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Ostomy Care Accessories Market

Growing prevalence of IBD and colorectal cancer to create high demand for Ostomy Care Accessories driving the global market growth

Ostomy Care Accessories Market Segmented By Belt, Tapes and Adhesives, Skin Protection and Skin Barriers, Irrigation Sets and Sleeves, Convex Inserts and Stoma Caps Products

Ostomy Care Accessories Market Outlook (2023-2033)

Worldwide revenue from the ostomy care accessories market was about US$ 549.2 Mn in 2022, with the global market estimated to surge ahead at a CAGR of 6.3% to reach a valuation of US$ 1.1 Bn by the end of 2033.



Ostomy Care Accessories Market Size (2022)

US$ 549.2 Mn

Projected Market Value (2033)

US$ 1,078.3 Mn

Global Market Growth Rate (2023-2033)

6.3% CAGR

Market Share of Top 5 Countries


As assessed by Persistence Market Research, sealing application is expected to hold a largest market share of around 75.1% by 2023. Overall, ostomy care accessories market sales account for approximately 22.6% revenue share in the global stoma care market, which was valued at around US$ 2.6 Bn at the end of 2022.

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Sales Analysis of the Global Market from 2014 to 2022 Vs Market Outlook for 2023 to 2033

The global market for ostomy care accessories recorded a historic CAGR of 5.7% in the last 8 years from 2014 to 2022.

Demand for effective medical treatments has increased recently as a result of an increase in gastrointestinal diseases such as colorectal and bladder cancer, Crohn's disease, and ulcerative colitis as well as an increase in incidences of life-threatening abdominal trauma. The demand for ostomy care accessories is expected to rise in hospital settings, ambulatory surgery centres, and homecare settings.

  • For instance, around 60–70 million U.S. citizens suffered from gastrointestinal diseases, according to a research by the American Gastroenterological Association 2021 estimates.

Worldwide, stoma procedures have increased due to the rising incidence of several cancers, including colorectal and bladder cancer among the elderly population. Demand for ostomy care accessories is anticipated to increase as a result.

  • Approximately one to two million new cases of colorectal cancer (CRC) are diagnosed each year, making it the third most prevalent cancer in the world, according to a report published by NCBI.

Manufacturers in the market for ostomy care accessories are investing a lot into developing new products that will meet the unmet demands of a certain age range of the population. Additionally, producers are focusing on the female population and launching new products that will be convenient for women to use.

  • Hollister Incorporated launched the Infyna ChicTM intermittent catheter to the US market in March 2021. Women who use catheters can benefit from the product's high level of discretion.

With technology advancements and a change in lifestyles worldwide, digitalization is one of the most significant transformations in recent years. A significant portion of the population now makes purchases via online platforms. As a result, there has been a surge in online sales of ostomy care accessories due to the convenience of use and the option for customers to compare the features and pricing of products from various suppliers.

The global market is thus likely to show high growth over the coming years at a CAGR of 6.3% and reach a global market size of US$ 1.1 Bn by 2033.

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What Factors Will Drive the Market to Grow Over Forecast Period?

Increasing Adoption of Alcohol-free Ostomy Accessories

Healthcare professionals and end users are using alcohol-free ostomy accessories more regularly because of the superior comfort these products provide. When used over damaged skin, alcohol-free accessories like wipes, pastes, and barrier rings improve protection against transient stinging and burning. Several companies, including Coloplast, 3M, and Safe n Simple LLC, manufacture ostomy care accessories without alcohol.

  • For Instance, Cavilon™ no string barrier film by 3M™ is a terpolymer-based alcohol-free barrier film.

“Emerging Markets offer Major Opportunities”

Due to rising rates of numerous diseases such colorectal and bladder cancer and Crohn's disease, ostomy treatments are becoming more common, especially in developing nations. However, there aren't many healthcare facilities that deal with post-surgical ostomy complications, and there aren't many advanced ostomy care accessories available in these regions either. Market players are being influenced by the increased need for better healthcare facilities to enter, manufacture, and market improved ostomy accessories in these countries.

“Rise in Demand for Innovative and Advanced Technology”

Manufacturers are being encouraged to offer technologically advanced ostomy care accessories in response to the demand for novel and advanced ostomy care accessories that provide safety, security, and convenience of use. In order to stay competitive in the market, numerous regional and major ostomy care accessory manufacturers are regularly concentrating on producing new products, consequently, introduction of new products will create lucrative opportunities for manufacturers operating in the industry.

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Is there Any Impact on the Growth of the Ostomy Care Accessories Market?

Lack of Awareness in Developing Countries”

The number of ostomy patients is rising in emerging countries like India. The majority of the patient population, however, is not aware of the ostomy accessories that are offered on the market. This is limiting the expansion of the market for ostomy care accessories overall.

“Availability of Substitute for Intestine Waste Removal”

The quality of life of patients and their families is impacted by colostomies. As a result, research is ongoing to enhance ostomy appliances and provide advanced and effective solutions to recover control over bodily waste flow while avoiding issues related to wearing a pouch.

“Unfavorable Reimbursement Scenario in Certain Developed Countries”

The market for ostomy care accessories is growing slowly because of unfavourable reimbursement policies in developed countries such as the U.S. Although Medicare and other insurance companies offer coverage, the rate of reimbursement for ostomies in developed nations is quite low. Low adoption rates of these products are caused by the fact that patients must pay for these accessories out of their own pockets.

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Country-wise Insights

Why is the U.S. Market Booming?

“Presence of Major Players”

The U.S. accounted for around 88.1% market share in the North America ostomy care accessories market in 2022.

Inflammatory bowel disease had affected 1.3% of U.S. citizens as of 2015, according to the CDC estimates. By 2030, it is predicted that this number will surpass 3 million. As a result, ostomy care accessory sales will increase in the future. Key players like 3M and Coloplast Corporation's presence will also open up profitable prospects for the market to expand.

Will Germany Be a Lucrative Market for Ostomy Care Accessories Manufacturers?

“Growing Prevalence of Inflammatory Bowel Disease”

With a 26.0% market share, Germany dominates the market in Europe in 2022.

Crohn's disease, ulcerative colitis, and inflammatory bowel disease (IBD) are becoming more prevalent. IBD affects around 2.5 million to 3 million individuals across Europe, according to the European Crohn's and Colitis Organization. The expansion of this market in Germany is anticipated to be supported by an increase in the number of cases with these conditions.

How is Japan Emerging as a Prominent Market for Ostomy Care Accessories?

“Increasing Demand for Ileostomy and Colostomy Procedures”

Japan held a market share of about 5.5% of the global ostomy care accessories market in 2022.

Rising awareness is anticipated to increase demand for ostomy care accessories across the country. Additionally, there is a high need for colostomies nationwide, and many people in Japan have bladder problems. The geriatric population tends to have stomas and undergoes ileostomy and colostomy operations more frequently. Thus, a rising geriatric population and an increase in the number of patients with bladder issues are driving demand for ostomy care accessories in Japan.

Category-wise Insights

Which Product is Driving Growth of the Global Market?

“High Demand for Skin protection and Skin Barriers in Preventing Infections”

Skin protection and skin barriers segment held around 37.3% share of the total ostomy care accessories market in 2022.

An ostomy is a procedure of surgically making an opening in the abdomen that enables waste or urine excretion from the body. There is a strong demand for skin protections and skin barriers to protect the operated part from waste and pathogens due to the opening created during surgery making the abdominal region susceptible to infection and further complications.

Which Application Segment Has Dominated the Ostomy Care Accessories Market Globally?

“Growing Numbers of Stoma Surgeries”

Sealing segment holds a major market share of around 75.1% in 2022 globally. Ostomy Seals or sealings are intended to provide a tight seal and facilitate skin breathability while protecting the skin immediately surrounding the stoma from abrasion and damage. The utilisation of sealing products is also increasing as the number of stoma procedures increases, consequently resulting in the dominance of the segment.

Which End User Offers the Global Market a Profitable Outlook?

“Growing Awareness Regarding Available Ostomy Care Accessories”

Home care settings held the larger share of about 57.0% in 2022 within the global market.

Patients need post-operative care primarily at home after ostomy procedures since most people cannot afford the costs associated with extended hospital stays. Ostomy care is a lifetime necessity, and many patients choose home nursing care. As a result, the home care setting is dominating the market.

Competition Landscape

In order to maintain a dominant position in the industry by expanding their product portfolio, major companies in the ostomy care accessories market are concentrating on acquisitions. Key manufacturers and distributors are also forming alliances to broaden their reach on the international market and support end users for more successful market penetration. The leading companies are also concentrating on making acquisitions that would assist in establishing a broad and robust distribution network.

Key instances include:

  • In March 2021, Vizient, Inc. awarded Coloplast Group a contract for ostomy products. The agreement will increase its visibility within hospitals and other healthcare facilities and provide them the ability to offer their services and products to an increasing number of customers across the U. S.
  • In Jan 2020, Premier, Inc. and Coloplast had a partnership agreement for ostomy products. With the new partnership, Premier members had the access to the whole line of ostomy products from Coloplast, including ostomy pouches and necessary accessories.

Ostomy Care Accessories Industry Report Scope



Forecast Period


Historical Data Available for


Market Analysis

USD Million for Value

Key Countries Covered

  • U.S.
  • Canada
  • Brazil
  • Argentina
  • Mexico
  • Germany
  • France
  • U.K.
  • Italy
  • Spain
  • Russia
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • China
  • Japan
  • South Korea
  • Australia
  • New Zealand
  • Turkey
  • GCC
  • North Africa
  • South Africa

Key Market Segments Covered

  • Product
  • Application
  • End User
  • Region

Report Coverage

  • Market Forecast
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Key Companies’ Profile

  • Coloplast Group
  • Hollister Incorporated
  • ConvaTec, Inc.
  • Smith & Nephew
  • Scapa Healthcare
  • 3M Company
  • B.BraunMelsungen
  • Salts Healthcare Ltd.
  • Torbot Group Inc.
  • Nu-Hope Laboratories, Inc.
  • Marlen Development and Manufacture
  • FNC Medical
  • Cymed Ostomy Co.

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Key Segments Covered in Ostomy Care Accessories Industry Research


  • Belts, Tapes, Adhesives
  • Convex Inserts
  • Irrigation Sets & Sleeves
  • Skin Protection and Skin Barriers
  • Stoma Caps


  • Drainage
  • Sealing
  • Lubrication
  • Cleansing

End User:

  • Hospitals
  • Ambulatory Surgical Centers
  • Home Care Settings


  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

- Companies Covered in This Report -

  • Coloplast Group
  • Hollister Incorporated
  • ConvaTec, Inc.
  • Smith & Nephew
  • Scapa Healthcare
  • 3M Company
  • B.BraunMelsungen
  • Salts Healthcare Ltd.
  • Torbot Group Inc.
  • Nu-Hope Laboratories, Inc.
  • Marlen Development and Manufacture
  • FNC Medical
  • Cymed Ostomy Co.

- Frequently Asked Questions -

The global market is currently valued at around US$ 549.2 Mn in 2022.

Sales of the market are set to witness growth at a CAGR of 6.3% and be valued at around US$ 1.1 Bn by 2033.

Demand for the market increased at a 5.7% CAGR from 2014 to 2022.

U.S., Germany, Japan, France, and the UK accounted for the major share in the global market as of year 2022, holding around 59.3% market share.

The U.S. accounts for around 88.1% share of the North American market in 2022.

Latin America accounts for around 6.1% share of the global market in 2022.

Japan held a market share of about 5.5% of the global ostomy care accessories market in 2022.

Germany held about 26.0% of the regional market share at the end of 2022.

Brazil is set to expand at a CAGR rate of nearly 5.0% over the forecast period.

India is set to expand at a CAGR rate of nearly 7.3% over the forecast period.

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