Global Market Study on Bottled Deep Ocean Water: Manufacturers Targeting Well-off Consumers for Increased Profits


Bottled Deep Ocean Water  Market
  • Published On : May-2020 |
  • Pages : 225 Pages |
  • Format : Bottled Deep Ocean Water  Market Bottled Deep Ocean Water  Market Bottled Deep Ocean Water  Market Bottled Deep Ocean Water  Market

Bottled deep ocean water is usually associated with characteristics such as high purity, low temperature, and rich in nutrients and advantageous elements, which include potassium, magnesium, calcium, selenium, chromium, vanadium, and zinc. This is an outcome of less photosynthesis of plant planktons, consumption of nutrients, and organic decomposition, which has led to a lot of nutrients remaining in the water. As such, bottled deep ocean water has the potential to become a good source of nutrients. These unique characteristics of this water are anticipated to bolster the growth of the bottled deep ocean water market over the coming years.

Introduction of New and Trendy Packaging Styles Boosting Brand Awareness

Manufacturers in the bottled deep ocean water market space are using plastic as their packaging material. However, consumers are becoming increasingly aware of the ill-effects of drinking water from plastic bottles. The usage of plastic also has an adverse effect on the environment. Rising awareness about similar environmental impacts is encouraging manufacturers to focus on new packaging materials and trendy designs. They are also launching innovative packaging styles for bottled deep ocean water offerings, using glass bottles and eco-friendly bottles to attract maximum number of consumers. These new and trendy packaging styles are expected to boost the sales of bottled deep ocean water.

Premium Products - Technological Advancements and Innovation in Packaging

Manufacturers in the bottled deep ocean water market are selling their products under the category ‘premium quality products’. Thus, they normally strive to provide premium features with their products, right from safety to protecting the nutritional value of these products. Manufacturers are also providing offerings with unique and innovative packaging that prevents bacterial contamination, which becomes likely once it comes in contact with air after opening the product. This technology prevents deterioration in the taste of the water. 

  • Panablu Co., Ltd., a South Korea-based company, provides unique packaging BIB, which is certified by the FDA. BIB is a natural pressure discharge type container that can prevent contact with air. It thus prevents deterioration of taste due to contact with air.

Manufacturers Target Premium Class of Consumers

Bottled deep ocean water falls under the category of natural premium water. Naturally-sourced deep ocean water is rich in electrolytes, containing all essential nutrients, and is one of the purest forms of water. The cost of bottled deep ocean water is comparatively higher than conventional bottled water. Owing to this factor, manufacturers in the bottled deep ocean water market are targeting prime consumers such as sportsmen, celebrities, actors, and politicians. These consumers have high spending power that allows them to spend more on food and beverage products, especially those that claim to improve health and fitness. Key players in the global bottled deep ocean water market could gain additional profits by targeting these very consumers.

  • Panablu Co., Ltd. targets consumers with a monthly income of more than US$ 5 million who enjoy premium lifestyles. It also targets homemakers who prefer premium things and are highly conscious of health and wellness.

Five Star Hotels, Fine Restaurants, and Corporate Offices to Become Key Consumers

Five-star hotels and fine restaurants are places frequented by consumers who are wealthy and are ready to spend on healthy and premium products. Thus, manufacturers in the global bottled deep ocean water market are strategically targeting five-star hotels and fine restaurants to increase their sales. Some manufacturers are targeting corporate offices where employee health is one of the first priorities of an organization. These factors are expected to create huge opportunities for key players in the global bottled deep ocean water market in the coming years.

  • Aquagen Europe’s bottled deep ocean water is supplied to five-star hotels, fine restaurants, and prime consumers across Belgium, the Netherlands, and France.

Regional Landscape of Global Bottled Deep Ocean Water Market

Producers of natural mineral and spring water are key players in the European food & beverage supply chain, and are pioneers in the field of sustainable resource management. European consumers show a marked preference for naturally-sourced water that has not been disinfected nor chemically processed, and is associated with a specific place of origin. Moreover, European consumers are ready to spend more on natural and healthy products. Owing to this factor, Europe is expected to be one of the potential markets for players in the global bottled deep ocean water market.

  • According to the European Federation of Bottled Waters, more than a quarter of the global bottled water production takes place in Europe, where consumers purchase and drink more than 52 billion liters of bottled water every year.

COVID-19 Impact on Bottled Deep Ocean Water Market

In 2020, the COVID 19 pandemic has majorly affecting the growth of the food and beverage industry. Key players in the bottled deep ocean water market are facing its impact too, and finding it difficult to maintain continuous product supply. All the major economies around the globe have announced partial or total lockdowns to counter the COVID 19 pandemic. These countermeasures are directly impacting their economies, which is ultimately leading to reduced growth of the global market. Recovery will be seen in the third or fourth quarter of 2020 at the earliest, when the production and supply chain will observe smooth functioning and movement of products. Associations and water bodies across the globe are primarily focusing on the effective supply of drinking water, and not on premium products.

The impact of COVID-19 is not measurable, as nations are focusing on initiatives to re-open their economies, and such measures will see a positive outcome for the bottled deep ocean water market over the coming years.

Analysts’ Viewpoint

The global bottled deep ocean water market has been witnessing significant growth. South Asia and Latin America are anticipated to register the highest growth over the forecast period, while North America and East Asia will remain the top consumers in the global bottled deep ocean water market. Increasing awareness about healthy and sustainable resources of water and nutritional content in bottled deep ocean water are expected to fuel the growth of the global bottled deep ocean water market through 2030.

Bottled Deep Ocean Water Market: Scope of the Report

The latest report by Persistence Market Research on the global bottled deep ocean water market evaluates the opportunities and current market scenario. It provides insights and updates into corresponding segments in the global bottled deep ocean water market for the forecast period of 2020-2030. The report provides a detailed assessment of key market dynamics and comprehensive information about the structure of the global bottled deep ocean water market. This market study contains exclusive insights into how the global bottled deep ocean water market is anticipated to grow over the forecast period.

The primary objective of the global bottled deep ocean water market report is to provide insights regarding opportunities in the market that will help transforming global businesses associated with bottled deep ocean water. It is very important to consider that, in an ever-wavering economy, we provide estimated (Y-o-Y) year-on-year growth rate in addition to the compound annual growth rate (CAGR) for overall forecasts, enabling readers to better understand the analysis and evaluation of the global bottled deep ocean water market, and to discover lucrative opportunities in the market.

This report also provides an estimate of the global bottled deep ocean water market size and corresponding revenue forecast carried out in terms of absolute $ opportunity. It also offers actionable insights based on future trends in the bottled deep ocean water market. Furthermore, new and emerging players in the global bottled deep ocean water market can make use of the information presented in this report to take effective business decisions, which will provide momentum to their businesses and the global bottled deep ocean water market.

The information in this report is relevant for manufacturers, suppliers, distributors, and investors in the global bottled deep ocean water market. All stakeholders in the global bottled deep ocean water market, as well as industry experts, journalists, and business researchers can leverage the information and data represented in PMR’s study.

Bottled Deep Ocean Water Market: Segmentation

PMR’s study on the global bottled deep ocean water market offers information categorized into four segments - packaging, end use, distribution channel and region.

Packaging

End Use

Distribution Channel

Region

  • 200-500 Ml
  • Industrial
  • Business to Business
  • North America
  • 500-1000 Ml
  • Food and Beverages
  • Business to Consumer
  • Latin America
  • 1000-2000 Ml
  • Pharmaceuticals & Nutraceuticals
  • Hypermarkets/Supermarkets
  • Europe
  • Above 2000 Ml
  • Personal Care & Cosmetics
  • Specialty Stores
  • South Asia
  • Foodservice
  • Online Retail
  • East Asia
  • Retail
  • Others
  • Oceania
  • Middle East & Africa

Key Questions Answered in PMR’s Global Bottled Deep Ocean Water Market

  • Which region will hold the highest market share in the global bottled deep ocean water market over the forecast period?
  • Which region is experiencing the highest growth (CAGR)?
  • Which factors are impacting the growth of the global bottled deep ocean water market?
  • Which are the global trends impacting the bottled deep ocean water market?
  • What strategies must emerging players adopt to capture opportunities in various regions in the bottled deep ocean water market?
  • What is the market structure of the global bottled deep ocean water market?

Global Bottled Deep Ocean Water Market: Research Methodology

Persistence Market Research is committed to providing unbiased market research solutions to its clients. PMR follows a robust methodology in the deduction of data included in this report. A unique research methodology is utilized to conduct extensive research on the global bottled deep ocean water market and reach conclusions about the future growth factors of the bottled deep ocean water market. The research methodology uses primary research methods coupled with secondary research methods, which ensures the accuracy and reliability of the conclusions in this report.

A demand-side approach is followed to estimate the sales of target products, followed by an in-depth supply-side assessment of value generated, key trends, and events over a predefined period. This methodology is based on the use of standard market structures, methods, and definitions that are based on inputs from local sources in over seven regions, i.e. North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East & Africa, which PMR considers for segmenting the global market. Statistics, characteristics, and variances are collected at a regional level, aggregated at the same level, and then synthesized at a worldwide level to create global market measurements. Our main sources of research include-

  • Primary Research
  • Secondary Research
  • Trade Research

Companies covered in Bottled Deep Ocean Water Market Report

  • Kona Deep
  • Taiwan Yes Deep Ocean Water Co., Ltd.
  • Hawaii Deep Blue LLC. 
  • Destiny Deep Sea Water 
  • iROC Corporation
  • Panablu Co., Ltd. 
  • Ako Kasei Co., Ltd.
  • Muroto Deep Sea Water Co., Ltd. 
  • Niigata Sado Deepsea Water Co., Ltd.
  • Tropical World Food
  • Ôdeep 
  • Ocean’s Halo
  • Seven-Eleven Hawai?i, Inc.
  • Aquagen Europe

Bottled Deep Ocean Water Market

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