Pre Cooked Flour Market

Global Market Study on Pre-cooked Flour: High Demand for Pre-cooked Wheat Flour from F&B Industry Complementing Market Growth

About the Report

The use of pre-cooked flour as a replacement for regular flour is more prevalent in developed countries, where it is popular as a healthier alternative. With the growing market for gluten-free foods and ingredients, proliferation of new flours made from gluten-free ingredients is helping change the product landscape for consumers with celiac disease. Persistence Market Research’s report analyses how and why demand for pre-cooked flour is increasing across various end-use industries, especially for use in the F&B sector. With increasing disposable income of consumers and growing urban middle-class population demanding healthy and convenient snacks, manufacturers operating in the global pre-cooked flour market are expected to experience increased demand over the next ten years. The report tracks the trends in 20+ high-growth markets, and also details what impact the COVID-19 pandemic has had on this market space.

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Companies

  • Empresas Polar
  • Goya Foods, Inc
  • Anto Natural Foods, LLC
  • Agrindustria Tecco s.r.l
  • Kenton Food Industry Co
  •  Harinera del Valle SA
  • Andean Valley Corporation
  • Naturelka Ltd
  • GEMEF Industries
  • CELNAT S.A.
  • Gastaldi Hnos.S.A.
  • Herba Ingredients BV
  • Western Foods
  •  Casalare Pty Ltd.
  •  Avena Foods, Limited
  • V R Organics
  • Favero Antonio SRL
  • Archer Daniels Midland Company
  • Arcor Group
  • Strobl Naturmühle
  • Multiflour
  • Morixe Hermanos S.A.
  • MAZA REAL
  • Bob’s Red Mill Natural Foods
  • Bakersville
  • POLENTA VALSUGANA
  • Nina International Inc
  • Goldmine Natural Foods
  • Molino Peila SpA
  • Pure Organic Foods

With a Historically Steady Rise, is the Future for Pre-cooked Flour Even Brighter?

From the year 2015 to 2019, shipment of pre-cooked flour across the world grew 4%. High demand for pre-cooked flour from the functional food and food & beverage industry are key driving factors for the market. 

Pre-cooked flour is considered a functional ingredient due to its nutritional properties. The use of pre-cooked flours in various food applications such as bakery products, snacks & cereals, pasta, noodles, soups, sauces, and others increases the nutritional value of end products. Pre-cooked flours are also witnessing increasing utilization in several end-use, industries such as the nutraceutical industry and foodservice industry, on the back of their high nutritional quotient. Various types of pre-cooked flours offered by manufacturers to cater to application-specific requirements in the food industry are expected to contribute toward healthy growth of around 5% CAGR over the forecast period of 2020 to 2030. 

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How are Organic Products Influencing Demand for Pre-cooked Flour?

The words 'organic' and 'natural' are the most trending in the global food & beverage industry. Increasing pollution, poor water quality, rising urbanization, and busy lifestyles are key factors behind rising awareness about health and wellness. Today, consumers are ready to spend more on healthy, organic, and natural food products, owing to increased health concerns, which is boosting the demand for organic food products.

There has been significant surge in the demand for organic products due to growing clean eating habits among consumers. Availability of organically-produced pre-cooked flour has attracted a lot of consumers looking for pesticide- and chemical-free products. It has also helped the foodservice industry offer organic recipes and products made using organic pre-cooked flour. Manufacturers of pre-cooked flour are also working closely with - suppliers and farmers to understand the quality of the grains used for making the flour. Demand for organic products is expected to influence and aid demand growth in the pre-cooked flour market.

The organic pre-cooked flour segment is expected to witness a CAGR of around 6% over the forecast period.

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Why is the Use of Pre-Cooked Flour Increasing in Functional Food Products?

Pre-cooked flour is further processed through a steaming and drying process to improve its functional and nutritional properties. Wheat-, rice-, and corn-based products are consumed as a staple food across the globe. Besides, the use of barley, legumes, cassava, oats, etc., and nutritional-rich grains is increasing for flour and pre-cooked flour production to fulfil growing demand for functional food products.

Pre-cooked flour retains more nutrition content as compared to regular flour, which is a key factor behind its increasing demand across the world. With fast-paced urban lifestyle, consumers have less time to consume healthy food products. As a result, there is increasing demand for healthy functional food products. Pre-cooked flours having high nutritional value are widely used in making functional food products such as nutrition bars, bread, and others. Nutrition bars are moist and deliver an appealing flavor profile that fits the demand for breakfast or snack food. Instant food product manufacturers utilize pre-cooked flours for their textural properties, as pre-cooked flours such as rice and corn do not affect the flavour of the product. As they are the most natural and economic choices available for a thickening agent, pre-cooked flours are widely used in the instant food industry.

The nutraceuticals segment in the global pre-cooked flour market is expected to register a significant growth rate of 6% over the forecast period of 2020-2030.

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How is Rising Demand for Gluten-free Products Impacting the Growth of the Pre-cooked Flour Market?

Grains and pulses are considered healthy and full of nutritious compounds. Moreover, rise in the prevalence of coeliac disease has resulted in high demand for gluten-free products. Celiac disease is a chronic digestive disorder that originates from a reaction to gliadin. It results in inflammation and destruction of the inner lining of the small intestine, and can also lead to malabsorption of minerals and nutrients. Owing to this, consumer demand for gluten-free products is increasing rapidly across the world, especially in developed regions. Besides, manufacturers of food & beverage products are seeking healthy and gluten-free alternatives due to consumer sentiments and demand, which is further fuelling the growth of the pre-cooked flour industry.

Pre-cooked flours contain nutritive properties, and are thus being used in the food processing industry as well as the foodservice industry. Use of pre-cooked flours as a replacement for regular flours is more prevalent in developed countries, where they are popular as a healthier alternative. With the growing market for gluten-free foods and ingredients, proliferation of new flours made from gluten-free ingredients is helping change the product landscape for consumers with celiac disease.

Why is the Bakery Industry Prominent for Pre-cooked Flour?

Bakery products are considered a staple food in many European countries. The bakery industry is one of the largest consumers of flours across the globe, and has a strong scope for growth in the emerging markets of developing countries. Demand for convenient food products such as cookies, bread, cakes, and pastries is increasing with growing urbanization. Besides, with continuous development in the bakery industry such as innovations and new product launches, new recipes require new ingredients that improve the quality, taste, and texture of bakery products. These factors are expected to fuel demand for pre-cooked flour over the years to come.

Players in the bakery industry are coming up with several dairy products that are tastier and also low in calories. Bread and rolls have been dominating the bakery industry. Pre-cooked flour is highly soluble and acts as a good thickening agent and water retention agent, making it an optimum ingredient for use in baking. Integration of pre-cooked corn flour into various bakery products is expected to boost the market for pre-cooked flour products.

  • Western Foods offers pre-cooked flour and pre-gelatinized rice flours that can be used for making baked cakes, biscuits, cookies, dumplings, and bread, as well as to thicken sauces and proteins.

What Market Strategies are Manufacturers Adopting?

In the highly competitive pre-cooked flour market, it becomes necessary to focus on promotional strategies. Key players are focused on promoting pre-cooked flour, stressing on the additional benefits as compared to regular flour. Besides, manufacturers are highly focused on collaboration and partnerships with end users such as bakery, nutraceuticals, foodservice, and other manufacturers to keep a continuous flow of sales. This is being done by providing high-quality pre-cooked flour products at competitive prices. Also, manufacturers are focused on the sales of pre-cooked flour through retail chains in small packaging, which delivers products directly to consumers. 

What are the Key Challenges for Pre-cooked Flour Manufacturers?

Easy availability of regular flours is seen as the biggest concern for manufacturers of pre-cooked flours. Convincing consumers to buy a more expensive flour when a cheaper substitute is available can be difficult. Factors such as presence of fewer calories, higher amount of proteins, iron, phosphorus, zinc, and other various nutrients have contributed to key players opting for other grain and nut sources such as maize, barley, soy, rice, pulses, almonds, coconut, tapioca, and others, for the production of regular flours. 

Regular flours are seen to have a similar application in the food & beverage industry as compared to pre-cooked flour. Some of the most commonly used alternatives are wheat flour, soy flour, cornflour, and oat flour, owing to their ability to provide good energy levels and easy availability. This can prove to be a major restraining factor in the sustained growth of the pre-cooked flour market.

pre-cooked-flour-market

Country-wise Analysis

Why is China a Huge Market for Pre-cooked Flour?

China is one of the most populated countries in the world. According to the China Chain Store & Franchise Association, China's food & beverage sector reached approximately US$ 595 billion valuation in 2019, a 7.8 percent increase over 2018. This is a key factor driving demand for food and beverages across the country. Besides, China is a key consumer of noodles, pasta, snacks, savory, and other fast food products, and the nutraceutical industry is one of the fastest-growing sectors in China. Owing to these factors, China is one of the largest markets for pre-cooked flour.

How is the U.K. Pre-cooked Flour Landscape Shaping Up?

According to the U.K. Flour Millers Association, U.K. flour consumption was 59 kg per person per year in 2018/19. Around 60% of flour produced in the U.K. is used for the manufacture of bread products, with the remaining 40% being used in a huge diversity of food products. This offers huge opportunities for flour millers in the country to offer new and unique health products, such as pre-cooked flour. High spending power of consumers on food & beverages and increasing health-consciousness among the masses are key factors expected to fuel demand for pre-cooked flour over the coming years.

How Will Russia Fare in the Pre-cooked Flour Market?

Russia's pre-cooked flour sales are witnessing a moderate growth rate, and sales volume is anticipated to reach 2, 26,459 tons in 2030. Russia is a key country for the flour market, as the consumption of bakery products is high owing to their historical relevance as a staple food in many European countries. There is growing interest of Russian consumers in healthy living and nutrition. Importance of the ‘natural’ and ‘healthy’ trend is also increasing, which opens new development opportunities for Russian millers. Many manufacturers consider the production of functional flour to be a strategic goal, including pre-cooked flour.

Is the Growth Pattern for Pre-cooked Flour Positive in Germany?

Like other European countries, Germany has also formed a beneficial growth pattern for pre-cooked flour. Germany is Europe’s food & beverage leader, as the food industry here is driven by a commitment to deliver the best products and the desire to actively respond to changing consumer wants and needs. Increasing health awareness, an aging population, and resulting demand for health and wellness products have helped several niche market players become significant industry players. Thus, increasing demand for healthy and nutritionally-rich products is expected to fuel demand for pre-cooked flour in the country over the coming years.

Category-wise Insights

Why is Pre-cooked Wheat Flour Highly Sought-after?

Wheat and wheat flour is consumed as a staple food, and it is one of the most consumed flour across the world. According to FAOSTAT, by the end of 2019, around 356 Mn tons of wheat flour was consumed across the world in the same years. Wheat flour is a very common and key ingredient used in food & beverage products such as cakes, pastries, pasta, cookies, biscuits, pancakes, tortillas, as a thickening agent, and many other products. With increasing demand for healthy and nutritional products, food & beverage manufactures are developing new products with new and nutritious ingredients. Thus, manufacturers of wheat flour products are upgrading their manufacturing facilities with new equipment running on advanced technology. Thus, production of customized flours such as pre-cooked flour, whole wheat flour, etc., has increased to fulfil the specific needs of food & beverage manufacturers.

The pre-cooked wheat flour segment is expected to hold a value share of ~85% by the end of 2030. 

Should Pre-cooked Flour Manufacturers Target the Nutraceutical Industry?

Among the end-use industry segments of pre-cooked flour, the nutraceuticals segment is expected to register a 5% value growth rate over the forecast period of 2020-2030.

Pre-cooked flours are increasingly being used as a key ingredient in various nutraceutical applications. Use of pre-cooked flour helps in selectively stimulating the proliferation of non-digestible dietary components that pass through the digestive tract to the colon. Pre-cooked flour is used in dietary supplements to benefit health by positively influencing intestinal microbial balance. Pre-cooked flours are rich in fibrous content, offer good digestibility for consumers, and help digest proteins easily. The nutraceutical segment has a vast amount of opportunities for existing players in the market with the use of pre-cooked flours in the production of nutraceutical products.

  • Gastaldi Hnos S.A. offers pre-cooked flour, including corn, wheat, and rice, which has widespread application in the nutraceutical industry.

Competition Landscape

Persistence Market Research has profiled the following prominent pre-cooked flour manufacturers in its report:

  • Empresas Polar
  • Goya Foods, Inc
  • Anto Natural Foods, LLC
  • Agrindustria Tecco s.r.l
  • Kenton Food Industry Co
  • Harinera del Valle SA
  • Andean Valley Corporation
  • Naturelka Ltd
  • GEMEF Industries
  • CELNAT S.A.
  • Gastaldi Hnos.S.A.
  • Herba Ingredients BV
  • Western Foods
  • Casalare Pty Ltd.
  • Avena Foods, Limited
  • V R Organics
  • Favero Antonio SRL
  • Archer Daniels Midland Company
  • Arcor Group
  • Strobl Naturmühle
  • Multiflour
  • Morixe Hermanos S.A.

Key players operating in global pre-cooked flour market such as Empresas Polar and Harinera del Valle SA are focused on improving the quality of their products by using innovative technologies and creating a unique brand image.  Manufacturers such as Avena Foods Limited, Archer Daniels Midland Company, Arcor Group, Inc., and others are focused on increasing their production capacity by opening new state-of-the art facilities to cater to increasing demand for pre-cooked flour across regions.

Report Scope

Attribute

Details

Forecast Period

2020-2030

Historical Data Available for

2015-2019

Market Analysis

US$ Mn for Value & Tons Units for Volume

Key Regions Covered

  • North America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Key Countries Covered

  • U.S.
  • Canada
  • Germany
  • Italy
  • France
  • U.K.
  • Spain
  • GCC
  • South Africa

Key Segments Covered

  • Source
  • Nature
  • End Use
  • Distribution Channel
  • Region

Key Companies Profiled

  • Empresas Polar
  • Goya Foods, Inc
  • Anto Natural Foods, LLC
  • Agrindustria Tecco s.r.l
  • Kenton Food Industry Co
  • Harinera del Valle SA
  • Andean Valley Corporation
  • Naturelka Ltd
  • GEMEF Industries
  • CELNAT S.A.
  • Gastaldi Hnos.S.A.
  • Herba Ingredients BV
  • Western Foods
  • Casalare Pty Ltd.
  • Avena Foods, Limited
  • V R Organics
  • Favero Antonio SRL
  • Archer Daniels Midland Company
  • Arcor Group
  • Strobl Naturmühle
  • Multiflour
  • Morixe Hermanos S.A.
  • Mane SA

Customization & Pricing

Available upon Request

Key Questions Answered in Report

  • How will the pre-cooked flour market expand until 2030?

Persistence Market Research projects the global pre-cooked flour market to register a CAGR of around 5% over the 2020-2030 assessment period. High demand for nutritional-rich products is anticipated to drive growth in a positive direction

  • Which is the largest market for pre-cooked flour sales?

As per the report’s projections, Europe is expected to pivot expansion, attributed to surging demand for pre-cooked flour in the food & beverage industry. A CAGR of over 4% is projected for the region.

  • Who are the leading players in the pre-cooked flour market place?

Prominent players operating in the global pre-cooked flour landscape include Archer Daniels Midland Company, Empresas Polar, Goya Foods, Inc., Harinera del Valle SA, Western Foods, and others.

Enquiry before Buying

  • Is the pre-cooked flour market research conducted by Persistence Market Research?

Yes, the pre-cooked flour market report has been compiled by expert analysts of Persistence Market Research, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

  • What research methodology is followed by Persistence Market Research?

Persistence Market Research follows a methodology that encompasses demand-side assessment of the market, and triangulates the same through supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

  • Who are the respondents for primary research?

Persistence Market Research speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

  • What are the sources of secondary research?

Persistence Market Research conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request

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Key Segments of Pre-cooked Flour Market

  • Source
    • Wheat
    • Corn
    • Rice
    • Barley
    • Legumes
    • Others
  • Nature
    • Organic
    • Conventional
  • End Use
    • Food and Beverage Industry
      • Bakery
      • Pasta & Noodles
      • Cereals & Snacks
      • Soup, sauces, & Dressings
      • Others
    • Nutraceuticals
    • Foodservice Industry
    • Retail/Household
  • Distribution Channel
    • Business to Business
    • Business to Consumer
      • Hypermarkets/Supermarkets
      • Convenience Stores
      • Specialty Stores
      • Online Retail
  • Region
    • North America
    • Latin America
    • Europe
    • South Asia
    • East Asia
    • Oceania
    • Middle East & Africa (MEA)

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