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Video PaaS Market

Global Market Study on Video Communication Platform as a Service (PaaS): Private Cloud to Account for Over 50% Market Share

Video Communication Platform as a Service Market Segmented By Public Cloud, Private Cloud Deployment Type in Video Conference & Collaboration, Broadcasting Video Communication, Real Time Video Communication, Video Content Management

Video PaaS Market Outlook (2023-2033)

As of 2022, global demand for the video PaaS Market is a valuation of US$ 4,876.5 Mn and is forecasted to have a sales revenue of US$ 58,718.70 Mn by the end of 2033 and as of 2023, the video PaaS market is estimated to be US$ 6,042.0 Mn. The video PaaS Market is predicted to progress at a CAGR of 25.5% from 2023-33.

Video platform as a service (PaaS) software provides APIs for developing video-based applications such as video chat tools, live streaming platforms, video hosting sites, and more. A video conference is a face-to-face visual connection made between two or more people living in different locations for the purpose of communication.

Video communication platform as a service (PaaS) is a cloud-based delivery model that enables users to add real-time communication functions such as voice, video, and messaging to business applications by deploying application-programming interfaces.

The risk of data security is a factor that is expected to restrain the growth of the global video PaaS market over the forecast period, as rising quality concerns, and Increasing quality concerns are expected to hamper the global video PaaS market's growth over the forecast period. Because there are numerous issues with video quality, high-quality video conferencing is a top priority for business organizations.

The market in North America held the largest market share of 27.60% in 2022 and Europe region held a 21.6% value share in the global market during 2022.

Video PaaS Market Size (2022)

US$ 4,876.5 Mn

Projected Market Value (2033)

US$ 58,718.70 Mn

Global Market Growth Rate (2023-2033)

25.5%

Public Cloud Market Share (2022)

56.8%

US Market Share (2022)

27.6%

Real-time Video Communication Market Share (2022)

28.7%

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Why is Video PaaS Market Popular in PaaS Market?

“Growing demand for video conferencing services is Primarily Attributed to Rising Demand for The Video PaaS Market”

Growing application virtualization requirements, combined with an increasing number of mobile users, have prompted many businesses to adopt cloud-based video conferencing services. This growing adoption can be found in a variety of industries, including healthcare, education, government, and media, and is expected to support market growth over the forecast period.

  • In May 2022, Laminar, a platform as a service (PaaS) for video streaming infrastructure, has raised $5 million in venture capital from Leo Capital, Artha India Ventures, Garuda Ventures, Cloud Capital VC, and Sampson Acquisitions, Inc.
  • In Aug 2022, Qumu Video Engagement Platform Launches on Google Cloud Marketplace Qumu's Transformation into the Software-as-a-Service (SaaS) Enterprise, Broadens and Streamlines Market Access to the Capabilities of the Qumu Video Engagement Platform
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Which factor is driving the Opportunity in the U.S. for Video PaaS Sales?

“Rising Demand of Video Conferencing Driving the Opportunity in US Market”

Due to the significant presence of numerous organizations in the country, the U.S. now has the largest market for video PaaS. The tremendous growth in demand for video PaaS for a variety of end uses, including residential, commercial, media, business, education, healthcare, and industrial.

In addition, the U.S. dominates the world market. Major companies as well as students use this solution in US.

Due to these reasons, in 2022, the U.S. video PaaS Market companies helped the country to account for a dominant share of 18.7% in the global marketplace.

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Which Countries in Asia Have the High Global CAGR for the Video PaaS Market?

“India has high global CAGR for Video PaaS Market”

In this pandemic era, video conferencing has become an essential component for all businesses in India. As working from home becomes more common, the demand for video conferencing and other video services for businesses and students is only expected to grow, boosting the video PaaS market.

The VooV Meeting platform has grown in popularity due to its high quality, reliable, and secure functions, which enable users to fully utilize its potential.

The CAGR for India's adoption of video PaaS Markets is predicted to be around 29.5%.

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Which Countries in Europe have the high global Markets for Video PaaS Market?

“Germany Has a High Global Market Share in The Europe Region”

The rising popularity of 3D video conferencing, increased focus on mobile video conferencing, growing adoption of browser-based video conferencing using WebRTC, and the presence of a large number of organizations and service providers' adoption of the private cloud are some of the trends dominating the Europe region.

The growing emphasis on the developing IoT industry is driving up demand for video PaaS are influencing the growth of VPaaS in Germany.

Due to this reason, the video PaaS Market for Germany in 2022 held a market share of 13.8% in the global video PaaS Market.

Category-wise Insights

Which Deployment of the Video PaaS Market Held the Largest Market Share?

“Public Cloud Allows to Have the Larger Market Share”

When it comes to displaying technologies, public cloud video PaaS dominates the market and have the highest market share compared to the private cloud. The reason for this market dominance is that only the enterprises with the expendable revenue can affords a private cloud service, allowing public cloud to attract users, especially from the small and medium enterprises segment.

In 2022, the public cloud video PaaS market share was estimated to dominate the global market and account for 56.8% of the total market value share.

Which Communication Segment of the Video PaaS Market Holds a Larger Share Market?

“Real-Time Video Communication Holds a Larger Share Market”

In 2022, it was estimated that the real-time Video Communication category accounted for 28.7% of the market share.

Real-time video conferencing is the leading example of the new era of remote work, allowing users to communicate face-to-face through a screen with minimal lag time, just as if they were in the same physical location. In the real-time video, communication users can solve on-time queries within a seconds.

Competitive Landscape

It is estimated that these market participants will lead the video PaaS market by launching new products and expanding internationally. Key participants' key business strategy is to collaborate with other businesses involved in digital technologies and digital transformation to improve their video PaaS products and increase sales.

  • In Aug 2022, Enghouse Vidyo Introduces a Next-Generation Virtual Health Care Platform. Vidyo is growing through new innovations and the advancement of its partnership with ViTel Net, a pioneer in healthcare innovation and enterprise virtual care.
  • In Aug 2022, Zoom announced the launch of its new video software development kit (SDK), which will enable developers to build video-based software and desktop experiences with native user interface design by leveraging Zoom's HD video, audio, and interactive features.

Recent developments related to key players providing the video PaaS Market have been tracked by the analysts at Persistence Market Research, which will be accessible in the full report.

Video PaaS Market Report Scope

Attribute

Details

Forecast Period

2023-2033

Historical Data Available for

2018-2022

Market Analysis

US$ Mn for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East and Africa (MEA)

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Malaysia
  • Singapore
  • Australia
  • New Zealand
  • Turkey
  • South Africa
  • GCC Countries

Key Market Segments Covered

  • Deployment
  • Application
  • End-use
  • By Region

Key Companies Profiled

  • Vidyo
  • GENBAND
  • Tokbox
  • Xura
  • Sinch
  • Agro.io
  • Twilio, Inc.
  • Sightcall
  • Others

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Key Segments of Video PaaS Market Research

By Deployment:

  • Public Cloud
  • Private Cloud

By Application:

  • Broadcasting Video Communication
  • Real-time Video communication
  • Video Content Management
  • Others

By End User:

  • Social
  • Media & Entertainment
  • Education
  • Healthcare
  • Banking & Finance
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East and Africa (MEA)

- Companies Covered in This Report -

  • Vidyo
  • Agro.io
  • Twilio, Inc.
  • Sightcall
  • Wistia
  • Vonage
  • Cloudinary
  • EnableX
  • VideoMost
  • Agora
  • Tokbox
  • Xura
  • Sinch

- Frequently Asked Questions -

In 2022, demand for the video PaaS Market amounted to US$ 4,876.5 Mn.

The global video PaaS Market is estimated to grow at a CAGR of 25.5% over the forecast period.

The market for video PaaS Market is forecasted to have a market value of US$ 58,718.7 Mn by 2033.

Demand for the video PaaS Market in India is projected to rise at 29.5% CAGR over the forecast period.

In 2022, North America video PaaS market held a dominant market share of 27.6%.

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