Ride On Mower Market
Global Market Study on Ride-on Mower: Increasing Traction Towards Gardening as a Preferred Leisure Activity Coupled with Rising Do-It-Yourself Trend to Drive Growth
Ride-on Mower Segmented By Electric Transmission, Manual Transmission, Hydrostatic Transmission with Zero Turn Mower, Steering Wheel Wheel Drive in Residential Ride-on Mower, Commercial Ride-on Mower
The growing demand for landscaping in both, commercial as well as residential areas is expected to impart significant growth to the ride-on-mower in the coming years. The markets in North America and Europe are projected to exhibit rapid growth in the coming years on the back of escalating demand for increasing leisure and recreation outdoor activities.
The growing demand for gardens and lawns is also estimated to act as a significant growth driver in the market. The Asia Pacific is expected to lead the global market in terms of growth rate in the coming years with a high construction rate in rates in developing economies such as China and India. The surge in the sale of new homes is also scaling the revenue in the market. The high adoption rate of robotic mowers in Europe, especially in Germany and Europe is estimated to boost the market growth in the forecast period.
Market players are investing in enhancing the design and manufacturing of robotic gardening equipment to expand the global presence. They are leveraging advanced technologies to incorporate advancements in the market. Manufacturers are exploring the developing markets to benefit from the untapped revenue prospects. Established players in the market include Deere & Company, Honda Motor Co. Lt., FrictionLess World LCC, Briggs & Stratton Corporation, and The Toro Company.
The Ride-on Mower is a type of outdoor power lawn equipment used to maintain lawns and gardens. Ride-on Mowers included under the scope of this study are rear engine riding lawn mowers and zero turn riding lawn mowers and their respective sub-segments in the global Ride-on Mower market.
The global Ride-on Mower market is anticipated to be pegged at US$ 2,557.9 Mn by 2018 end and is expected to reach US$ 3,778.1 Mn by 2027 end while growing at a CAGR of 4.4% over the forecast period. The global Ride-on Mower market is estimated to project incremental opportunity worth US$ 1,108.1 Mn between 2019 and 2027.
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- Honda Motor Co. Lt.
- Husqvarna AB
- Briggs & Stratton Corporation
- Deere & Company
- Kubota Corporation
- MTD Products
- Intimidator Group
- The Toro Company
- Ariens Company
- FrictionLess World LCC
- Swisher Inc.
Factors Driving Growth of the Global Ride-on Mower Market
Owing to rising demand for landscaping from commercial as well as residential areas, the demand for Ride-on Mowers, in the global market, is estimated to witness significant growth during the forecast period. The demand for landscaping is increasing as landscaping gives an aesthetic appeal to residential and commercial properties.
Landscaping adds to the resale value of a building and also speeds up its sale. This, in turn, is anticipated to the growth of the global ride-on mower market during the forecast period.
The global Ride-on Mower market in developed regions, such as North America and Europe, is anticipated to be driven by increasing recreation and leisure outdoor activities. Gardening is considered to be America’s one of the most preferred leisure activity. According to the National Gardening Association, more than 90 million U.S. households (27 million members are aged above 54) participate in some types of garden and lawn activities.
Growing demand for lawns and gardens is estimated to also drive the demand for gardening equipment and subsequently, contribute to the global Ride-on Mower market during the forecast period.
According to Oxford Economics, construction in emerging markets will double in size over the next decade, growing by an estimated 110% and will become a US$7 trillion market, representing a massive 17.2% of GDP in 2020. Strongest growth in emerging markets will come from Asia Pacific. This is not surprising given the region’s high population growth.
India and China are expected to observe high growth rates in construction over the next decade. Increasing sales of new homes translates into increased demand for lawn and garden care equipment. Furthermore, even without a real estate boom, prevailing attitudes and trends indicate that the demand for ride-on mower will likely continue to grow in the years to come.
Surge in the popularity of robotic lawn mowers in Europe, particularly in Germany, England and Sweden, Oceania etc., will negatively impact the sales of ride-on mowers during the forecast period. Hefty investments to better the manufacturing and designs of robotic gardening equipment will impede the growth of the ride-on mower market, particularly in the U.S. and Europe.
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Ride-on Mower Market Segmentation and Forecast
The global Ride-on Mower market can be segmented on the basis of transmission type, wheel drive, end user and region/country. Based on transmission type, the global Ride-on Mower market can be categorized into Electric Transmission, Manual Transmission, and Hydrostatic Transmission.
On the basis of end use, the Ride-on Mower market can be categorized into residential and commercial segments. On the basis of wheel drive, the market is segmented into Zero Turn Mowers and Steering Wheel Mowers. Based on regions, the Ride-on Mower report discusses North America, Latin America, Europe, Asia Pacific Excl. Japan, Middle East & Africa and Japan.
By region, the North America Ride-on Mower market is anticipated to account for the dominant share in the global Ride-on Mower market. The Europe Ride-on Mower market is estimated to account for more than one-fifth of the market value share in the global Ride-on Mower market.
Moreover, market for ride-on mower in the Asia Pacific region is expected to be an opportunistic market during the forecast period across the globe. The region is anticipated to project growth rate of 6.3% during the forecast period, predominantly owing to the growing middle class population and increasing rate of urbanization in the region.
By transmission type, in terms of volume, the hydrostatic transmission segment is expected to dominate the global Ride-on Mower market throughout the forecast period. Furthermore, in terms of value, the electric transmission segment is estimated to account for around 30% of the market in the year 2018.
By Wheel Drive segment, the Zero turn Ride-on Mower segment is expected to create incremental $ opportunity worth US$ 796.5 Mn between 2019 and 2027 in the global Ride-on Mower market. PMR forecasts that the Zero turn ride-on mower segment is projected to represent a compound annual growth rate (CAGR) of 5.6% from 2019 to 2027.
By end user, in terms of volume, the commercial segment is expected to be valued at 340,311 units by end of 2018. This segment is expected to grow at a volume CAGR of 3.1% between 2019 and 2027 in the global Ride-on Mower market. The Residential Ride-on Mower segment accounts for the dominant share in the market and is anticipated to create incremental $ opportunity of US$ 809.7 Mn over the forecast period.
Key Players Dominating the Global Ride-on Mower Market
Some of the key market participants reported in this study on the global Ride-on Mower market are Honda Motor Co. Lt., Husqvarna AB, Briggs & Stratton Corporation, Deere & Company, Kubota Corporation, MTD Products, Intimidator Group, The Toro Company, Ariens Company, FrictionLess World LCC and Swisher Inc.
Ride-on Mower Market: Segmentation