Three-dimensional (3D) virtual reality may have started with gaming, but the technology is on its way to transforming the way we interact and work with each other. Whether it is Google's Cardboard SDK, Oculus VR's the Oculus Rift, HTC and Valve Corporation's HTC Vive, or Samsung Electronics' Samsung Gear VR, companies today have been thinking big and out of the box to deliver users the most immersive and engaging visual and audio experience. No longer restricted to the world of films and gaming, 3D virtuality is extending its capabilities to the healthcare, media and entertainment, and commerce and retail sectors. Using cutting-edge 3D virtuality technology, medical schools are seeking to capture the attention of a generation of students raised on smartphones. Virtual music concertswith 360-degree video and 3D audio have been breaking the confines of space and screen.
The unending possibilities that 3D virtuality brings to today's digital and connected world can be monetized with the strategic guidance of Persistence Market Research.