Holding A/S and Sensient Technologies Corp. are producing Spirulina Blue which still seeks more producers due to increasing demand. DDW Inc. has launched an innovative blue color made from Spirulina with light stability improved by up to 40%.
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