Global Bottled Water Market – Outlook
With increasing health awareness among people and increasing awareness of hygiene, the global bottled water market is projected to see high growth opportunities. The increase in demand for functional bottled water could provide the global market northward growth. Governments are expected to focus on improving public water systems in order to provide safe drinking water for their country's citizens. Attributed to consumer demand for high-quality drinking water, fear of diseases as a result of drinking polluted tap water, and the ease of bottled water's portability and convenience the demand for bottled water is expected to grow
Increasingly, manufacturers in the bottled water industry are capitalizing on public fears regarding the prevalence of chemical pollutants in drinking water, causing it unhealthy for the people to drink. Manufacturers are increasing the product penetration through various sales and distribution channels which is also supporting the growth in sales of bottled water
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What are the market driver impacting the sales of bolted water?
Consumers spend a substantial part of their time outside homes and, because of safety issues, they prefer drinking bottled water. The manufacturers are continuously making efforts to increase product penetration in tier-2 cities of emerging economies which makes is convenient for the consumers to consume safe bottled water at affordable cost. Rising retail sector across the globe is another factor driving the overall growth of the bottled water market.
Increased consumption of still-bottled water in various restaurants, food outlets and food service providers is a major driver of the demand growth in the still-water segment. Furthermore, with Food and Drug Administration (FDA) regulations, the US government has also regulated bottled water as a packaged food commodity, making it a safe and convenient source of drinking water for customers.
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How new & innovative product launches benefits the manufacturers?
Manufacturers are adopting the shifting trend of the consumers and works towards fulfilling the demand of the consumers. The rising awareness among the consumers towards environments has turned into opportunity for the bottled water manufacturers. The company’s aims to offer environment friendly packing to cater the demand of the consumers. In past few years manufacturers have invested in upgrading the material used for the bottles.
Apart from plain drinking water tremendous growth has been observed in the flavored and sparkling water demand. The introduction of new brands with innovative flavors and health benefits is expected the global bottled water market to expand significantly. Therefore, due to the high preference for practical benefits, better taste, and comfort, there may be huge demand in the global bottled water market.
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How improper recycling of plastic bottles, Campaigns and Prohibitions are restraining the bottled water market?
Various organizations and individuals are spreading awareness and organizing campaigns against improper disposal of plastic water bottles. The agenda of such community not to led negative publicity of the bottled water manufacturers but to push government to implement strict regulations on the use of recyclable packaging solutions.
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Key Segments of Bottled Water Market Covered in the Report
Based on product type the global bottled water is segmented as
- Spring water
- Sparkling Water
- Purified water
Based on sales channel, the global bottled water is segmented as
- Business to Business
- Business to Consumer
- Convenience Stores
- Specialty Stores
- Online Retail
Based on region the global bottled water is segmented as
- North America
- Latin America
- East Asia
- South Asia
- Middle East & Africa
Some of the key players in the global bottled water market are:
- FIJI Water Company LLC
- Mountain Valley Water Co
- Voss of Norway ASA
- Societe des Eaux Minerales d'Evian SA
- Bisleri International Pvt Ltd
- THE COCA-COLA COMPANY
- Tata Global Beverages
- Nestlé S.A.
- GEROLSTEINER BRUNNEN GMBH & CO.
- KG among
What are the different strategies used by Market Players operating in bottled water business?
Various companies operating in the global bottled water industry are now using lucrative ways to change from aerated and carbonated beverages to safe mineral-containing drinking water as a result of customers' increasing desire to switch from aerated and carbonated drinks.
The manufacturers are adopting different expansion strategies to increase the market share in the global bottled water market. The companies are focused on offering innovative, unique, environment friendly bolted water to cater the rising demand
- In February 2020, Vellamo mineral water manufacturer introduced a wood-based label material, to launch its bottled water in the North American
- In June 2020, Zen Beverage, LLC launched bottled water with 100% certified ocean bound plastic in United States.
What are the impacts of COVID-19 on Bottled water market?
Bottled water market is one of those fortunate sectors that has been positively been influenced by the impact of Covid-19. The positive impact of Covid-19 on global bottled market is two pronged, first the additional sales of bottled water in bulk due to systemic lockdown, second the change in consumer preferences. In the first few months of global lockdown, a steep 20 fold increase in sales were reported which normalized by mid of the year. A stabilized yet heightened demand continued rest of the year, only witnessing downward slope in last quarter of the year.
In terms of change in social shift, consumers no more prefer or consider the water served by restaurants as safe. Such customers also restricted themselves of consuming water from public sources. All such shift in consumer preferences resulted in added demand for bottled water, resultantly increased sales.
Key brands also witnessed squeezed demand from a handful of market segments. One of such segment is HoReCa, which remained non-operational almost half of the year. As lockdown of different scale and threshold was imposed in across key countries, and inventories were not replenished by restaurant operators. This resulted in no or reduced order from this high demand market segment for bottled water.
How U.S & European Countries shows lucrative growth opportunities for bottled water market?
Attributed to high disposable income and changing preference of the consumers towards safe and clean products North America is expected to the dominating region. The increased demand of health benefitting products have accelerated the sales of purified water across all the region. The market is expect to witness substantial growth owing to transforming consumer preferences and efforts made by manufacturers. Top market players are investing in increasing product penetration in tier 2 cites of emerging countries. The rising retail sector across all the regions with increased online presence of brands is also supporting the market growth.
Why India is becoming a major market for bottled water manufacturers?
The demand for bottled water in India is mainly due to the lack of availability of safe drinking water due to the enormous population growth, the influx of foreign students and visitors, the low quality of tap water, the user friendliness to bottled water and the increase in health awareness. In India recently, flavored bottled drinking water has become mainstream product. Consumers often prefer flavored bottled water rather than regular bottled water. This transition provides an opportunity to the bottled water manufacturers to broaden the brand in the country.
In the India and several other countries of emerging economies, the bottled water market is expected to see the fastest growth in the forecast era. Government drinking water policies, along with the growing need for high-quality water, are factors that are expected to drive demand.