Sleeve Labels Market

Global Market Study on Sleeve Labels: Mounting Preference of Brands for Promotion and Marketing to Supplement Revenues

Introduction

Sleeve labels are mainly of two types - shrink sleeve labels and stretch sleeve labels. Shrink sleeve labels are made up of polymer plastic film. Shrink sleeve labels shrink tightly over any size or shape of a container when heat is applied. Stretch sleeve labels are naturally elastic and hold firmly over whatever they are covering, without the need of applying external heat or adhesives.

Manufacturers of sleeve labels help brands include as much content and important information on the labels as they can. The information printed on sleeve labels could be anything ranging from details regarding to product content, as well as other branding information printed as a part of the brand’s consumer engagement strategy.

Therefore, sleeve labels act as a marketing tool for a brand, and are the first point of contact for the consumer with that specific brand.

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Companies

Company Profiles:

  • CCL Industries Inc.
  • Avery Dennison Corporation
  • Fuji Seal International, Inc.
  • Huhtamäki Oyj
  • Klöckner Pentaplast Europe GmbH & Co. KG
  • Bemis Company, Inc.
  • Hammer Packaging, Inc.
  • CMS Gilbreth Packaging Systems, Inc.
  • Walle Corporation
  • Anchor Printing
  • H Derksen & Sons Company
  • OTK GROUP, a.s.
  • Traco Manufacturing, Inc.
  • Fort Dearborn Company
  • Edwards Label, Inc.
  • Resource Label Group, LLC
  • Axiom Label Group
  • WS Packaging Group, Inc
  • Multi-Color Corporation
  • Consolidated Label Co. Inc.
  • Alupol Packaging SA
  • D&L Packaging Limited

 

On the basis of material type, the global sleeve labels market has been segmented as:

  • Polythene Terephthalate Glycol
  • Polyvinyl Chloride
  • Oriented Polystyrene
  • Polypropylene
  • Polyethylene
    • HDPE
    • LDPE
    • LLDPE
  • Others (Polylactic Acid, etc.)

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On the basis of product type, the global sleeve labels market has been segmented as:

  • Stretch Sleeves
  • Shrink Sleeves

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On the basis of printing technology, the global sleeve labels market has been segmented as:

  • Rotogravure Printing
  • Flexographic Printing
  • Offset Printing
  • Digital
  • Letterpress Printing

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On the basis of end use, the global sleeve labels market has been segmented as:

  • Food
    • Bakery & Confectionary
    • Dairy Products
    • Baby Food
    • Frozen Foods
    • Others (Sweet & Savory Snacks)
  • Beverages
    • Alcoholic
    • Non-alcoholic
  • Pharmaceuticals
  • Personal Care & Home Care
    • Toiletries
    • Hair & Skin Care
    • Baby Care
    • Others (Surface Care, Air Freshener, etc.)
  • Chemicals
  • Other Industrial

On the basis of region, the global sleeve labels market has been segmented as,

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa (MEA) 

global sleeve labels market

Increased Consumer Preference for Anti-Counterfeiting

Most sleeve labels incorporate advanced security features such as UV protection. Furthermore, sleeve labels can also be equipped with tracking systems such as RFID chips and QR codes. Changing lifestyles along with increased hypermarkets/supermarkets in developing regions are expected to boost the overall demand for sleeve labels from various industry verticals.

Furthermore, sleeve labels are gaining wide acceptance from various end-user companies dealing with private labels. For instance, Walmart, Nestlé, P&G, Unilever, Tesco, PepsiCo, Coca-Cola, DANONE, and Carlsberg are some of the major companies where sleeve labels have gained recognition.

Sleeve Labels with QR Codes to be Used for Container Tracking

Initially, the container number was read and entered manually into a data system by an operator. However, this method proved to be inefficient even for small shipment volumes. Therefore, the introduction of sleeve labels with QR codes serves to convert alphanumeric container numbers into a computer readable format. Sleeve labels have made it easy for workers to track containers.

Digital Printing Highly Preferred for Printing Jobs of Shorter Run Lengths

Digital printing is gaining traction across various end-use sectors, and is now a preferred printing method for most applications. Sleeve label manufacturers are focusing on enhancing their market presence by offering highly attractive and customized products.

Digitalization has helped sleeve label manufacturers offer effective and efficient labelling by decreasing the run length, in turn, reducing operational costs and generating high revenue. Furthermore, print service providers are mainly focusing on automating their printing technology. Thus, shorter printing jobs for packaging allowed digital press makers, including Xeikon and HP, to supply technology that addresses the challenges of current printing requirements.

In-house Printing of Sleeve Labels by Manufacturers Producing Larger Number of SKUs

Recent years have seen an increase in preference for SKUs, which are produced by barcode label printers. These types of shrink and stretch sleeve labels have witnessed a growth in demand, owing to the rise in the production of counterfeit products and robbery of valuables. SKUs also provide the advantage of managing inventories for customers of barcode printers.

  • Colordyne Technologies supplies Colordyne 3600 Series digital printers to its clients, which allows in-house label printing capabilities for shrink and stretch sleeve labels.

Key Segments Covered

This section highlights the global sleeve labels market on the basis of material type, product type, printing technology, end use, and region, to present a forecast for the period 2019 to 2029. The sleeve labels market is segmented as follows:

material type,
  • Polythene Terephthalate Glycol
  • Polyvinyl Chloride
  • Oriented Polystyrene
  • Polypropylene
  • Polyethylene
    • HDPE
    • LDPE
    • LLDPE
  • Others (Polylactic Acid, etc.)
product type
  • Stretch Sleeves
  • Shrink Sleeves
printing technology
  • Rotogravure Printing
  • Flexographic Printing
  • Offset Printing
  • Digital Printing
  • Letterpress Printing
end use
  • Food
    • Bakery & Confectionary
    • Dairy Products
    • Baby Food
    • Frozen Foods
    • Others (Snacks)
  • Beverages
    • Alcoholic
    • Non-alcoholic
  • Pharmaceuticals
  • Personal Care & Home Care
    • Toiletries
    • Hair & Skin Care
    • Baby Care
    • Others (Surface Care, etc.)
  • Chemicals
  • Other Industrial
region
  • North America
    • U.S.
    • Canada 
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest Of Latin America 
  • Europe
    • Germany
    • Italy
    • France
    • Spain
    • U.K.
    • Benelux
    • Nordic
    • Russia
    • Poland
    • Rest of Europe 
  • South Asia
    • India
    • Thailand
    • Indonesia
    • Malaysia
    • Rest of South Asia
  • East Asia
    • China
    • Japan
    • South Korea 
  • Oceania
    • Australia
    • New Zealand 
  • Middle East & Africa
    • GCC
    • Turkey
    • South Africa
    • North Africa
    • Rest of Middle East & Africa

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