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Outdoor LED Display Market

Taking Advertising to the Next Level: Outdoor LED Displays Market Lead the Way

Outdoor LED Displays Market by Type of Deployment (Installed and Rental)

Outdoor LED Display Market Size (2024 to 2033)

The market for Outdoor LED Display was valued at US$ 7,866.5 Million in 2023, and it is anticipated to have grown to US$ 21,744.2 Million by the end of 2033. The market for outdoor LED display is estimated to evaluate to US$ 9,345.7 Million in 2024 and is estimate to grow at a CAGR of 9.8% from 2024 to 2033.

The outdoor LED display are electronic display boards that use light-emitting diodes (LEDs) to display video, graphics, animations, and other visual content. These displays are designed to operate in outdoor environments and can withstand exposure to various weather conditions, such as rain, wind, and sunlight. The outdoor LED display market is 35.5% of the global display market.

Outdoor LED display are commonly used in advertising, sports stadiums, transportation hubs, and public spaces to display information and communicate messages to large audiences. These displays are often larger than indoor LED display and are available in a range of sizes and resolutions.

One of the advantages of outdoor LED display is their brightness and visibility, making them suitable for use in environments with high ambient light levels. They are also energy-efficient and have a long lifespan compared to traditional display technologies.

However, outdoor LED display can be expensive to install and maintain, and they require a significant amount of power to operate. They also have limitations in terms of viewing angles, color accuracy, and image quality at close distances.

The outdoor LED display market in North America held 27.7% which is the uppermost market share in the worldwide landscape in 2022 and is projected to retain its position within the forecast period. The demand for outdoor LED display in the Europe region it held around 17.4% of the market in 2022.

Market Size (2024)

US$ 9,345.7 Million

Projected Market Value (2033)

US$ 21,744.2 Million

Global Market Growth Rate (2024 to 2033)


LED Billboards Market Share (2023)


India Market Growth Rate (2024 to 2033)


Full Colour Outdoor LED Display Market CAGR (2023)


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What Restraints Will Act as Obstacles for the Growth of Outdoor LED Display Market?

“The Outdoor LED Displays Has Limitations in Extreme Weather or Harsh Outdoor Conditions That Will Hamper the Market”

While outdoor LED display are designed to be used in outdoor environments and withstand various weather conditions, they do have limitations in extreme weather or harsh outdoor conditions. These limitations can include reduced visibility due to glare or weather conditions such as heavy rain, snow, or fog, and physical damage to the display from high winds, hail, or other weather events.

These limitations can affect the market growth of outdoor LED display, as customers may look for more reliable and durable options in harsh weather conditions. However, manufacturers are constantly working to improve the durability and weather resistance of outdoor LED display by using better materials, designs, and technologies.

For example, some outdoor LED display are equipped with protective coatings, weatherproofing measures, and reinforced construction to make them more resistant to extreme weather conditions.

As technology continues to improve and manufacturers address these concerns, the limitations of outdoor LED display in extreme weather or harsh outdoor conditions may become less of an obstacle for the market.

However, it is important to note that there may always be some limitations and risks associated with using electronic displays in outdoor environments.

  • In December 2022, The Heritage Outdoor Media has operated with Daktronics to design and install an LED digital billboard with eight-millimetre resolution surface mounted device (SMD) technology.
  • In January 2020, The LG Business Solutions has announced a brand-new collection of highly visible outdoor LED signage displays designed to attract the focus of onlookers in a variety of settings, such as arenas, stadiums, shops, eateries, clinics, schools, transit hubs, hotels.
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Why is Demand for Outdoor LED Display increasing across United States of America?

“The Cost-effectiveness of LED Displays Will Boost the Demand for Outdoor LED Displays Market in United States of America”

The cost-effectiveness of LED displays is one of the factors that will likely boost the demand for outdoor LED displays in the United States of America. Compared to traditional advertising methods, such as billboards or print media, LED displays have a longer lifespan and require less maintenance, making them more cost-effective in the long run.

Additionally, LED displays are highly customizable, allowing businesses to tailor their message to their target audience and make the most of their marketing budget.

As a result, many businesses are turning to LED displays as a more cost-effective way to promote their products or services, leading to an increase in demand for outdoor LED displays in the United States of America market.

The United States of America held a large market share in outdoor LED displays of 15.2% in 2022.

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What Factors Allow India to Be a Major Market for Managed Security Services?

“The Growing popularity of LED Displays in India Will Boost the Outdoor LED Display Market”

The growing popularity of LED displays in India is expected to boost the outdoor LED displays market in the country. LED displays are becoming increasingly popular in India due to their high brightness, vibrant colours, and energy efficiency. They are used in a wide range of applications, including outdoor advertising, sports stadiums, public events, and transportation hubs.

The Indian government has also been promoting the use of LED displays as part of its energy conservation initiatives.

The government's "National Programme for LED-based Home and Street Lighting" aims to promote energy-efficient lighting solutions across the country, including LED displays. This initiative has encouraged many businesses and organizations in India to switch to LED displays, which has further boosted the demand for outdoor LED displays in the market.

Moreover, India is a rapidly growing economy with a large and young population, which has created a significant demand for advertising and marketing. This has led many businesses to adopt LED display as an effective way to reach their target audience. As a result, the market in India is expected to continue growing in the coming years.

The Indian market will grow with CAGR of 17.5% over the forecasted period.

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What Factors Is Allowing Outdoor LED Display to Grow in China?

“The availability of major manufacturers in china LED Display will boost the Chinese Outdoor LED Displays Market”

The presence of major LED display manufacturers in China creates a highly competitive market, which helps to keep prices low. This makes outdoor LED displays more accessible to a wider range of customers, including small businesses and local governments.

The major LED display manufacturers in China invest heavily in research and development, leading to advancements in LED display technology. This provides customers in China with access to the latest and most advanced outdoor LED displays.

The LED display manufacturers in China have strict quality control standards, ensuring that their products meet international quality standards. This has helped to establish China as a leading producer of high-quality outdoor LED display. The availability of major LED display manufacturers in China has created an efficient supply chain for outdoor LED display, making it easier for customers to access a wide range of products at competitive prices.

As a result, the outdoor LED display market in China is expected to continue growing in the coming years.

Category-wise Insights

What Different Factors Allow LED Billboards in Outdoor LED Displays to Dominate the Market?

“The LED Billboards are Eco-Friendly and cost effective and that will drive the Demand for Outdoor LED Display Market”

The LED billboards are eco-friendly as they consume less energy than traditional outdoor advertising options such as neon signs or fluorescent bulbs.

LED display have longer lifespans, consume less power, and produce less carbon emissions, making them a more sustainable choice for businesses and advertisers concerned about their environmental impact.

The LED billboards are cost-effective, as they offer a lower total cost of ownership than traditional outdoor advertising options. While the initial investment in LED display may be higher, they require less maintenance, consume less energy, and have longer lifespans than traditional advertising options, which ultimately leads to cost savings in the long period of time.

Furthermore, LED display are highly versatile and allow for dynamic and interactive content, making them an effective and engaging advertising medium that can capture the attention of passer-by.

As a result, businesses and advertisers are increasingly turning to LED billboards for their outdoor advertising needs, driving demand for the market. Overall, the eco-friendliness and cost-effectiveness of LED billboards are likely to continue driving demand for outdoor LED display.

The LED Billboards segment in outdoor led display held the market share of 26.3% in 2022.

What Factors are influencing the Demand for Full Color Outdoor LED Display in Outdoor LED Display market?

“Improved Technology of Full Color Outdoor LED Display Will Boost the Outdoor LED Market”

The improved technology of full-color outdoor LED display is expected to boost the outdoor LED market. One of the primary drivers of the growth of the outdoor LED market is the advancement of LED technology, which has led to the development of brighter and more vivid displays.

The improvement of LED technology has also led to the development of full colour outdoor LED display, which are capable of displaying a range of dynamic content, including videos and animations, making them a versatile and engaging advertising medium for a wide range of applications.

Moreover, the continued development of LED technology has resulted in full-colour outdoor LED display with higher resolutions, allowing for greater detail and clarity in the displayed content. This advancement in technology has also led to the development of smaller, more lightweight displays that are easier to install and maintain, making them a more convenient and cost-effective option for businesses and advertisers.

The full color outdoor led displays have held the uppermost CAGR of 11.4% for the forecast period.

Competitive Landscape

The company focuses on introducing new product and upgrading existing product with strategical regional expansion to expand its product portfolio and strengthen its market position.

  • In September 2022, Barco and Deltoid Technology has announced the extension of their existing partnership, partnership demonstrates both Barco and GCCD's dedication to providing cutting-edge visualization and collaboration solutions to the Norwegian control room industry.
  • In December 2022, Toshiba Corporation has revealed a technology breakthrough in photoluminescence, a novel phosphor that delivers excellent solubility in polymers or organic solvents, where it is transparent and colour less under visible light, and that emits persistent red-light emissions under UV light, with excellent colour purity and a luminescence six times that of current phosphors.

Recent developments related to key players providing outdoor LED display market solutions have been tracked by the analysts at Persistence Market Research, which will be accessible in the full report.

Outdoor LED Displays Industry Report Scope



Forecast Period

2024 to 2033

Historical Data Available for

2018 to 2023

Market Analysis

US$ Million for Value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East and Africa (MEA)

Key Countries Covered

  • United States
  • Canada
  • Germany
  • United Kingdom
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia & New Zealand
  • GCC Countries
  • Turkey
  • Israel
  • Northern Africa
  • South Africa

Key Market Segments Covered

  • Type of Deployment
  • Application
  • Mounted Technology
  • Colour Display
  • Region

Key Companies Profiled

  • Barco N.V.
  • Daktronics Inc.
  • EKTA Ltd.
  • Electronic Displays Inc.
  • Leyard Opto-Electronic Company Ltd.
  • LG Electronics Inc.
  • Lighthouse Technologies Ltd.
  • Panasonic Corporation.
  • Shenzhen Dicolor Optoelectronics Co. Ltd.
  • Sony Corporation.
  • Toshiba Corporation and Galaxia Electronics Co. Ltd.
  • Others


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Key Segments of Outdoor LED Display Market Industry Research

By Type of Deployment:

  • Installed
  • Rental

By Application:

  • LED Billboards
  • Perimeter LED Boards
  • LED Mobile Panels
  • LED Traffic Lights
  • LED Video Walls
  • Other LED Matrix Displays

By Mounted Technology:

  • Individually Mounted Outdoor LED Displays
  • Surface-Mounted Outdoor LED Display

By Color Display:

  • Tri-Color Outdoor LED Displays
  • Full Color Outdoor LED Displays

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia Pacific
  • Middle East and Africa

- Companies Covered in This Report -

  • Barco N.V
  • Daktronics Inc.
  • EKTA Ltd.
  • Electronic Displays Inc.
  • Leyard Opto-Electronic Company Ltd.
  • LG Electronics Inc.
  • Lighthouse Technologies Ltd.
  • Panasonic Corporation.
  • Shenzhen Dicolor Optoelectronics Co. Ltd.
  • Sony Corporation.
  • Toshiba Corporation and Galaxia Electronics Co. Ltd.
  • Others

- Frequently Asked Questions -

In 2022, the market value outdoor LED displays were US$ 7,866.5 Mn.

The global outdoor LED displays market is estimated to advance at 9.8% CAGR through 2033.

The market for outdoor LED displays is forecasted to climb to US$ 21,744.2 Mn by 2033 end.

Demand for outdoor LED displays market in China is projected to rise at a CAGR of 18.2% over the forecast period.

In 2022, the North America outdoor LED displays market held a dominant market share of 27.7%.

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