Shavers Market

Global Market Study on Shavers: Electric Shavers to Generate High Revenue for Market Players across Regions

Shavers Market Segmented By Electric Shavers, Razor Market, Wet Electric Shavers, Rotary Electric Shavers, Foil Electric Shavers

About the Report

The global shavers market is poised to expand at a healthy CAGR of close to 7% over the next ten years, and cross a valuation of US$ 50 Bn in 2031. Electric shavers are slated to hold around 75% market share throughout the assessment period. Physical appearance has been a captivating factor for human beings, which relates to self-esteem and self-confidence. Growing consciousness about physical hygiene not only in women but in male consumers is fueling demand for shavers. Increasing demand for on-the-go grooming solutions is further driving demand for shavers. Promotions through celebrity endorsements and advancing technological developments have a greater role in driving the growth of the shavers market.

Many more unique growth factors have been analyzed in detail, while a comprehensive assessment of some of the key challenges for shaver manufacturers have also been discussed in the revised report by Persistence Market Research. The report also has a detailed regional analysis, which points toward Europe holding a lion’s share in this highly competitive market space. This edition (2021-2031) brings readers up-to-date with key market developments, providing analysis on how manufacturers and other stakeholders are reacting to change. Key industry metrics have been captured, and their impact on shaver sales has been analyzed. A detailed COVID-19 impact has also been included in the report, to aid readers in making well-informed business decisions for the present and future. The study also expands on the previous competitive landscape section, and readers will get to know the key strategies of established players as well as new entrants.

Find Out More about the Report Coverage


  • Panasonic Corporation
  • Société BIC SA
  • The Procter & Gamble Company
  • Koninklijke Philips N.V.
  • Edgewell Personal Care
  • Conair Corporation
  • Remington Products Co. LLC (Spectrum Brands Holdings, Inc.)
  • Helen of Troy Limited
  • Harry’s Inc.
  • Dollar Shave Club
  • The Eltron Company
  • Wahl Clipper Corporation
  • Super-Max Limited 
  • Andis Company, Inc.
  • Ningbo Kaili Holding Group Co., Ltd.

Historical Trends Vs Future Market Outlook

Augmented female consumer category, growing usage of disposable shavers, and increasing demand for convenient premium shaving products are shaping the landscape of the global market. The market expanded at a CAGR of 5.1% from 2016 to 2020. Continuous technology improvements are expected to lead to higher market growth across the globe over the coming years. Partnerships among key players and rising demand for easy-to-use products are expected to augment sales in this landscape.

Convenience and economic rationalism are encouraging consumers to bring the experience of beauty into their homes. Sustainable approach and continuous technology developments are factors expected to propel market growth at a significant CAGR of close to 7% through 2031.

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Will Technological Developments Continue Driving Sales of Shavers?

Shaver manufacturers are continuously focused on the development of technology and product innovation. To overcome the rough competition, key players are continuously striding their product innovation through R&D. Koninklijke Philips N.V, Panasonic Corporation, and Procter & Gamble are considered as prominent players. Key players in the industry are increasingly focused on offering high performance shavers with enhanced battery life and other features.

Besides prominent features, product design is another aspect where players are aiming their efforts to stimulate the evolution of a unique product to offer new-from-normal to customers. For instance, in 2019, Procter & Gamble Company introduced a heated razor that can warm itself and provide the pleasure of a hot towel with every stroke. With such technological advancements, Procter & Gamble Company tapped into a new base of consumers that are interested in technological advancements.

Market Research Methodology - Perfected through Years of Diligence

A key factor for our unrivaled market research accuracy is our expert- and data-driven research methodologies. We combine an eclectic mix of experience, analytics, machine learning, and data science to develop research methodologies that result in a multi-dimensional, yet realistic analysis of a market.

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How is Shift from Store-based Retailing to Online Retailing Impacting Sales??

Since the past few years, increasing presence of online retailers has made online shopping prominent. Online retailers have a distinct advantage over other retailers by offering niche products that aren’t offered at commercial stores. Also, the fact that online retailing offers the service of delivery at your doorstep is marking a positive impact on the online shopping experience.

The current hectic and faced-paced lifestyle followed by consumers has encouraged them to switch toward online shopping. Apart from this, efforts on the part of retailers to provide hefty discounts has further encouraged consumers to switch to online retailing. Thus, increasing presence of online retailing is propelling the growth of the market even further. 

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Will High Price of Electric Shavers Hinder Product Adoption?

Consumers’ inclination toward products with optimum output has been of great significance. High price of the electric shavers is restraining the opportunity for a greater market, and conventional grooming products are significantly introduced that are cheaper and hampering the adoption of electric shavers. Moreover, due to the high price of these products, manufacturers of electric shavers are facing complications in discovering prospective regions for expansion opportunities.


Country-wise Insights

How is the Enhanced Digital Ecosystem Network in the U.S. Facilitating Market Growth?

High digital penetration in the United States has played a significant role in enabling players to enhance their reach. The shavers market has observed an augmented shift in sales of shaving products from offline to online retailing platforms, owing to the expanding network of e-Commerce throughout the U.S. Numerous discounts and offers presented online for grooming products have also promoted shaver sales, thereby progressing the market. Availability for comparing and evaluating product expenses and topographies on online retailing sites has provided a convenient method of spending on grooming products. Thus, enhancing digital ecosystem is further expected to positively facilitate growth in the adoption and sales of shavers across the U.S.

How Will Indian Millennials Provide Players with Growth Opportunities?

Millennials account for the largest population in India. As millennials today have prioritized their end-use choices, they are slowly moving toward premium products and products with advanced tech. A large chunk of the millennial population in rural areas deems it a potential market. Tapping the surging demand for grooming products from rural regions can potentially lead to greater returns for market players. Millennial consumers in India are today increasingly looking forward to spending more on grooming as they have increasingly become beauty conscious. Thus, changing attitude among millennials regarding grooming is expected to facilitate growth in the adoption of shavers in the country over the coming years.

Why is there Growing Sales Potential in Brazil?

Brazil has a lucrative progress rate for the shavers market. Increasing use and adoption of disposable shavers is driving overall sales in the country. Brazilian men, for instance, are comparatively taking more interest in grooming today. They spend more time taking care of their skin and looks. This switch in grooming attitude among men in Brazil is expected to open up new opportunities for players operating in the shavers industry.

Will Customization & Personalization Services Help Shaver Adoption in the U.K.?

In grooming equipment, customization & personalization is highly preferred by consumers in shavers. Customization is not new to the U.K. but is perceived to add an extra benefit to the revenue of players. Considering growing personal grooming needs, players in the country have now resorted to offering customized and personalized shavers. For instance, Procter & Gamble offers a personalized Gillette razor handle by picking a team logo of the user’s choice with limited designs, or a customized design of their own. Players are offering personalization in terms of handles, blades, design, etc., which is helping boost the customer base in the country.

Will Aggressive Business Expansion Strategy by Players in China Impact Sales?

Since the past decade, shaver sales have been surging at a steady pace in China. Vivid expansion of business competencies in China and rising consumer goods consumption have reformed China's economy. The country is one of the world's significant producers of consumer goods, far surpassing the rest of the economies in the world. China’s market upholds a significant growth that has been encouraged by successive surge of industrial imports & exports, output, and monetary investments for over a decade. Frequent consolidation between emerging players is predicted to propel the sales of shavers in the country.

Category-wise Insights

Will Electric Shavers Remain a Prominent Selling Category?

As per the analysis, electric shavers account for a notable revenue share of 68.6%. Increasing adoption and high price as compared to disposable razors has facilitated the product category to hold a significant share as compared to the non-electric category. Further, the electric shavers segment is expected to register high growth during the forecast period.

Are Males Likely to Remain the Prominent End Users?

Rapid changing lifestyles and urbanization are major factors projected to further driving the adoption of shavers among both, males and females. However, as per analysis, in terms of end user, males are likely to hold a notable value share. Adoption of shavers among males is expected to register a growth CAGR of over 7% during the forecast years. Adoption of shavers among females is also growing. Increasing adoption of grooming regimen by females is expected to fuel the sales of shavers across regions over the coming years.

Will Online Sales of Shavers Register Significant Growth?

In terms of sales channel, supermarkets/hypermarkets account for a noteworthy market share. Multi-brand stores and specialty stores are other prominent sales channels. However, with enhanced digital penetration, online sales are expected to register high growth during the forecast period. Rapidly increasing online penetration of consumers and payment systems is likely to play a significant role in driving the sales of shavers through online channels.

How Has COVID-19 Affected the Market?

COVID-19 affected the global economy in various ways. Production and demand were adversely affected due to the closure of manufacturing plants. Restrictions imposed by regional governments to curb the spread of virus drastically impacted the salon business. Thus, a downswing in salon business drastically impacted the sales of shavers in commercial sectors.

Besides this, the outbreak of COVID-19 further resulted a drastic change in consumer buying behavior. Shift in consumer spending from non-essential to essential products further impacted sales in the initial period of the outbreak, as such, posing numerous challenges on the sales front.

Competitive Landscape

Players operating in the market are finding new ways to minimize operating costs and enhance output. These measures and efforts are being undertaken due to rising input costs and retailer power. Well-established firms are considering their operational chains and examining them from both, output and input perspectives. In light of this, building new strategic relations with essential players or suppliers to achieve new levels of efficiency is likely to help players cut down operating costs.

Persistence Market Research has profiled the following prominent manufacturers in its report:

  • Panasonic Corporation
  • Société BIC SA
  • The Procter & Gamble Company
  • Koninklijke Philips N.V.
  • Edgewell Personal Care
  • Conair Corporation
  • Remington Products Co. LLC (Spectrum Brands Holdings, Inc.)
  • Helen of Troy Limited
  • Harry’s Inc.
  • Dollar Shave Club
  • The Eltron Company
  • Wahl Clipper Corporation
  • Super-Max Limited 
  • Andis Company, Inc.
  • Ningbo Kaili Holding Group Co., Ltd.

*The list is not exhaustive, and only for representational purposes. Full competitive intelligence with SWOT analysis available in the report.

Report Scope



Forecast Period


Historical Data Available for


Market Analysis

USD Million for Value and Units for Volume

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Key Countries Covered

  • US
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Brazil
  • Mexico
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • Northern Africa
  • South Africa

Key Segments Covered

  • Product
  • End User
  • Sales Channel
  • Region

Key Companies Profiled

  • Panasonic Corporation
  • Société BIC SA
  • The Procter & Gamble Company
  • Koninklijke Philips N.V.
  • Edgewell Personal Care
  • Conair Corporation
  • Remington Products Co. LLC (Spectrum Brands Holdings, Inc.)
  • Helen of Troy Limited
  • Harry’s Inc.
  • Dollar Shave Club
  • The Eltron Company
  • Wahl Clipper Corporation
  • Super-Max Limited 
  • Andis Company, Inc.
  • Ningbo Kaili Holding Group Co., Ltd.

Report Coverage

  • Market Forecasts
  • Brand Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Market Segmentation by Category


  • Electric Shavers
    • Electric Clippers/Trimmers
    • Rotary Shavers
    • Foil Shavers
  • Non-electric Shavers
    • Safety Razors
    • Cartridge Razors

End User

  • Male
  • Female

Sales Channel

  • Hypermarkets/ Supermarkets
  • Specialty Stores
  • Multi-brand Stores
  • Online Retailers
  • Other Sales Channels


  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA)

Key Questions Answered in Report

Q1. What is the market size of shavers?

The global shavers market is expected to witness a CAGR of close to 7% during the forecast period of 2021-2031. As per Persistence Market Research, global market valuation was around US$ 25 Bn in 2020.

Q2. Which is the most lucrative market for shavers?

Europe currently leads the global market. In terms of value sales, the region accounts for a notable share.

Q3. Which are some of the leading companies offering shavers?

Some of the leading companies providing shavers are Panasonic Corporation, Société BIC SA, The Procter & Gamble Company, Koninklijke Philips N.V., Edgewell Personal Care, Conair Corporation, Remington Products Co. LLC (Spectrum Brands Holdings, Inc.), Helen of Troy Limited, Harry’s Inc., Dollar Shave Club, The Eltron Company, Wahl Clipper Corporation, Super-Max Limited, Andis Company, Inc., and Ningbo Kaili Holding Group Co., Ltd.

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Is this research conducted by Persistence Market Research?

Yes, the research has been conducted by expert analysts at Persistence Market Research, through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

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What are the sources of secondary research?

Persistence Market Research conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request. 

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