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EMF Radiation Protection Shields Market Segmented By Product such as EMI shielding tapes & laminates, Conductive coatings & paints, Metal shielding, Conductive polymers, EMI/EMC filters in Offline and Online Distribution Channel
Electromagnetic field (EMF) radiation protection shields, also known as radiation neutralizers, are various types of protective coves, laminates, pads, tapes, and filters that help cancel out radiation emitted due to the EMF produced by electronic products when in use.
Products such as cell phones, laptops, microwaves and other electrical devices are known to emit varying degrees of radiation, which can have several harmful effects on the human body, including inducing and accelerating growth of cancerous cells. As a result, EMF radiation protection shields are rapidly gaining traction among consumers.
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The EMF radiation protection shields market has grown substantially in recent years, following on the heels of growth in the electronics market. As a result, several players, both big and small, have aimed to capitalise in the market’s growth, leading to market fragmentation. The spread of EMF shielding technology makes further fragmentation in the market likely.
Some of the key players in the EMF radiation protection shields market include PPG Industries, RTP Company, Envirochip Radiation Protection, Laird Performance Materials, DefenderShield, Henkel, Belly Armor, QuWave, QuanThor, GQueen, Iyashi Source, MobileSafety, American Aires and Parker-Hannifin.
A major factor that is hindering the growth of the EMF radiation protection shields market is that independent neural researchers have been unable to verify the effectiveness of products. As a result, several manufacturers have been investing in research that is aimed at providing verifiable results.
Most manufacturers in the market have focussed on mobile phones due to their widespread use through products like EMF radiation protection covers, stickers, laminates and pouches. However, there are also products that address EMF radiation emitted by laptops (the most common type of which are EMF radiation protection pads), wifi routers and other devices.
Meanwhile, some other products are aimed at specific consumers. For example, Belly Armor targets expectant mothers and develops clothing to shield the foetus from radiation. Product innovations, launches and promotional activities are other key expansion strategies adopted by manufacturers.
Some brands of EMF radiation protection shields available in the market include Huagasion, Kakawin, PureGoods, e-link, Qu-Mi, Equival, Yongirl, Newbeau, Mission Darkness, Radi Protection, KeeperOn, Radi Armor, SYB, Radia Smart, Safe Sleeve, Natuxia, DefenderPad, Makluce, Millster, My-Jaxo, Yinox, Jannieshop, Tamiaa, Harmonify, NxtGen Shield and others.
Most major brands have attempted to establish a strong online presence since online distribution channels have been the preferred mode of purchase for consumers. This has also allowed manufacturers to overcome geographic limitations and capitalise on markets in different regions.
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There is a direct correlation between people’s disposable incomes and their investment in electronic products and affiliated technology that offsets the harmful effects of electronic devices. The economic downturn being caused as a result of the Covid-19 pandemic threatens to reduce people’s incomes, which can have a negative impact on the EMF radiation protection shields market.
At the same time, the pandemic is also raising concerns over public health issues and exposure to EMF-induced radiation has been a core area of concern since the past couple of decades.
The pandemic may hence bring this issue to the fore again, propelling people to purchase EMF radiation protection shields and intensifying research into products.
The EMF radiation protection shields market stands to benefit from such research as this will lend its products greater credibility and reduce doubts in public and policy circles. Thus, new push and pull factors are being faced by the market due to the Covid-19 crisis.
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The North American regional segment has dominated the EMF radiation protection shields market, followed by Europe, which is led mainly by the UK and Germany. The East Asian and South Asian regional have meanwhile recorded the fastest growth, mainly led by the developing economies of India, China and the Southeast Asian nations. Oceania, Latin America and the Middle East and Africa are other key segments.
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The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
