Mascarpone Cheese Market

Global Market Study on Mascarpone Cheese: Regular Flavor to Hold More Than 90% Market Share

Mascarpone Cheese Market Segmented By Flavored, Regular Mascarpone Cheese Flavor in Food and Beverages, Foodservice and Retail Industry

Market Snapshot

As per mascarpone cheese industry analysis by Persistence Market Research, Europe currently dominates the global market accounting for 44.5% value share. The foodservice industry accounts for 46.4% share in the global market due to immense change in traditional eating patterns of consumers, which include snacking more than normal meals.

Overall, the global mascarpone cheese market is projected to close in on a valuation of US$ 5.5 Bn by 2031.

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Companies

  • Granarolo S.p.A.
  • Quality Cheese Inc.
  • Ferraro Dairy Foods
  • Fista Group
  • Newlat Food S.p.A
  • EMILIO MAURI S.p.A.
  • La Casa Del Formaggio
  • Meadow Foods Ltd
  • Arla Foods
  • Fonterra Co-operative Group Limited
  • Goloka Dairy Products Pvt. Ltd.
  • Piatnica
  • Mila
  • Woolworths Group Ltd
  • BV Dairy

Key Insights Offered in Mascarpone Cheese Industry Survey:

  • Market estimates and forecast 2016-2031
  • Key drivers and restraints impacting market growth
  • Segment-wise, country-wise, and region-wise analysis
  • Competition mapping and benchmarking
  • Brand share and market share analysis
  • Key product innovations and regulatory climate
  • Covid-19 impact on mascarpone cheese sales and how to navigate
  • Recommendation on key winning strategies

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2016-2020 Demand Analysis of Mascarpone Cheese Compared to 2021-2031 Market Outlook

From 2016 to 2020, the mascarpone cheese market expanded at the rate of 5.8%. Global sales are being driven by increasing demand for the household and industrial use of the product. Sales for use in food service and retail/household accounted for 46.4% and 40.2% by the end of 2020, respectively, with optimistic growth trends for the near future.

Various applications of mascarpone cheese in the food industry as a spread also facilitate demand growth. Mascarpone cheese is increasingly being used as a substitute for ketchups, sauces, and desserts.

Since mascarpone cheese possesses organoleptic properties, it is also used in the food industry as a thickening and binding agent. Further, due to higher shelf life, it is often preferred by consumers over other forms of cheese, with additional features such as sweet and savory applications and functional properties.

Moreover, demand has also witnessed an increase in Asia Pacific countries due to rising consumption of ready-to-eat dairy products. Consumers demanding high natural dairy fats, and slightly sweet, smooth, and creamy flavors in addition to their food products, is anticipated to propel demand for mascarpone cheese from the retail sector, with value expected to top US$ 2.3 Bn by the end of 2031.

Overall, the market is expected to expand at a value CAGR of around 8% through 2031.

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Will Varied Applications of Mascarpone Cheese in the Food Industry Aid Market Growth?

The market for mascarpone cheese is being driven by rising demand for household consumption and industrial use. The market is further aided by rising demand for its varied applications in the food industry as an alternative to creams, in sauces, desserts, ready-to-cook dishes, and soups, among others.

Moreover, demand for mascarpone cheese is also expanding owing to its functional and organoleptic properties, as the product is used as a thickening and binding agent in several food recipes. Presently, the market is facilitated by its sweet and savory applications, functional properties, and higher shelf life.

Moreover, many distinct flavors of mascarpone cheese are becoming popular in the food retail industry, further aiding market growth over the forecast period.

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How is Rising Urban Population Positively Benefiting Manufacturers of Mascarpone Cheese?

Demand for cheese is growing as a result of increasing urban population with higher incomes. Busy lifestyles, excessive working hours, and less time for cooking are key reasons behind increasing consumption of ready-to-eat products and fast food.

Cheese is one of the key ingredients in pizzas, burgers, snacks, and instant cooking recipes. Urban consumers, especially millennials, are more inclining toward fast food products. Besides, rising number of foodservice outlets in urban areas are key consumers of cheese. These factors are fueling demand for mascarpone cheese across the world.

What are the Factors Restraining the Growth of Mascarpone Cheese Suppliers?

Cheese is a common and widely used commodity. There are a large number of manufacturers of cheese along with intense competition in the market. As it is easy to make cheese, many firms make cheese at home by churning cream.

Ready availability of raw material and easy manufacturing process have also contributed to a large number of cheese manufacturers, making it challenging for new investors and entrants to penetrate the market.

Many people have problems in consuming dairy products due to the presence of lactose. These people are termed lactose intolerant. Lactose is considered as a main sugar in milk and milk products. Dairy-based cheese also contains lactose.

As there is an increase in the rate of consumption of plant-based milk, a significant decrease in demand for products containing lactose is anticipated.

mascarpone-cheese-market

Country-wise insights

Why is Demand for Mascarpone Cheese Surging across the U.S.?

Demand for mascarpone cheese is witnessing significant growth in the U.S. market at around 7% CAGR, due to rise in consumption owing to change in lifestyles.

There has been immense change in the traditional eating patterns of consumers, which include snacking more than normal meals. The snacking trend is also attributed to some consumers who call snacking healthy.

Also, various age groups are responsible for the increasing snacking trend. Children and teenagers are more likely to satiate hunger by consuming snacks rather than meals. Cheese has now become an essential ingredient for snacks, because it adds a savoury appeal to food.

Also, cheese is a source of calories, and hence, cheese snacks are viewed as an essential snack in emergency situations. Failure in maintaining a proper diet and inattentiveness toward healthy and nutritious food are becoming increasingly common nowadays, and hence, high calorie snack food is becoming a popular replacement for consumers with irregular diet patterns. These factors are contributing to the growth of the U.S. market.

Why Does Italy Hold the highest Share for Mascarpone Cheese in Europe?

The Italy market is set to showcase decent growth during the projected years of 2021-2031 owing to immense application in the food industry. With the willingness to adopt dairy products, Italy will evolve at a CAGR of 8% through 2031.

Also, the Italy market is anticipated to generate close to US$ 940 Mn in terms of revenue by the end of 2031.

In recent years, Italy has witnessed rapid growth in the mascarpone cheese industry, as consumers are looking for a product with high natural dairy fats, and a slightly sweet, smooth, and creamy flavor.

Category-wise insights

How is Availability of Flavored Mascarpone Cheese Providing Opportunity to Manufacturers?

As per Persistence Market Research’s projections, flavored mascarpone cheese is set to hold a market revenue around US$ 394 Mn by 2031.

Mascarpone cheese is a widely used dairy product with industrial as well as household uses. Demand for mascarpone cheese from food industries as well as households is growing.

Consumers are demanding more varieties in cheese. This influences manufacturers to focus on developing offerings with unique flavors. Various companies are launching mascarpone cheese products in different flavors. This trend is expected to boost demand for mascarpone cheese in the foreseeable future.

Will Increasing Demand for Savory Snacks Positively Affect Mascarpone Cheese Sales?

Busy schedules and arduous lifestyles are diminishing the time spent on preparing healthy and nutritious meals. Skipping breakfasts and lunches is nowadays a common phenomenon amongst consumers.

Instead, easily available and convenient food such as snacks have become a likeable and preferred option amongst almost all consumers. Moreover, traditional snacks are being remodeled in all regions, and are heavily influenced by the trend for innovative flavors.

Cheese has been popular in regions such as North America and Europe, and now, demand for cheese has spread throughout the world. Thus, use of cheese in savory snacks is fueling demand for cheese, and especially mascarpone cheese products.

What is the Impact of COVID-19 on the Mascarpone Cheese Market?

With continuing spread of the novel coronavirus, organizations across the globe are gradually flattening their recessionary curve by leveraging technology. Many businesses will go through response, recovery, and renewal phases.

Building business resilience and enabling agility will aid organizations to move forward in their journey out of the COVID-19 crisis toward the next normal.

The current pandemic is reshaping the dairy-based products market from global economies to product categories, pricing, and stock availability, to consumer behavior.

The pandemic has also placed the spotlight on mascarpone cheese supply and food security across the world. Companies producing mascarpone cheese will be expected to see growth opportunities over the years. Against this backdrop, the pandemic is unlikely to have a long-term effect on the sales of mascarpone cheese.

Competitive landscape

Companies manufacturing mascarpone cheese are aiming at strategic collaborations and partnerships with other manufacturers to expand their product manufacturing and address the demand of an expanding patient pool.

  • In May 2019, Arla Foods acquired the operations of the cheese business in MENA from Mondeléz International, including production facilities in Bahrain. The acquisition was in line with the strategy to expand branded cheese production in the MENA region, and to improve overall efficiency in the group’s supply chain.
  • In 2018, Arla Foods acquired Yeo Valley, one of the largest organic cheese brands in the U.K. Through this acquisition, the company enhanced its organic products portfolio.
  • In September 2020, Fonterra Australia acquired leading cheese manufacturers in Australia Dairy Country to help drive efficiencies in its leading Australian cheese business. Dairy Country has two well-equipped secondary processing sites with capability across grating, shredding, and block, as well as an experienced workforce.
  • In 2020, Meadow Foods Ltd announced it is developing a new segregated facility at its Chester site to produce plant-based products. The product range of value-added ingredients will consist of milk, creams, yogurts, and custard, with opportunities to expand the portfolio to consider sour creams, soft cheese, and a base for mousse.

Mascarpone Cheese Market Report Scope

Attribute

Details

Forecast period

2021-2031

Historical data available for

2016-2020

Market analysis

USD million for value

Key Regions Covered

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Key Countries Covered

  • US
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC countries
  • Turkey
  • Northern Africa
  • South Africa

Key Market Segments Covered

  • Flavor
  • End Use
  • Distribution Channel
  • Region

Key Companies Profiled

  • Granarolo S.p.A.
  • Quality Cheese Inc.
  • Ferraro Dairy Foods
  • Fista Group
  • Newlat Food S.p.A
  • EMILIO MAURI S.p.A.
  • La Casa Del Formaggio
  • Meadow Foods Ltd
  • Arla Foods
  • Fonterra Co-operative Group Limited
  • Goloka Dairy Products Pvt. Ltd.
  • Piatnica
  • Mila
  • Woolworths Group Ltd
  • BV Dairy

Report Coverage

  • Market Forecasts
  • Company Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & pricing

Available upon request

Categorization as per Mascarpone Cheese Industry Research

Flavor:

  • Flavored Mascarpone Cheese
  • Regular Mascarpone Cheese

End Use:

  • Mascarpone Cheese for Food and Beverages
  • Mascarpone Cheese for Foodservice Industry
  • Mascarpone Cheese for Retail/Household

Distribution Channel:

  • Business to Business
  • Business to Consumer
    • Hypermarkets / Supermarkets
    • Specialty Stores
    • Online Retail
    • Others

Enquiry before buying

  • Is this research conducted by Persistence Market Research?

    Yes, the research has been conducted by expert analysts of Persistence Market Research, through a combination of primary research and secondary research. To know more about how the research was conducted, you can speak to a research analyst.

  • What research methodology is followed by Persistence Market Research?

    Persistence Market Research follows a methodology that encompasses the demand-side assessment of the market and triangulates the same through supply-side analysis. This methodology is based on the use of standard market structure, methods, and definitions. Request a detailed methodology.

  • Who are the respondents for primary research?

    Persistence Market Research speaks to stakeholders across the spectrum, including c-level executives, distributors, product manufacturers, and industry experts. For a full list of primary respondents, please reach out to us.

  • What are the sources of secondary research?

    Persistence Market Research conducts extensive secondary research through proprietary databases, paid databases, and information available in the public domain. We refer to industry associations, company press releases, annual reports, investor presentations, and research papers. More information about desk research is available upon request.

  • Is a sample of this report available for evaluation?

    Yes, you can request a sample, and it will be sent to you through an email.

  • How can I buy this report?

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Media Release

- FAQs -

The global mascarpone cheese market is currently valued at over US$ 2.5 Bn.
Extensive use of mascarpone cheese in households and foodservice industry to propel market growth.
From 2016 to 2020, demand for mascarpone cheese increased at a CAGR of 5.8%.
Sales of mascarpone cheese are projected to increase at 8% CAGR and be valued at close to US$ 5.5 Bn by 2031.
Surge in demand for natural dairy and healthy products is a key trend expected to shape market growth.
Top 5 key manufacturers of mascarpone cheese are Granarolo S.p.A., Quality Cheese Inc., Newlat Food S.p.A, EMILIO MAURI S.p.A., and Fonterra Co-operative Group Limited, and together hold approx. 25% market share.
The North America market is set to evolve at a CAGR of 7% over the forecasted period.
Italy, Australia Brazil, China, and India are leading in the demand and consumption of mascarpone cheese.
Italy is expected to witness highest growth at approximately 8% CAGR, and hold 35.5% share in the European market.
The global mascarpone cheese market is currently valued at over US$ 2.5 Bn.
Extensive use of mascarpone cheese in households and foodservice industry to propel market growth.
From 2016 to 2020, demand for mascarpone cheese increased at a CAGR of 5.8%.
Sales of mascarpone cheese are projected to increase at 8% CAGR and be valued at close to US$ 5.5 Bn by 2031.
Surge in demand for natural dairy and healthy products is a key trend expected to shape market growth.
Top 5 key manufacturers of mascarpone cheese are Granarolo S.p.A., Quality Cheese Inc., Newlat Food S.p.A, EMILIO MAURI S.p.A., and Fonterra Co-operative Group Limited, and together hold approx. 25% market share.
The North America market is set to evolve at a CAGR of 7% over the forecasted period.
Italy, Australia Brazil, China, and India are leading in the demand and consumption of mascarpone cheese.
Italy is expected to witness highest growth at approximately 8% CAGR, and hold 35.5% share in the European market.

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