E-bike Subscription Platform Market

Market Study on E-bike Subscription Platforms: Rise in Demand for eMobility and Flexible Subscription Plans to Drive Market Growth

E-bike Subscription Platform Market Segmented By Monthly, Quarterly, Annually, Pay-as-you-Go Revenue Model in E-bicycles, E-scooters bike Type

Market Snapshot

According to Persistence Market Research’s industry analysis on the e-bike subscription platform market, global revenue is expected to reach US$ 1.2 Bn in 2021, with the market estimated to register significant growth at 15.2% CAGR through 2031.

The e-bike subscription platform market research indicates 13.7% y-o-y growth in 2021. The monthly revenue model is set to enjoy the largest market share. On the other hand, demand for e-scooters is forecast to surge at 16.3% CAGR over the decade.

Market Size - 2020

US$ 1 Bn

Market CAGR - 2021 to 2031

15.2%

Share of Top 5 Vendors

Around 40%

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Companies

  • Uber
  • Zoomo
  • Dance
  • Zygg
  • Zypp
  • eBikeGo
  • Yulu
  • COO Rides
  • Dash Rides
  • Moby Bikes Ltd
  • Ather Energy

E-bike Subscription Platform Demand Analysis from 2016-2020 Compared to Market Outlook for 2021-2031

The global e-bike subscription platform market size expanded at 10.8% CAGR from 2016 to 2020, and is estimated to be valued at US$ 1.2 Bn in 2021.

Adoption of e-bikes and e-scooters is increasing across various countries due to the focus of authorities on the reduction of traffic congestion. Governments are promoting the sales of e-bikes as they help in reducing traffic congestion and also carbon footprint.

E-bikes occupy lesser space and this results in less traffic jams, thereby increasing demand for e-bike subscription platforms.

The global market is anticipated to witness growth in revenue from US$ 1 Bn in 2020 to over US$ 4.2 Bn by 2031.

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How is Rising Need for Micro-mobility Services as a Mode of Transportation Impacting Sales?

Globally, cities are struggling with the negative externalities of car travel and are moving toward more sustainable urban transportation systems. Popularity and introduction of new transport modes such as e-bikes and e-scooters are potentially accelerating the transition and are accepted into regulatory frameworks. Many different types of micro-vehicles such as e-bikes and e-scooters have been launched in recent years for both, shared and private use.

Micromobility has the potential to solve the problem related to transport that cities are facing globally, and can promote the use of e-bikes and e-scooters instead of private vehicles. Individuals and businesses are attracted toward renting e-bikes and e-scooters nowadays, as their prices are low, affordable, have predictable speed in cities, and high on-demand availability of these vehicles.

Also, various micromobility startups are focusing on launching e-bikes, e-scooters, e-cargo bikes, and many more for personal use, delivery of food, medicines, and other items.

e-bike-subscription-platform-market

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What are the Key Expansion Strategies Followed by E-bike Subscription Platform Solution Providers?

Companies operating in the market are delivering advanced, flexible, and cost-effective e-bike subscription platforms proactively, and are focusing on launching various marketing campaigns and promotional activities for enhancing the adoption rate of e-bike subscription platforms.

With growing popularity of e-bike subscription platforms, companies are helping consumers in choosing the right e-bike as per their requirements. Companies have been working with different customers in order to understand their needs and further cater to their customized demands, aimed at meeting their frequently-changing industry-specific requirements.

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Country-wise Insights

Why is Demand for E-bike Subscription Platforms Surging across the U.S.?

According to Persistence Market Research market analysis, overall, e-bike subscription platform spending in the U.S. alone is likely to increase at the rate of 15.2% from 2021 to 2031, with a market value of over US$ 143 Mn in 2021.

The U.S. market will continue to expand owing to rapid adoption of e-bikes as they become more durable, lightweight, and efficient, and have become a viable vehicle for everyday travel. Also, adoption of e-bikes in the tourism industry in the U.S. is increasing as tourists use e-bikes as a driving alternative to explore different places. This offers them an effortless and economical riding experience, which, in turn, is creating a positive outlook for e-bike subscription platforms.

Moreover, rising demand for e-bikes for delivering goods, medicines, and other things is increasing demand for e-bike subscription platforms across the U.S.

How is Germany Contributing toward E-bike Subscription Platform Demand?

According to Persistence Market Research analysis, the market for e-bike subscription platforms in Germany is likely to accelerate at a CAGR of close to 13% from 2021 and 2031, with a market value of around US$ 68 Mn in 2021.

According to the German Bike Industry Association, around 1.4 million e-bikes were sold in the country in 2019. Cargo e-bikes are gaining traction in Germany as these are used to deliver small shipments in urban areas. Also, use of cargo e-bikes is increasing to minimize adverse ecological, economic, and social effects.

Logistics companies in Germany are driving the sales of e-bikes as these are offered by companies with features such as appealing designs, fully integrated batteries and drives, and use of high-quality materials.

Market players in the European region are focusing on offering e-bikes with a special chip that helps in preventing bike theft, and which can also be used to carry out software updates and send emergency messages via a smartphone in the event of crash.

How will the Sales Perspective of E-bike Subscription Platforms Unfold in India?

The market in India is anticipated to witness growth in revenue from around US$ 58 Mn in 2020 to US$ 426 Mn by 2031. The Indian government is strengthening public transport to reduce carbon footprint and traffic congestion. Citizens use public transport such as buses and metro on a large scale; however, travelling to the nearest transportation hub is still a huge and unsolved problem in India. Here’s where e-bikes and e-scooters are an excellent alternative to long walks.

Adoption of e-bikes will increase over the coming years as the two-wheeler industry in India is looking at technology for motor controller, battery, and charging systems. Companies are entering into partnerships for the development of electric vehicle infrastructure. Thus, demand for e-bike subscription platforms is projected to show major growth in the Indian market due to increasing adoption of e-bikes.

Category-wise Insights

Why is the Pay-as-you-Go Revenue Model for E-bikes Witnessing Huge Popularity?

E-bike subscription platform revenue models are segmented into monthly, quarterly, annually, and pay-as-you-go models. Pay-as-you-go is estimated to rise at a CAGR of 19.5% over the forecast period.

The pay-as-you-go revenue model is gaining traction as customers pay a one-time cost for the e-bike to get access to it. If a customer needs the e-bike again, they will pay again.

In the pay-as-you-go revenue model, customers do not need to commit to a prescribed plan and get charged on a monthly basis. They just need to pay once and start using the e-bike. It works for individuals that need these bikes infrequently.

What are the Prospects for Subscription of E-scooters?

In terms of bike type, the market is segmented into e-bicycles and e-scooters. The e-scooter segment will witness high growth, while also creating an incremental opportunity of US$ 1.4 Bn through 2031.

E-scooters are lightweight and allow for easy storage and portability. E-scooters are gaining traction as they are eco-friendly and affordable, and are also faster than e-bicycles.

Why Does the Commercial Sector Hold a Major Market Share in E-bike Subscription Platforms?

The commercial segment is expected to hold significant share in the market, and is poised to increase at a considerable CAGR of 16% over the next ten years.

Adoption of e-bikes is increasing in the commercial sector as these bikes can offer great way for staff to transport goods in time. E-bikes offer one of the most cost effective forms of transport for commercial use. E-bikes are used by hotels and restaurants for delivering food, goods, and medicines.

Impact of COVID-19

The COVID-19 pandemic forced the governments of countries to encourage individuals to take their bikes wherever possible instead of using crowded public transport. Due to government rules on social distancing, adoption of e-bikes increased to avoid crowd in public transportation.

E-bikes are adopted by individuals for various purposes such as shopping, commuting, and other activities. Sales of e-bikes in the Europe region witnessed high growth during the pandemic. Also, adoption of e-bicycles has been witnessing growth for physical activity by people who are facing health issues.

According to Persistence Market Research’s study, demand for e-bike subscription platforms is estimated to rise from 10% to 13% from 2019 to 2021.

Competitive Landscape

Companies providing e-bike subscription platforms are focusing on introducing new & innovative product and strategic partnerships, acquisition of other vendors for enhancing product portfolio, while addressing the demand of an expanding customer pool. Introduction of new products and strategic partnerships are key strategies in this landscape.

E-bike subscription platform providers are also focusing on entering into partnerships with technology providers to target new innovations within the market. This strategy helps companies broaden their geographic reach with additional service portfolios.

  • For instance, in August 2021, the Dance ebike subscription service company introduced Dance One - its first generation ebike that is sleek, sustainable, and seamless.

E-bike Subscription Platform Industry Report Scope

Attribute

Details

Forecast Period

2021-2031

Historical Data Available for

2016-2020

Market Analysis

US$ Million for Value

Key Countries Covered

  • US
  • Canada
  • Germany
  • U.K.
  • France
  • Italy
  • Spain
  • Russia
  • China
  • Japan
  • South Korea
  • India
  • Thailand
  • Malaysia
  • Indonesia
  • Australia
  • New Zealand
  • GCC Countries
  • Turkey
  • South Africa

Key Market Segments Covered

  • Revenue Model
  • Bike Type
  • End User
  • Region

Key Companies Profiled

Report Coverage

  • Market Forecasts
  • Vendor Share Analysis
  • Competition Intelligence
  • DROT Analysis
  • Market Dynamics and Challenges
  • Strategic Growth Initiatives

Customization & Pricing

Available upon Request

Categorization of E-bike Subscription Platform Industry Research

Revenue Model

  • Monthly
  • Quarterly
  • Annually
  • Pay-as-you-Go

Bike Type

  • E-bicycles
  • E-scooters

End User

  • Individuals
  • Commercial
    • Food & Beverages
    • Logistics
    • E-commerce
    • Pharmaceuticals
    • Others

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Media Release

- FAQs -

The global e-bike subscription platform market is currently valued at around US$ 1 Bn.
Demand for e-bike subscription platforms increased at 10.8% CAGR from 2016 to 2020.
Increasing demand for micromobility services, availability of sustainable modes of transportation, and implementation of government regulations to encourage use of electric bikes are key market trends.
The U.S., China, India, and the U.K. are key countries providing e-bike subscription platforms.
Europe is dominating the global market, accounting for 30% market share in 2020, with this regional market set to expand at a CAGR of 11%.
Uber, Yulu, Ather Energy, Zoomo, and Bolt Corporation are top e-bike subscription platform solution providers, and are likely to account for nearly 40% share of the global market.
The South Asia & Pacific market is expected to surge at a CAGR of 18.6% from 2021 to 2031.
The commercial sector is expected to dominate the market, generating revenue of US$ 2.4 Bn by 2031. However, the e-Commerce segment is estimated to expand at a major at a CAGR of 19%.
Leading countries driving demand for e-bike subscription platforms are the U.S., U.K., India, Germany, and China.
Demand for e-bike subscription platforms in Japan and South Korea is expected to account for 31.5% and 18% value share in 2021, respectively, in the East Asia market.
The global e-bike subscription platform market is currently valued at around US$ 1 Bn.
Demand for e-bike subscription platforms increased at 10.8% CAGR from 2016 to 2020.
Increasing demand for micromobility services, availability of sustainable modes of transportation, and implementation of government regulations to encourage use of electric bikes are key market trends.
The U.S., China, India, and the U.K. are key countries providing e-bike subscription platforms.
Europe is dominating the global market, accounting for 30% market share in 2020, with this regional market set to expand at a CAGR of 11%.
Uber, Yulu, Ather Energy, Zoomo, and Bolt Corporation are top e-bike subscription platform solution providers, and are likely to account for nearly 40% share of the global market.
The South Asia & Pacific market is expected to surge at a CAGR of 18.6% from 2021 to 2031.
The commercial sector is expected to dominate the market, generating revenue of US$ 2.4 Bn by 2031. However, the e-Commerce segment is estimated to expand at a major at a CAGR of 19%.
Leading countries driving demand for e-bike subscription platforms are the U.S., U.K., India, Germany, and China.
Demand for e-bike subscription platforms in Japan and South Korea is expected to account for 31.5% and 18% value share in 2021, respectively, in the East Asia market.

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