Reusable Water Bottles Market

Global Market Study on Reusable Water Bottles: Insulated Bottles Gaining Immense Popularity across Regions

Reusable Water Bottles Market Segmented by Plain Reusable Water Bottles, Insulated Reusable Water Bottles, Filtered Reusable Water Bottles, Collapsible Reusable Water Bottles, Reusable Water Infusers, Reusable Water Growlers Product type with Polymer, Metal, Glass, Silicone Water Bottles Material

About the Report

Sales of reusable water bottles are poised to increase at a steady CAGR of more than 4% over the next ten years, and cross a valuation of US$ 13.8 Bn by 2031. Growing threat of pollution caused by plastic coupled with negative environmental effects of using single-use and non-disposable plastic water bottles is driving demand for reusable water bottles across regions.

Reusable water bottles are increasingly being adopted by consumers at workplaces, colleges, schools, and homes, as a result of shifting preference to a healthier lifestyle. Further, reusable water bottles help reduce landfills, which is a major cause of underground as well as groundwater pollution.

Many more unique growth factors have been analyzed in detail, while a comprehensive assessment of some of the key challenges for reusable water bottle manufacturers have also been discussed in this new report by Persistence Market Research. The report also has a detailed regional analysis.

This edition (2021-2031) brings readers up-to-date with key developments, providing analysis on how manufacturers and other stakeholders are reacting to change. Key industry metrics have been captured, and their impact on reusable water bottle sales has been analyzed. A detailed COVID-19 impact has also been included in the report, to aid readers in making well-informed business decisions for the present and future.

Find Out More about the Report Coverage


  • Camelbak Products LLC
  • Brita GmbH
  • Klean Kanteenm, Inc.
  • Newell Brands
  • Can’t Live Without It, LLC
  • Thermos LLC
  • A.O. Smith Corporation
  • Bulletin Brands LLC
  • Nalge Nunc International Corp.
  • Zhejiang Haers Vacuum Containers Co. Ltd.
  • Others ( As per Request)

Historical Trends vs. Future Market Outlook

Reusable water bottles are widely accepted as an alternative for single-use plastic bottles. Plastic bottles contains BPA, Bisphenol A, a chemical compound that can cause cancer. Manufacturers are offering these material with a BPA-free tag. Furthermore, there is an increasing shift in consumer preference toward stainless steel and glass water bottles due to their health benefits.

Glass water bottles are free from any kind of germs and contamination, even after several washes, as the material doesn’t degrade after extensive use. As such, the global reusable water bottles market is projected to expand at a CAGR of more than 4% through 2031.

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How is Growing Demand for Environmentally-Friendly Products Driving Demand Sales of Reusable Water Bottles?

Use of plastic bottles from over 50-60 years has created long-term ecological problems in the form of plastics waste collected in rivers, oceans, streams, and leaking toxins into water bodies. As a result, for both, environment and health reasons, and growing demand for environmentally-friendly products, many conscientious consumers have looked for ways to reduce plastic consumption.

In order to reduce the use of plastic, consumers are ditching the use of single-use plastic bottles and replacing them with reusable water bottles. Apart from this, the cost-effective nature of reusable water bottles has also contributed toward market growth.

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Will Lifestyle Transitioning Augment Demand for Reusable Water Bottles?

Growing health concerns and simultaneously rising awareness regarding product availability of reusable water bottles are expected to drive demand growth during the forecast period. Furthermore, leading industries have encouraged the use of sustainable practices in their products, which has placed reusable water bottles in the limelight.

The energy sector's increasing preoccupation with a possible environmental crisis has led it to take bold steps toward sustainability. International climate change monitoring and environmental risk monitoring bodies have given clarion calls for a lifestyle transition. These factors have powered demand for reusable water bottles, globally.

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Country-wise Insights

What are the Factors Fueling Demand for Reusable Water Bottles in the U.S.?

Demand for reusable water bottles in the U.S. is estimated to grow significantly over the coming years. Rising concerns regarding various health problems such as reproductive problems, gastrointestinal diseases, and neurological disorders caused due to the consumption of contaminated water is a major factor driving demand for reusable water bottles in the country.

There has been a marked shift in consumers in favour of safe, healthy, and refreshing water that is free from any kind of bacteria or germs. Due to this shift, companies are refocusing their efforts toward the development of good-looking, yet reusable water bottles, in order to increase their sales in the market.

What Makes China a Dominant Player in the Reusable Water Bottles Industry?

With large manufacturing units and population base, adoption of reusable water bottles in the East Asia region, especially China, is surging. In China, the market has been booming over the past few years, and is expected to grow significantly in future as well. Low cost of manufacturing provides ample opportunity for manufacturers to launch new products in the Chinese market.

Moreover, introduction of new products with innovative, new advanced features, and acquisitions and mergers, are expected to open up new avenues for market players. For instance, in January 2016, Zhejiang Haers Vacuum Containers Co., a leading producer of high-quality stainless steel vacuum bottles, acquired 100% of the Swiss company SIGG, a renowned brand in the bottle industry.

A majority of consumers in developing countries such as China consider the price of the product first, and hence, such market are said to be cost-centric.

What are the Opportunities for Reusable Water Bottle Manufacturers in Australia?

Among the countries in the Oceania, Australia is estimated to account for a majority share in terms of revenue. The Australian market is emerging as a competitive market with a massive number of local players and international brands. Moreover, collaborations and acquisitions of small companies are further accelerating market growth.

For instance, Memobottle partnered with Australian Open 2021, a tennis tournament, with an aim to enhance its brand reputation in the regional market. This partnership gave sports enthusiasts access to premium-grade and flat water bottles that they can reuse for work and play.

Category-Wise Insights

Why are Metal Reusable Water Bottles Highly Preferred?

By material, metal dominates the market with a share of 33.4% in 2020, in terms of value. This is attributed to the low cost of manufacturing. The life expectancy of metal reusable water bottles is greater than other types, which has increased consumer interest in them.

Which Distribution Channel is More Effective?

Supermarkets and hypermarkets dominate the sales of reusable water bottles with a share of 34.1% in 2020. Availability of a wide variety of products under one roof and influential planning encourage consumers to buy products from these stores.

In addition, consumer-oriented store availability that assists them in choosing the right products and purchasing the product faster than waiting for its delivery, as is the case with online purchases, is what motivates consumers to choose this sales channel.

However, the online sales channel is expected to expand at a rapid CAGR of around 8% over the forecast period. Rise of e-Commerce and smart devices, easy payment options, and discounts are the main factors contributing to the growth of this segment. In addition, choice of self-made printed bottles and easy comparison of various online products are driving online sales.

Why are Insulated Water Bottles Gaining Popularity?

Insulated reusable water bottles accounted for around 3/4 share of the global market in 2020, and this segment is expected to exhibit the fastest growth, registering a CAGR of more than 4% over the forecast period. The multi-purpose usage of stainless-steel water bottles in keeping water cold or hot for a longer duration, owing to their insulating properties, has attracted consumers to such products.

How Has COVID-19 Restrained Demand Growth of Reusable Water Bottles?

The COVID-19 pandemic has had a devastating effect on the retail and consumer goods industry, where national and regional lockdowns hampered the production and supply of goods. Unlike other sectors, changes in consumer preferences have led to decrease in the demand growth for several categories of consumer goods.

With changing consumer preferences and adoption of mindful consumption, sales of reusable water bottles have experienced a decline.

Competitive Landscape

Players operating in the sector are finding new ways to minimize operating costs and enhance output. These measures and efforts are being undertaken due to rising input costs and retailer power. Well-established firms are considering their operational chains and examining them from both, output and input perspectives.

In light of this, building new strategic relations with essential players or suppliers to achieve new levels of efficiency is likely to help players cut down on operating costs.

Persistence Market Research has profiled the following prominent manufacturers in its report:

  • Camelbak Products LLC.
  • Klean Kanteen, Inc.
  • Tupperware Brands Corporation
  • Newell Brands
  • Thermos LLC
  • A. O. Smith Corporation
  • Bulletin Brands LLC
  • Nalge Nunc International Corp.
  • Maurice Sporting Goods, LLC
  • Igloo Products Corp.
  • Memo Bottle
  • Zhejiang Haers Vacuum Containers Co. Ltd.

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

  • USD Million for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • The Middle East & Africa

Key Countries Covered

  • US
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Brazil
  • Mexico
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • Northern Africa
  • South Africa

Key Segments Covered

  • Product Type
  • Material
  • Primary Usage
  • Size
  • Price Range
  • Sales Channel
  • Region

Key Companies Profiled

  • Camelbak Products LLC.
  • Brita GmbH
  • Klean Kanteen Inc.
  • Tupperware Brands Corporation
  • Newell Brands
  • Can’t Live Without It, LLC
  • Thermos LLC
  • A. O. Smith Corporation
  • Bulletin Brands LLC
  • Nalge Nunc International Corp.
  • Maurice Sporting Goods, LLC
  • United Sports Brands
  • Igloo Products Corp.
  • Memo Bottle
  • Zhejiang Haers Vacuum Containers Co. Ltd.

Report Coverage

  • Market Forecasts
  • Brand Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Market Segmentation by Category

Product Type

  • Plain Reusable Water Bottles
  • Insulated Reusable Water Bottles
  • Filtered Reusable Water Bottles
  • Collapsible Reusable Water Bottles
  • Reusable Water Infusers
  • Reusable Water Growlers
  • Others


  • Polymer Water Bottles
  • Metal Water Bottles
  • Glass Water Bottles
  • Silicone Water Bottles

Primary Usage

  • Everyday Reusable Water Bottles
  • Sports Reusable Water Bottles
  • Travel Reusable Water Bottles
  • Other Utilities


  • 8-12 oz. Reusable Water Bottles
  • 16-27 oz. Reusable Water Bottles
  • 32 oz. Reusable Water Bottles
  • 40 oz. Reusable Water Bottles
  • 64 oz. Reusable Water Bottles
  • 1 Gallon and Above Reusable Water Bottles

Price Range

  • Below US$ 10 Reusable Water Bottles
  • US$ 10 – US$ 15 Reusable Water Bottles
  • US$ 15 – US$ 20 Reusable Water Bottles
  • US$ 20- US$ 25 Reusable Water Bottles
  • US$ 25 & Above Reusable Water Bottles

Sales Channel

  • Direct Sales
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Independent Stores
  • Online Retailers
  • Other Sales Channels


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa (MEA)

Key Questions Answered in Report

  • What is the market size of reusable water bottles?

    The market is expected to witness a CAGR of more than 4% during the forecast period of 2021-2031. As per Persistence Market Research, global market valuation was around US$ 8.6 Bn in 2020.

  • Which is the most lucrative market for reusable water bottles?

    East Asia currently leads the global market for reusable water bottles. Sales in North America would be over 23.5% of total market share over the coming years.

  • Which are some of the Leading companies offering reusable water bottles?

    Persistence Market Research has profiled some of the most prominent companies manufacturing reusable water bottle, such as Camelbak Products LLC., Brita GmbH, Klean Kanteen, Inc., Tupperware Brands Corp., Contigo, S’well, Pura, Thermos LLC, Aquasana, Inc., Bulletin Brands LLC, Nalge Nunc International Corp, O2Cool, LLC, Nathan Sports, Inc., Cool Gear International LLC., Memo Bottle, and Zhejiang Haers Vacuum Containers Co. Ltd.


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