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Mango Puree Market Segmented By Organic and Conventional having Business to Business and Business to Consumer distribution channel
Mango puree is prepared from full ripened mangoes which are processed in such a way that the insoluble fibrous part of selected varieties of mangoes is broken up and forms a thick and smooth texture. Mango is the native fruit of most regions around the globe.
Mangos are processed and packed to retain the fibre, juice, and flavour which is naturally found in raw mango fruits. Mangoes are rich in minerals, vitamins, antioxidants, and another nutritious compound which has several health benefits such as improve digestion, regulate blood pressure, and many more.
Mango puree is widely used in food products such as drinks, juices, jams, and others. With the increasing demand for mango flavors food products, the manufacturer is increasing used mango puree in a food product to fulfil the demand of the consumer.
Mango puree is convenient to use in food products as compared to fruits which are expected to propel the growth of the global mango puree market.
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With the rapid urbanization and increasing disposable income in developing countries, the consumer is inclined towards convenient food products such as ready-to-eat food and ready-to-drink beverages. The food manufacturer is shifting their focus on the ready to eat food products to serve the increasing demand for convenient food products.
The majority of the manufacturer uses puree instead of the flavouring agents. The fruit puree retains the authentic taste of the fruits which helps to maintain the quality of the product with the taste. The changing dietary pattern and the lifestyle of the consumer significantly contribute to the growth of ready-to-eat products.
With the increasing use of mango puree instead of fruits in food products, this turn is expected to propel the growth of the mango puree market.
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Get a Customized VersionMango puree is used as a major ingredient in the making of juice blends, nectars, mango juice, bakery products, ice-creams, baby food, and other food products. In recent years the popularity of mango puree and flavour is increased among the consumers in most of the regions around the globe.
With the increasing demand for an authentic taste of mango in food products, the manufacturer is inclined toward the mango puree instead of the flavouring agents which has adverse effects on human health. The consumer is shifting toward fruit-based drinks over carbonated drinks owing to the health benefits of the fruit drinks.
The increasing use of mango puree in food and drinks is expected to escalate the sales of the mango puree market. Increasing demand for natural fruit products and clean label products among health-conscious consumers in developing countries is significantly contributing to the growth of the global mango puree market.
The rise of e-commerce in the food & beverages industry has shown a positive impact on the purchase of consumers. A major player in the food & beverages industry has their e-commerce sales channels to reach out products to the maximum numbers of the consumer in the regions as well as the expansion of their business in most regions around the globe.
Manufacturers have initiated the distribution of their mango purees via e-Commerce websites such as Alibaba, Amazon, eBay, etc. Alibaba is majorly used by puree producers and suppliers for the distribution of products to different countries.
With the help of the e-commerce website, the manufacturer easily reaches out to the consumers in most of the countries which significantly contributes to the sales of the mango puree market.
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Mangoes puree contains a higher amount of carbohydrates which is not good for the consumer who focusing on weight loss. The mango puree has limited shelf life as compared to the flavouring agents that mimic the taste of the mango and used as an alternative for the mango fruits and purees.
Increasing safety and regulation for import and export of fruit and fruit products in foreign countries are resulting in the increased prices of the puree in the international market. All these factors are expected to hinder the growth of the mango puree market.
Based on nature, the Mango Puree market has been segmented as
Based on end-use, the Mango puree market has been segmented as
Based on distribution channel, the Mango puree market has been segmented as
Based on region, the Mango puree market has been segmented as
Some of the key players operating in the global mango puree market are
Companies engaged in the production and supply activities in the fruit processing industry are focusing on the adoption of different expansion strategies such as acquisitions, partnerships, joint ventures, and product launches to create more space in the mango puree market. The key players are continuously taking efforts to fulfil the increasing consumer demand for natural and authentic food products which has health benefits.
Major Key Players in the mango puree market are also investing in research and product development to fulfil the increasing consumer demands with the ongoing trends. The companies are more focused on the sales channels to increase their reach in most of the countries via e-commerce websites and engaging in various strategic initiatives to ensure increased opportunities.
The organic food market is expected to show significant growth in terms of sales volume in several segments owing to the increasing number of consumers looking for natural foods produced more sustainably. The key players operating in the mango puree fruit processing industry are expected to target the organic segment to ensure a strong position in the global market.
The existing market players are investing in research & development as well as product development for developing new products with the consumer need and demand. Increasing uses of purees in the retail household are expected to create many opportunities for the key players in the market.
In term of export and production, India is one of the largest exporters of the mango puree which export the around 135600 MT of mango puree worth around USD 129.29 Mn during the year 2016-17. The Mango puree market in India is continuously growing with the increasing demand for puree from the food industry and retail households.
With the increasing disposable income and increasing willingness to paying for such types of food products in the country, the mango puree market in India is expected to witness a higher growth rate in the upcoming terms of the year.
In terms of the import of the mango puree, European countries such as Germany, U.K., Italy, France, and others hold approximately 20% share of the total world imports.
In the U.K., mango puree is widely used in fruit juices, dressing, ice cream, and desserts. Europe is expected to be a lucrative market for mango puree owing to increasing consumption of the yogurt in different flavors as well as being prime ingredients in the food products is driving demand in the region.
The spread of COVID 19 adversely affected business activities around and slow down manufacturing activities around the globe. The pandemic situations created certain challenges for the manufacturer such as customs delays, disruption in the supply chain, social distancing, and government norms for the manufacturers which create the supply-demand gap.
The manufacturers are adopted new situations to provide affordable, nutritious, and convenient food products for the consumer. With the spread of the pandemic situations, the consumer becomes more health-conscious which is expected to contribute to the demand for natural and healthy food products. Considering all the conditions, the global mango puree market is expected to low impact on the growth of the market in the upcoming terms of the year.
NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company.
