The growing adoption of big data and analytics has given retailers of all sizes a wealth of strategic information that will allow them to better understand their customers and cater to their changing demands and expectations in the form of a more customized shopping experience. The rise of e-commerce brings with it a host of benefits, including price transparency, access to more product information, convenience, and free shipping. But it also comes with the challenge of highly informed and extremely demanding customers and massive amounts of data. The only way this information can drive frontline differentiation is if retailers deploy advanced analytics with the right approaches and tools.
The team of analytical experts at Persistence Market Research is equipped with knowledge, experience, and methodologies to generate practical and relevant insights for clients in the retail business. We strive to identify and realize the key opportunities across the industry.