With grooming capturing more attention from all over the globe, it is likely that sought-after product categories such as shavers will see a considerable upswing in the near future. Body hair removal is no more a novel trend, and the number of female consumers opting for it is on a consistent rise over the recent past.
The market for shavers will continue its healthy growth, majorly shaping up with a few more prominent trends such as growing availability of convenient shavers and shaving products, and skyrocketing sales of disposables in this category. Increasing demand for shavers that have multiple features in terms of speed, comfort, reliability, and ease of use is expected to be an important trend in market.
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- Panasonic Corporation
- Société BIC SA
- The Procter & Gamble Company
- Koninklijke Philips N.V.
- Edgewell Personal Care
- Conair Corporation
- Remington Products Co. LLC (Spectrum Brands Holdings, Inc.)
- Helen of Troy Limited
- Harry’s Inc.
- Dollar Shave Club
- The Eltron Company
- Wahl Clipper Corporation
- Super-Max Limited
- Andis Company, Inc.
- Ningbo Kaili Holding Group Co., Ltd.
- Kai Corporation
- Parker Safety Razor
- Dorco USA
- Mers Solutions Ltd.
- Havells India Limited
Innovations in Full Swing
Convenience and economic rationalism are encouraging consumers to bring the experience of beauty to their homes. A large proportion of European population is demanding products that can be used at home including women's electric eyebrow shaver, men's nose and ear shaver, and body shaver, thereby fuelling the growth of shavers market.
A multitude of technological innovations in at-home devices are witnessing widespread acceptance among European consumers, thus delivering greater efficacy and personalization.
Existing range of premium products on retail shelves, convenient shaving products, and technological advancements such as self-blade sharping feature, increased battery life, and waterproof body collectively build-up the sales of shavers. Manufacturers of shavers are further expanding their capabilities introduce products that would complement the grooming routine of both men and women.
Moreover, as the shaving regime today extends beyond facial hair removal, particularly in developed economies of North America, it becomes imperative that the available product line-up reaches a new degree of convenience and affordability. Such trends continue to underpin innovations in electric shavers, against the legacy non-electric shavers.
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Investors Find Latin America Lucrative
The global market for shavers is growing at a steady pace. However, Latin America has a very lucrative growth rate for shavers market products. Increasing use of disposable razor drives the Latin America shavers market. With population of 428 million, Latin American market seems very promising for stakeholders in shavers market.
Also, the market share of private label brands has been increasing across the region. Supermarkets, in order to support their own brands, are trimming profit margins of shavers from organized manufacturers.
Although global shavers market is dominated by male consumers, the female consumer segment is expected to expand at a higher CAGR over the forecast period. This is encouraging shaver manufacturers to introduce new products for women.
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Market Competition Analysis
- The global shavers market represents a fairly consolidated competition landscape, where a majority of key players maintain their strategic focus on product development, solid distribution partnerships and joint ventures, targeting a firmer global footprint.
- Koninklijke Philips N.V, Panasonic Corporation, Procter & Gamble, Conair Corporation are considered as major market players for the shavers market. The product innovation by these companies include increasing efficiency of shaver linear motor, larger battery backup, ‘wet and dry’ technology which make shavers easy to use and others.
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The Analyst’s Viewpoint
A brief overview of the changing landscape of the shavers’ market has led our analysts to conclude that, the market is gaining momentum. Growing beauty consciousness, innovative products with multiple features, and a growing female consumer base are trending, which is in turn driving the shavers market.
Speaking of a particular product category, non-electric shavers are gaining traction due to their popularity among both men & women. Online retailing will contribute the highest growth rate in forecast period owing to higher penetration rate in developing regions, growing usage of smartphones and surging Internet penetration, easy availability on e-commerce platforms, and competitive pricing.
Shavers Market: Segmentation
PMR’s research study on the global shavers market offers a detailed market segmentation, wherein the key segments have been discussed in detail. The segmentation of the shavers market has been offered on the basis of product type, end user, distribution channel, and region.
Every segment has been analyzed in detail and data pertaining to the growth of each segment has been included in the study.
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The shavers market research report includes a competitive landscape that provides a dashboard view of the key competitors operating in the market.
Some of the market players profiled in this section include Panasonic Corporation, Société BIC SA, The Procter & Gamble Company, Koninklijke Philips N.V., Edgewell Personal Care, Conair Corporation, Remington Products Co. LLC (Spectrum Brands Holdings, Inc.), Helen of Troy Limited, Harry’s Inc., Dollar Shave Club, The Eltron Company, Wahl Clipper Corporation, Super-Max Limited, Andis Company, Inc., Ningbo Kaili Holding Group Co., Ltd., Kai Corporation, Parker Safety Razor, Ningbo Kaili Holding Group Co., Ltd., Dorco USA, Mers Solutions Ltd., Havells India Limited and others.
Shavers Market: Key Questions Answered in the Report
The research study on the shavers market offers inclusive insights about the growth of the market in the most comprehensible manner for the better understanding of users. The key insights offered in the shavers market answer some of the most salient questions that assist stakeholders in gauging all the emerging possibilities.
- How rapidly changing business environments turn out to be the major growth engines for the shavers market?
- How beauty & fashion consciousness and urbanization affect the global shavers market?
- What are the key trends that are constantly shaping the shavers market growth?
- Which are the prominent regions offering plentiful opportunities for the shavers market?
- What are the differential strategies adopted by key players to command a significant chunk of the global market share?