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Toilet Cistern Block Market

Market Study on Toilet Cistern Block: PMR Foresees a Sustained Market Outlook for this Industry, Analysing the Rising Consumer Demand for Eco-friendly and Water-efficient Solutions, Coupled with the Expanding Global Sanitation Infrastructure

A Detailed Analysis of the Toilet Cistern Block Market Based on Growing Awareness About Better Hygiene Practices, and Significance of Water Conservation

Toilet Cistern Block Market Overview

The global toilet cistern block market is forecast to expand at a CAGR of 4.1% and thereby increase from a value of US$2.7 Bn in 2023, to US$3.6 Bn by the end of 2030.


Key Insights

Toilet Cistern Block Market Size (2023E)

US$2.7 Bn

Projected Market Value (2030F)

US$3.6 Bn

Global Market Growth Rate (CAGR 2023 to 2030)


Historical Market Growth Rate (CAGR 2018 to 2022)


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Market Introduction and Definition

The toilet cistern block market refers to the industry involved in the manufacturing, distribution, and sale of toilet cistern blocks. These blocks are typically placed inside toilet cisterns to provide various functions, such as cleaning, deodorizing, and preventing limescale buildup. Toilet cistern blocks often come in the form of solid blocks or gel-based products that dissolve slowly over time, releasing chemicals or detergents into the water with each flush.

The market caters to consumers looking for convenient and effective solutions to maintain hygiene and freshness in their toilets. Factors influencing this market include environmental considerations, product effectiveness, and consumer preferences for toilet maintenance and cleanliness. The toilet cistern block market is experiencing growth due to several factors. There is an increasing emphasis on hygiene and cleanliness, driving demand for convenient toilet maintenance solutions. Toilet cistern blocks offer an effortless way to keep toilets clean, fresh, and free from limescale.

Additionally, consumer awareness of environmental concerns has led to the development of eco-friendly and biodegradable cistern blocks, attracting environmentally conscious buyers. The market growth is also propelled by innovations in fragrance options and dual-action formulations. As consumers seek time-saving and efficient toilet care solutions, the toilet cistern block market is expanding to meet these demands, making it a growing segment within the broader household cleaning and maintenance industry.

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Market Growth Drivers

Increasing Environmental Considerations

Growing environmental considerations are driving the toilet cistern block market as consumers increasingly prioritize sustainable and eco-friendly products. The demand for toilet cistern blocks that are biodegradable, made from environmentally friendly materials, and have minimal impact on water ecosystems is on the rise. Manufacturers responding to this trend by developing products with reduced environmental footprints and eco-friendly formulations are likely to gain a competitive edge.

Moreover, the adoption of green practices not only aligns with consumer values but also addresses regulatory pressures related to environmental sustainability. As environmental awareness continues to grow, the toilet cistern block market is compelled to innovate and evolve towards more eco-conscious offerings, shaping the industry's future landscape.

The toilet cistern block market is being propelled by increasing hygiene and cleanliness trends as consumers place a higher emphasis on maintaining sanitized living spaces. Toilet cistern blocks offer a convenient and effective solution for keeping toilets fresh and clean with minimal effort. With a rising awareness of the importance of personal and environmental hygiene, consumers are seeking products that contribute to a cleaner and healthier home environment.

The ease of use and long-lasting freshness provided by cistern blocks align with the growing demand for efficient cleaning solutions. As hygiene trends continue to shape consumer behavior, the toilet cistern block market is expected to experience sustained growth, meeting the evolving expectations of consumers prioritizing cleanliness in their households.

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Market Restraints

Regulatory Concerns

Regulatory changes are significantly impacting the toilet cistern block market performance due to evolving standards related to chemical formulations and environmental considerations. Changes in regulations governing the ingredients, packaging, and labeling of cleaning products, including cistern blocks, can necessitate adjustments in manufacturing processes. Compliance with these regulatory shifts may require investments in research and development to formulate products that meet the updated standards.

Manufacturers must stay vigilant to address any potential bans or restrictions on certain chemical components. Adapting to these regulatory changes poses challenges in terms of product innovation, production costs, and market competitiveness. The toilet cistern block market's ability to navigate and comply with these evolving regulations will play a crucial role in its long-term performance.

Competition from Widely Available Affordable Alternatives

Competition from alternatives poses a significant challenge for the toilet cistern block market. The market faces competition from various toilet cleaning solutions such as tablets, liquids, and alternative cleaning methods. Consumers may opt for different products based on factors like cost, effectiveness, or environmental impact. The challenge lies in effectively differentiating cistern blocks from these alternatives, highlighting their unique benefits.

As consumer preferences evolve, there is a need for the toilet cistern block market to adapt and innovate to remain competitive. Overcoming this challenge requires strategic marketing, emphasizing the advantages of cistern blocks, and continuous innovation to meet changing consumer demands, ensuring the market maintains its relevance and appeal.

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Innovation in Formulations

Innovation in formulations presents a significant opportunity for the toilet cistern block market. Manufacturers can capitalize on consumer preferences by introducing cistern blocks with advanced formulations, such as longer-lasting freshness, enhanced cleaning properties, or specific functionalities like limescale prevention. The development of eco-friendly and biodegradable formulations aligns with the growing demand for sustainable products, appealing to environmentally conscious consumers.

Offering diverse fragrance options and dual-action capabilities further enhances the market's appeal. By investing in research and development to create novel formulations, companies can differentiate their products, gain a competitive edge, and cater to evolving consumer needs. This opportunity allows the toilet cistern block market to stay innovative, meet changing consumer expectations, and drive sustained growth in the industry.

Customization and variety present a lucrative opportunity for the toilet cistern block market. Consumer preferences for specific fragrances, functionalities, or features vary widely, and offering a diverse range of options allows manufacturers to cater to individual tastes. Providing customization options, such as choosing fragrance types or adjusting cleaning capabilities, enhances the overall consumer experience, fostering brand loyalty.

A variety of product offerings also enables the market to address different demographic segments and market niches. By understanding and responding to diverse consumer demands, manufacturers can create a competitive advantage, boost customer satisfaction, and drive sales. This opportunity not only meets the demand for personalized cleaning solutions but also positions the toilet cistern block market for sustained growth and market expansion.

Analyst’s Viewpoint

The future of the toilet cistern block market appears promising with ongoing trends and evolving consumer preferences. Anticipated innovations in formulations, including eco-friendly options and advanced functionalities, will likely shape the market landscape. The growing emphasis on sustainability may drive manufacturers to develop biodegradable cistern blocks, aligning with environmental consciousness. Customization and variety are expected to play a pivotal role as consumers seek personalized solutions.

The market will likely witness increased competition from alternative toilet cleaning methods, prompting continuous innovation to maintain relevance. Additionally, strategic marketing, leveraging online platforms, and partnerships may contribute to market expansion. The future of the toilet cistern block market is dynamic, driven by a combination of technological advancements, changing consumer behavior, and a commitment to sustainability.

Supply-side Dynamics

The demand-supply dynamics in the toilet cistern block market are influenced by increasing consumer awareness of hygiene, sustainability, and convenient cleaning solutions. The current pricing structure reflects a balance between product features, formulations, and brand positioning. Pricing will likely influence long-term growth as consumers seek value for money, and competition intensifies based on pricing strategies.

Major trends driving competition include innovations in eco-friendly formulations, customization, and fragrance variety. The supply chain involves raw material sourcing, manufacturing, distribution through various channels like hypermarkets, and retail sales. Manufacturers must navigate supply chain challenges, ensuring consistent quality, meeting demand fluctuations, and adapting to environmental considerations, impacting the overall competitiveness and growth of the toilet cistern block market.

Market Segmentation

Which Product Type is Expected to be the Top-selling Category?

Bleach Product to be the Bestseller Category for its Strong Disinfectant Properties, and Effective Action

Bleach as a product type have captured the largest market share in the toilet cistern block market due to its strong disinfectant properties and the perceived effectiveness in maintaining hygiene. Bleach-based cistern blocks are often associated with powerful cleaning capabilities, making them popular among consumers seeking robust germ-killing solutions for their toilets.

The ability of bleach to provide a thorough and visible clean may contribute to its dominance in the market. However, the market dynamics may also be influenced by factors such as evolving consumer preferences, environmental considerations, and the introduction of alternative formulations that balance efficacy with sustainability.

What is the Key End User Category?

Commercial End Users Lead the Way in Line with Higher Demand for Convenient yet Effective Toilet Maintenance Solutions

Commercial end user has captured the largest market share in the toilet cistern block market due to the high demand for efficient and convenient toilet maintenance solutions in commercial settings. Businesses, hotels, and public facilities often prioritize maintaining clean and fresh restrooms to enhance customer satisfaction and adhere to hygiene standards.

The use of cistern blocks in commercial spaces offers an easy and continuous solution for managing toilet cleanliness. Bulk purchases for commercial applications could contribute to the dominance of this end-use segment. Additionally, the consistent foot traffic in commercial establishments creates a continuous need for effective toilet care, further driving the adoption of cistern blocks in this market segment.

Which is the Topmost Sales Channel?

Sales Through Hypermarkets Dominant

Hypermarket as a sales channel have captured the largest market share in the toilet cistern block market due to several factors. Hypermarkets offer a wide range of household and cleaning products under one roof, providing consumers with convenient access to toilet cistern blocks during their routine shopping. The expansive shelf space in hypermarkets allows for prominent product placement and visibility.

Additionally, hypermarkets often run promotional activities and discounts, attracting price-conscious consumers. The one-stop shopping experience and the availability of various brands and formulations contribute to hypermarkets being a preferred retail destination for toilet cistern block purchases, thereby leading to their significant market share.

Top Regional Markets

Sales Continue to be the Highest Across North America

North America may have captured the largest market share in the toilet cistern block market due to factors such as a high level of awareness about hygiene and cleanliness, a well-established retail infrastructure, and a strong emphasis on convenience in household maintenance. Consumers in North America often prioritize effective and easy-to-use cleaning solutions, making toilet cistern blocks popular.

The region's robust economy and disposable income levels contribute to a willingness to invest in premium and innovative cleaning products. The presence of major market players, coupled with effective marketing strategies, further consolidates North America's position as a dominant market for toilet cistern blocks.

Asia Pacific Emerges Lucrative as Consumers Show Inclination Towards Hygiene Solutions

Rising population, increasing urbanization, and improving standards of living contribute to a growing awareness of hygiene and sanitation all over the Asian countries. As disposable incomes increase, consumers in the Asia Pacific are more willing to invest in convenient and effective toilet maintenance solutions like cistern blocks.

The region's dynamic retail landscape and the proliferation of modern retail channels, including supermarkets and hypermarkets, facilitate product accessibility. Furthermore, the expanding middle class in emerging economies drives demand for household products, propelling the growth of the toilet cistern block market at a rapid pace in the Asia Pacific region.

Competitive Intelligence and Business Strategy

The competitive landscape of the toilet cistern block market is characterized by key players such as Harpic, Lysol, Clorox, and Domestos. These companies dominate through brand recognition, product innovation, and a global presence. Competition is fueled by ongoing efforts to introduce eco-friendly formulations, advanced functionalities, and a diverse range of fragrances.

Strategic partnerships, mergers, and acquisitions are prevalent strategies to strengthen market positions. The industry's response to changing consumer preferences, regulatory dynamics, and environmental considerations further influences the competitive scenario. Regional players also contribute to the diversity of the market, emphasizing the need for agility and innovation in addressing evolving trends and maintaining a competitive edge in the toilet cistern block market.

Key Recent Developments

New Product Launch

To offer a touchless purchasing experience during the COVID-19 pandemic, Parryware has enhanced product accessibility via its online platform called "Parryware Safe-Buy."

Market Impact:

The introduction of "Parryware Safe-Buy," aimed at providing a touchless purchasing experience during the COVID-19 pandemic, is expected to positively impact the toilet cistern block market. This online platform enhances accessibility to Parryware products, potentially influencing consumer preferences towards their toilet cistern blocks. The convenience and safety features offered through online purchasing during the pandemic are likely to contribute to increased market adoption and potentially reshape consumer buying patterns in the toilet cistern block market.

Toilet Cistern Block Market Report Scope



Forecast Period

2023 to 2030

Historical Data Available for

2018 to 2022

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • South Asia & Pacific
  • East Asia
  • The Middle East & Africa  

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • South Africa  

Key Market Segments Covered

  • Product Type
  • End User
  • Sales Channel
  • Region

Key Companies Profiled

  • Reckitt Benckiser
  • Procter & Gamble
  • Henkel
  • S. C. Johnson & Son, Inc.
  • Kimberly-Clark Corporation
  • Unilever
  • McBride plc
  • Diversey, Inc.
  • McBride plc
  • Clorox Company

Report Coverage

  • Market Forecast
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives  

Customization & Pricing

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Toilet Cistern Block Market Research Segmentation

By Product Type:

  • Bleach
  • Citrus
  • Jasmine and Violet

By End User:

  • Commercial
  • Corporate Offices
  • Public Toilets
  • Industrial Usage
  • Household

By Sales Channel:

  • Hypermarkets
  • Supermarkets
  • Independent Retailers
  • Multi Brand Stores
  • Specialty Retail Stores
  • Online Sales
  • Company Website
  • 3rd Party Online Sales

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

- Companies Covered in This Report -

  • Reckitt Benckiser
  • Procter & Gamble
  • Henkel
  • S. C. Johnson & Son, Inc.
  • Kimberly-Clark Corporation
  • Unilever
  • McBride plc
  • Diversey, Inc.
  • McBride plc
  • Clorox Company

- Frequently Asked Questions -

The market is anticipated to grow at a CAGR of 4.1% during the projected period.

The Toilet Cistern Block market was valued at USD 2,741.3 million in 2023.

The U.S. held the largest market share in 2023.

The prominent players in the market are Reckitt Benckiser, Procter & Gamble, Henkel, S. C. Johnson & Son, Inc., Kimberly-Clark Corporation, Unilever, McBride plc, Diversey, Inc., McBride plc and Clorox Company among others.

Corporate Officers segment is expected to grow at the fastest growth during the forecast period.

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