Ostomy Care Accessories Market

Global Market Study on Ostomy Care Accessories: High Demand Witnessed for Skin Protection and Skin Barriers

Ostomy Care Accessories Market Segmented By belt, tapes and adhesives, skin protection and skin barriers, irrigation sets and sleeves, convex inserts and stoma caps product in hospitals, ambulatory Surgical Centers, and Home Care settings

  • June-2021
  • PMRREP3200
  • 207 Pages
  • Healthcare

Market Snapshot

Global demand for ostomy care accessories enjoyed year-on-year (YoY) growth of 6.6% in 2021, with a market value of around US$ 516 Mn. As per Persistence Market Research’s projections, skin protection and skin barriers hold a substantial share of nearly 45% in the overall market.

Find Out More about the Report Coverage


  • Coloplast Group
  • Hollister Incorporated
  • ConvaTec, Inc.
  • Smith & Nephew
  • Scapa Healthcare
  • 3M Company
  • B.BraunMelsungen
  • Salts Healthcare Ltd.
  • Torbot Group Inc.
  • Nu-Hope Laboratories, Inc.
  • Marlen Development and Manufacture
  • FNC Medical
  • Cymed Ostomy Co

Key Insights Covered in Ostomy Care Accessories Industry Survey:

  • Market Estimates and Forecasts (2016-2031)
  • Key Drivers and Restraints Shaping Market Growth
  • Segment-wise, Country-wise, and Region-wise Analysis
  • Competition Mapping and Benchmarking
  • Key Product Innovations and Regulatory Climate
  • COVID-19 Impact on Ostomy Care Accessoriesand How to Navigate
  • Recommendation on Key Winning Strategies

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Sales Analysis of Ostomy Care Accessories from 2016 to 2020 Vs Market Outlook for 2021 to 2031

Market growth in terms of CAGR from 2016 to 2020 for ostomy care accessories has been observed as 5%, wherein, skin protection and skin barriers held significant share in 2020.

A large pool of population is suffering from gastrointestinal diseases, and increasing prevalence of colorectal and bladder cancer leads to rise in ostomates, which has led to increasing demand for ostomy care accessories. Key market players are using collaborative approaches for the distribution and manufacturing of these products through various channels.

Over the forecast period of 2021-2031, the market is expected to expand at more than 7% CAGR.

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What are the Key Opportunities Awaiting Ostomy Care Accessory Manufacturers?

Many developing countries do not have skilled healthcare professionals as well as infrastructure to handle post-surgical ostomy complications. Rising number of cases of inflammatory bowel syndrome, gastrointestinal cancers, and colorectal cancers, and lack of pre-operative ostomy education significantly opens doors to many opportunities to penetrate untapped markets.

  • For instance, companies such as Convatec, Inc. increased its R&D expenditure to 4.3% of revenue in 2020 from 2.9% in 2019, so as to drive innovation capabilities and introduce new products into the market.

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What is the Main Restraining Factor for Ostomy Care Accessory Suppliers?

Lack of awareness and early ostomy education among patient groups creates anxiety among pre-operative patients in developing countries, which poses a challenge for caregivers, home health nurses, and healthcare professionals in the successful management of ostomy, and indirectly hinders demand for ostomy care accessories.

Unfavorable reimbursement scenarios in certain developed countries such as the U.S. and Canada also negatively impact demand for ostomy care accessories. Although Medicare and private insurance providers offer reimbursement, the reimbursement rate is quite low for ostomy in these countries. Since patients have to pay for these accessories out-of-pocket, adoption rates are very low, which is hindering market growth to some extent.

How Will Emerging Markets Offer Major Opportunities for Suppliers of Ostomy Care Accessories?

The number of ostomy surgeries is increasing in countries such as China and India, owing to rising incidence of various diseases such as colorectal and bladder cancers and Crohn’s disease. However, the number of healthcare facilities that handle post-surgical ostomy complications is relatively low, and the availability of advanced ostomy care accessories is also low in these regions.

Rising demand for better healthcare facilities is influencing market players to manufacture and distribute advanced ostomy accessories in these countries. To meet demand, manufacturers are also partnering with companies that are focused on providing services and products in these countries.

  • For instance, in July 2020, Coloplast partnered with the DKSH business unit, Asia’s leading partner for healthcare companies, to promote medical devices for patients in Thailand.


Country-wise Insights

What Makes the U.S. a Lucrative Market for Manufacturers of Ostomy Care Accessories?

The U.S. dominates the North American market with a market share of around 88%, and is projected to expand at a CAGR of 7.5% through the forecast period. Presence of key players such as Coloplast Group, 3M Company, Hollister Incorporated, and others contributes to the growth of the market in the country.

Many players are focusing on developing ostomy care products that protect the skin from further infection due to prolonged use, which, in turn, increases research & development spending of these key manufacturers, contributing toward growth of this market.

Will Germany Be a Prominent Market for Ostomy Care Accessor Producers?

Germany leads the European market for ostomy care accessories, and will continue to exhibit growth of close to 8% over the next ten years.

There has been rising prevalence in Crohn’s disease and ulcerative colitis & inflammatory bowel diseases (IBD) in the country. According to European Crohn’s and Colitis Organization, an estimated 0.3% of the European population suffers from IBD, equaling to 2.5 to 3 million cases. Rising number of cases is expected to support growth of this market in Germany.

Why is Japan an Emerging Market for Ostomy Care Accessories?

Japan dominates the Asia Pacific market with a 35.8% share in 2021, and is expected to rise at a CAGR of more than 8% through 2031. Factors such as mutual support and encouragement, education, and awareness campaigns by local authorities to lead better quality of life for ostomates in Japan is driving market growth.

What is the Outline of the Ostomy Care Accessories Industry in India?

India holds a revenue share of 18.2% in 2021 in the Asia Pacific market. Increased spending on healthcare is expected to boost demand for ostomy care accessories in India.

Rising demand for better healthcare facilities is influencing domestic players to manufacture and distribute advanced ostomy accessories in developing countries such as India.

India is expected to experience rapid growth over the forecast period due to the rising number of ostomy patients. However, there is lack of awareness amongst a majority of the patient population about the ostomy accessories available in the market.

Category-wise Insights

Why is Demand for Skin Protection and Skin Barriers High?

Skin protection and skin barriers accounted for the largest market share of nearly 45% in 2020. Manufacturers are focusing on developing more effective skin protection and skin barriers ostomy products.

Companies such as Coloplast and Convatec, Inc. are investing significantly in R&D activities to boost their market presence in this category. They are investing considerable amounts to drive innovation capabilities and introduce new products in the market.

  • For instance, Convatec, Inc. increased its R&D expenditure to 4.3% of revenue in 2020 from 2.9% in 2019.

Why is Application of Ostomy Care Accessories High for Sealing Purposes?

Sealing segment by application of ostomy care accessories is expected to grow to US$ 417 Mn by 2031-endfrom US$ 213 Mn in 2021. This represents a CAGR of around 7% from 2021-2031. The sealing segment contributes over 40% of total market share.

The segment is expected to be lucrative among all the applications. This is primarily due to high adoption of sealing products to avoid leakage and damage to peristomal skin.

How Has COVID-19 Impacted Sales of Ostomy Care Accessories?

The World Health Organization (WHO) announced COVID-19 as a world health emergency in January 2020. As per WHO, cases of COVID-19 have reached 178.8 million with 3.8 million deaths as on 23rd June 2021.

Medical device and healthcare industries as a whole were hit by pandemic challenges. Many countries, especially lower economic regions, import consumables, disposables, and raw materials from China. Regularly imported materials from China include API raw materials for the pharma industry and other consumables.

As importing was halted, it adversely affected the finances of a majority of healthcare companies. This also increased the prices of healthcare materials. Every industry, including healthcare, is suffering from a supply chain crisis.

On the other hand, the good part is that governments and business owners have started looking for alternatives, and this can benefit lower economies to source materials. Also, COVID-19 has compelled business people and investors across the world to reconsider their growth strategies and expertise.

Analysis of Ostomy Care Accessories Competitive Landscape

Key players are focusing on expansion in emerging countries and introducing features in their product lines. Market players are also engaged in expanding their regional presence through acquisitions, collaborations, expansions, product launches, and improvement of distribution channels.

  • In March 2018, ConvaTech Inc. acquired J&R Medical LLC, a Texas-based independent distributor of catheter-related supplies for the management of chronic conditions.
  • In March 2021, Coloplast Groupwas awarded a contract for ostomy products with Vizient, Inc. The agreement will strengthen its presence across hospitals and other healthcare organizations, and enable it to provide its products and services to more and more users across the U.S.
  • In April 2021, an announcement was made by Schweitzer-Mauduit International, Inc. that its acquisition got set up successfully with a U.K.-based company named Scapa Group Plc, which is a design, innovation, and manufacturing solutions provider for healthcare and industrial markets

Scope of Ostomy Care Accessories Market Report



Forecast Period


Historical Data Available for


Market Analysis

USD Million for Value,

Key Region Covered

  • North America
  • Latin America
  • Europe
  • Asia Pacific & Middle East
  • Africa

Key Countries Covered

  • US
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • India
  • Australia
  • New Zealand
  • South Africa
  • GCC Countries

Key Market Segments Covered

  • Product
  • Application
  • End User
  • Region

Key Companies Profiled

  • Coloplast Group
  • Hollister Incorporated
  • ConvaTec, Inc.
  • Smith & Nephew
  • Scapa Healthcare
  • 3M Company
  • B.Braun Melsungen
  • Salts Healthcare Ltd.
  • Torbot Group Inc.
  • Nu-Hope Laboratories, Inc.
  • Marlen Development and Manufacture
  • FNC Medical
  • Cymed Ostomy Co

Report Coverage

  • Market Forecasts
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Market Segments Covered in Ostomy Care Accessories Industry Research


  • Belts, Tapes, Adhesives
  • Convex Inserts
  • Irrigation Sets & Sleeves
  • Skin Protection and Skin Barriers
  • Stoma Caps


  • Drainage
  • Sealing
  • Lubrication
  • Cleansing

End Users

  • Hospitals
  • Ambulatory Surgical Centres
  • Home Care Settings

- FAQs -

The global ostomy care accessories market is worth US$ 516.2 Mn in 2021, and is expected to top US$ 1 Bn by 2031, owing to prevalence of colorectal and bladder cancer that is relatively high among the geriatric population.

The ostomy care accessories market is estimated to expand at a CAGR of more than 7% over the next ten years.

Acquisitions by key players in the market, increasing partnerships between manufacturers and distributors, and rising sales through non-conventional channels are key trends in this space.

Historically (2016-2020), the global market has progressed at a CAGR of 5%.

Technological innovation, increasing incidence of gastrointestinal diseases, rising number of campaigns to raise awareness about ostomy, and increasing ostomies among the geriatric population are factors driving market expansion.

Tier-1 companies such as Coloplast Group, Hollister Incorporated, and ConvaTec, Inc hold 61% market share.

The U.S., Germany, India, China, and Japan are the top 5 countries driving demand for ostomy care accessories.

North America holds around 1/3 revenue share in the global market.

The U.S., Germany, U.K., Japan, and China are prominent producers of ostomy care accessories.

Coloplast Group, Hollister Incorporated, ConvaTec, Inc, Smith & Nephew, Scapa Healthcare, and 3M Company are key exporters of ostomy care accessories.

In 2021, Japan and China are estimated to exhibit a market share of 5.5% and 3.9%, respectively. These two countries are expected to hold the hopes high for the growth of the market in the Asia Pacific region.


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