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Multi-Touch Marketing Attribution Software Market

Market Study on Multi-Touch Marketing Attribution Software: New Marketing Channels and High Capital Investment on Optimized Marketing Trends Intensify the Demand

Multi-Touch Marketing Attribution Software Market Segmented By Solutions, Services Components on On-premise, Cloud Model Deployment in Small, Medium and Large Enterprises

Multi-Touch Marketing Attribution Software Market Outlook

The multi-touch marketing attribution software market is likely to expand its roots in the global market at a strong CAGR of 13.1% between 2022 and 2032.

The market is valued at US$ 1.4 Billion in 2022 and is likely to reach US$ 4.8 Bn by 2032. Previously, the market was flourishing at a slightly higher CAGR of 14.9% (2015-2021), resulting in a market size of US$ 1.2 Bn in 2021.

“New marketing channels in the sales grid along with high capital investments on latest marketing tactics like optimized marketing are fueling the growth of multi-touch marketing attribution software market in new regions.”

A global study on the multi-touch marketing attribution software market explains that the growing competition and new marketing tactics and techniques are pushing corporates to increase their budget for new marketing software, including multi-touch marketing attribution software. The latest technological advancements and their integration with marketing technology also push the market upside.

Attributes Details

Multi-Touch Marketing Attribution Software Market CAGR (2022-2032)

13.1%

Multi-Touch Marketing Attribution Software Market Value (2022)

US$ 1.4 Bn

Multi-Touch Marketing Attribution Software Market Value (2032)

US$ 4.8 Bn

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What is COVID-19 Impact on the Multi-Touch Marketing Attribution Software Market?

Covid-19 has brought uncertainty and damage to most of the global market, adversely impacting the supply chains, distribution channels, and marketing channels. Markets related to the latest technologies have also got impacted by the spread of novel coronavirus. The multi-touch marketing attribution software market has held the marketing campaigns of multiple corporations during the peak of the pandemic.

Even though the manufacturing and corporate spaces have shut down, marketing has not stopped through various channels. The marketing campaigns have instead found new channels and tactics to promote their product or service among the masses. Multi-touch marketing attribution software has also made marketing easy for marketers who are working from home and need to analyze multiple channels and the progress of their running campaigns.

multi-touch-marketing-attribution-software-market

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What Factors Contributes to the Growth of the Multi-Touch Marketing Attribution Software Market? 

Recent trends in multi-touch marketing attribution software market show that growing awareness around the new marketing channels and campaigns are wooing the potential customers and enhancing the marketing operations for corporate companies.

With the growing competition in various markets, marketers look for more integrated and efficient ways to market their products and services. Digital marketing and social media marketing are some examples of marketing that focus on targeting a larger set of audiences.

Digital marketing weaponizes corporate admins with tools that help them target specific audiences in specific regions. Increased internet penetration with better bandwidths along with more and more people coming on social media platforms and their customer behavioral pattern is also changing with it.

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What Limits the Growth of the Multi-Touch Marketing Attribution Software Market?

An incompetent marketing force and lower advanced infrastructure is declining the demand for multi-touch marketing attribution software. The covid-19 might not have affected the marketing software market, but it has adversely damaged the manufacturing chains of companies, largely affecting and limiting the budget for promotional and marketing activities. This has been a big blow to the multi-touch marketing attribution software market. Training and development of marketing workforce to improve their skills and enhance productivity all along. Another factor that limits the growth of the multi-touch marketing attribution software market is alternative software, including free online/offline marketing tools, restricting corporates from adopting multi-touch marketing software.

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What are the Opportunities Prevailing in the Multi-Touch Marketing Attribution Software Market?

The market creates opportunities for new marketing technology (Martech) market while integrating with cutting-edge technology like artificial intelligence and machine learning tools to make the marketing smoother and create opportunities for the developers and vendors.

The industries under rapid digitization are also pushing the sales of multi-touch marketing attribution software around the world. Companies focus on making their software more tech enabled and flexible to work for specific industries. Another opportunity that the multi-touch marketing attribution software market creates is its use in businesses as a better digital marketing tool.

What are the Challenges in the Multi-Touch Marketing Attribution Software Market?

Lack of capital investment and awareness is the biggest challenge for multi-touch marketing attribution software. Companies going through the loss done to covid-19 are not ready to invest too much in the marketing component of the company.

Especially small and middle scale companies are not investing in multi-touch marketing attribution software. Small businesses usually deal with tight budget problems and spend more on the core competencies that hinder the growth of multi-touch marketing attribution software in new markets.

Comparative View of Adjacent Multi-Touch Marketing Attribution Software Market

Attributes Multi-Touch marketing attribution software Market

CAGR (2022-2032)

13.1%

Market Value (2026)

US$ 2.29 Bn

Growth Factor

Experiments with the new digital marketing techniques, highly competitive market is pushing the demand for the multi-touch marketing attribution software

Opportunity

The small and medium-sized businesses are adopting multi-touch marketing attribution software and getting better ROIs.

Key Trends

Vendors experiment with the latest technology like AI and ML, while making the software more responsive and device friendly for specific industries

Comparative View of Adjacent Digital Marketing Software Market

Attributes Digital Marketing Software Market

CAGR (2022-2032)

18.9%

Market Value (2026)

US$ 133.08 Bn

Growth Factor

Covid-19, rapid digitization, and growing online marketing are the driving factors of digital marketing software market, enhancing the advertising set-ups in new regions.

Opportunity

The market creates opportunities for marketers or marketing agencies to introduce new sorts of advertising involving high mobile penetration.

Key Trends

Location-based advertising systems along with advanced technologies like AI chatbots to make the navigation easy are the latest trends in digital marketing software market.

Comparative View of Adjacent Social Media Management Market

Attributes Social Media Management Market

CAGR (2022-2032)

23.4%

Market Value (2026)

US$ 41.6 Bn

Growth Factor

Higher penetration of social media, its influencing intensity and higher ROI is fueling the sales of social media management solutions, enhancing business’s social image in order to increase conversions.

Opportunity

The rising smartphone penetration have increased the sales of social media management tools, creating opportunities for new generation mobile applications.

Key Trends

Digitization of corporate spaces has led the companies to alternative marketing methods like social media management systems to enhance the customer experience while attracting them with new and creative advertising.

Lately, the trends that have shaped the multi-touch marketing attribution software market are its use in larger companies to unify the trending marketing tactics and its integration with technological advancements like Artificial intelligence and predictive decision-making tools. While the multi-touch marketing attribution software market also shapes and reshapes the trends related to digital marketing like SEOs, Web analytics and social media marketing.

The market also upholds multiple marketing channels and uses them according to the need. These trends optimize multi-touch marketing attribution software as the one-stop solution for a business’s marketing needs, monitoring multiple customer touchpoints and converting them into analytical data to help the business run various campaigns.

What is the Segmentation Outlook for the Multi-Touch Marketing Attribution Software Market?

The multi-touch marketing attribution software market is categorized by Component, deployment mode, organization size and industry vertical. These categories are further divided into small segments that hold different market spaces in various regions.

Segments hold multiple components with various distribution channels, marketing funnels and supply chains. The component category is divided into solutions and services, where the service segment is sub-segmented into integration and implementation services, advisory services and support and maintenance services.

The deployment model is segmented into cloud, and on-premise, while organization size is categorized into small and medium-sized enterprise (SMEs) and large enterprise. The last category, vertical is divided into BFSI, FMCG and consumer packaged goods, healthcare, IT & Telecom, Travel and Hospitality, Computing products and consumer electronics and media and advertisement.

Which Segment is Likely to Lead the Multi-Touch Marketing Attribution Software Market by Vertical?

By vertical, telecom and IT consume the biggest portion of the multi-touch marketing attribution software market and are likely to generate the highest revenue during the forecast period, thriving at a strong CAGR of 11.9% between 2022 and 2032.

The factors attributing to the growth of this segment are telecom's use in advertising and promotion, as IT is the sector that markets new products, enhancing the advertising and improving the sales funnel.

Which Segment is Likely to Lead the Multi-Touch Marketing Attribution Software Market by Deployment Model?

By deployment model, on-premise segment is the largest segment in the multi-touch marketing attribution software market that thrives on a CAGR of 12% between 2022 and 2032. Factors driving the high sales of this segment are better control over data security, easy access and increased admin strengths to analyze multiple campaigns.

The on-premise deployment allows end user to track multiple touchpoints crossed by the customer to understand and analyze his/her intent.

Which is the Leading Region in the Multi-Touch Marketing Attribution Software Market?

The multi-touch marketing attribution software market is divided into regions; North America, Latin America, Asia Pacific, Middle East and Africa (MEA) and Europe. The biggest market is the United States, thriving at a CAGR of 13% between 2022-2032.

The factors behind this excessive growth in this region are growing advertising businesses, adoption of new marketing tactics like digital marketing along with rapid digitization of businesses. It is expected to hold a market revenue of US$ 1.7 Bn by the end of 2032.

Apart from this, China holds the second-highest growth potential in the multi-touch marketing attribution software market size as it thrives on a CAGR of 12.4% (2022-2032) and is likely to hold US$ 342.2 Mn by 2032. Japan follows China and flourishes at a CAGR of 11.4% and is likely to hold US$ 276 Mn by 2032. United Kingdom is also growing at a promising CAGR of 12.2% and is expected to hold US$ 201.1 Mn by the end of 2032.

How does Competition Influence the Multi-Touch Marketing Attribution Software Market?

The global study on multi-touch marketing attribution software market at PMR explains that the market holds dynamic interests as the new cutting-edge technology integrates, allowing new key players to compete and experiment with their multi-touch marketing attribution software software.

Brands focus on making the software more flexible and easy to use so that more and more industries adopt it for their marketing needs. Key players also do collaborations and mergers with other significant brands that help them in enhancing customer experience. This expands the multi-Touch marketing attribution software market in new regions.

  • Adobe has added new components like attribution profiles, persistent IDs and best-fit attribution to its multi-touch marketing attribution software, enhancing the competition amongst the vendors. This pushes the demand for multi-touch marketing attribution software.
  • Oracle has launched its cross-channel marketing attribution that is likely to become the bridge between different promotional channels to speed up the conversion rate and increase the ROI eventually. This fuels the sales of muti-touch marketing attribution software in new regions.

Report Scope

Attributes Details

Forecast period

2022-2032

Historical data available for

2015-2021

Market analysis

USD Bn for Value

Key Countries Covered

  • U.S.
  • Canada
  • Brazil
  • Mexico
  • Germany
  • Italy
  • France
  • U.K.
  • Spain
  • Russia
  • BENELUX
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Indonesia
  • Malaysia
  • Australia and New Zealand
  • GCC Countries
  • Turkey
  • Northern Africa
  • South Africa

By Market Segments

  • Component
  • Deployment Model
  • Organization Size
  • Verticals
  • Region

Key Companies Profiled

  • Adobe
  • Visual IQ
  • Oracle
  • SAP
  • Neustar

Pricing

Available Upon Request

Key Segments:

By Component

  • Solutions
  • Services
    • Integration and Implementation Services
    • Advisory Services
    • Support and Maintenance Services

By Deployment Model

  • On-premise
  • Cloud

By Organization Size

  • Small and Medium-Sized Enterprises (SMEs)
  • Large Enterprise

By Industrial Vertical

  • BFSI
  • Retail
  • Computing Products and Consumer Electronics
  • FMCG and Consumer Packaged Goods
  • Government
  • Healthcare
  • IT and Telecom
  • Education
  • Media and Entertainment
  • Travel and Hospitality

- Companies Covered in This Report -

  • Adobe
  • SAP
  • Oracle
  • Merkle
  • Visual IQ
  • Leandata
  • Neustar
  • Roivenue
  • C3 Metrics
  • Appsflyer
  • Leadsrx
  • Equifaxa

- Frequently Asked Questions -

The multi-touch marketing attribution software market is projected to have a CAGR of 13.1% through 2032.

United States is the leading region with an anticipated value of US$ 13 Bn by 2032.

Telecom and IT segment lead the market by industry vertical type with the projected CAGR of 11.9% by the end of the forecast period.

The multi-touch marketing attribution software market is predicted to grow US$ 4.8 Bn by 2032.

On-premise segment leads the market with the projected CAGR of 12% from 2022-2032.

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