Toilet Seat Sanitizer Market

Global Market Study on Toilet Seat Sanitizer Market: Toilet Seat Sanitizer to Generate High Revenue for Market Players across Regions

Toilet Seat Sanitizer Market Segmented By Product, Consumer Orientation, Material Type, Sales Channel, and Region

Report ID: PMRREP19183

Number of Pages: 300

Format: PPT*, PDF, EXCEL

Industry: Consumer Goods

Published Date: December-2022

Report Price

$4900*

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Toilet Seat Sanitizer Market Snapshot

According to Persistence Market Research, the toilet seat sanitizer market generated a revenue of US$ 692.6 Mn in 2022. The demand for toilet seat sanitizer will accelerate, with the top market players holding a prominent share of the market in 2022. The global market is expected to reach US$ 1,455.6 Mn by 2033, growing at a ~ 7.0% CAGR from 2023 to 2033.

Attributes Key Insights

Toilet Seat Sanitizer Market Size (2022A)

US$ 692.6 Mn

Toilet Seat Sanitizer Market Size (2023E)

US$ 738.1 Mn

Projected Toilet Seat Sanitizer market Value (2033F)

US$ 1,455.6 Mn

Value CAGR (2023-2033)

7.0%

Collective Value Share: Top 3 Countries (2022)

~30%

The growing concern for hygiene and sanitation has led to an increase in the demand for toilet seat sanitizer in recent years. In the near future, this factor is probably going to contribute to the expansion of the global market for toilet seat sanitizers. One is protected from a variety of illnesses and bacteria by using a toilet seat sanitizer.

These hand sanitizers have developed into a necessity that is quite practical and that one simply cannot leave home without. These sprays reduce the risk of developing urinary tract infections, destroy bacteria, and are lightweight. The growing concern for hygiene and sanitation has led to an increase in the demand for toilet seat sanitizer in recent years.

In the near future, this factor is probably going to contribute to the expansion of the global market for toilet seat sanitizers. One is protected from a variety of illnesses and bacteria by using a toilet seat sanitizer. These hand sanitizers have developed into a necessity that is quite practical and that one simply cannot leave home without. These sprays reduce the risk of developing urinary tract infections, destroy bacteria, and are lightweight.

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Toilet Seat Sanitizer Market Analysis from 2017 to 2022 Vs Market Outlook for 2023 to 2033

Historically, between 2017 and 2022, the use of toilet seat sanitizer grew at a rate of about 5.3% CAGR, with developed nations including the United States, Canada, Germany, and the United Kingdom accounting for a sizeable portion of the global market.

The toilet seat sanitizer market is anticipated to maintain its potential during the forecast period. Nowadays, individuals are more likely to purchase newly released products, particularly those that focus on sanitation and cleanliness, such as toilet seat sanitizer. Because people are becoming more and more concerned about their health, the market for toilet seat sanitizer is constantly expanding.

More people are aware of the illnesses caused by the bacteria found in unclean restrooms, including cholera, diarrhea, hepatitis A, typhoid, and dysentery. This is one of the main reasons that the use of toilet seat sanitizers is anticipate to increase over the next several years. Additionally, it is expect that characteristics associated to the product, such as small container sizes, fragrant scents, and ease of use, would drive and encourage the use of toilet seat sanitizers during the forecast period.

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How the Promotional Activities by Players Drawing Consumers' Attention?

To increase sales of hand sanitizers and forge a significant market presence, several brand owners and producers make a variety of claims and associations. Customers are typically drawn in by terms like eco-friendly packaging, herbal and natural components, anti-bacterial, organic sanitizer, and others with similar connotations.

With promises like "able to remove 99.9% of germs," toilet seat sanitizers are frequently advertised as goods that provide more hygiene than standard solutions. Additionally, several companies are spending money on research and development to provide a unique toilet sanitizer, in contrast to traditional toilet cleaner solutions. For instance, P Square Solutions LLC, a provider of toll system solutions, debuted its "My Spray" toilet seat sanitizer in 2021.

According to the manufacturer, its spray sanitizer evaporates and dries in just 5 seconds while eradicating 99.99% of germs on toilet seats. This new launch helps the company obtain a competitive edge in the industry.

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How is the Increasing Demand in the Healthcare Industry helping Market Growth?

Because of the rising concern for the safety and cleanliness of healthcare facilities, there has been a strong demand for toilet seat sanitizer in the market. The likelihood of germs and bacteria spreading from a toilet seat is higher in hospitals and clinics, which increases the risk of diseases including urinary tract infections, which are particularly common among women. The need for toilet seat sanitizer in the healthcare industry is increased by such a situation.

Sanitizer is also becoming more common in public infrastructure facilities due to the ongoing COVID-19 outbreak. During the projection period, this is anticipated to accelerate market growth.

Country-wise Insights

How is Rising Urinary Tract Infections in the U.S. Encouraging Product Adoption?

In 2022, the U.S. market held a substantial share of around 19.4% in the global market. In comparison to other countries, the United States has a high level of health consciousness. As a result, the market for toilet seat sanitizer in the area is expanding quickly. In addition, the regional government's initiatives to keep public restrooms clean is anticipated to open up more business chances for participants in the sector.

How is the Toilet Seat Sanitizer Market Faring in the U.K.?

The U.K. held a prominent share in the European market in 2022 and is predicted to continue expanding quickly. The most well-known campgrounds in the world are located in Europe. Outdoor adventure sports and the wilderness are very important in the area. In order to make it easier for people to use this sanitizer in public restrooms while travelling, many market players have modified their product offerings and introduced a travel-friendly packing toilet seat sanitizer spray.

This spray kills germs and bacteria on the toilet seat as well as the unpleasant smell. Many travellers take all necessary safety precautions before visiting any location. Thus, increased travel-related use of toilet seat sanitizer is also anticipate to boost sales in the upcoming years.

How do Social Welfare Agencies and Organizations Contribute to Hygiene and Sanitation Promotion in Brazil?

In the Latin American region, the market in Brazil is expect to grow at a CAGR of around ~9.2% during the forecast year. In developing nations like Brazil, a large number of non-governmental organisations and groups promote cleanliness and hygiene.

For instance, UNICEF runs numerous initiatives in the area to raise awareness of cleanliness and hygiene. Through awareness programmes, UNICEF encourages proper infection, hygiene prevention, and control measures at home and in institutions. Therefore, the initiatives made by such organisations are significant to increase the degree of awareness regarding toilet sanitization, which is further likely to have a favourable impact on the market growth in Brazil in the upcoming year.

How did the Indian Market Transitioned since the Introduction of Herbal Toilet Seat Sanitizer?

Due to rising brand recognition and the launch of the herbal product in the nation, the Indian market for toilet seat sanitizer is expected to grow at an amazing rate of around 11.8% CAGR in the South Asian market. People are becoming more aware of the negative consequences of synthetic chemicals, which is motivating them to switch to natural and herbal remedies.

For instance, an Indian organization called Herbal Strategy has introduced a natural oil-based herbal toilet seat sanitizer as part of its mission to find workable herbal substitutes for the vast array of chemical goods. To advertise its unique selling propositions, the corporation is increasingly adopting terms with positive connotations, such as "travel companion," "eco-friendly," "biodegradable," "skin safe," "infant safe," and "pet-friendly." Such actions done by market participants are likely to create new sales prospects.

Category-wise Insights

Which Category of Toilet Seat Sanitizers Commands the Market?

Spray toilet seat sanitizers are anticipated to grow in popularity at an amazing rate of around 6.5% CAGR during the forecast period. In comparison to liquid sanitizers, the extended use of spray toilet seat sanitizers for cleaning other toilet surfaces such taps, flush, doors, and handles is anticipated to accelerate their acceptance during the projected period.

In addition, the industry participants are creating more fresh sanitizers in an effort to grow their businesses internationally. For instance, Pee Safe introduced a toilet seat sanitizer with a variety of scent options that deodorizes to get rid of stink within 10 seconds and gets rid of bacteria and germs from the door handle, flush, and taps.

Which End User Segment has the Largest Market for Toilet Seat Cleaners?

Institutional restrooms were in second place in terms of end users in 2022, with a share of ~25.8%, and public restrooms came in third with a share of ~22.6%. Because it is impossible to wipe the toilet after every use in these locations, the likelihood of a UTI and other illnesses is significant. For this reason, many choose sanitizer and other disinfection sprays in institutional and public restrooms.

What is the Prominence of Online Retail during the Forecast Period?

Online merchants are expect to dominate during the projected period, with a CAGR of ~11.4%, according to the report. Manufacturers in the industry have been encouraged to increase their business penetration on e-commerce platforms because of the expanding use of digital technology across the globe. Additionally, developing an internet sales channel has greatly increased the company's brand recognition in the marketplace, which has helped increase sales.

Competition Landscape

The market-leading organization is exploring various strategies to introduce toilet seat sanitizer in various locales. The increased competition is driving these efforts and actions. Established businesses are reevaluating their marketing and promotional plans and putting them into action in coordination with other influencers that support the toilet seat sanitizer industry.

As people become more aware of the negative consequences of synthetic chemicals, producers are now switching to employing natural and organic raw materials. Additionally, when creating sanitizing packaging, the participants consider sustainability.

For instance:

  • Mankind Pharma debuted a spray sanitizer for toilet seats in 2021, under the newly created brand Safe kind. This spray, which is primarily made for women, provides a solution for simple use of restrooms with low sanitation, especially while using public restrooms.
  • In 2022, Pee Safe, an Indian wellness and hygiene company, introduced sanitization goods in 2020, including a spray for cleaning toilet seats. The launch of such a product is expect to broaden the company's brand portfolio and aid in its acquisition of a larger market share within the anticipated period.

Toilet Seat Sanitizer Market Report Scope

Attribute Details

Forecast Period

2023-2033

Historical Data Available for

2017-2022

Market Analysis

  • US$ Mn for Value
  • Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Key Countries Covered

  • United States
  • Canada
  • Brazil
  • Mexico
  • Germany
  • U.K.
  • France
  • Spain
  • Italy
  • Russia
  • South Africa
  • Northern Africa
  • GCC Countries
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand

Key Segments Covered

  • Product Type
  • End User
  • Sales Channel
  • Region

Key Companies Profiled

  • Calfarme (Singapore) Pte Ltd.
  • Agrasen Global Private Limited
  • Redcliffe Hygiene Private Limited.
  • HYGE.
  • Vitromed Health Care
  • Millennium Hygiene Services Ltd
  • Dragon Edge Group
  • Reckitt Benckiser
  • Al Sharhan Industries
  • CERA Sanitaryware Limited.
  • Cleenol Group Ltd.
  • Namyaa
  • Washroom Hygiene Concept
  • Sway Herbal Healthcare
  • Vi-john Group
  • Sirona Hygiene Private Limited
  • Others

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Key Segments Covered in Toilet Seat Sanitizer Industry Research

By Product Type

  • Spray
  • Liquid

By End User

  • Residential
  • Institutional
  • Public Restrooms
  • Malls
  • HORECA
  • Gyms
  • Offices

By Sales Channel

  • Direct Sales
  • Modern Trade
  • Departmental Stores
  • Convenience Stores
  • Drug Stores
  • Online Retailers
  • Specialty Stores
  • Other Sales Channel

By Region

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

For report customisation and delivery information contact our sales representative.

Companies Covered in This Report

  • Calfarme
  • HYGE.
  • Redcliffe Hygiene Private Limited.
  • Vitromed Health Care
  • Millennium Hygiene Services Ltd
  • Dragon Edge Group
  • Reckitt Benckiser
  • Al Sharhan Industries
  • CERA Sanitaryware Limited.
  • Cleenol Group Ltd.
  • Namyaa
  • Washroom Hygiene Concept
  • Sway Herbal Healthcare
  • Vi-john Group
  • Sirona Hygiene Private Limited
  • Other Key Manufacturers (As per requirement)

Frequently Asked Questions

The toilet seat sanitizer market is valued at US$ 692.6 Mn as of 2022.

Toilet seat sanitizer are project to increase at 7.0% CAGR and is expect to be valued at around US$ 15,789.7 Mn by 2033 end.

Calfarme (Singapore) Pte Ltd., Agrasen Global Private Limited, Redcliffe Hygiene Private Limited, HYGE, Vitromed Health Care, Millennium Hygiene Services Ltd., Dragon Edge Group, Reckitt Benckiser, Al Sharhan Industries, CERA Sanitary ware Limited., Cleenol Group Ltd., Namyaa, Washroom Hygiene Concept, Sway Herbal Healthcare, and Vi-john Group among Others.

Key exporters of toilet seat sanitizer are China, Italy, Germany, France and U.S.

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