Video Surveillance Market

Global Market Study on Video Surveillance: Demand Surging with Artificial Intelligence Enhancing Surveillance Technology

Video Surveillance Market Segmented By Hardware, Video Management Software (VMS), Services Components in Analog Video Surveillance Systems, IP Video Surveillance Systems

About the Report

Demand for video surveillance is estimated to increase over time owing to rising need for physical security, combined with high usage of cloud-based services for centralized data. This growth will be driven by smart city infrastructure developments along with the deployment of constantly improving intelligent analytics and smart video management systems and storage solutions.

Persistence Market Research’s new study covers comprehensive insights about the market trends, value (US$ Bn) projections, recent developments, and dynamics in the global video surveillance market for the forecast period of 2021-2031.

The report tracks the global value of video surveillance in 20+ high-growth markets, with the regions of North America, Europe, and Asia offering the most opportunities to stakeholders. The report also analyzes the impact COVID-19 has had on the economy in general, and video surveillance in particular.

Find Out More about the Report Coverage


  • Honeywell International Inc.
  • Hangzhou Hikvision Digital Technology Co., Ltd.
  • Bosch Security Systems, Inc.
  • Dahua Technology Co., Ltd.
  • FLIR Systems, Inc.
  • Cisco Systems, Inc.
  • Samsung Electronics Co. Ltd.
  • NICE Systems Ltd.
  • Pelco Inc.
  • Panasonic i-PRO Sensing Solutions Co., Ltd.
  • Avigilon Corporation
  • Axis Communications AB
  • CP Plus
  • NEC Corporation
  • Genetec Inc. 

How will Artificial Intelligence Impact Demand for Video Surveillance?

Demand is increasing for AI-based video surveillance due to rise in need for public safety and crime management. AI mechanisms are built using a highly intuitive UI and deep learning algorithms to ensure smart and automated surveillance. Nowadays, AI temperature screening and face recognition are major trends in the video surveillance space.

As AI becomes broadly adopted across various industries, it is expected to be widely incorporated in video surveillance over the coming years. Edge-based AI (that filters and processes data locally on a camera) will be more universal, enabling end-to-end AI technology.

Face recognition, object recognition, event recognition, intelligent image processing, analytics, and remote asset management are some of the key technologies that are transforming video surveillance systems.

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Will Adoption of IP/Network-based CCTV Cameras Aid Market Growth?

IP/network cameras are connected devices that capture images in a high resolution and also enable video analytics, automatic alerts, and more. IP cameras offer better resolution and advanced features such as automatic alerts and video analytics, making them the most preferred source for video surveillance across the globe.

Furthermore, IP cameras can be used wirelessly via a Wi-Fi router, or with a wired network connected via Ethernet cable to a broadband router or modem. IP cameras capture images similarly as a digital camera, and compress the files to transmit them over a network.

IP cameras are gaining traction as they are cost-efficient and convenient for end users. Also, network-based CCTV systems provide various benefits to users, such as better work productivity, remote monitoring, traffic management, support in gathering evidence in legal cases, and also protection against theft. As a result, IP cameras are projected to majorly contribute to video surveillance sales in the near future.

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How is Video Surveillance Helping Organizations Ensure Public Safety?

Various public safety agencies are investing significantly in a wide variety of emerging technologies in order to provide efficient safety solutions. These include smart applications that securely link radio networks to users carrying smart-phones, video monitoring devices, and other smart wearable devices, that can be used to enhance accountability and security for civilians and officers, as well as in-built mobile applications to improve daily workflows.

Moreover, with rising anti-social behavior, terrorist attacks, and crime rates, governments have been adopting new strategies and technologies to ensure public security and safety. It has become vital to improve systems, respond to devastating attacks, and find cost-effective, safe, and practical solutions. This further adds momentum to market growth and creates productive opportunities for video surveillance providers.

Also, current CCTV cameras combined with latest video analytics software can be used as sophisticated IoT sensors, with both audio and video data, to help with everything from public safety to traffic management. This rising demand across various verticals is expected to create growth opportunity for manufacturers of video surveillance systems.

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Which Factors are Affecting Adoption of Video Surveillance?

One of the major challenges hampering demand growth for video surveillance is increase in privacy concerns. Beyond the requirement of an appropriate computing architecture, video surveillance system manufacturers have to face challenges concerning the adherence to data protection regulations and safeguarding of privacy. Indeed, deployment of surveillance sensors is subject to directives and laws about data protection and privacy, which sometimes tend to impose limitations on the scale and nature of deployment. Similarly, the use of drones also needs to be compliant to relevant regulations.


Country-wise Analysis            

What’s Driving Video Surveillance Demand in the U.S.?

Until 2020, video surveillance sales across the United States noted a Y-o-Y growth of over 7% to reach close to US$ 8 Bn. The market is set to further magnify at a CAGR of nearly 9% through 2031. Post the 9/11 terrorist attacks, there has been a noteworthy rise in the demand for efficient security and surveillance systems in the country.

The United States is viewed as a lucrative market for video surveillance systems, due to which, companies are setting up their businesses in the country in order to capture a large set of customers, hence, allowing them to achieve economies of scale.

Moreover, increasing government initiatives concerning the mandatory installation of video cameras in liquor stores with a view to provide security and safety are likely to boost the adoption of video surveillance systems in future.

How is India Surging Ahead in the India Video Surveillance Landscape?

Owing to increasing crime rates, communal violence, terrorism, etc., video surveillance has observed remarkable growth across India. Moreover, ongoing government projects such as citywide surveillance, educational reforms, and smart cities have further fuelled demand for highly impactful video surveillance solutions. In addition to increasing demand in industrial development and government projects, video surveillance systems are also being heavily installed in commercial establishments, residences, and transportation.

Further, several state governments across the country have ordered the installation of surveillance solutions at public places and quarantine centers to ensure the safety of the citizens from COVID-19. This has significantly increased demand for security and surveillance systems within the country. Given this, the market in India is estimated to cross a valuation of US$ 10 Bn by the end of 2031, registering a noteworthy CAGR of close to 19%.

What Makes China a Steady Demand Centre for Video Surveillance?

China is expected to register steady growth at a CAGR of more than 10% over the forecast period. Since the COVID-19 pandemic is affecting several sectors of the economy, and as the world is struggling with the same, video surveillance vendors are playing very crucial role in control measures.

Since the 1950s, mass surveillance has always been a facet of China’s political regime, but it has become more extensive as access to data gathering technology – including facial recognition software, intelligent video cameras, and computer monitoring programs – have improved. Thus, upgrade to advanced surveillance products such as AI-related video cameras will generate more revenue in the country in the near future.

Category-wise Insights      

Why is there Huge Demand for Video Surveillance Hardware?

Hardware components have dominated and accounted for a market share of 44.5% in 2020.  In this segment, IP cameras are estimated to further stimulate market growth, owing to technological advancements such as incorporation of Big Data and Internet of Things (IoT), configuration of deep learning algorithms to capture real-time video recordings, etc. The IP camera segment is projected to expand significantly at a CAGR of over 14% throughout the forecast period.

Will the Commercial Sector Aid Demand Growth for Video Surveillance Systems?

By application, the commercial sector is estimated to register a high CAGR of more than 12% throughout the forecast period. During the past 4-5 years, the commercial sector has witnessed robust increase in the demand for video surveillance. End users in this segment comprise media & entertainment, banking & financial, and wholesale or retail industries. Rising number of theft and fraudulent transactions in banks and financial institutions, and suspicious ATM withdrawals and ATM thefts across the world, are further driving the need for appropriate security measures. Also, with a stringent regulatory environment, video surveillance system deployment is expected to bolster over the coming years.

Geographical Aspect of Global Video Surveillance Market

North America is expected to dominate the market with the highest market share of around 23% by 2031. Integration of video surveillance solutions in the transportation industry is one of the major trends observed in this region. As witnessed by one of the market leaders Hikvision, emerging markets such as Russia, Saudi Arabia, and India are projected to generate high revenue due to their continuous rapid developments, while the U.K. and U.S. rank high among developed markets. The South Asia & Pacific region is witnessing tremendous growth in the use of video surveillance systems. IP-based surveillance systems are now considered indispensable across a range of industries and in government projects, leading to sustained demand.

How has COVID-19 Created Opportunities for Video Surveillance Providers?

As COVID-19 affected all technology markets, video surveillance is also expected to experience its effects in both, demand and supply. The past year has witnessed a quick uptake of AI and video analytics in security cameras, along with rising movement toward analytics solutions and cloud-based storage. AI enables deep learning to provide accurate and reliable detection of certain events such as line-crossing, suspicious activity, or loitering. With this technology, the more data it processes, the more it learns about routines and patterns.

Video surveillance configured with deep learning can even identify the difference between people, animals, or objects, resulting in reduction of the number of false alarms. Thus, the COVID-19 pandemic has created a positive impact on the video surveillance market, and has generated numerous opportunities for providers across regions.

Market Share Analysis of Video Surveillance Vendors

The global video surveillance industry is fragmented in nature, with a majority of share held by leading video surveillance providers. Companies holding a market share above 10% belongs to the tier-1 group. Tier-1 vendors such as Hangzhou Hikvision Digital Technology Co Ltd., and Samsung Electronics are the most experienced and predominant in the market, and possess substantial regional coverage, globally.

Companies with a market share of 5% to 10% are estimated to be promising players. These companies are expected to showcase a major growth trend and upscale the opportunities that the global market has to offer in order to accommodate business expansion and revenue generation.

Companies occupying a pretty lower size with a share less than 5%, are strategizing to attract new clientele in foreign markets. Companies in this group are Axis Communications AB, Panasonic i-PRO Sensing Solutions Co., Ltd., and Avigilon Corporation, Pelco Inc., among others.

Competition Landscape

Persistence Market Research has profiled the following prominent video surveillance providers in its report:

  • Honeywell International Inc.
  • Hangzhou Hikvision Digital Technology Co., Ltd.
  • Bosch Security Systems, Inc.
  • Dahua Technology Co., Ltd.
  • FLIR Systems, Inc.
  • Cisco Systems, Inc.
  • Samsung Electronics Co. Ltd.
  • NICE Systems Ltd.
  • Pelco Inc.
  • Panasonic i-PRO Sensing Solutions Co., Ltd.
  • Avigilon Corporation
  • Axis Communications AB
  • CP Plus
  • NEC Corporation
  • Genetec Inc.

These above-mentioned players rely on various expansion strategies to make their presence felt across lucrative markets. These strategies include collaboration with key players, product launches, acquisitions, partnerships, and enhancement of distribution networks at regional and global levels.

  • For instance, in July 2019, Honeywell launched 30 Series IP Cameras, a new suite of video cameras aimed at strengthening building safety and security through secure channel encryption and advanced analytics.
  • In Feb 2021, Hikvision introduced a new traffic product - ITS camera – which is designed to optimize traffic flow and enhance road safety. The camera features different skills and abilities, including traffic violation detection, boasting speed detection, vehicle attribute analysis, and automated plate recognition in one housing.
  • In October 2019, Bosch and Convergint collaborated with an aim to introduce cities and municipalities with advanced video analytics technology, in order to integrate intelligence with their infrastructure. The technology exists in Bosch’s IP cameras to enable intelligent devices for smart parking solutions and smooth traffic flow.

Video Surveillance Market Report Scope



Forecast Period                          


Historical Data Available for


Market Analysis

US$ Mn for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

Key Countries Covered

  • U.S.
  • India
  • Canada
  • Germany
  • China
  • Italy
  • France
  • U.K.
  • Spain
  • GCC and South Africa

Key Segments Covered

  • Component,
  • Type
  • Application
  • Region

Key Companies Profiled

  • Honeywell International Inc.
  • Hangzhou Hikvision Digital Technology Co., Ltd.
  • Bosch Security Systems, Inc.
  • Dahua Technology Co., Ltd.
  • FLIR Systems, Inc.
  • Cisco Systems, Inc.
  • Samsung Electronics Co. Ltd.
  • NICE Systems Ltd.
  • Pelco Inc.
  • Panasonic i-PRO Sensing Solutions Co., Ltd.
  • Avigilon Corporation
  • Axis Communications AB
  • CP Plus
  • NEC Corporation
  • Genetec Inc.

Customization & Pricing

Available upon Request

Key questions answered in the report

  • How will the video surveillance market expand until 2031?

    Persistence Market Research projects the market to register a CAGR worth over 11% across the 2021-2031 assessment period.  Market growth is driven by the growing need to ensure safety and regulatory compliance.

  • How are video surveillance sales faring?

    In recent years, demand for video surveillance has been increasing owing to growing adoption of IP/network cameras, public safety & security, increasing government initiative towards smart cities, etc.

  • Who are the leading providers of video surveillance?

    Prominent players providing video surveillance systems and services include Honeywell International Inc., Hikvision, Dahua Technology, and Bosch Security Systems, among others.

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  • Is the market research conducted by Persistence Market Research?

    Yes, the report has been compiled by expert analysts of Persistence Market Research, through a combination of primary and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

  • What research methodology is followed by Persistence Market Research?

    Persistence Market Research follows a methodology that encompasses the demand-side assessment of the market, and triangulates the same through a supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions.

  • Who are the respondents for primary research?

    Persistence Market Research speaks to stakeholders across the spectrum, including C-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

  • What are the sources of secondary research?

    Persistence Market Research conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

  • Is a sample of this report available for evaluation?

    Yes, you can request a sample, and it will be sent to you through an email.

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Key Segments Covered


  • Hardware
    • Analog CCTV Cameras
    • IP CCTV Cameras
    • Network Video Recorders
    • Security Monitors & Displays
    • Others
  • Video Management Software (VMS)
    • Cloud-based
    • On-Premise
  • Services
    • Managed Security Services
    • Professional Services
      • System Integration & Implementation
      • Security Consulting
      • Support & Maintenance


  • Analog Video Surveillance Systems
  • IP Video Surveillance Systems


  • Residential
  • Commercial
    • Banks & Financial Institutions
    • Academic Institutions
    • Transportation (Airports, Railways, Ports, Traffic Systems)
    • Corporate/Business Parks & Offices
    • Retail Complexes & Malls
    • Healthcare Facilities
    • Others
  • Industrial
    • Energy & Power Plants
    • Manufacturing Facilities
    • Others
    • Government & Defense
    • Government Offices
    • Military & Defense Bases
    • Correctional Facilities
    • Others


  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa (MEA)

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