Dietary requirements in South Africa are deeply-rooted with the consumption of milk and other dairy products. The developing economy in South Africa demands milk products with higher perseverance quotient as the consumers cannot afford wasting them due to curdling and absence of cold storage facilities. Ultra-high temperature (UHT) milk is slated to gain prominence in South Africa’s milk industry due to the pasteurization process that keeps it potable for a longer time. Volume-wise, the demand for UHT milk in South Africa reached 601.7 million liters in 2010. According to Persistence Market Research, the growth of South Africa UHT milk market is forecasted to attain an estimated US$ 1,185.3 million in market value by the end of forecast period 2014-2019.
Key Market Dynamics
Presence of a large number of private label brands in South Africa’s milk industry defines the sheer competition faced by participating companies. Dominating the retail store shelves has stimulated the UHT milk distributors to enter such fierce competition, which has influenced the growth of South Africa UHT milk market. Moreover, consumers are accepting UHT milk as a long-lasting and affordable alternative to regular packaged milk or raw milk, which is driving the growth of South Africa UHT milk market. Schools opting for UHT milk for their feeding programs indicates the growing proliferation of UHT milk market in South Africa. However, powdered milk products are threatening the consumption of UHT milk in South Africa. Additionally, the unavailability of necessary capital and lack of expertise is further disheartening the progress endured by UHT milk manufacturers and distributors in South Africa.
The South Africa UHT milk market is primarily classified into product-type and distribution channels segments. Growth of South Africa’s UHT milk market can be assessed by fragmenting it into skimmed UHT milk, whole UHT milk and semi-skimmed UHT milk. By 2019-end, the share of semi-skimmed UHT milk is slated to increase higher than other product-types in South Africa UHT milk market. Distribution channels such as supermarket or hypermarkets, food & drink specialist, independent small grocers, and other dairy retail outlets, are also considered during the segmentation of South Africa UHT milk market. Large-size hypermarkets will garner higher sales due to their capacity to keep larger volumes in stock, compared to independent retailers and small convenience stores.
The report on South Africa UHT milk market can be segmented, additionally, on the basis of regions. Since South Africa is among the developing countries in the Middle East & Africa (MEA) region, its UHT market can be fragmented into provinces such as Eastern Cape, Western Cape, Gauteng, KwaZulu-Natal, and others. Urbanization expanding in these provinces is incidentally impacting the growth of South Africa UHT milk market. With over two-third of the country’s population living in urban areas, cities such as Polokwane, Rustenburg, Nelspruit, Vanderbijlpark, and Ekurhuleni are developing at rampant pace. The long-lasting facet of UHT milk is rendering it integral to non-perishable groceries list of urban consumers. Low-income population in such provinces are also projected to buy the affordable UHT milk and avoid wastage of raw milk due to curdling.
Key Market Players
Securing prominence in retail stores, hypermarkets and other dairy outlets remains to be a key motive of UHT milk distributors for business proliferation in South Africa. The South Africa UHT milk market, hence, is highly competitive. Increasing demands are pushing the market’s prominent players towards the edge, urging them to rev up their production and assure the quality while doing so. Some leading companies recognized in the South Africa UHT milk market include, Dewfresh Products (Pty) Ltd., Clover Industries Ltd., Parmalat SA (Pty) Ltd., Woodlands Dairy, and Coega Dairy, among others.
Apprehending the forecast of South Africa’s UHT milk market depends upon the in-depth analysis of the market, and assessment of factors that shall impact the values estimated in the report. Among such factors, Persistence Market Research stresses the importance of increasing population in South Africa. The exploding population rate in South Africa has urged higher consumption of UHT milk products. The country’s meek cold-storage or cold-chain infrastructure has fostered higher preference to UHT milk, since it can be stored for a longer period of time. With the surging population, South Africa’s UHT milk market is also projected to be influenced by the gaining pace of urbanization in the country.
Compared to other regions, South Africa’s UHT milk market will be enduring a steadfast growth in the forecast period of 2014 to 2019 (considering 2013 as the base year for estimation and calculation of market values). China’s UHT milk consumption contributes 70% of the gross milk consumption in the country, while Australia demonstrates a promising future for suppliers of UHT milk. Dietary trends in the European regions have rendered them the largest regional market in the global UHT milk market.
Since UHT milk is an optimum alternative for proactive consumers such as sportsmen, armed forces, and even hectically-busy urban employees, South Africa is projected to attain rising demands during the forecast period. A crucial factor driving the UHT milk market in South Africa is increasing acceptability and keen participation of established milk distributors towards milk products. The school feeding program implemented across South Africa are supplementing the country’s UHT milk consumption among children and school personnel from different provinces. Nonetheless, the report indicates how the prevalence of powdered milk is hampering the consumption in UHT milk market in South Africa. Furthermore, the soaring rivalry among milk manufacturers is hiking the prices at which UHT milk is available for common consumers in South Africa.
The report also illustrates that since South Africa is a developing region, raw milk is still considered highly-nutritional and preferable against UHT milk. Retail stores and multi-brand convenience stores, malls, and hypermarkets, are also promoting UHT milk as an enhanced nutritional milk, which is slated to impact the growth of South Africa’s UHT milk market.
To deduce the South Africa’s UHT milk market size, the report considers various aspects based on secondary research. Furthermore, key data points such as region-wise split and market split by product types, distribution channels, and provinces; and qualitative inputs from primary respondents have been incorporated to arrive at appropriate market estimates. The forecast presented in the report assesses the total revenue generated and expected revenue contribution in the South Africa’s UHT milk market.
The report begins with sizing the market in terms of value and volume for the base year, which forms the basis for forecasting how the market is anticipated to take shape in the near future. Given the characteristics of the market, gathered data is triangulated via different analysis based on supply side and demand side drivers and other key dynamics of the South Africa’s UHT milk market. To develop the market forecast, Persistence Market Research has also conducted a factor analysis to understand the impact of various forces/factors on the target market. The report provides forecasts not only in terms of CAGR but also presents a detailed analysis based on key parameters such as Year-on-Year (Y-o-Y) growth to understand market predictability and to identify the right opportunities.
Another key feature of this report is an analysis of the South Africa’s UHT milk market and the corresponding revenue forecast in terms of absolute dollar opportunity, usually overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales perspective in the South Africa’s UHT milk market. Further, to understand key segments in terms of their growth and overall South Africa’s UHT milk market performance, Persistence Market Research has developed a market attractiveness index to help providers identify existing market opportunities in the South Africa’s UHT milk market.