This site uses cookies, including third-party cookies, that help us to provide and improve our services. Privacy Policy

Professionals 248 Users Online

Kids Nutrition Market

Increasing Participation of Mothers in the Labor Force to Pave Way for Kids Nutrition Market: Opportunities ahead

Global Kids Nutrition Market by Product Type (Vitamins & Minerals, Protein, Omega-3, Prebiotic & Probiotic Supplements) | Leading Players in the Industry - Abbott, My Lunch Buddy, Good Wolf, Mead Johnson & Company LLC, Danone, Nestle

Kids Nutrition Market Outlook (2023 to 2033)

Newly-released Kids Nutrition Market analysis report by Persistence Market Research reveals that global sales of Kids’ Nutrition in 2022 were held at US$ 52 Billion. With a 5.5% projected CAGR from 2023 to 2033, the market is expected to reach a valuation of US$ 94.5 Billion by the end of the forecast period. Prebiotic & Probiotic Supplements is expected to be the highest revenue-generating segment, projected to grow at a CAGR of over 5.4% from 2023 to 2033.

Attributes

Details

Global Kids Nutrition Size (2023)

US$ 55.2 Billion

Global Kids Nutrition Size (2033)

US$ 94.5 Billion

Global Kids Nutrition CAGR (2023-2033)

5.5%

U.S Kids Nutrition CAGR (2023 – 2033)

4.4%

Key Companies Covered

  • Abbott
  • My Lunch Buddy
  • Good Wolf
  • Mead Johnson & Company LLC
  • Danone
  • Nestle
  • Perrigo Company Plc
  • Arla Foods Amba
  • Yamo AG
  • Nutribud Foods
  • Else Nutrition
Sample Report

FREE Report Sample is Available

In-depth report coverage is now just a few seconds away

Download PDF Get FREE Report Sample

Revenue of Kids Nutrition from 2018 to 2022 Compared to Demand Outlook for 2023 to 2033

As per the Kids Nutrition research by Persistence Market Research - a market research and competitive intelligence provider, historically, from 2018 to 2022, the value of Kids Nutrition increased at around 6.4 % CAGR. With an absolute dollar opportunity of US$ 39.3 Billion, the market is projected to reach a US$ 94.5 Billion valuation by 2033.

Custom Report Cover

Make This Report Your Own

Take Advantage of Intelligence Tailored to your Business Objective

> Get a Customized Version

Which factors are influencing the Kids Nutrition Market expansion?

A balanced diet is essential for children's growth and development during the first few years. By the age of 5, around 60% of adult height is accomplished. Inadequate intake of nutrients may hinder the kid’s overall development. But, nowadays as many moms are working, kids are missing out on a balanced nutritious diet. To ensure that their kids gain all essential nutrients, working moms are more inclined to purchase nutrition-rich food products present in the market. Thus, the increasing number of working mothers is the key factor driving the kids nutrition market.

The US Census Bureau reported that 32% of all employed women were mothers in 2018. Two-thirds of the 23.5 million were mothers with children under 18 who worked full-time. According to US labor force participation, in 2021, 71.2% of moms with children under 18 were either working or actively seeking a job. Even higher, 75.3% were mothers who were unmarried, widowed, or divorced. Around 75.5% of mothers with children under the age of six were employed in 2021. This shows that the proportion of working mothers is increasing rapidly over the past years. Therefore, with the increasing number of working moms the demand for nutritious food products for kids is expected to rise as they want to ensure that their children get all the required nutrients.

Market Research Methodology

Market Research Methodology

-Perfect through Years of Diligence

Check Research Methodology

Region-wise Analysis:

Which Region is projected to offer the Significant Opportunity to the Kids Nutrition Market?

In North America Kids Nutrition Market was valued at US$ 20.9 Billion in 2022 and is estimated at 22.2 Billion in 2023. It is projected that Kids Nutrition Market in North America will be worth US$ 38 Billion by 2033.

According to the United States Department of Agriculture (USDA), 6.2% of U.S. households with children had food insecurity. These households were not able to provide adequate nutritious food for their children. Many initiatives are carried out by the U.S. government to provide high-quality nutritious food for these children. Thus, government initiatives and increasing awareness of nutritious food products are likely to favor the kids nutrition market in North America.

Zaid Sheikh

Zaid Sheikh
Client Partner

Let's Connect

Connect me to identify winning opportunities

Ask An Expert
I'm Available

Country-wise Analysis:

United States Kids Nutrition Market Analysis:

The United States Kids Nutrition Market is expected to grow to be worth US$ 29.6 Billion by 2033, with an absolute dollar growth of US$ 10.4 Billion from 2023 to 2033. The Kids nutrition market in the United States has grown at a CAGR of 5% from 2018 to 2022 and is expected to grow at a CAGR of 4.4% from 2023 to 2033.

In 2021, the median income of US households was US$ 70,784, an increase from the previous years. Between 2020 and 2021 the real median earnings of all workers increased by 4.6%. As the number of both parents working is increasing there is an increase in household income. Along with this, many innovations in kid’s food products are contributing significantly to the increasing demand for kids nutrition products in the U.S.

United Kingdom Kids Nutrition Unit Market Analysis:

The United Kingdom market for kids nutrition is expected to grow to be worth US$ 4.4 Billion by 2033, with an absolute dollar growth of US$ 1.6 Billion from 2023 to 2033. The market in the United Kingdom has grown at a CAGR of 5.3% from 2018 to 2022 and is expected to grow at a CAGR of 4.7% from 2023 to 2033.

According to the U.K. Office of National Statistics, from 2021, the practice of both parents working full-time has increased. Mothers and fathers had greater employment rates in 2021 than men or women without dependent children. In 2021 the employment rate for mothers was 75.6%, greater than for women without dependent children whose employment rate was 69.1%. These statistics reveal that the kids nutrition market is likely to witness significant growth in the forthcoming years as the rate of working parents is increasing.

China Kids Nutrition Market Analysis:

The market in China is expected to grow to be worth US$ 8.1 Billion by 2033, with an absolute dollar growth of US$ 3.8 Billion. The market in China has grown at a CAGR of 7.9% from 2018 to 2022 and is expected to grow at a CAGR of 6.5% from 2023 to 2033.

Under-five stunting, wasting, and overweight rates are 8%, 1%, and 9%, respectively, in China. China’s government launched a national program for food and nutrition with the aim to reduce the rate of obesity and overweight among children and increase awareness regarding children’s health. Such initiatives by the Chinese government will lead to an increase in demand for kids nutrition products.

Japan Kids Nutrition Market Analysis:

In Japan, the market is expected to grow to be worth US$ 6.8 Billion by 2033, with an absolute dollar growth of US$ 2.6 Billion. The market in Japan has grown at a CAGR of 5.7% from 2018 to 2022 and is expected to grow at a CAGR of 5% from 2023 to 2033.

According to Japan’s Health, Labor and Welfare Ministry survey, in 2021 there were 76% of working mothers with children under age 18. This was the highest of all time. In keeping with the government's strategy of enticing more women into the workforce as the population falls, the ministry observed that more businesses are embracing childcare leave and shorter working hours. This will also increase household income, which can further boost the market.

Category-wise Insights

Which product type of Kids’ Nutrition is projected to Witness the Fastest Growth?

Prebiotic & Probiotic Supplements product of Kids Nutrition is projected to witness the fastest growth as it has grown at a CAGR of 6.2% from 2018 to 2022 and is expected to grow at a CAGR of 5.4% from 2023 to 2033.

An estimated 5.2 million children below 5 years lost their lives because of diseases that were preventable and treatable. Of which 1.5 million were from the age group 1 to 11 months and 1.3 million belonged to the 1 to 4 years age group. While the remaining 2.4 million were newborns. The prominent causes of death were diarrhea, malaria, congenital anomalies, pneumonia, and birth complications. All of these were preventable and treatable with the help of simple and affordable interventions like adequate nutrition, good quality food, and immunization.

Prebiotics and probiotics are good bacteria that are present in our guts and help in the digestion process. They can also aid in the fight against disease-causing bacteria. Pediatrician suggests parents give kids prebiotic and probiotic supplements to immune them from gut-related diseases. Increasing knowledge of the beneficial effects of prebiotic and probiotic supplements is leading to the growth in their demand.

Competitive Analysis:

Key players in the Kids nutrition market are Abbott, My Lunch Buddy, Good Wolf, Mead Johnson & Company LLC, Danone, Nestle, Perrigo Company Plc, Arla Foods Amba, Yamo AG, Nutribud Foods, and Else Nutrition.

Few of the recent developments in the Kids nutrition market are:

  • In January 2023, Abbott joined hands with Pakistan International Airlines (PIA) to create awareness of child nutrition and address the issue of malnutrition and stunting. Materials on how to identify and deal with fussy eating behaviors and suggestions for getting kids involved in the kitchen will be distributed to passengers on PIA domestic flights.
  • In December 2022, Abbott Fund became the first sponsor of Easterseals Black Child Fund. This will help black children with autism and disabilities by providing timely diagnosis and treatments. Abbott also funded the Easterseal’s new program “the Project on Education and Community Health Equity (PEACHE)” with a $750,000 grant. This program will provide high-quality healthcare services to children in underprivileged communities.
  • In July 2022, Danone launched a new Dairy & Plants Blend baby formula. This is the 1st formula developed in the industry, as the demand for vegetarian and flexitarian options is increasing from parents. It contains 60% plant-based and 40% dairy-based proteins. The consumption of plant-based foods is rising significantly, with almost 70% of parents increasingly preferring their children to eat more plant-based meals, and more than 37% of European Union consumers selecting a vegan, vegetarian, or flexitarian diet.
  • In April 2022, Horlicks India launched gummies named “Nutri Hu” to fulfil the nutritious demand of children who are 2 years and above. These Nutri gummies do not contain gelatine, artificial flavors, preservatives, and sucrose. By supplying important vitamins and minerals as well as elements that enhance immunity, Nutri Gummies are made to take the guesswork out of parenting. They want to give finicky eaters exactly what they need with Nutri Gummies.

Segmentation of the Global Kids Nutrition Market:

By Product type

  • Vitamins & Minerals
  • Protein
  • Omega-3
    • Alpha-Linolenic Acid
    • DocosaHexaenoic Acid
    • EicosaPentaenoic Acid
  • Prebiotic & Probiotic Supplements
  • Others

By Distribution Channel

  • Online
    • E-commerce Platforms
    • E-Groceries
  • Retail Sales
    • Supermarkets
    • Convenience Stores
    • Others

By Age

  • 1-2 Years
  • 3-5 Years
  • 6-10 Years
  • 11-15 Years

By Application

  • Snacks
  • Infant Milk
  • Protein Drinks & Bars
  • Others

By Region

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

- Companies Covered in This Report -

  • Abbott
  • My Lunch Buddy
  • Good Wolf
  • Mead Johnson & Company LLC
  • Danone
  • Nestle
  • Perrigo Company Plc
  • Arla Foods Amba
  • Yamo AG
  • Nutribud Foods
  • Else Nutrition

- Frequently Asked Questions -

The global market is worth US$ 55.2 Billion in 2023.

The global market is projected to witness a market size of US$ 94.5 Billion in 2033.

The market grew at a CAGR of 6.4% from 2018 to 2022.

The market is projected to grow at a CAGR of 5.5% from 2023 to 2033.

Prebiotic & Probiotic Supplements is the key product type for the Kids Nutrition which is projected to grow at a CAGR of 5.4%.

Kids Nutrition products distributed by Retail Sales channels are projected to witness significant demand from 2023 to 2033 and are expected to grow at a CAGR of 5.3%.

The market in the United States is projected to witness a market size of US$ 29.6 Billion by 2033, and is expected to grow at a 4.4% CAGR from 2023 to 2033.

Abbott, My Lunch Buddy, Good Wolf, Mead Johnson & Company LLC, Danone, Nestle, Perrigo Company Plc, Arla Foods Amba, Yamo AG, Nutribud Foods, and Else Nutrition are the key players in the market.

Google translate