ID: PMRREP3200| 189 Pages | 17 Oct 2025 | Format: PDF, Excel, PPT* | Healthcare
The global ostomy care accessories market size is likely to be valued at US$ 3.7 billion in 2025 and is projected to reach US$ 5.4 billion by 2032, growing at a CAGR of 5.6% during the forecast period from 2025 to 2032. Global demand for ostomy care accessories is rising as patients increasingly seek convenient, safe, and easy-to-use products that enhance quality of life post-surgery. The growing prevalence of gastrointestinal diseases, colorectal cancer, and other conditions requiring ostomy procedures is boosting the adoption of advanced pouches, skin barriers, and supportive accessories.
| Key Insights | Details |
|---|---|
|
Ostomy Care Accessories Market Size (2025E) |
US$ 3.7 Bn |
|
Market Value Forecast (2032F) |
US$ 5.4 Bn |
|
Projected Growth (CAGR 2025 to 2032) |
5.6% |
|
Historical Market Growth (CAGR 2019 to 2024) |
4.7% |
The demand for effective medical solutions has risen due to the growing prevalence of gastrointestinal conditions, including colorectal and bladder cancers, Crohn’s disease, and ulcerative colitis, along with an increase in life-threatening abdominal injuries. Consequently, the need for ostomy care accessories is expected to expand across hospitals, ambulatory surgery centers, and home care settings.
For instance, according to the UK Government, nearly 17 million cases are reported due to gastrointestinal diseases every year, including colorectal cancer, Crohn’s disease, and ulcerative colitis. This high prevalence places a significant burden on the healthcare system and creates a steady demand for surgical interventions, including ostomy procedures and ostomy care accessories such as skin barriers, seals, and pouching systems, which are rising across hospitals, ambulatory surgery centers, and home care settings to ensure effective post-operative care, prevent leakage, and improve patient quality of life.
Increasing initiatives to raise awareness about ostomy care accessories are significantly propelling market growth. Various government bodies, non-profit organizations, and key industry players are conducting educational campaigns, patient support programs, and training workshops for stoma care. These initiatives help patients and caregivers understand the proper use of accessories, manage complications, and improve quality of life.
For instance, the European Ostomy Association (EOA) celebrates World Ostomy Day every three years on the first Saturday of October, with the next on October 4, 2025. The initiative raises awareness, fosters conversations, and promotes equity for ostomy patients worldwide. In the intervening years, it is observed as Ostomy Awareness Day with the same motto.
The market is restrained by limited reimbursement policies in developed countries such as the U.S. Although Medicare and private insurers provide some coverage, the reimbursement rates for ostomy supplies remain low. As a result, patients often bear significant out-of-pocket expenses, which discourages adoption of advanced and premium accessories, slowing overall market growth.
Moreover, the high incidence of peristomal skin complications, pouch leakage, and poor product fit are restraining market growth. Improperly fitted pouches or seals often lead to skin irritation, maceration, and infection, resulting in frequent changes and higher costs for patients. Persistent leakage issues can lower patient confidence, reduce adherence, and negatively impact quality of life. These challenges discourage many users from adopting advanced accessories and slow market growth despite product innovations.
For instance, according to a recent article which reported that in a study of 114 ostomy patients, 43% experienced leakage and 85% had peristomal skin complications, both significantly impacting quality of life, highlighting how leakage and skin issues remain major barriers to wider adoption of ostomy care accessories.
Government-supported reimbursement and subsidy programs for ostomy care accessories play a crucial role in increasing adoption and reducing financial barriers for patients and creating opportunities for market growth. Such initiatives ensure that ostomates can access necessary products without significant out-of-pocket expenses, fostering consistent demand and encouraging manufacturers to innovate and expand their offerings. For instance, in 2024, in Australia, the Commonwealth Stoma Appliance Scheme (SAS) provides free stoma appliances and related products to eligible patients. In the past year alone, the scheme supplied over AUD 111 million (USD 75,541,050 million) worth of stoma products, supporting patients in managing their condition effectively while creating a stable market opportunity for manufacturers.
Key players in the market are investing heavily in expanding their manufacturing capacities and upgrading production technologies. These initiatives enable companies to meet rising global demand, introduce innovative products, and improve supply chain efficiency.
For instance, in July 2025, Eakin Healthcare announced the launch of a new ostomy bag production line at its Cardiff Business Park facility. This £9 million (USD 1,056,780 million) initiative is set to quadruple production capacity for its flagship ModaVi ostomy pouches, enabling the company to meet rising global demand.
The ostomy care bags segment dominated the ostomy care accessories market in 2024, accounting for the revenue share of 83.4%. The segment’s strong performance is primarily driven by their essential role in waste collection following ostomy surgeries and their continuous usage by patients, ensuring steady demand. Advancements such as odor control, leak-proof designs, and skin-friendly materials further boost adoption rates. Additionally, the introduction of customized and compact pouching systems designed for improved convenience and mobility is expanding product adoption among younger and active ostomy patients.
The colostomy segment dominated the global ostomy care accessories market in 2024, accounting for the revenue share of 47.1%. This is due to the rising incidence of colorectal cancer, diverticulitis, and inflammatory bowel diseases such as Crohn’s disease and ulcerative colitis, which frequently necessitate colostomy procedures. For instance, according to the American Cancer Society, around 106,590 new colon cancer cases were reported in the U.S. in 2024, highlighting the growing need for ostomy care accessories. Additionally, advancements in post-operative care, enhanced surgical techniques, and the availability of patient-specific colostomy bags designed for comfort, odor control, and ease of use are improving quality of life and long-term adherence to ostomy care solutions.
The North American ostomy care accessories market remains the largest globally with a revenue share of 37.5% in 2024, led by the U.S., due to a high prevalence of ostomy procedures and growing awareness of post-operative care. Increasing geriatric population, rising cases of colorectal cancer, and inflammatory bowel diseases continue to drive demand for ostomy products. Major players such as 3M Company, Hollister Incorporated, and Torbot Group Inc. are expanding their portfolios with advanced skin barriers, leak-proof pouches, and user-friendly accessories to enhance patient comfort and reduce complications. Additionally, home healthcare services and hospital supply agreements are improving product accessibility, while innovations in skin-friendly adhesives and discreet pouch designs are shaping patient preferences, driving sustained market growth in North America.
The European Ostomy Care Accessories market is expected to grow steadily, driven by increasing health awareness, an ageing population, and a supportive healthcare infrastructure. Countries such as Germany, the UK, and France are witnessing rising demand for advanced ostomy solutions that enhance quality of life, including skin barriers, convex pouches, and irrigation accessories. Consumers are seeking products that combine comfort, convenience, and discretion, while hospitals and home care providers are adopting clinically validated, easy-to-use systems. Major companies in the region, such as Coloplast Group, ConvaTec, Inc., and Smith & Nephew, continue to innovate, offering products with hypoallergenic adhesives, customizable fits, and improved leak protection.
The Asia-Pacific ostomy care accessories market is projected to grow at the fastest CAGR from 2025 to 2032, fueled by rising healthcare awareness, increasing geriatric population, and urbanization. Countries such as Japan, China, and India are witnessing growing adoption of ostomy products due to improved healthcare access, rising incidence of colorectal cancer, and increasing awareness of post-operative care. In China, expanding healthcare infrastructure and entry of multinational players are driving market growth, while in Japan, demand for discreet and easy-to-use products is rising among elderly patients. India is expected to witness the highest growth, supported by growing health consciousness, rising disposable incomes, and the adoption of advanced ostomy care solutions. Companies are expanding product portfolios with innovative pouches, skin protection barriers, and supportive accessories, are further enhancing accessibility across the region.
The global ostomy care accessories market is highly competitive, with major players such as Coloplast Group, Hollister Incorporated, Smith & Nephew, and 3M Company leading the industry through strong brand portfolios, extensive distribution networks, and continuous product innovations. These companies focus on advanced skin barriers, leak-proof pouches, and user-friendly accessories to enhance patient comfort and adherence. Strategic initiatives such as mergers & acquisitions, regional expansions, and digital healthcare collaborations further strengthen their market position and drive market growth.
The global market is projected to be valued at US$ 3.7 Bn in 2025.
The market growth is being driven by increased awareness, a rising prevalence of gastrointestinal diseases, and continuous product innovations that enhance patient comfort and care.
The global market is poised to witness a CAGR of 5.6% between 2025 and 2032.
Government support and initiatives, along with rising investments and enhanced production capabilities, are creating significant growth opportunities in the market.
Coloplast Group, Hollister Incorporated, and Smith & Nephew are some key players.
|
Report Attribute |
Details |
|
Historical Data/Actuals |
2019 - 2024 |
|
Forecast Period |
2025 - 2032 |
|
Market Analysis |
Value: US$ Bn and Volume (if Available) |
|
Geographical Coverage |
|
|
Segmental Coverage |
|
|
Competitive Analysis |
|
|
Report Highlights |
|
By Product Type
By Application
By End-user
By Region
Delivery Timelines
For more information on this report and its delivery timelines please get in touch with our sales team.
About Author
