Video Communication Platform as a Service (PaaS) Market Segmentation (By Deployment - Public Cloud, Private Cloud; By Application - Video Conference and Collaboration, Broadcasting Video Communication, Real-time Video Communication, Video Content Management, Others; By End-use – Social, Media & Entertainment, Education, Healthcare, Banking & Finance) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016-2024

A new report published by Persistence Market Research on the global video communication Platform as a Service (PaaS) market analyzes opportunities in the market and presents updates and insights pertaining to various segments of the global video communication Platform as a Service (PaaS) market over an eight-year forecast period 2016–2024.

Video Communication Platform as a Service (Video PaaS) is a cloud-based platform that enables developers to add real-time video communication features in their applications without any requirement to build backend infrastructure and interfaces. The PaaS offers all kinds of services and tools needed to embed real-time communication capabilities into web-based applications or to develop real-time communication applications, business processes, or mobile apps.

To understand consumption patterns and assess opportunities in the global video communication Platform as a Service (PaaS) market, the report is divided into four sections namely, by Deployment Type, by Application, by End Use, and by Region. The report analyzes the global video communication Platform as a Service (PaaS) market performance in terms of market value across the different segments and regions. The report also includes an in-depth analysis of key drivers, restraints, trends, and opportunities witnessed in the market. The subsequent sections analyze the global video communication Platform as a Service (PaaS) market on the basis of deployment type, application, end use, and region; and present a comprehensive forecast for the period 2016–2024.

The report covers an in-depth analysis of all components of the global video communication Platform as a Service (PaaS) market value chain. The final section of the report on the global video communication Platform as a Service (PaaS) market includes a competitive landscape to provide a dashboard view of the global video communication Platform as a Service (PaaS) market manufacturers, retailers, and distributors. Some of the market players featured in the report are GENBAND, Vidyo Inc., SightCall, Twilio, Inc., TokBox, Xura, Sinch, and Agora.io.

Research methodology

To deduce the market size, the report considers various aspects based on secondary research. Furthermore, key data points such as region-wise split and market split by deployment type, application type, and end use, and qualitative inputs from primary respondents have been incorporated to arrive at appropriate market estimates. The forecast presented in the report assesses total revenue generated and expected revenue contribution in the global video communication Platform as a Service (PaaS) market.

The report begins with sizing the market in terms of value and volume. This forms the basis for forecasting how the market is anticipated to take shape in the near future. Given the characteristics of the market, gathered data is triangulated through different analysis based on supply side and demand side drivers and other dynamics of the global video communication Platform as a Service (PaaS) market. To develop the market forecast, Persistence Market Research has also included a comprehensive factor analysis to understand the impact of various forces/factors on the target market. The report provides forecasts not only in terms of CAGR but also presents a detailed analysis on the basis of key parameters such as Year-on-Year (Y-o-Y) growth to understand predictability of the market and to identify the right opportunities.

Another key feature of this report is the analysis of the global video communication Platform as a Service (PaaS) market and the corresponding revenue forecast in terms of absolute dollar opportunity, critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales perspective in the global video communication Platform as a Service (PaaS) market. To understand key segments in terms of their growth and performance in the global video communication Platform as a Service (PaaS) market, Persistence Market Research has also developed a market attractiveness index to help providers identify existing market opportunities in the global video communication Platform as a Service (PaaS) market.

A video conference is a face-to-face visual connection between two or multiple group of people residing in separate locations, for the purpose of communication. Video conferencing offers transmission of static images, text, full-motion video images, and high-quality audio between two locations. The global video communication Platform as a Service (PaaS) market is projected to register a CAGR of 39.2% in terms of value during the forecast period.

Key market dynamics

Factors such as increasing demand for video conferencing services in media, business, education, and healthcare; growing enterprise adoption of video communication facilities; and an increasing penetration of the internet across the globe is likely to positively impact the growth of the global video communication Platform as a Service (PaaS) market over the forecast period. Growth of cloud integration is further fueling the revenue growth of the global video communication Platform as a Service (PaaS) market. However, rising concerns regarding data security, increasing quality issues, and lack of a proper business case for real-time communications is likely to restrict growth of the global video communication Platform as a Service (PaaS) market over the forecast period.

Several trends are likely to govern the global video communication Platform as a Service (PaaS) market in the next eight years. Rising popularity of 3D video conferencing, increasing focus on mobile video conferencing, growing adoption of browser-based video conferencing using WebRTC, and an adoption of the private cloud by service providers are some of the trends expected to impact the global video communication Platform as a Service (PaaS) market during the forecast period. 

Segment analysis

The global video communication Platform as a Service (PaaS) market is segmented on the basis of Deployment Type (Public Cloud, Private Cloud); Application (Video Conference & Collaboration, Broadcasting Video Communication, Real Time Video Communication, Video Content Management, Others); and End Use (Social, Media & Entertainment, Education, Healthcare, Banking & Finance). By deployment type, the Private Cloud segment is estimated to account for a significantly high value share of 57.4% by 2016 end. The Public Cloud segment is expected to account for 30.9% value share in the global video communication Platform as a Service (PaaS) market by 2024. By application, the Broadcasting Video Communication segment revenue is projected to register Y-o-Y growth rates ranging from 21.7% to 41.5% over 2016–2024. This segment is expected to expand at a comparatively high CAGR of 41.4% over the forecast period. The Video Content Management segment is expected to expand at a significant CAGR over the forecast period. By end use, revenue from the Education segment is expected to register a relatively high CAGR during the forecast period. This segment is estimated to account for a significantly high value share of 37.5% by 2016 end. The Social and Healthcare segments are projected to register significant CAGRs over the forecast period.

Regional analysis

The global video communication Platform as a Service (PaaS) market is segmented into the five main regions of North America, Latin America, Europe, Asia-Pacific, and Middle East & Africa. North America is estimated to be the largest market in the global video communication Platform as a Service (PaaS) market by 2016 end in terms of volume. In terms of value, the market in North America is estimated to account for a significantly high market share of 85.4% by 2016 end and is expected to expand at a CAGR of 39.1% over the forecast period. The APAC and Europe markets are projected to expand at CAGRs of 38.8% and 40.3% respectively over the forecast period.

Key market players

GENBAND, Vidyo Inc., SightCall, Twilio, Inc., TokBox, Xura, Sinch, and Agora.io are the main companies operating in the global video communication Platform as a Service (PaaS) market.

Company Profiles 

• Vidyo
• GENBAND
• Tokbox
• Xura
• Sinch
• Agro.io
• Twilio, Inc.
• Sightcall
• Others