Global Market Study on Berries: Strong Marketing and Branding Expenditure by F&B Companies to Promote the Rich Nutritional Values of Berries


Berries  Market
  • Published On : Feb-2018 |
  • Pages : 314 Pages |
  • Format :

Before coming up with this new report on the global berries market, the analysts have inspected the global as well as regional markets in detail. Our expert team of analysts have focused on forecast factors and have offered their unique perspective and assumptions on the market forces. Pricing analysis, value chain analysis and a list of active participants are some of the key inclusions of this comprehensive report.

To present a crystal clear picture of the market to our clients our analysts have taken extra efforts to give detailed information about market size, forecast, drivers, restraints, trends and opportunities of all the seven regions that have been covered in this report. Apart from regional insights, we have also given comprehensive information on various segments and its sub-segments. For the better understanding of the entire market, we have divided the market based on different parameters.

Panoramic view of the global berries market report consists of detailed information of market size and growth

This report includes an overview of the global berries market that consists of market size and forecast, Y-o-Y growth and absolute $ opportunity. The analysts have taken 3600 views of market dynamics and have also taken a glance at various micro-economic factors, supply and demand side drivers, restraints, opportunities and key trends that are impacting the global berries market. Another section of the report consists of market definition and taxonomy. Product-wise Weighted Average Selling Price (ASP) has been considered to deduce market values. Top-down approach has been used to assess market numbers for each product category, while bottom-up approach has been used to counter validate the market estimations. All the currencies are converted to US$ at an average conversion rate of 2015. We have taken help from sources such as World Bank and various companies’ annual and financial reports while inspecting this market.

Thoroughly analyzed interviews make this report an exceptional one

Each interview is thoroughly analyzed and average market volume is deduced and reconfirmed prior to incorporating in the report. The price of berries is deduced on the basis of the product type, where the average price of each berries type is inferred across all the seven assessed regions. The market value of the global berries market is thus calculated from the data deduced from the average selling price and market volume. For the eight year forecast of the global berries market, various macroeconomic factors and changing trends have been observed, giving an idea about the future of the market. Other important factors considered to arrive at market forecast are the size of the current market, inputs from the supply side and the demand side and other dynamics shaping the scenario of the market. In the compilation of the report, the forecasts are conducted in terms of CAGR, while other important criteria such as year-on-year growth and absolute dollar opportunity have also been incorporated presenting the client with crystal clear insights and future opportunities as far as the global berries market is concerned. 

Based on Region

  • North America
  • Europe
  • Latin America
  • APAC
  • Middle East & Africa

Based on End Use

  • Pouches
  • Glass Jar
  • Tin
  • Bulk

Based on Nature

  • Organic
  • Conventional

Based on Distribution Channel

  • Direct
  • Indirect

Multiple usage of berries to increase application particularly in the food and beverage industry

Berries are small, pulpy, and edible fruits. Berries are usually juicy, rounded, brightly colored, and sweet or sour, and do not have a stone or pit, although many pips or seeds may be present. Berries are eaten worldwide and often used in jams, preserves, cakes or pies. The market is witnessing an increase in demand for organic berries, after a long time rule of conventional berries. Organic berries are free from synthetic additives such as pesticides, chemical fertilizers, and dyes. They are not processed under industrial solvents, irradiation, or genetic engineering and the content is 95% or more certified organic. The remaining 5% can only be foods processed with additives from an approved list. The growing consciousness among people regarding their health is making them more inclined towards organic berries.

The current market trends indicate that the berries market is surging with an increase in the application areas. Berries are commonly used as dietary food or functional ingredients; these fruits are also used for natural food coloring, natural food flavoring, and other purposes as well. Natural food color or natural food flavor with nutrients are considered to be premium quality food ingredients. Hence, increasing preference for multi-use food ingredients translates in driving the revenue of the global berries market. For instance, cranberry is often used as food coloring worldwide. Among the major application areas of berries, food and beverage emerges as a leader. The food and beverage industry depicts the highest demand for berries as compared to other industries like pharmaceutical, cosmetics etc. The market size of the food and beverage industry in the global berries market is expected to reach a value of over US$ 70,000 Mn by the end of 2027, growing at a CAGR of 5.4% during the forecast period. Also, among the sub segments of food and beverages, beverage is a dominating sector in the global berries market and is expected to hold the highest market size by the end of 2027.

berries market

Growing awareness of the health benefits related to berries increases its application and makes it a preferred ingredient in RTD/RTE products

Berries are rich in antioxidants and have many health benefits; for instance, berries increase the antioxidant levels and reduce the risk of metabolic diseases including obesity and diabetes. Natural antioxidant sales is anticipated to grow at around 5% CAGR during the next five forecast years. Also, antioxidants have an increasing demand from the food and beverage industry, which is attributed to the increasing application in energy drinks and bars and powders; consequently the manufacturers of berries are experiencing significant demand across the food and beverage and cosmetic industries. Such energy drinks are experiencing a surge in their consumer base. People are growing fond of RTD (Ready to drink) and RTE (Ready to eat) products. Different flavours for food and beverages and nutritional benefits of berries are the most appealing and influencing factors that translate to increased demand from RTE and RTD products worldwide.

Company Profiles

  • Costa Group Holdings Ltd
  • SunOpta Inc 
  • Dole Food Company Inc          
  • Berry World Ltd.
  • Uren Food Group Limited
  • Dabur India Ltd.
  • PepsiCo Inc.
  • Ocean Spray Cranberry Inc.
  • Del Monte Pacific Limited
  • Agrana Beteiligungs-AG
  • Kerry Group plc
  • Symrise AG
  • California Giant Inc
  • Wish Farms Inc.,
  • Green Mountain Farm Direct
  • Others
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